Sat.Apr 30, 2016 - Fri.May 06, 2016

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What Is Distributed Content? (and 5 Ways to Use It)

Cision

“Homepages are dead. I think we can probably agree on that.” – Cory Haik, Chief Content Strategy Officer at Mic , speaking on a panel at the Facebook F8 Conference. “Two significant things have already happened that we have not paid enough attention to: First, news publishers have lost control over distribution… Second, the inevitable outcome of this is the increase in power of social media companies.” – Emily Bell, writing for CJR.

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#PRStudChat & CommPRO Publisher Fay Shapiro Discuss the Role of #PR in the Integrated Marcom Structure

Deirdre Breakenridge

Today, many organizations claim they are embracing an integrated marketing approach but are they really? On Wednesday, May 18 th at 8:30 p.m. ET, the #PRStudChat community will gather to discuss The Role of PR in the Integrated Marcom Structure. We will be joined by our special guest expert, Fay Shapiro , publisher at CommPRO.biz , an exciting hub for professionals interested in events and opinions focused on integrated business communication sectors.

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5 “Must Include” Items for your Crisis Management Plan

Melissa Agnes

I often get asked the following question: What should we include in our organization’s crisis management plan? While a crisis preparedness program is far more extensive than simply the plan (the plan being but one component – albeit a very important component – of the program), following are 5 sections I highly recommend should be included within any organization’s crisis management plan or playbook. 5 important elements to include in your crisis plan. 1- Activation guidelines.

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Why Small Businesses Need PR

The Proactive Report

Every small business owner is concerned about the bottom line. How to make more sales, be more productive, cut costs and increase the ROI. That, after all, is what business is all about – profit. In this drive to make a profit the focus tends to get stuck on marketing, sales, production and income. Of course those things have to occur. However, there is another part to the sales funnel that most small business owners either don’t understand or ignore – public relations.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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4 Content Marketing Lessons from the White House Correspondents’ Dinner

Cision

Today , publishers of all sizes are scrambling to grab their audience’s attention. To do that , brands are relying on real – time content to capture eye balls and drive engagement. The White House Correspondents’ Dinner, held on April 30, represents the largest media event in Washington D.C. outside of the State of the Union or a presidential inauguration.

More Trending

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[Podcast] Entrepreneurial Lessons From the Founders of SF Sketchfest

Onclusive

When we think of entrepreneurship, we tend to picture startups and unicorns. But there are so many different types of businesses that revolve around taking risks. An event-based business is similar to a fast-growing tech company in the sense that both have goals of growth, attracting talent, and getting recognition from the press. So what […].

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Check out Geek Art & Design at Creative Tech Week NYC

Flack's Revenge

My local tech networking and meetup wanderings took me to a cool destination last night – the opening party of Creative Tech Week , at the Clemente Center on the Lower East Side. I had been invited to CTW and did not quite know what to expect. What is all this about a mashing up creativity and tech? Do we really need another dot dot dot Week? According to the website: From VR, 3D printing and hackathons to fashion tech, data visualization, digital art, interactive installations and STEAM,

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Why Facebook Live Matters to Marketing

Cision

Co-founder of Blab , Shaan Purri once said people don’t want scripted, manicured, polished and perfected content anymore. They want brands to be authentic. So, how do we get there? Video. “Live video is the future of marketing – live video is hot,” said Mike Stelzner, CEO of Social Media Examiner, at Social Media Marketing World last month.

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The Various Ways Social Media Can Influence a Business

Ronn Torossian

When looking for information around a new brand shoes or a new restaurant popping up in your area, what’s one of the first things you do? Find their Facebook / Twitter or Instagram page. Social media has become a default when getting a first glimpse of your business. How are you portraying yourself on social? Does it align to what your brand image is all about?

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Clever PR Ideas For Mother’s Day

ImPRessions - Crenshaw Communications

Mother’s Day is one of the most unavoidable holidays when it comes to marketing opportunities, and for public relations campaigns , it’s not one to be ignored. But consumer public relations professionals have their work cut out for them, as media quickly grow weary of endless pitches about “perfect gifts” for the day. Still, clever ideas that win earned media and positive brand buzz do exist.

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Providing Value as a PR Pro

Marketwired

[By Jason Mollica]. Whether you are in public relations, marketing, advertising, or social media management (and even if you do all of those), it is important to understand just how valuable you are to your clients. Think about this for a moment. What do you think takes more time? Working to get a new client or fostering growth with a current one. It can be a tough question, however both take effort.

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Who’s Talking About Your Brand?

Cision

People have gone content crazy, and it’s impacting your brand. Each day 49 years worth of YouTube video, 80 million Instagram photos, 700 new URLs from The Washington Post alone and 500 million tweets get posted. How much of that content references your brand or industry? Each one that does is an opportunity you can’t afford to miss. Ready to increase share of voice, build brand reputation and drive sales?

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22 PR Rock Stars of the Future

Communications Conversations

Each year, I give recent grads the floor here and showcase some of the best PR students across the country. Why? A few reasons: 1) I believe in giving back and helping students along–just like so many helped me out as I began my career, 2) It’s an extension of my work on the Winona State Alumni Board, and 3) These kids are incredible! Read through these descriptions–I’m glad I didn’t have to compete against these kids coming out of school!

