Sat.May 23, 2015 - Fri.May 29, 2015

Bragging: Right of the accomplished or misguided pastime?


What, pray tell, would we do without the ability to brag? More pointedly, what would everyone around us do without the ability to brag? We’d never know that snooze-fest, dork-shoes Tami from the 8th grade turned into a supermodel and “feels #blessed … Continued.

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Rethink FHRITP: Together We Can Make it Mean Something Good


A Hydro One mid-level executive making more than $100,000 a year learned a lesson about public behaviour on private time when he defended on camera the vulgar phrase turned popular meme “F her right in the P” in an on camera interview with Citytv reporter Shauna Hunt.

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Book Review: Leave Your Mark by Aliza Licht

PR Expanded

I’m into my summer reading list, and my second book is another excellent read.

Using Pinterest to Grow Your Business

Ronn Torossian

Pinterest has been around for quite a while now, at least in terms of a social media platform. People use it for a variety of reasons. If they are looking for ideas based on a theme or topic; if [.] The post Using Pinterest to Grow Your Business appeared first on Ronn Torossian 5WPR Founder Blog.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

5 Hidden Ways PR Pros Use Math


It drives me a little bit crazy – OK, a lot crazy – when I hear PR pros declare they can’t do math; some of them even sport this statement as a badge of honor. Another common disclaimer is that PR pros “went into PR because they didn’t want to do math.”

More Trending

The Simple Truth Behind Measuring Content Effectiveness

Rock the Status Quo

How to Find Your Most Popular Content… So You Can Create More! One simple task that significantly improves the success of your content marketing is the ability to identify what pieces of content are driving results and which are not.

Tips to make writing easier

PR Daily

When I’ve worked with technical writers in the past, the most frequent question I get is, “How do I get started?”. There are thousands of tips to help a blocked writer get around the curve. Different pieces of advice are going to speak to different writers.

4 Ways to Link Facebook Posts to Business Outcomes


One of the most frustrating things about Facebook is to understand the potential of the network and not to be able to tie network activity back to business outcomes. We all understand the unique massiveness that is Facebook : 936 million average daily active users.

How to use Twitter Audience Insights for Marketing

Shift Communications

Twitter just rolled out its Audience Insights tool to all Twitter Analytics and Ads users. How can it benefit your marketing and communications program? What It Tells You.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

8 Corporate Communications Tips for Hiring a PR Firm

Sword and the Script

by Frank Strong. Hiring a PR firm for the corporate communications mix is a sizable undertaking but it usually boils down to picking the right people. As such identifying and selecting a firm is a big decision that deserves a thorough examination of the proposed team.

The etiquette of following up a pitch

PR Daily

You’ve come up with a great story idea, researched the publications and journalists to contact, and sent the pitch. Once it’s sent and is out of your hands, you patiently wait for a reply. Nothing is happening. Don’t worry. It’s normal for this to occur.

5 Tips to Digitizing Your Media Kit


Whether you’re looking to provide journalists with easily accessible information about your brand or attract potential advertisers, having a digital media kit is a smart idea. What Exactly Is a Digital Media Kit?

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Scoring with Business Press

Shift Communications

In the world of PR, landing client coverage in publications like The New York Times, The Wall Street Journal or Bloomberg Businessweek is the ultimate win — and when that story runs in print, it’s icing on the cake.

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Dear College Grad, About That Resume and Cover Letter …

Ishmael's Corner

It’s that time of the year. About 19.9 million college graduates are about to descend on civilization with shiny apples in hand. Unfortunately, the demand versus supply equation doesn’t work in their favor. Finding that elusive first job puts a premium on the resume and its associated cover letter.

5 common PR criminals—and how to straighten them out

PR Daily

The rise of brand journalism in PR has brought a new kind of saboteur to many organizations. Take a look at the modus operandi of these common criminals. Recognize how they move and behave, and learn how you can help get them back on the right path. Logo Lover.

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Free White Paper! Measure PR Using Multi-Touch Attribution


Measurement is crucial to finding success now and in the future. But as companies integrate more involved social media marketing strategies, the number of digital touch points increases, complicating the customer journey and creating more data to analyze and understand.

How to Conquer the World: Lessons Learned from Global PR Campaigns

Shift Communications

As an Englishman plying his trade in the United States (a vastly less glamorous version of Steven Gerrard or Frank Lampard!), I’ve come to recognize George Bernard Shaw’s wisdom on a daily, if not hourly, basis: we are two nations divided by a common language.

