Sat.Nov 28, 2015 - Fri.Dec 04, 2015

Inside Innovation: ING Bank Communications team

The Resolution Blog

When we started the ‘Inside Innovation’ series we thought we would come across teams trying some new tactics or learning new skills. What we didn’t realize we would find is a Communication team driving the restructure of the business to become Agile!

PART 2: Big Data 101 for PR


We know, we know…sequels so rarely live up to the hype of originals, but I can assure you this part duex is guaranteed to deliver as much punch and pizzazz as what came before. A few weeks ago my colleague and engineering partner-in-crime, Frank Jing, knocked it out of the park with his succinct and […]. All About Tech big data big data 101 big data for PR Frank Jing PR PR education PR tips public relations Ryan Rapp storytelling technology

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Content Marketing Writers, Are You Teaching or Preaching?

Rock the Status Quo

(My current skating skills). I was sitting on the sidewalk, lacing up my white roller-skates. A neighbor came out and said, “Good morning, Carrie!” ” What could I do but strike up a conversation?

How to Keep Your Network From Growing Cold


It happens. What is “ it ” ? It is when you mean to stay in touch with someone but haven ’ t. Now six months have passed and you need to email them about a client, an article, a possible business deal. Sound familiar? It ’ s so much easier if you ’ ve had an interaction, any interaction.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Amazon Challenges the Final Frontier

Ronn Torossian

When you think about it, it’s obvious. When all international Bad Boys of Corporate Innovation started getting into the Space Race, it was inevitable that Jeff Bezos would join them. Recently, Blue Origin, the space exploration LLC owned by Amazon founder and Architect of Modern Consumerism, Jeff Bezos, achieved what it – and everyone else – called a key milestone. To whit, safely launching a rocket that ALSO safely returned from space.

More Trending

Can PR Keep Up with Exponential Innovation?

Shift Communications

Tech, and particularly software, offer those of us who work in the industry an opportunity to witness a bit of evolution. It’s what makes the space so exciting. No moss grows on the tech tree; if you turn your head for a minute, everything’s different.

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How to Engage Reporters on Social: Q&A With Ian Greenleigh


Journalists are bombarded by pitches every day, making it easy for yours to get lost in the shuffle. So how can you increase the chances of receiving a response? Ian Greenleigh, author of “ The Social Media Side Door ,” says it’s all about establishing rapport with journalists first.

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Publix Is Great At Public Relations… And To Their Employees

Ronn Torossian

In NYC, Publix isn’t a big deal. But if you are from the Southeast, particularly Florida, Publix is a little slice of heaven disguised as a grocery store. And when a new location opens, that’s occasion for big news. Recently, residents of Central Florida and Northern Alabama both got new Publix stores. Both openings made huge local news.

5 pieces of jargon to erase from your vocabulary

PR Daily

Public relations, as with any communications discipline, can be plagued by awful language.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Building the Plane Mid-Flight: SHIFT’s New Website

Shift Communications

Maybe nobody cares about websites anymore. Maybe we ought to have forgone a website upgrade and instead focus exclusively on our social channels? Maybe a mobile-only site?

3 Ways to Clean Up? Your Social Media Strategy


I don’t know about you, but I like to clean things up before the year closes out. That means I’ll be tackling the ever-growing pile of papers I’ve been ignoring in my desk inbox, watering that sad, forgotten plant and even cleaning up some of my processes within my business.

A Pediatric Prescription for Effective Content Marketing

Sword and the Script

by Frank Strong. In just three days, one pediatrician has earned 3.6 million views on YouTube for this video. It’s led to news coverage, like this piece by a local FOX affiliate in Boston. A quick Google search ( 233,000 results ) shows he’s had dozens of placements, if not thousands.

Snapchat enables publishers to link to Discover content across social media channels

PR Daily

In Snapchat’s ongoing quest to become a relevant content hub, the company is making its platform more attractive to publishers with the help of deep links.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

15 Steps to Build Your 2016 Marketing Plan

PR 20/20

The proliferation of marketing channels, apps, mobile devices, social networks and content has given consumers more choices and greater control, while increasing complexity for marketers. We want to help simplify and optimize the marketing planning process for your business.

