Onclusive

JANUARY 14, 2021

Communications is a highly strategic function that supports the growth of your entire organization by nurturing and enhancing how your brand is perceived internally and externally. Corporate communications addresses a broad set of internal and external audiences and involves multiple instruments, platforms, and channels.

Communications 195

Communications Corporate Measurement Reputation 195

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. It’s not enough to just count what’s easy to count; you must measure what really matters. That’s no longer the case.

Measurement 40

Measurement Comparison Advertising Advertising 40

PR in High Definition

JANUARY 23, 2019

In the hiring game, we’re increasingly in a candidate-led market, where employees can pick and choose where they want to work, and the onus is on the company to woo the candidate before a competitor does. You want to start a trusting relationship, and that’s where employee advocacy can help in seducing the best new talent.

Employee 48

Employee Case Study Measurement Leadership 48

PRSay

AUGUST 30, 2022

And when told they’ll lose their jobs, employees are just as shocked today. Still, when layoffs become necessary, there’s a lot that employers can do to mitigate the pain and difficulty that employees experience. Garg came to represent accusations that corporations treat employees as expendable units. People were shocked then.

Employee 87

Employee Real Estate Video Internal 87

Sword and the Script

JANUARY 9, 2024

For example, I just pulled up a HARO email as I write this and found a query looking for case studies on CRM implementations. A new Gartner report suggests a better corporate intranet can help engage and retain employees. PR measurement evangelist Mark Weiner passed in December. Employee engagement. In remembrance.

Brand 151

Brand Branding Reddit Pitching 151

Shift Communications

JUNE 28, 2022

When it comes to engaging in social justice conversations, your employees, partners, stakeholders, customers, and neighbors want to understand who your organization is and what it stands for, sincerely. How does it relate to the business, employees, clients, or community? Let actions speak louder than words. “Be

Employee 124

Employee Local Community Policies 124

ImPRessions - Crenshaw Communications

MARCH 11, 2020

The effect on employee health is still unclear, and the full business impact has only begun. This is surely easiest for businesses that can continue operations with employees working remotely, but it’s even more critical for those who can’t. What do employees and customers need to know in the short term? Make a plan.

Employee 156

Employee Leadership Viral Small Business 156

PR Conversations

NOVEMBER 20, 2014

Next, it is interesting that Earnshaw’s chapter title focuses on relationships with employees, where the 2014 text has a more functionalist title. As such it enables consideration of this specialism across a period of 65 years.

Employee 77

Employee How To Internal International 77

Onclusive

OCTOBER 12, 2021

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

Resources 195

Resources Technology Data Tools 195

Contently - Strategy

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. An article discussing FedEx’s plans to work towards a more sustainable future , for example, speaks to the investor audience on an owned blog.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Shift Communications

FEBRUARY 8, 2022

It can include a set of requirements the situation must have to warrant your organization’s involvement, for example: Direct impact on your company and/or its people Impact on your customers/target audience — Your brand likely works with many stakeholders, from investors and employees to customers, business partners and local communities.

Employee 78

Employee Leadership Consumer Internal 78

Reputation Us

JUNE 14, 2021

Our employees and community members are invested in these causes. For BLM, we support our Black members and our Employee Resource Group painted signs in support of BLM. For us, that means sharing where we stand on social justice issues to create affinity from allies both internally and externally. We hear you.

Reputation 148

Reputation Financial Community Employee 148

Presspage

FEBRUARY 8, 2024

For example, the Dutch insurance company Nationale Nederlanden recently published a press release , sharing its ranking as one of the top performers in a benchmark for responsible investment. From investors to employees, everyone's demanding action. In ticking these boxes, few tools are more valuable than a digital newsroom.

Report 109

Report Government Financial Trends 109

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this?

Internal 64

Internal International Data Media 64

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. What are some examples of public relations? Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. How is public relations measured?

Interviews 100

Interviews Publicity Technology Social Media 100

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. TVEyes partners for podcast audience data.

Tools 101

Tools Survey Pitching Analytics 101

Reputation Specialist Michael Toebe

FEBRUARY 14, 2022

Holmes and Theranos, like other leaders and organizations, helped dig their own grave, so to speak, by encouraging employees to speak out against wrongdoing. Holmes and her executive team could have successfully communicated sincere concern, compassion and shown with action that poor practices were being addressed with corrective measures. “As

Ethics 98

Ethics Employee Crisis Internal 98

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”. Some of this variety stems from the organizational chart.

Employee 150

Employee Print Writing Survey 150

Sword and the Script

AUGUST 20, 2019

We are asking business executives, supervisors, and individual employees to all join in with HR to fix workplace cultures. Employees are a critical piece to any organization’s success and yet one that is often taken for granted, overlooked or shuffled along. When you have engaged employees, you have happy customers.

Employee 90

Employee Internal International Training 90

PRSay

FEBRUARY 24, 2017

Set up meeting with colleagues and internal stakeholders to talk about the dashboard. Seek out “ah-ha” measurement moments. Southwest’s communications team experienced a big “ah-ha” measurement moment a few years back that impacted how the airline boarded passengers. Make the data real for real people,” she says.