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The Benefits of Earning Your APR

PRSay

An Interview with Ken Hunter, APR. Ken Hunter is President and Chief Strategist of The PowerStation | Communications, a strategy-centered communication consultancy guiding organizations to growth by developing big idea PR programs that power it, and resolving problems that impede it. He develops communication strategies that grow relationships. In this role, Ken provides businesses with visions, strategies, and inspiration for PR and marketing communication programs.

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How to Make the Most of Your Owned Content

Marketwired

You start with a substantial piece of content – a webinar you’ve teamed up with influencers to create, an ebook you’ve worked long and hard on, an event you hosted and live tweeted or Blabbed about. Content pieces like these are your valuable owned content, and each piece takes a ton of work to create and to get distributed. To ensure you’re making the most of your efforts, and fully leveraging the bandwidth of a lean team or a lean budget, put the cornerstone and cobble

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4 Ways Data Can Improve Your Communication Strategy

Cision

With more content in the marketplace than ever and attention spans now shorter than goldfish , how can you know what messages your audience will actually pay attention to? Data can tell you. At their recent Cision webinar, “ Cracking the Code to Modern PR Decision-Making ,” Cision’s K.C. Brown and Lone Rock Strategic Communications’ Chris Schein shared how they find insights in data and use them to inform strategy.

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Why Small Businesses Need PR

The Proactive Report

Every small business owner is concerned about the bottom line. How to make more sales, be more productive, cut costs and increase the ROI. That, after all, is what business is all about – profit. In this drive to make a profit the focus tends to get stuck on marketing, sales, production and income. Of course those things have to occur. However, there is another part to the sales funnel that most small business owners either don’t understand or ignore – public relations.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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SHIFTing into the Future

Shift Communications

It is with pride and excitement that we announce the acquisition of SHIFT Communications by NATIONAL Public Relations –the largest PR firm in Canada, with a storied history in the region and a reputation for good work and fair dealing. Wait?! What?! I know, it’s a little jarring at first to hear this news. SHIFT has prided itself on its independence for the past 13 years (and our status as one of the few ESOP companies out there), even as so many of our competitors were peeled off by intergalact

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Graduation Day…A Transition Tradition

PRSay

Having actually only attended one of my own three graduations from college (University of Georgia…the other two degrees were earned from Golden Gate University extension programs while I was in the Air Force and I always seemed to be somewhere else on graduation day), I didn’t fully grasp the significance of “commencement” until I started […].

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Behind the Headlines With Rich Oppel

Cision

Your story is worthless if you can’t get anyone to care about it. Before you pitch a journalist, you must think about how your story adds value for your audience. Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers.

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How we plan comms campaigns with the PESO model

Frederik Vincx

Reading Time: 4 minutes Communication professionals are increasingly turning to the PESO model when planning their PR campaigns. The PESO model, developed by Gini Dietrich, lead blogger at the PR and marketing blog Spin Sucks , identifies the four media types — Paid, Earned, Shared, and Owned — and merges them together. This gives you a framework for maximizing opportunities or identifying gaps in your communication strategy.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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PR and the Marketing Technology Skills Gap

Shift Communications

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. Consider just the last month or so: Facebook dropping a bucket of APIs on the world. Instagram started filtering content just like Twitter not that long before.

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Graduation Day…A Transition Tradition

PRSay

Having actually only attended one of my own three graduations from college (University of Georgia…the other two degrees were earned from Golden Gate University extension programs while I was in the Air Force and I always seemed to be somewhere else on graduation day), I didn’t fully grasp the significance of “commencement” until I started my college teaching career.

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Should You Worry About Google Penalizing Your Website?

Cision

Every few years, Google throws out an announcement that turns marketers on their heads. Most recently, its attention has been on sites that aren’t mobile-optimized. Now that more people are conducting Google searches on mobile devices than computers, that means that websites need to be easily accessed and viewed on tablets and phones. To that end, Google is planning to rank sites that are mobile-optimized even higher starting this month.

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Amusing Answers in College FAQs for Graduation Ceremonies

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. College graduation ceremonies aren’t exactly the most entertaining affairs. By design. A speaker will make a case to “follow your passion” followed by a glorified roll call that, depending on the size of the school, can literally last hours.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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The Skimm: THE case study for employee social advocacy

Communications Conversations

By now, I’m guessing 99.9 percent of you have heard about The Skimm. In large part, that’s because they have a virtual army of “Skimmbassadors’ helping share their message–literally, and figuratively. 6,000-plus Skimmbassadors, to be exact (according to the founders). In fact, that’s really how most people have heard about the The Skimm.

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If you can change only one thing, start here: Reduce friction

PRSay

You face so many challenges in getting employees’ attention that it’s sometimes hard to know which to address first. And, if you’re planning to attend the PRSA Connect 16 Conference in May, you’re looking forward to learning lots of bright ideas to help you address those challenges. But even if you can’t make it to […].

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3 Benefits of Including Influencers In Your Crisis Strategy

Cision

Ninety percent of communication crises could be avoided if brands plan ahead. But no matter the type, timing or location of a crisis, what ultimately determines whether a brand leaves unscathed or scourged depends on its response. Be proactive and turn to a real-time tactic that is often overlooked or underutilized: partnering with influencers. Here are four ways influencers will give your crisis communication strategy a boost when it’s struggling to keep up with what’s being said: 1.

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