Sat.Apr 30, 2016 - Fri.May 06, 2016

What Goes in a Content Marketing Plan


When Kevin Costner razed his cornfield to build a baseball diamond, he didn’t have much of a plan. He had no plan, really. All he had was a voice he’d heard, saying “If you build it, he will come.”

#PRStudChat & CommPRO Publisher Fay Shapiro Discuss the Role of #PR in the Integrated Marcom Structure

PR Expanded

Today, many organizations claim they are embracing an integrated marketing approach but are they really? On Wednesday, May 18 th at 8:30 p.m. ET, the #PRStudChat community will gather to discuss The Role of PR in the Integrated Marcom Structure.

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[Podcast] Entrepreneurial Lessons From the Founders of SF Sketchfest


When we think of entrepreneurship, we tend to picture startups and unicorns. But there are so many different types of businesses that revolve around taking risks.

What Is Distributed Content? (and 5 Ways to Use It)


“Homepages are dead. I think we can probably agree on that.” ” – Cory Haik, Chief Content Strategy Officer at Mic , speaking on a panel at the Facebook F8 Conference.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Check out Geek Art & Design at Creative Tech Week NYC

Flack's Revenge

My local tech networking and meetup wanderings took me to a cool destination last night – the opening party of Creative Tech Week , at the Clemente Center on the Lower East Side. I had been invited to CTW and did not quite know what to expect.

More Trending

Providing Value as a PR Pro


[By Jason Mollica]. Whether you are in public relations, marketing, advertising, or social media management (and even if you do all of those), it is important to understand just how valuable you are to your clients. Think about this for a moment. What do you think takes more time?

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Who’s Talking About Your Brand?


People have gone content crazy, and it’s impacting your brand. Each day 49 years worth of YouTube video, 80 million Instagram photos, 700 new URLs from The Washington Post alone and 500 million tweets get posted. How much of that content references your brand or industry?

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5 “Must Include” Items for your Crisis Management Plan

Melissa Agnes

I often get asked the following question: What should we include in our organization’s crisis management plan?

Crisis Communications: Preparing for a Cyber Attack

Ronn Torossian

A security breach is one of the most dreaded forms of attack against any modern day company. Security breaches not only put the brand and its employees at risk, but also the customers and clients, which the company serves. This affects the brand’s reputation and its ability to inspire trust. While more people know how easy it is to be victimized bu hackers, how a company handles the situation after the fact speaks volumes. Prevention is Better than Cure The best way to … READ MORE ».

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Why Small Businesses Need PR

The Proactive Report

Every small business owner is concerned about the bottom line. How to make more sales, be more productive, cut costs and increase the ROI. That, after all, is what business is all about – profit.

4 Ways Data Can Improve Your Communication Strategy


With more content in the marketplace than ever and attention spans now shorter than goldfish , how can you know what messages your audience will actually pay attention to? Data can tell you. At their recent Cision webinar, “ Cracking the Code to Modern PR Decision-Making ,” Cision’s K.C.

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4 times you were rude in an email—and didn't even know it

PR Daily

Manners tend get a bad rap for being old-fashioned and boring, but they affect our lives more profoundly than we might think—especially when it comes to workplace communication. In today's increasingly busy working world, many people tend to sacrifice manners for the sake of getting things done.

The Various Ways Social Media Can Influence a Business

Ronn Torossian

When looking for information around a new brand shoes or a new restaurant popping up in your area, what’s one of the first things you do? Find their Facebook / Twitter or Instagram page. Social media has become a default when getting a first glimpse of your business. How are you portraying yourself on social? Does it align to what your brand image is all about? Now more than ever, consumers are looking for access and information to fuel their purchase decisions and social … READ MORE ».

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How to Make the Most of Your Owned Content


You start with a substantial piece of content – a webinar you’ve teamed up with influencers to create, an ebook you’ve worked long and hard on, an event you hosted and live tweeted or Blabbed about.

