PRSay

DECEMBER 21, 2023

The report The report, “Navigating Change: Recommendations for Advancing Undergraduate Public Relations Education,” underwritten by the Weiss Family Trust, by Jim and Audra Weiss, has been issued as part of CPRE’s 50th anniversary year. Seven teams of educators and practitioners contributed their expertise and content.

Report 78

Report Ethics Education Survey 78

5W PR

MAY 15, 2023

Brands can also communicate their social responsibility practices to customers, such as fair labor practices, ethical sourcing, and community involvement. Education Gen Z consumers want to learn about wine and understand its unique qualities. These experiences can be shared on social media, which can help attract new customers.

Consumer 88

Consumer Brand Branding Agriculture 88

PRSay

DECEMBER 7, 2017

We are pleased to report that our latest project has resulted in a book, “Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job ,” published by Business Expert Press. All of these efforts are part of BEPS‘ commitment to providing thought leadership on ethics in public relations. Dr. Marlene S.

Ethics 115

Ethics Journalism Conference Study 115

5W PR

JUNE 20, 2023

There are a few strategies to ensure that marketing campaigns for rehab and mental health centers prioritize compassion, empathy, and ethical practices, while effectively reaching and engaging the target audience. They also work in ensuring that they align with current best practices and ethical guidelines.

Marketing 88

Marketing How To Ethics Insurance 88

Maxim Behar

NOVEMBER 22, 2023

Host: How quickly is artificial intelligence entering your field? I am still on the executive board of the global PR organization ICCO and together with my colleagues we’re trying to establish principles on how to govern the ethical use of AI in terms of copyright. We need to know how to use it. Good morning.

Ethics 64

Ethics Guidelines Comparison Creativity 64

Bianchi Biz Blog

AUGUST 3, 2023

So, the AI policy should educate employees about ownership issues related to content generated using AI tools. A solid AI use policy would serve to educate employees about the limitations of AI and encourage employees to validate or vet the output before it is used or published. This policy is effective as of [Date].

Automotive 78

Automotive Policies Employee Corporate 78

PRSay

AUGUST 19, 2021

I actually fell into the roles, because immediately I fell in love with PRSA: its mission, professional/ethical standards and the amazing people I was meeting. Before long, I had earned the Chapter’s Educator of the Year award, joined the board and was serving on several committees. I took advantage of as many as I could.

Meeting 196

Meeting Education Ethics Leadership 196

Stern + Associates

NOVEMBER 29, 2022

Our bodies were designed to face stress – we just need to learn how to channel that bodily response to help us.”. She grew up in New York City as a child of African immigrants and was educated at a Manhattan private school where she was often one of very few Black students. Recognize Bad Stress, Then Turn it Into Good Stress.

How To 86

How To Leadership Resources Groups 86

Burrelles Fresh Ideas

MAY 30, 2023

A significant portion of the population lives with physical and mental health challenges, which can affect how they interact with PR materials. Designing your content to be used by everyone who wants to serves your ethical duty to inclusivity and extends your potential engagement reach.

How To 40

How To Ethics Education Creativity 40

PR Job Coach

FEBRUARY 24, 2014

You might want to also include other elements that are important to you in a job such as ethical behavior, salary, perks, health care coverage, 401K, free lunch, Friday beer bashes, free donuts in the morning, etc. Does the company sponsor post college education? You get the idea. Does the company have a training department?

How To 185

How To Leadership Interviews Google 185

Deirdre Breakenridge

DECEMBER 5, 2017

Page Society in preparation for the book, “ Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job.”. We invite you to check out our book for more practical advice on building relationships and how to become more influential. Her research interests include public relations management and ethics.

Internal 208

Internal International Ethics Journalism 208

Ethical Voices

FEBRUARY 12, 2024

She discusses a number of important issues, including: How to avoid using people as props and authentically engage Ethics challenges with assumptions How to effectively engage and learn from diverse audiences How to effectively advance social justice issues Tell us a little bit more about yourself and your career?

