Sat.Nov 28, 2015 - Fri.Dec 04, 2015

PART 2: Big Data 101 for PR

Onclusive

We know, we know…sequels so rarely live up to the hype of originals, but I can assure you this part duex is guaranteed to deliver as much punch and pizzazz as what came before. A few weeks ago my colleague and engineering partner-in-crime, Frank Jing, knocked it out of the park with his succinct and […]. All About Tech big data big data 101 big data for PR Frank Jing PR PR education PR tips public relations Ryan Rapp storytelling technology

How to Keep Your Network From Growing Cold

Cision

It happens. What is “ it ” ? It is when you mean to stay in touch with someone but haven ’ t. Now six months have passed and you need to email them about a client, an article, a possible business deal. Sound familiar? It ’ s so much easier if you ’ ve had an interaction, any interaction.

How To 203

What do Trump and ISIS have in Common?

Flack's Revenge

Journalists who join the PR field are often said to be crossing to the dark side. That’s because some think PR is just about spinning and deception. As I pointed out in my post News Corp.

Ethics 190

Content Marketing Writers, Are You Teaching or Preaching?

Rock the Status Quo

(My current skating skills). I was sitting on the sidewalk, lacing up my white roller-skates. A neighbor came out and said, “Good morning, Carrie!” ” What could I do but strike up a conversation?

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Inside Innovation: ING Bank Communications team

The Resolution Blog

When we started the ‘Inside Innovation’ series we thought we would come across teams trying some new tactics or learning new skills. What we didn’t realize we would find is a Communication team driving the restructure of the business to become Agile!

More Trending

Amazon Challenges the Final Frontier

Ronn Torossian

When you think about it, it’s obvious. When all international Bad Boys of Corporate Innovation started getting into the Space Race, it was inevitable that Jeff Bezos would join them. Recently, Blue Origin, the space exploration LLC owned by Amazon founder and Architect of Modern Consumerism, Jeff Bezos, achieved what it – and everyone else – called a key milestone. To whit, safely launching a rocket that ALSO safely returned from space.

GOP candidates slammed on Twitter for ‘thoughts and prayers’

PR Daily

“Thoughts and prayers don’t solve problems” became a common sentiment on Twitter following another mass shooting in America.

Can PR Keep Up with Exponential Innovation?

Shift Communications

Tech, and particularly software, offer those of us who work in the industry an opportunity to witness a bit of evolution. It’s what makes the space so exciting. No moss grows on the tech tree; if you turn your head for a minute, everything’s different.

Hotels 126

3 Ways to Clean Up? Your Social Media Strategy

Cision

I don’t know about you, but I like to clean things up before the year closes out. That means I’ll be tackling the ever-growing pile of papers I’ve been ignoring in my desk inbox, watering that sad, forgotten plant and even cleaning up some of my processes within my business.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Publix Is Great At Public Relations… And To Their Employees

Ronn Torossian

In NYC, Publix isn’t a big deal. But if you are from the Southeast, particularly Florida, Publix is a little slice of heaven disguised as a grocery store. And when a new location opens, that’s occasion for big news. Recently, residents of Central Florida and Northern Alabama both got new Publix stores. Both openings made huge local news.

6 factors to consider before hiring a PR agency

PR Daily

Many business owners dream of their 15 minutes of fame. Seeing your name in lights. The phone ringing off the hook after your industry publication ran a cover story about your business.

Agency 132

Building the Plane Mid-Flight: SHIFT’s New Website

Shift Communications

Maybe nobody cares about websites anymore. Maybe we ought to have forgone a website upgrade and instead focus exclusively on our social channels? Maybe a mobile-only site?

5 Pet Peeves of Working in PR

Cision

Nova Halliwell is a communications professional living in New York City. . At my first agency job in New York, I worked alongside a media relations specialist who wanted each of his annual coverage reports to be as thick as a phone book.

Print 190

A Pediatric Prescription for Effective Content Marketing

Sword and the Script

by Frank Strong. In just three days, one pediatrician has earned 3.6 million views on YouTube for this video. It’s led to news coverage, like this piece by a local FOX affiliate in Boston. A quick Google search ( 233,000 results ) shows he’s had dozens of placements, if not thousands.

5 pieces of jargon to erase from your vocabulary

PR Daily

Public relations, as with any communications discipline, can be plagued by awful language.