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Behind the Headlines With Rich Oppel


Your story is worthless if you can’t get anyone to care about it. Before you pitch a journalist, you must think about how your story adds value for your audience.

4 ways students can land PR internships

PR Daily

Young PR pros, it’s time to secure or prepare for a summer internship. If you’re a junior or senior in college, you’re probably spiffing up your résumé—and crossing your fingers, too. Applying for such a promising gig, especially in the PR industry, can be daunting.

PR and the Marketing Technology Skills Gap

Shift Communications

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively.

Taking Back the Mic: PR Again at Center Stage


Recently, the Harvard Business Review and Denise Yohn published an article that highlighted an interesting transition in bloom within brand marketing — that large brands have begun to gravitate towards a master brand strategy.

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Should You Worry About Google Penalizing Your Website?


Every few years, Google throws out an announcement that turns marketers on their heads. Most recently, its attention has been on sites that aren’t mobile-optimized.

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In digital communications, the message still matters

PR Daily

Over the last 20 years, communications channels have shifted from daily newspapers and investigative leads to 24-hour cable news, blogs and endless streams of social media content.

Microsoft Surface Book is the ultimate road warrior laptop

Stuart Bruce

I like gadgets. I like getting new mobiles and laptops, but have never understood Apple mania. How can anyone possibly fall in love with a phone or a laptop? And then I got a Microsoft Surface Book.

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The Most Popular Day for B2B Webinars and other Best Practices

Sword and the Script

An analysis of 12,000 webinars (mostly B2B) facilitated through the BrightTALK platform provides marketers with exceptional insight into webinar benchmarks: Webinar length. B2B webinars average 39 minutes in length, though attendees stay logged on for slightly less – 37 minutes.

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3 Benefits of Including Influencers In Your Crisis Strategy


Ninety percent of communication crises could be avoided if brands plan ahead. But no matter the type, timing or location of a crisis, what ultimately determines whether a brand leaves unscathed or scourged depends on its response.

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In lieu of toys, Cracker Jack offers QR codes

PR Daily

Cracker Jack, one of America’s most iconic treats, has gone mobile. No longer will you find a prize inside the snack—as the box has promised consumers for years. Now, in an effort to reach tech-savvy consumers, the snack comes with a QR code that links to mobile games.

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ISEBOX vs NextWorks Content Capsule: Two PR Communications Tools Go Toe to Toe


You know all the familiar names of legendary sports matchups. Manning v. Brady. The Celtics v. Lakers. Muhammad Ali v. Joe Frazier.

Tools 99

In Atlanta, this Humble PR Blog is now a PR Firm

Sword and the Script

This blog I created about seven years ago is now a business – introducing Sword and the Script Media , LLC. This PR agency will focus on the business-to-business (B2B) marketplace and provide professional services in public relations, content marketing and social media.

Navigating the Waters of Client Testimonials


Word-of-mouth marketing has been a proven business generator since the beginning of time.

3 ways to get superior media relations

PR Daily

Media relations has changed. We’re overrun with blogs. We have too few print publications. Everybody (organizations included) is a journalist or a content channel. Remember when a hit in The New York Times or a win in BusinessWeek or a well-placed piece in a top trade magazine made the phone ring?

PR: Focus on Lead Generation

The Stalwart Blog

I typically start each day reading articles from various PR news outlets such as Bulldog Reporter, PR Daily and a few others. Given that I’m always eager to learn more about analytics, I was particularly interested in PR Metrics That Really Matter.

Three Tips to Nail a New Business Pitch

Shift Communications

In agency land it’s not just about keeping our current clients happy, but also adding new clients to the roster. Those who are new to PR, and even some seasoned professionals, often get nervous during new business pitches.

3 Steps to Choosing the Right Influencer in Real Time


Every second you waste during a real-time event is an opportunity lost – and a chance for a competitor to step up. When news breaks, topics trend or crises strike, you need to reach and engage your audience as soon as possible. But how? Align your brand with an influencer.

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