Ethics 79

Ethics Nonprofit Community Examples 79

Stern + Associates

FEBRUARY 20, 2023

How to Expand Your Product’s Audience Historically, breakthrough technologies like AI or augmented and virtual reality have been exclusively wielded by data scientists or software engineers, but Patton says it’s time for that to change. Through keynote presentations, interactive workshops and as an advisor to AI companies Kai.ai

Local 99

Local Community Ethics Education 99

Karen Freberg

DECEMBER 19, 2018

We used several (Talkwalker, Klear, Zoomph and Delmondo) for the work we did this fall semester with The Breeders’ Cup.These were helpful to gauge who are the main influencers to engage with, and how to validate the impact they had on the campaign as a whole. Creating an ethical code of conduct for influencers. Will this go away?

Ethics 46

Ethics Marketing Policies Education 46

PRSay

JUNE 9, 2021

A commitment to ethics. A ruling against Publicis could set a precedent that should make advertising and public relations agencies more cautious and concerned about [living up to their] advertising ethics and corporate responsibility,” said David Clark, a partner at the Clark Law Office in Lansing, Mich.

Crisis 166

Crisis Ethics Publicity Marketing 166

5W PR

MAY 22, 2023

The industry’s mission is to educate people on how to stay healthy, avoid illnesses, and treat diseases. Education and Training Staying current with new research is crucial for credibility in the health industry. The health industry is alive, vital, and constantly changing.

Industry 88

Industry Reputation Education Training 88

Ethical Voices

MARCH 14, 2022

Ethical issues in merging the science and art of public relations. How augmented intelligence can help enhance our profession. How do we create belonging in a hybrid environment? Thinking about all the crisis work and all the different hats you’ve worn, what is the most difficult ethical challenge you ever confronted?

Ethics 52

Ethics Publicity Data Agency 52

Solo PR Pro

SEPTEMBER 25, 2014

Anyone in public relations for any length of time will certainly encounter his or her share of ethical dilemmas. While the best way to deal with these challenges can be debated, there is no doubt having ethical standards for your PR work is important for your long-term career (and reflects on the industry as a whole, as well).

Ethics 70

Ethics Publicity eBook Policies 70

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career? Three things.

Ethics 77

Ethics How To Training Employee 77

Stern + Associates

MARCH 22, 2023

“Small changes to how you approach AI transformation can have a big impact,” explains el Kaliouby, co-founder and former CEO of Affectiva who has been named one of Entrepreneur’s 100 Women of Influence in 2022 , AI Magazine’s 2022 Top 10 Leaders Innovating in the AI Space and Forbes’ Top 50 Women in Tech.

Tools 75

Tools Ethics Technology Privacy 75

PRSay

JUNE 16, 2023

To stay ahead of the curve, we should take the time to learn about generative AI and how to integrate it into our workflows. But even as we learn to incorporate AI technology into our work, we need to stay mindful of the ethical considerations involved. Kaden Jacobs, APR, is a vice president at Poston Communications.

Technology 146

Technology Crisis Management Social Media Training 146

Critical Mention

AUGUST 20, 2020

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. You’ll find webinars discussing how current events influence changes in communication and how to adapt to those changes. Talk Like Ted. PRSSA Webinars.

Resources 136

Resources Communications Education Guidelines 136

5W PR

SEPTEMBER 11, 2019

It was a natural transition since they already knew how to write appealing pieces and had established relationships with other colleagues in the media. Having a wide array of PR-related skills and education could make you an ideal fit at nearly any small business. So, what does it take to get into this exciting profession?

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Maxim Behar

AUGUST 4, 2022

The important thing is again how to get out of such a situation and how a politician reacts and behaves, and I am not referring only to Prime Minister Petkov, I am also referring to many other politicians on both the left and the right side. People, who know how to articulate what they do, should come into politics.

Ethics 52

Ethics Newspapers Government Television 52

Ethical Voices

DECEMBER 18, 2023

What is the most difficult ethical challenge you ever confronted? We have a responsibility to use data ethically. But we should do it in a way that’s ethical and honest. We always talk about how the laziest thing to do when you’re banging out a product press release is to get right in on speeds and feats.