Social Media 117

Social Media Airlines Media Meeting 117

Sword and the Script

FEBRUARY 16, 2021

That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” Business also scored well among those who know it best: their employees. I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. emphasis mine ].

Government 139

Government Survey Ethics Media 139

Mindful Marketing

JUNE 27, 2020

Just as these injustices were not casually implemented, measures to undo them also must be comprehensive. Businesses can accomplish this transformation most effectively by nurturing an employee base that gives meaningful work opportunities to people society has historically marginalized.

Real Estate 111

Real Estate Community Employee Education 111

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). Email specialist.

Marketing 52

Marketing Technology Internal International 52

Burrelles Fresh Ideas

MAY 14, 2024

Closed captions are ideal for use in accessibility measures. Instead of understanding the content, they will only hear the word “image,” for example. Following the international standards for accessibility and inclusion, businesses can show their commitment to creating a more inclusive world and increase their business potential.

Social Media 73

Social Media Media Video SEO 73

Stern + Associates

JUNE 22, 2023

In it, he describes how a corporate communication department serves as the umbrella for media relations, crisis communication, internal communication and investor relations. By bringing these sub-functions together, leaders are able to deploy a highly coordinated strategy to define the organization both externally and internally. “An

Strategy 62

Strategy Communications Crisis Communications Corporate 62

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. ” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. 8–10: Breaking Misconceptions About Communicating With Rural Americans.

Social Media 119

Social Media Conference Media Corporate 119

Ethical Voices

SEPTEMBER 18, 2023

Back in the day, way, way back, there was internal communications, there was external communications. Now, internal is external. And sometimes what employees want to hear or potential employees want to hear is one thing, but there has to be consistency with what’s going on externally. Or can people even do that?

Ethics 52

Ethics Product Launch Corporate Consumer 52

Rock the Status Quo

DECEMBER 29, 2014

A great example of a vanity metric is measuring social media success only by engagement. So what do you do if you’re boxed in, with no way to track deeper, more meaningful metrics due to internal limitations? Use it to kickstart conversations about what really matters to the business, and how to measure it.

Measurement 173

Measurement Digital PR Strategy Agency 173

Communications Conversations

JUNE 14, 2019

On the flip side, only 11% of companies had 11 or more social employees. and international. And, a good analyst is key to merchandising our work across the company and making sure we’re measuring the right stuff. Laser focus on four key areas: Content creation, strategy, community and measurement.

Resources 92

Resources Social Media Media Measurement 92

PR in High Definition

MARCH 24, 2021

For example, a CEO with the Myers-Briggs INFJ personality type would be more sensitive to criticism about himself or his business than someone with an INTJ personality type, who often handle (and dish out) criticism well. What do your employees think? How do you measure the depth of a void? Perception is the reality.

Reputation 107

Reputation Construction Employee Measurement 107

Newsfile

OCTOBER 24, 2023

For example, your product or service might in fact have its own shortcomings. As a PR pro, you should maintain consistent messaging so that stakeholders understand your brand’s core values and products. Try using the following methods. However, it is important to approach everything from a neutral and balanced perspective.

Communications 52

Communications How To Corporate Training 52

5W PR

JUNE 23, 2022

There are all kinds of benefits to establishing a company’s reputation, such as increasing brand visibility, supporting fundraising efforts, attracting talent, increasing employee and investor morale, reaching customers, and retaining them as well. Simplicity.

Publicity 88

Publicity Reputation Technology Industry 88

PR in High Definition

JANUARY 26, 2021

Those reputations are built on views from others – customers, partners, the media, employees or candidates, stakeholders, even Alexa and Google Nest. If you cannot offer monetary prizes for employee polls, how about randomly selecting someone from those taking part to finish early on a Friday or start later on the Monday?

Reputation 90

Reputation Creativity Employee Resources 90

PR 20/20

MARCH 26, 2020

Brands are showing up in unprecedented ways to support their employees, customers and communities. Marriott's CEO Arne Sorenson has been praised for a video to his employees , made public on Twitter, that was authentic, transparent and compassionate. Glossier, for example. Here's What We're Rethinking During COVID-19.

Crisis 92

Crisis Marketing Healthcare Resources 92

Stephen Waddington

MAY 19, 2019

There’s lots been written and said this week about mental health and wellbeing for International Mental Health Week. It’s firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. Provide clear signposting and training to all employees and managers on policies and procedures.

Policies 60

Policies Exercises Resources Employee 60

Reputation Us

JUNE 21, 2021

billion, Cedar Rapids, Iowa): Our employees have a voice and decision-making mechanism for the causes our credit union supports. I struggle knowing that some of my employees may be suffering in silence over a lack of action taken at times to make this a better world. It starts at the top.

Financial 78

Financial Education Community Employee 78

Reputation Us

JUNE 21, 2021

billion, Cedar Rapids, Iowa): Our employees have a voice and decision-making mechanism for the causes our credit union supports. I struggle knowing that some of my employees may be suffering in silence over a lack of action taken at times to make this a better world. It starts at the top.

Financial 78

Financial Education Community Employee 78