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Understanding the purpose and contribution of the communications team to organizational success

Onclusive

In many organizations, a major fragmentation exists between executive leadership and the communications function. Your communications team owns your company’s earned media, which is key to building the trust amongst all of your stakeholders, be it customers, employees or investors. What is the purpose of the communications team, then?

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The ESG opportunity for public relations 

Stephen Waddington

COVID-19 has also highlighted flaws in the use of financial metrics to measure the health and wellbeing of society. Investment and financial performance will drive economic recovery from COVID-19 but it will need to be balanced with Environmental, Social, and Governance (ESG) performance and risk.

Publicity 197
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International Women’s Day 2024: How Inspiring Inclusion Leads to Innovation and Growth

Stern + Associates

Discover the top advice these six award-winning thought leaders are giving today’s leaders about cultivating an inclusive culture that empowers all employees. Yes, people need training, they need financial literacy support, they need affordable childcare. families), as three-dimensional human beings.”

Internal 107
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No Going Back After COVID — Communications Trends for 2021

PRSay

After dealing daily with the health and financial concerns for employees and their families in a COVID world, genuine empathy will underpin all communications as never before. The imperative is creating a unique culture for all employees when many will not be in the office full-time — or at all. Avoid remote culture shock.

Trends 184
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Report: Companies Face a New Era of Scrutiny on Political Activity

PRSay

Insights are also from the Center’s recent survey of 84 large public and private firms on how companies and their employee-funded PACs responded to the Capitol riot and objections to the election certification. The report’s insights stem primarily from a roundtable discussion featuring executives from more than 30 major U.S.

Report 173
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Brands Must Show They Understand and Respect the LGBTQ Community, PRSA Webinar Panelists Say

PRSay

“Inequality anywhere is inequality everywhere,” said panelist Debbie Ebalobo, director of external and financial communications for the Coca-Cola Company. There’s usually a ton of women in PR,” but “we need people of color and then, on top of that, we need people of color who are gay in leadership positions.”.

Community 188
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Rise in Ransomware Attacks Demands Extra Crisis Vigilance

PRSay

Identify and engage a team with the skills and experience needed to simultaneously defend your company’s systems, reputation, customer relationships, and legal and financial interests. Enlist employees. Build a dedicated cyber-crisis team. Exercise regularly.

Crisis 146