Ethics 105

Ethics Data Training Agency 105

The Hoyt Organization

JANUARY 8, 2024

These events have greatly influenced Gen Z’s attitudes towards higher education, consumer products and professional services. For instance, this generation is more likely to consider STEM education and are less likely to study humanities compared to previous generations.

Consumer 85

Consumer Social Media Education Advertising 85

Burrelles Fresh Ideas

OCTOBER 24, 2023

But even the most successful leaders are only beginning to understand how to leverage the consumer’s voice in this brave new world of nearly infinite market data. You also must know how to listen to the voice of the customer, where to find it, and how to build actionable PR strategies from it.

Strategy 97

Strategy Ethics Social Media Data 97

PRSay

OCTOBER 23, 2019

The Academy Award-winning actor, who is passionate about bringing civics back to the American classroom, founded The Dreyfuss Civics Initiative to prioritize civics education. he said, noting he’s “done a lot of movies, and they all share in reflecting my own ethics and beliefs.”.

Conference 124

Conference Education Ethics Internal 124

Wadds Inc.

FEBRUARY 28, 2024

Though it’s explicitly billed as a marketing book, the advice covering strategic, ethical and commercial issues is highly applicable to public relations practitioners. Their previous book, Sustainable Marketing – How to Drive Profits with Purpose , was highly commended at the Business Book Awards 2022.

Marketing 52

Marketing Ethics Internal International 52

Deirdre Breakenridge

AUGUST 7, 2014

Companies should learn how to work with our generation and stop thinking we’re lazy, arrogant and unable to see beyond ourselves. How many startups have been attempted this past 5-10 years? How many startups have been attempted this past 5-10 years? How are we doing all of this – especially if this generation is lazy?

Blogging 269

Blogging Ethics Education Technology 269

Maxim Behar

FEBRUARY 1, 2024

Host: Now, other than getting inspired by our young leaders, we're going to talk about a core issue we brought up earlier a few times, ethics, how to practice and how to really leverage AI with ethics. We've been listening to a lot about AI and a lot about ethics. Let's see how we can do it. What is ICCO?

Ethics 59

Ethics How To Course Interviews 59

Solo PR Pro

FEBRUARY 2, 2021

To provide the most value to your clients, it’s key to be aware of industry best practices and relevant techniques plus how to apply them to elevate your work. Here’s what these experts shared about the APR and how to begin. Even if you believe in your skills and education, the APR still provides plenty of opportunities.

Study 96

Study Ethics Education Groups 96

NewsWhip

MARCH 23, 2023

In fact, some brands are making AI even more accessible and educational; a potential way to enhance digital literacy and help those who are doubtful of the technology. Replies included people worried about how quickly AI media is produced and the future threat of other uses of the technology, such as voice alterations.

Brand 78

Brand Branding Film Reddit 78

Ethical Voices

AUGUST 29, 2022

He discusses a number of important public relations ethics issues including: What to do when a client asks you to hide their identity as part of a coalition. How to make sure your employees understand how you value ethics. What is the most difficult ethical challenge you ever confronted at work? ”?

Ethics 91

Ethics Groups Handbook Education 91

Stern + Associates

MARCH 15, 2023

From Morgan Stanley and Alphabet, Ping Am, Shell and Airbus, Davenport, co-author of the Wall Street Journal bestseller “ All-in On AI: How Smart Companies Win Big with Artificial Intelligence ” (2023), details the leadership, strategy, and cultural traits that make these companies highly successful with AI. Can We Trust Generative AI?

Technology 96

Technology Ethics Tools Creativity 96

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” Consumer media outlets may also have business, nonprofit, education and government reporters who will be interested in your story. Keep it ethical. The webinar is available for free to PRSA members.

Storytelling 163

Storytelling Media Nonprofit Government 163

Burrelles Fresh Ideas

JANUARY 23, 2024

To build meaningful relationships, consumers often prioritize brands that are aligned with their ethical standards , cultural perspectives, and other components. Data analytics experts and engineers also know how to most effectively train and use this emerging technology. To connect with Katie, you can follow her on Twitter.

Technology 77

Technology Training Data Consumer 77