Sat.Aug 19, 2017 - Fri.Aug 25, 2017

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The 20 Responsibilities of PR and What They Entail

Onclusive

Most of us see what our jobs entail at the point of hire. Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. later as our roles evolve. This “PR scope creep” is partly due to ambition (hopefully) and partly due to the fact that the digital world in which we work is ever-expanding in nature — there’s always something new to learn and experiment with, especially in PR.

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Seven Steps to Walk Through Your Fear

Deirdre Breakenridge

A guest post by Ken Jacobs, Principal of Jacobs Consulting & Executive Coaching. It may surprise you how much fear there is among the ranks of PR managers and leaders. As an executive coach to these executives, trust me on this. “I could never ask that of a client,” “I could never tell that to that team member,” “I could never discuss that with my boss” are phrases I hear frequently.

Training 264
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How to Lead the Rebrand of a Global Company

Cision

One of the roles of a good leader of a multinational company is to help build and maintain a global brand, as well as unify company culture. It’s no easy task — trust me. As an executive, it isn’t your responsibility alone to ensure that your brand is recognized as a leader in its industry, but it is a continuous effort and an exciting journey. As both a company and a leader, you’re always in motion, keeping your finger on the pulse of what customers want, as well as navigating political changes

Company 267
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Wells Fargo Goes From Bad to Worse

Ronn Torossian

Wells Fargo bank may just win the worst PR of the year award for the announcement last year that many of its employees had set up huge numbers of fake accounts using the information of real customers. Now, though, it seems the company has followed that up by having to admit it may have accidentally closed or restricted real accounts as well. Customers who own these accounts reported not being able to access funds that rightly belonged to them, according to a report … READ MORE ».

Banking 230
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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PR Takeaways From The Eclipse

ImPRessions - Crenshaw Communications

There are lasting public relations lessons from large, newsmaking, once-in-a-lifetime events. Take this week’s solar eclipse, for example. Long after we dispose of the special viewing glasses and stop listening to “Total Eclipse of the Heart,” we can benefit from a mini-analysis of ways to leverage national events for our own brands and clients…sometimes!

Hotels 200

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How the Women of Game of Thrones Can Inspire Your Content Strategy

Cision

[Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.” Continue reading at your own peril if you’re not that far!]. Game of Thrones embraces powerful leading ladies. From Little Bird to the Mother of Dragons, each week we are treated to stellar performances of complex characters by talented women.

Strategy 258
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Top Tech PR Disasters That Still Sting

Ronn Torossian

In recent years, tech industry PR has been on a roller coaster. From Facebook and Microsoft doing great things to the ongoing reputation for sexism and sexual harassment that has permeated Silicon Valley’s public relations, no matter what else the industry or region does to make our modern world better and easier. Here are a few examples of some of the most egregious recent PR disasters in the tech sector.

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3 Tips for Creative Marketing That Beats Fake News

Prowly

As painful as it is to admit, all the fake news on the internet seem to be the most successful at going viral. Without getting too political, there are number of lessons marketers can use for their own campaigns. The post 3 Tips for Creative Marketing That Beats Fake News appeared first on Prowly Magazine.

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Moving the Diversity Needle

PRSay

In August, PRSA is celebrating Diversity Month by focusing on the diverse communities, people and practices that comprise public relations. We will also be providing advice and insight on how to build a better PR profession through diversity and inclusion. Here, the Diversity & Inclusion Committee and other PR thought leaders offer their insights on the importance of a diverse and inclusive workplace.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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How to Leverage Emotions to Boost Digital PR

Cision

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. People have started to react much more strongly to different types of information. Emotional intelligence drives consumer culture which influences your business strategy. Fortunately, emotions can be widely used in your digital PR, especially to tell stories that connect with your audience.

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Owned Content: Calculating Success

Shift Communications

Owned content. From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Given owned content can leave lasting impressions and expand your company’s reach through social sharing, having engaging and insightful content helps solidify team expertise and foster success for an organization.

Data 92
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Schiphol Airport communicates with a variety of stakeholders using a modern newsroom

Presspage

Safety regulations, environmental changes, updates on regulations, queues during holiday season, and so on. There are numerous subjects that the PR and communications teams at Schiphol need to report on to various stakeholders. The modern, clean and user friendly newsroom they are using, gives the PR team all the tools they need to inform the publics quickly and easily.

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Three FTC Social Media Disclosures You Should Know

5W PR

By: Kelsea, Social Media Director. Social media has grown from a simple place to connect friends and family to a marketplace for brands of all sizes. Various social platforms like Facebook, Instagram and Twitter have allowed brands to reach consumers through engaging content, low-cost advertising and influencer partnerships. These partnerships are used to promote brands and their products across all markets and industries.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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From the Mouth of the Media: Create Successful PR Strategies Every Time

Cision

From the Mouth of the Media is a series of best ideas and practices gathered from our Behind the Headlines interview segments with influencers. See their interviews in our influencer Q&A section. A successful PR strategy is driven by a deep knowledge of the top challenges facing the market in a given year, as well as insights that are based on a combination of market knowledge, research and instinct.

