Cision

JUNE 2, 2017

In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. Miscellaneous social networks. Nieman Lab.

How To 198

How To Real Estate Web Case Study 198

Communications Conversations

OCTOBER 16, 2017

You’d have to be mad not to take every opportunity to cross-pollinate your brain, not only with what other PR firms are doing, but with what SEO agencies, graphic designers, interactive/digital and lead gen geeks and inbound marketing devotees are producing. Why do you continue to invest your time in social media?

Agency 113

Agency SEO Social Media Pinterest 113

Sword and the Script

DECEMBER 10, 2019

Organic social reach is all but dead, paid social has pathetic CTRs, and organic SEO is as rough as sitting in the crowd at AT&T Stadium and hoping the Monday Night Football camera crew focuses on your homemade sign. 16) Social media fragments into niche communities. So, what’s the answer?

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Stuart Bruce

SEPTEMBER 14, 2015

Quite rightly the PRCA says: “Now more than ever, in-house teams surveyed see themselves as the owners of digital/social media strategy and execution, with agencies providing supporting roles.” Public relations strategy needs to modernise to really ‘get’ digital PR and social media.

Digital PR 60

Digital PR Training Report Social Media 60

Communications Conversations

FEBRUARY 25, 2015

Next, they established an online “home base” for the news–one that was interactive, and open to two-way conversations with employees, customers and stakeholders: The Walmart blog (see below). Because now the “release” (post) becomes portable to use in different social media channels.

Company 60

Company Case Study Infographics Study 60

MaccaPR

AUGUST 5, 2015

Or is it an acceptable social media best practice to publish blog posts that are credited to an anonymous company voice? There’s no corporate personality for consumers to grab onto with giant PepsiCo, but grafting Beyonce’s charisma and popularity on the 274,000-employee, $66+ billion corporation helps humanize it.

Blogging 48

Blogging Employee Corporate Google 48

Shift Communications

JANUARY 16, 2018

Social media. Earned media. Owned media. Paid media. ?. 00:01:43] Well, think about what constitutes at least digital marketing these days: search marketing, social media marketing, earned media, owned media, and paid media. What are you doing for your SEO?

Facebook 116

Facebook Video Brand Branding 116

PR 20/20

AUGUST 11, 2016

Read on for the 11 specialists to target during employee recruitment. Visual storytelling through video marketing and graphic design is the key to enhancing the value and shareability of content assets such as infographics, photos and comics. The Social Media Strategist. The SEO Pro. The Visual Storyteller.

Marketing 43

Marketing Mobile Engineering Technology 43

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Read more: Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists [UML]. 9) Twitter is the social network of most value to reporters.

Marketing 78

Marketing Publicity Survey Study 78

PR 20/20

AUGUST 11, 2016

Read on for the 11 specialists to target during employee recruitment. Visual storytelling through video marketing and graphic design is the key to enhancing the value and shareability of content assets such as infographics, photos and comics. The Social Media Strategist. The SEO Pro. The Visual Storyteller.

Marketing 40

Marketing Mobile Engineering Technology 40

Journalistics

MARCH 2, 2013

No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. Third, Social Media Experience. I put social media experience third for a reason. Bonus tip: most employers will check you out on social media. First, Writing Skills.

Pinterest 52

Pinterest Writing Interviews Social Media 52

The Proactive Report

NOVEMBER 14, 2022

Download the full PDF version of the infographic here . Social Media Audit – Gather Insights and Intelligence. The more you know about your customers, clients, employees, and competitors, they better your planning will be. Craft every piece of content with SEO in mind. 2023 is right around the corner.

Digital PR 264

Digital PR Marketing Infographics Video 264

Beyond PR

JUNE 2, 2017

In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. Miscellaneous social networks. Cool infographics.

Real Estate 57

Real Estate How To Web Case Study 57

MaccaPR

JANUARY 19, 2015

Today, PR people are expected to know B2B content marketing strategies, SEO, social media campaigns along with traditional media pitching, press release and speech writing, require PR newbies to come prepared from Day One to significantly and professionally contribute to strategic PR work. Talk with employees.

How To 48

How To Agency Writing Interviews 48

The Proactive Report

FEBRUARY 2, 2017

The three most important attributes that will build trust in a company are: Treating your employees well. Tap peers – especially employees – to lead your communications and advocacy efforts. Online sources and search engines are trusted more than traditional media. DOWNLOAD THE INFOGRAPHIC. Building Trust.

System 100

System Training Engineering Employee 100

Contently - Strategy

DECEMBER 29, 2022

Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels. Keep in mind that larger organizations may have many more employees involved in the post-publication process compared with a startup or small business.

eBook 145

eBook Product Launch Software Internal 145

Contently - Strategy

NOVEMBER 12, 2018

” Too many content marketing teams try to half-ass a bunch of things—blog posts, whitepapers, video, social media, SEO—in the pursuit of a cohesive content program. Team size: 1-2 full-time employees and (maybe) 1-2 regular freelancers. Can you update your core pieces for an SEO boost ?

Content Marketing 111

Content Marketing Company Strategy How To 111

Contently - Strategy

JUNE 11, 2020

It’s also really important for SEO. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. Led by former Forbes editor Tomas Kellner, the content hub highlights inspirational work carried out by GE employees around the world. ” 5.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

It’s also really important for SEO. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. Led by former Forbes editor Tomas Kellner, the content hub highlights inspirational work carried out by GE employees around the world. ” 5.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Contently - Strategy

JULY 31, 2019

As the marketing and media industries continue to look more and more alike, their lexicons overlap too. Ultimately, marketers and media employees want the same thing— engaged audience members —but we’ve all been taught to talk about attention and audience using industry-specific terms. ” Why?

Content Marketing 111

Content Marketing Marketing Media SEO 111