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When It’s OK for Native Advertising to Fool the Reader

Ishmael's Corner

Remember the revolt from journalists when The Atlantic published a native ad on that “wonderful” organization known as Scientology?

Finalists named in the 2015 Nonprofit PR Awards

PR Daily

In this year's Nonprofit PR Awards, we looked to showcase the hard work and creativity of nonprofit organizations, the agencies that represent them and individual PR specialists.

Measuring Metrics: What’s the Formula for Showcasing PR’s Value?


Measuring metrics in the social sphere is only half of the equation when it comes to showcasing PR’s value. Executives want an explanation of how those numbers are turning into actual revenue for the company.

Staying Active At Work: How To Get Your 10,000 Steps at a 9-5 Job

Shift Communications

“The Step Diet: Count Steps, Not Calories!” 10,000 Steps a Day to Your Optimal Weight!” 10,000 Steps to a Healthier You!” 10,000 Steps and You’ll Turn into a Unicorn with the Power to See Through Time and Space!”.

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PR and propaganda in Ukraine

Stuart Bruce

Nataliya Popovych, co-founder and board member of the Ukraine Crisis Media Centre. Photo credit: Andras Sztaniszlav. Public relations in the minds of many people is equated with publicity and spin or even with propaganda, but PR professionals know that it’s none of these things.

A 6-point checklist for creating online visuals

PR Daily

Want your small business to have an edge over the competition? Learn how to make the best visuals. For starters, visuals boost retention rates by 42 percent , so if you want your brand to be remembered on social media, use images—but not just any images.

How to Successfully Navigate Your Brand Through a Crisis


Crises are inevitable, especially in today’s world where messages fly at the speed of social. Consequently, public relations professionals should always be prepared for a storm before it appears in the forecast. Here are five steps to consider when creating your crisis communication plan. Define the problem. How you react and take responsibility for the situation will make or break your brand’s reputation. First, determine what happened.

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How to create a PR strategy

Public Relations Sydney

Have you started noticing your competitors in the media? Most likely, they have started using PR tactics to build their profile and are actively pitching stories to the media. To create long-term PR results, the most important first step is to develop a PR strategy.

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Annual reports should report what matters

Stuart Bruce

Many PR professionals help companies and organisations to create annual reports, but despite improvements to make them more interesting they are still frequently just focused on financial data with everything else relegated to mere cosmetic additions.

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Report: Journalists are the largest, most active verified group on Twitter

PR Daily

A new report on verified Twitter accounts shows that journalists are the most prevalent and the most active. The report comes from Triggertrap CEO Haje Jan Kamps, and was published on Medium this week. It shows that 25 percent of Twitter’s verified users are journalists.

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3 Ways You’re Already a Content Marketer—& Didn’t Know It!


If you’re a PR professional in the year 2015, you are probably well aware of a little tactic known as content marketing. It’s been a buzzword (buzzphrase?) for a while now in the communication world, but the PR industry is finally starting to realize that creating and owning content to tell a story is a great complement to more traditional methods.

The Pros and Cons of Becoming a Thought Leader

Waxing UnLyrical

Guest Post by C.A. Newberry. You started a blog, penned some insightful articles and accumulated a couple thousand followers on Twitter. Shall we label you a “thought leader?” ” Nope, not happening. Sorry.

TCIP #050 – Online Shaming with Garth Rowan

Melissa Agnes

Welcome to episode #050 of The Crisis Intelligence Podcast, with Melissa Agnes and Garth Rowan. From female reporters being spontaneously and continually harassed during live reporting, to individuals making mistakes caught on camera and ending up losing their jobs as a result of the footage going viral. We’ve seen some extreme cases of online shaming in the past few years, often resulting in online bullying with dire consequences.

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What to wear for your next presentation

PR Daily

What should you wear for your big presentation? My advice is always the same, but a study from Abraham Rutchick, a professor of psychology at California State University, adds a new wrinkle. Here are my three suggestions, followed by the study's finding: 1. Dress a little better than the audience.

MediaPulse | A Weekly Media Round-Up


Here are some of the media industry stories we’re following this week: The Big News/New Acquisitions: Vox Media acquires Re/code ( The New York Times ), Austin start-up Knowingly Corp acquires Gigaom with plans to relaunch in August ( Austin Business Journal ), Charter Communications purchases Time Warner Cable ( Deadline ) and TIME adds FanSided to its roster ( FanSided ). Talking Points: Former Gov. George E.

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