Communications Conversations

FEBRUARY 25, 2015

Next, they established an online “home base” for the news–one that was interactive, and open to two-way conversations with employees, customers and stakeholders: The Walmart blog (see below). The link takes you back to the Walmart blog post with the announcement details, video and infographic.

Company 60

Company Case Study Infographics Study 60

Cision

JUNE 2, 2017

In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Cool infographics. So what does Movoto focus on for SEO? On-page SEO such as keyword research, URL slugs (keywords in the URL), and titles. Nieman Lab.

How To 198

How To Real Estate Web Case Study 198

Communications Conversations

OCTOBER 16, 2017

You’d have to be mad not to take every opportunity to cross-pollinate your brain, not only with what other PR firms are doing, but with what SEO agencies, graphic designers, interactive/digital and lead gen geeks and inbound marketing devotees are producing. As a business owner, I’m sure this is an ongoing challenge.

Agency 113

Agency SEO Social Media Pinterest 113

Shift Communications

JANUARY 16, 2018

What are you doing for your SEO? When was the last time you did a really good SEO audit? The most logical source of this, of course for many companies, is your employees, but it’s not just employees. [00:05:26] When was the last time that you created an infographic? Do a poll of your employees.

Facebook 116

Facebook Video Brand Branding 116

MaccaPR

AUGUST 5, 2015

There’s no corporate personality for consumers to grab onto with giant PepsiCo, but grafting Beyonce’s charisma and popularity on the 274,000-employee, $66+ billion corporation helps humanize it. It’s allowed General Mills to showcase a variety of employees in a variety of roles across the company, each with their own unique voice.

Blogging 48

Blogging Employee Corporate Google 48

Cision

AUGUST 26, 2015

Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. John Haydon – @johnhaydon. Digital marketing and fundraising expert for nonprofits.

Social Media 120

Social Media Twitter Media Nonprofit 120

PR 20/20

AUGUST 11, 2016

Read on for the 11 specialists to target during employee recruitment. Visual storytelling through video marketing and graphic design is the key to enhancing the value and shareability of content assets such as infographics, photos and comics. The SEO Pro. These roles can be filled by your team in a variety of ways.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

Read on for the 11 specialists to target during employee recruitment. Visual storytelling through video marketing and graphic design is the key to enhancing the value and shareability of content assets such as infographics, photos and comics. The SEO Pro. These roles can be filled by your team in a variety of ways.

Marketing 40

Marketing Mobile Engineering Technology 40

Stuart Bruce

SEPTEMBER 14, 2015

Half of agency people require more education/insight around SEO (50%). Meanwhile, investment in search engine optimisation (SEO) has dropped year-on-year from 67% in 2013, to 53% in 2015. For 35% of agency staff, training in digital/social remains to be a small amount of their overall training, only around 25%. Other findings.

Digital PR 60

Digital PR Training Report Social Media 60

The Proactive Report

NOVEMBER 14, 2022

Download the full PDF version of the infographic here . The more you know about your customers, clients, employees, and competitors, they better your planning will be. Craft every piece of content with SEO in mind. 2023 is right around the corner. These six Digital PR and marketing trends can help you thrive in 2023.

Digital PR 264

Digital PR Marketing Infographics Video 264

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. A survey of 300 leaders in businesses with more than 1,000 employees found about one third did not understand the duties of their communications shop – and even fewer saw the value.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

DECEMBER 10, 2019

Organic social reach is all but dead, paid social has pathetic CTRs, and organic SEO is as rough as sitting in the crowd at AT&T Stadium and hoping the Monday Night Football camera crew focuses on your homemade sign. 27) Executives and employees as the way through the clutter. So, what’s the answer? The list goes on.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Journalistics

MARCH 2, 2013

You need to be able to demonstrate you are proficient in using these tools because clients and organizations are looking for employees who can help manage their brand voices across these channels. You know something about SEO – like how the Google Panda update changes the game for how content is ranked on Google.

Pinterest 52

Pinterest Writing Interviews Social Media 52

MaccaPR

JANUARY 19, 2015

Today, PR people are expected to know B2B content marketing strategies, SEO, social media campaigns along with traditional media pitching, press release and speech writing, require PR newbies to come prepared from Day One to significantly and professionally contribute to strategic PR work. Talk with employees. Subscribe to our blog.

How To 48

How To Agency Writing Interviews 48

Beyond PR

JUNE 2, 2017

In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Cool infographics. So what does Movoto focus on for SEO? On-page SEO such as keyword research, URL slugs (keywords in the URL), and titles. Curated video content.

Real Estate 57

Real Estate How To Web Case Study 57

The Proactive Report

FEBRUARY 2, 2017

The three most important attributes that will build trust in a company are: Treating your employees well. Tap peers – especially employees – to lead your communications and advocacy efforts. If you do not yet have SEO under your belt make it a priority. DOWNLOAD THE INFOGRAPHIC. Building Trust. PR Lessons .

System 100

System Training Engineering Employee 100

Waxing UnLyrical

AUGUST 19, 2011

Adam Toporek created this infographic on the state of small business in the US (click the image to see it larger and on IntenseFence’s site, please). In a recent survey of small-medium sized businesses (less than 1,000 employees) over half had annual marketing budgets of less than $1,000. Do you review your SEO strategy?

Small Business 82

Small Business eBook Infographics SEO 82

Contently - Strategy

DECEMBER 29, 2022

Keep in mind that larger organizations may have many more employees involved in the post-publication process compared with a startup or small business. If the asset is part of a major product launch or marketing campaign, consider sharing it with employees across the entire organization using a larger internal communications plan.

eBook 120

eBook Product Launch Software Internal 120

Contently - Strategy

NOVEMBER 12, 2018

” Too many content marketing teams try to half-ass a bunch of things—blog posts, whitepapers, video, social media, SEO—in the pursuit of a cohesive content program. Team size: 1-2 full-time employees and (maybe) 1-2 regular freelancers. Can you update your core pieces for an SEO boost ? “Whole-ass one thing.”

Content Marketing 100

Content Marketing Company Strategy How To 100

Contently - Strategy

JUNE 11, 2020

It’s also really important for SEO. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. Led by former Forbes editor Tomas Kellner, the content hub highlights inspirational work carried out by GE employees around the world.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

It’s also really important for SEO. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. Led by former Forbes editor Tomas Kellner, the content hub highlights inspirational work carried out by GE employees around the world.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Contently - Strategy

JULY 31, 2019

Ultimately, marketers and media employees want the same thing— engaged audience members —but we’ve all been taught to talk about attention and audience using industry-specific terms. Most writers know what SEO is in a vague sense, but they’re probably not responsible for implementing a strategy.

Content Marketing 85

Content Marketing Marketing Media SEO 85