Contently - Strategy

JANUARY 9, 2019

As a result, the brief brims with journalistic rigor, pulling in stories from GE Reports , the brand’s main content hub, where employees across the globe explain new research and innovations by focusing on ideas instead of products. In other words, spam this is not.

How To 108

How To Transportation Content Marketing Healthcare 108

PRSay

JUNE 26, 2016

A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. The Social Media Strategy Wheel. The wheel was designed to help you during the planning process.

Social Media 113

Social Media Media Infographics Community 113

MaccaPR

NOVEMBER 20, 2018

Yeah, you might find the newsroom on a site map or buried in the About Us section – but for some reason, web designers are designing online newsrooms as if they were hidden Easter eggs for journalists. Five years ago, most newsrooms catered to one audience –journalists – and chiefly served as repositories for news releases.

Mobile 91

Mobile Corporate Survey Web 91

Buzzstream

FEBRUARY 9, 2024

For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. Examples of assets include data, infographics, and videos, among others. Jodie Booras from Kaiona Communications recommends asking: “Does this news impact those outside the organization?

Examples 62

Examples Product Launch Data Report 62

Beyond PR

JUNE 2, 2017

It’s a big web world and growing at an exponential pace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web.

Real Estate 57

Real Estate How To Web Case Study 57

Shift Communications

JANUARY 16, 2018

Facebook isn’t even the web. The most logical source of this, of course for many companies, is your employees, but it’s not just employees. [00:05:26] When was the last time that you created an infographic? Do a poll of your employees. 00:01:02] So what’s a marketer to do? 00:07:24] Your Blog.

Facebook 116

Facebook Video Brand Branding 116

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. The copy and opinions expressed here belong solely to the author and do not necessarily reflect those of Burrelles, our employees, partners, or affiliates.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Cision

AUGUST 26, 2015

Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. John Haydon – @johnhaydon. Digital marketing and fundraising expert for nonprofits. Stop following the noise.

Social Media 120

Social Media Twitter Media Nonprofit 120

PR in High Definition

AUGUST 25, 2017

When doing this, just make sure you include a trackable web link back to your website and a note that this has appeared before ‘Originally published in XYZ’. Another good tactic is to provide employees with social media influence with some training. Something simple like a photograph works, or even an infographic.

How To 54

How To Media Infographics LinkedIn 54

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Landing Page - Maximize the web visibility of your content with a dedicated landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Stuart Bruce

SEPTEMBER 14, 2015

Web design and build is a huge growth area for PR agencies as service is increasingly combined with PR. Over the last two years, there has also been a significant and sustained reduction in marketing budget being spent on web design and build which is down by 24% (79% in 2013 and 55% in 2015). Methodology.

Digital PR 60

Digital PR Training Report Social Media 60

Sword and the Script

FEBRUARY 16, 2019

By my math on the back of a napkin, of the 6,829 martech companies listed Scott Brinker’s most recent martech landscape infographic, just 144, or 2%, are categorized under “collaboration.”. Additionally, The Next Web pointed to Sprint, Netflix, and, L’Oreal, among others. There are no signs that this is slowing either.

Creativity 77

Creativity Study Survey Advertising 77

PR Conversations

JULY 5, 2017

In my experience, employees from Communications department spend their lives performing the following functions: 1. PR manager shows organizations how to leverage web networks for business development purposes. Several years ago PR community actively discussed infographics – a new exciting format to present complex information.

Infographics 63

Infographics Corporate Policies Analysis 63

Sword and the Script

DECEMBER 10, 2019

Here are a few ideas: turn it into a blog post, prepare a webinar, submit it as a session for a conference, publish an infographic, repurpose content for social media, etc. 27) Executives and employees as the way through the clutter. The list goes on. Jessica Lawlor | Jessica Lawlor & Company. Predictions 2020 (Forrester).

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Waxing UnLyrical

AUGUST 19, 2011

Adam Toporek created this infographic on the state of small business in the US (click the image to see it larger and on IntenseFence’s site, please). In a recent survey of small-medium sized businesses (less than 1,000 employees) over half had annual marketing budgets of less than $1,000. The numbers reflected. postlink%%.

Small Business 82

Small Business eBook Infographics SEO 82

Communications Conversations

FEBRUARY 25, 2015

Next, they established an online “home base” for the news–one that was interactive, and open to two-way conversations with employees, customers and stakeholders: The Walmart blog (see below). The link takes you back to the Walmart blog post with the announcement details, video and infographic.

Company 60

Company Case Study Infographics Study 60

MaccaPR

JANUARY 19, 2015

For a quick peek at 15 common spelling errors in cover letters and resumes, check out this article and infographic by Scott Dockweiler: Mistake #5: Declaring: “I’d be a perfect fit for your company.”. Talk with employees. Take the time to get it right the first time – it’s the only chance you’ll have. Subscribe to our blog.

How To 48

How To Agency Writing Interviews 48

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. A survey of 300 leaders in businesses with more than 1,000 employees found about one third did not understand the duties of their communications shop – and even fewer saw the value.

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

DECEMBER 29, 2022

Keep in mind that larger organizations may have many more employees involved in the post-publication process compared with a startup or small business. If the asset is part of a major product launch or marketing campaign, consider sharing it with employees across the entire organization using a larger internal communications plan.

eBook 120

eBook Product Launch Software Internal 120

Buzzstream

MAY 25, 2021

So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. This is often easier than updating a more complex execution such as an interactive infographic because it is usually a case of updating copy and visuals with new ones. Let’s get into it.

Infographics 160

Infographics Data Blogging Mobile 160

Frederik Vincx

DECEMBER 11, 2015

Each time an employee gets replaced, knowledge is lost. Employees are frustrated with aspects of their work. This workflow documentation can also be used as training material for new hires and as a quality checklist for all employees. These are prime areas on which to focus your employee training and development.

How To 60

How To Software System Employee 60

PR Fuel

OCTOBER 16, 2018

I looked high and low on the company’s web site and could only locate the company’s main office number. These are some simple tips that can help companies not only utilize the web effectively, but also help garner some easy publicity. I’ve been to web sites that are wildly out-of-date and there is no excuse for that.

Web 40

Web Pitching Local Report 40

Stuart Bruce

MARCH 16, 2017

Mobile friendly and work across platform including social media, web sites. Processes – Gifs can also be used to illustrate complex business processes like this animated infographic from South African brewery Stellenbrau showing how beer is brewed: Gifs for employee engagement and internal communications.

Corporate 96

Corporate Communications Public Affairs Newspapers 96

Sword and the Script

AUGUST 2, 2016

Text, graphics, infographics, videos, photos, etc. There’s a lot to learn from younger employees, especially if they’re the demographic we want to reach. We can use Twitter, bloggers, infographics, Snapchat stories, and much more to reach people. So, what’s my definition of content marketing? What are we creating?

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60