What Brands Can Learn About Social Media from #Adele25

Shift Communications

If you somehow missed it in your holidaze of turkey and boxed wine, Adele’s “25” set a record. And no – it’s not for how many times you’ve now cried and had to clean your winged eyeliner after listening to ‘Hello.’ In a little over three days, “25” sold 2.43

5 Common Misperceptions of Social Customers

Cision

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. This trend isn’t particularly surprising, but it gives the Friday after Thanksgiving a bit of an identity crisis.

Print 180

Achieving PR Goals Faster with Multimedia Content

ISEBOX

A few objectives of a public relations campaign include controlling the conversation about a brand, managing the flow of information and promoting your service or product to the right audience. They’re not easy tasks and certainly not achievable overnight.

Snapchat enables publishers to link to Discover content across social media channels

PR Daily

In Snapchat’s ongoing quest to become a relevant content hub, the company is making its platform more attractive to publishers with the help of deep links.

The Citizen Analyst Manifesto, Part 4: Speak humbly, but with insight

Shift Communications

In this series, we explore what it means to be a citizen analyst, what values you stand for, and what qualities in the world you adamantly must oppose. camtable] Speak humbly, but with insight. Citizen analysts speak humbly, but with insight. We live in a world of informational recklessness.

Free White Paper! Build a Brand Journalism Program

Cision

Your audience no longer responds to traditional advertising. Today, they’re looking for custom content. In fact, custom content is 92 percent more effective than traditional advertising. So how can you create content that will spread awareness of your brand and drive sales?

Building a Sound Journalist List in Three Easy Steps

ISEBOX

Did the term “easy” catch your eye? Because if PR professionals know one thing, it’s that it’s far from easy to build solid, meaningful lists of journalists they can rely on for coverage. It’s also not a speedy process.

eBook 91

E.coli recall spreads to Starbucks, major grocery chains

PR Daily

The posts are seven days old and don’t mention E.coli recalls or public health dangers. The U.S. Food and Drug Administration is coordinating an expanded recall of tainted celery from California-based Taylor Farms Pacific.

Crisis 126

15 Steps to Build Your 2016 Marketing Plan

PR 20/20

The proliferation of marketing channels, apps, mobile devices, social networks and content has given consumers more choices and greater control, while increasing complexity for marketers. We want to help simplify and optimize the marketing planning process for your business.

5 Audiences Your Brand Should Listen To

Cision

Social media makes up a large portion of modern marketing strategies, but 63 percent of marketers don’t plug in the most important piece to finish the puzzle. Social media listening provides your brand with new ideas and a multitude of opportunities to build towards what your brand hopes to become.

Brand 173

10 Tips for Using Facebook for Public Relations

TrendKite

I think more brands have a hard time figuring out how to leverage Facebook for marketing and public relations than any of the other social media channels. Standing out and capturing the attention of users when your posts follow those of close friends and family can be tricky.

How to boost your holiday marketing efforts

PR Daily

The holiday season is finally upon us. Retail marketers have likely been thinking about the holidays for several months, but now it’s here. Thanksgiving and Black Friday came and went, which marks the start of the shopping season. What drives people to actually make purchases during the holidays?

Retail 125

What’s left of the propaganda powder keg?

Mark My Words

In any move to war we get bludgeoned with the inevitable metaphors of motion. Whether it’s a strategic progression or headlong rush, a targeted advancement or mission creep, there is no turning back from the march of predictable language. Interestingly, in his seminal manual on how to hack our psyche’s mainframe Edward Bernays also captures the motion to emotions. If “the great enemy of any attempt to change men’s habits is inertia” it is propaganda that “makes things move.”

3 Keys to Convincing Influencers to Work With Your Brand

Cision

Influencer marketing is different. For some marketing tactics, such as email or content marketing, all you need to do is set your mind to it, develop a plan and follow through. But influencer marketing involves people. And with people, developing a plan is a bit more complicated.

Brand 170

Should you remove the comments section from your corporate blog?

Communications Conversations

A few weeks ago, I spoke at the sixth annual Minnesota Blogger Conference. You can read all about what I talked about here.

The 5 most popular stories on PR Daily this week

PR Daily

Here are the five most widely read stories this week on PR Daily : 4 reasons PR pros should think big for media relations strategies. 8 areas PR pros should focus on in 2016. 5 pieces of jargon to erase from your vocabulary. How to elicit compelling quotes for your press release.

How To 124

Mark My Words named PR blog of the year

Mark My Words

Mark My Words