5 Pet Peeves of Working in PR


Nova Halliwell is a communications professional living in New York City. . At my first agency job in New York, I worked alongside a media relations specialist who wanted each of his annual coverage reports to be as thick as a phone book.

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Building a Sound Journalist List in Three Easy Steps


Did the term “easy” catch your eye? Because if PR professionals know one thing, it’s that it’s far from easy to build solid, meaningful lists of journalists they can rely on for coverage. It’s also not a speedy process.

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Writing rules PR pros should know

PR Daily

This story was originally published on PR Daily in December 2014. In public relations, writing is everything. Whether it’s in a press release, on a blog, or social media, your writing proficiency is vital.

The Citizen Analyst Manifesto, Part 4: Speak humbly, but with insight

Shift Communications

In this series, we explore what it means to be a citizen analyst, what values you stand for, and what qualities in the world you adamantly must oppose. camtable] Speak humbly, but with insight. Citizen analysts speak humbly, but with insight. We live in a world of informational recklessness.

5 Common Misperceptions of Social Customers


Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. This trend isn’t particularly surprising, but it gives the Friday after Thanksgiving a bit of an identity crisis.

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10 Marketing Tips That Will Make Your Brain Happy Right Now

PR 20/20

Andy Crestodina ( @crestodina ), co-founder of Orbit Media and author of Content Chemistry , has a knack for giving digital marketing tips that make your brain happy.

Journalists broadcast from San Bernardino suspects’ home

PR Daily

TV and print journalists generally don’t worry about the public relations ramifications of their reporting.

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10 Tips for Using Facebook for Public Relations


I think more brands have a hard time figuring out how to leverage Facebook for marketing and public relations than any of the other social media channels. Standing out and capturing the attention of users when your posts follow those of close friends and family can be tricky.

Free White Paper! Build a Brand Journalism Program


Your audience no longer responds to traditional advertising. Today, they’re looking for custom content. In fact, custom content is 92 percent more effective than traditional advertising. So how can you create content that will spread awareness of your brand and drive sales?

What’s left of the propaganda powder keg?

Mark My Words

In any move to war we get bludgeoned with the inevitable metaphors of motion. Whether it’s a strategic progression or headlong rush, a targeted advancement or mission creep, there is no turning back from the march of predictable language. Interestingly, in his seminal manual on how to hack our psyche’s mainframe Edward Bernays also captures the motion to emotions. If “the great enemy of any attempt to change men’s habits is inertia” it is propaganda that “makes things move.”

Washington Post allows singular ‘they’

PR Daily

Take note, grammar aficionados: “They” is now an acceptable pronoun for a person who identifies “as neither male nor female”—at least at The Washington Post.

Should you remove the comments section from your corporate blog?

Communications Conversations

A few weeks ago, I spoke at the sixth annual Minnesota Blogger Conference. You can read all about what I talked about here.

5 Audiences Your Brand Should Listen To


Social media makes up a large portion of modern marketing strategies, but 63 percent of marketers don’t plug in the most important piece to finish the puzzle. Social media listening provides your brand with new ideas and a multitude of opportunities to build towards what your brand hopes to become.

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Mark My Words named PR blog of the year

Mark My Words

Mark My Words

8 areas PR pros should focus on in 2016

PR Daily

Successful PR pros keep track of current trends and adjust their efforts to meet the changing media landscape. It's important to focus on the most important strategies that will best boost your campaigns.

Five Time Management Tips from an Ex-Barista

Shift Communications

For five years while in college, I worked nights and weekends at a local cafe. Not only was I a barista, but also a baker, janitor, team lead, sandwich artist, business adviser and customer service guru. The skills I gained from years of multi-tasking in a fast paced environment prepared me for the jump into the professional world. I not only learned how to make the perfect latté, but I also developed excellent time-management skills.

3 Keys to Convincing Influencers to Work With Your Brand


Influencer marketing is different. For some marketing tactics, such as email or content marketing, all you need to do is set your mind to it, develop a plan and follow through. But influencer marketing involves people. And with people, developing a plan is a bit more complicated.

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