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How PR Can Solve Its Diversity Problem

ImPRessions - Crenshaw Communications

How we can be the change As a person of color, I am drawn to companies with a diverse employee base. It’s a PR agency with fewer than 25 employees, and more than a third are people of color. Internally, a diverse team sends a message that the company values inclusion and is committed to creating that kind of work environment.

Employee 156
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10 Networking Events for PR Professionals

5W PR

Counselors to Higher Education (CHE): The CHE celebrates its 25th anniversary and explores the “Power of Voice” in higher education communications and marketing. Educators Academy: Co-located with ICON 2023, this event offers insights into PR learning and industry trends.

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Split Sessions: Recognition, Rewards, and Feedback

Doctor Spin

Positive reinforcement is critical in fostering an open and transparent internal communications culture. Source: Journal of Business and Psychology 1 Vries, R., Source: Review of Educational Research 2 Shute, V. Review of Educational Research, 78, 153–189. As a rule of thumb, all employees should hear a ‘Good job!’

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Public Relations Objectives

Doctor Spin

Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Educate the market and modify perceptions. Improve internal communications. Produce and publish informational and educational content. Source: Journal of Accounting and Economics 5 Brown, L.,

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Crisis Communications: 10 Steps for Building an Effective Plan

Onclusive

This month, the Wall Street Journal outlined dozens of ways social sites and apps are being utilized during a crisis. Empower Your Employees and Advocates. Whether you like it or not, in times of crisis, people will reach out to your employees, influencers, and advocates. Who will respond? Track Results and Establish Takeaways.

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The role of public relations in addressing societal discord

Stephen Waddington

Societal discord has become a significant risk factor for business, posing a threat to corporate reputation, employee recruitment, and organisational morale. The public relations function has an opportunity to help navigate these issues with activist groups and other internal and external stakeholders.

Publicity 105
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How Communicators Can Help Their Clients Navigate Misinformation and Biased News

PRSay

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. The article attacked Pizza Hut’s education-supporting initiatives.