Strategy 136
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Revisiting the 10 Symbols of PR Disruption

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Back in 2015, I wrote that PR’s version of the Industrial Revolution had begun. I made the point that the upheaval in the business of communications was redefining our world in similar way that manufacturing did in the 18th century and captured 10 symbols as proof points.

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The future of offline PR

Presspage

Rapid changes in the field of PR. Traditionally, offline PR consists of one-way communication without much feedback. With online communication being the norm, one-way communication is turning into a thing of the past. Personalized and direct communication is the latest trend that is taking over; audiences are looking for something that stands out. With an almost infinite amount of content to be found, it is of vital importance to be authentic and provide your audience with something valuable.

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6 Ways to Win Executive Buy-In for Inbound Marketing

PR 20/20

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. Why do we need a blog? What is the ROI of social? What if we get sued? I want to review this before it’s published. Who will own this? Sound familiar? At times, working in a marketing department can feel like being on trial.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Top 10 Harper’s Bazaar Staff on Twitter

Cision

New York Fashion Week is just around the corner, and if you want to get live updates from the runways our top list might help. This week, we highlight the top 10 staff on Twitter ranked by follower count, and who are certain to be sitting FROW on many of the shows. Follower count was pulled on August 25, 2017 and may change over time. 1. Joanna Coles – Chief Content Officer – 133,791. 2.

Twitter 120
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Diversity, Politics and MBAs in the Business of PR; Off Script #20: James S. Walker

Sword and the Script

There’s a quote often attributed to Peter Drucker that says culture eats strategy for breakfast. Maybe he said it, and maybe he didn’t , but the but the point remains: it’s hard to execute on a business concept if your people don’t believe in the idea. You can’t let a root culture run awry and expect PR to pitch reporters for “positive” media coverage, either.

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How to Start a Podcast in 5 Easy Steps

Stern + Associates

A year ago, when our marketing team presented its content-rich strategy for the agency, I thought about my new favorite way to ingest information: podcasts. I enjoy listening to them. The post How to Start a Podcast in 5 Easy Steps appeared first on Stern Strategy Group.

How To 78
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PR Pros as Strategic Advisers, and Where It Goes From Here

PR News

“The more things change, the more they stay the same.” In French, “Plus ça change, plus c’est la même chose.” In a rough sense, that aphorism sums up what 24 senior communicators told us in response to the following question: “How can public relations leaders become stronger strategic business advisers as the lines between PR,… Continued.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How the Women of Game of Thrones Can Inspire Your Content Strategy

Beyond PR

[Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.” Continue reading at your own peril if you’re not that far!]. Game of Thrones embraces powerful leading ladies. From Little Bird to the Mother of Dragons, each week we are treated to stellar performances of complex characters by talented women. In a space that we expect to be dominated by men, these female figures hold their own and teach us valuable lessons: how to ride dragons, how to battle and e

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The Essential Characteristics of an Effective CMO [UML]

Sword and the Script

To say the role of the CMO has evolved is an understatement. In some ways, CMO often seem pulled in opposing directions. On one hand, a core competency in analytics and automation are a prerequisite. Yet on the other, businesses want more CMO creativity , personalization, and customer engagement, which are things that are hard to scale successfully.

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How to Create a Valuable Visual Brand Strategy in Four Steps

Stern + Associates

When it comes to marketing content, it’s no secret audiences prefer visuals over words. I know I fall in the 65 percent of the population who are visual learners. Watching. The post How to Create a Valuable Visual Brand Strategy in Four Steps appeared first on Stern Strategy Group.

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Swipe right to embrace change

Steve Barrett on PR

As communications evolves at a frantic pace it has never been more important to keep your knowledge, skills, and inspiration up to date to remain on top of your brief.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Best Moments Of The Week

HMA Public Relations

During high school football season, Scott has his best moment of the week down to a science. Happy 25 years as a high school football official, Scott! [Click below for more]. The post Best Moments Of The Week appeared first on HMA Public Relations.

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3 tips for using the phrase “off the record”

Axia PR

When Anthony Scaramucci took the helm as White House communications director, he captivated the media. His interviews and public conversations contained unexpected, controversial commentary alongside colorful language that wasn’t particularly suited for all. Many media pundits scratched their heads at the absence of media relations protocol and were surprised at his ill-mannered bluntness.

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‘It’s like c**k fighting!’

Mark My Words

BBC Radio Scotland, 25.08.17. Mark on the Mayweather Vs. McGregor fight. Listen here. (1:17:00 – 1:23:38).

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