ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. One new kid on the block that’s still underused in PR is voice search. Voice search is reshaping how people seek information because of its ease of use and flexibility. According to Demand Sage, there are 4.2 billion voice assistants in use as of 2023, and the number will reach 8.4 billion by 2024.

Reputation 347

Reputation SEO Brand Branding 347

Axia PR

NOVEMBER 1, 2023

Tracking and building domain authority scores can amplify the SEO impact of earned media coverage. Domain authority is a metric developed by Moz that predicts how well a website will rank on search engines. It's calculated based on an analysis of over 200 ranking factors, including the quantity and quality of links pointing to a domain. For public relations professionals, understanding and tracking domain authority is crucial in four key ways.

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SEO Analysis Engineering Media 83

Culpwrit

NOVEMBER 1, 2023

By Shaley Brown Episode 1 A podcast is a digital audio program you can listen to when and wherever you like — in the car, on the way to work, while exercising at the gym or walking to class, or even on a plane. A podcast commonly features one or several hosts who center their discussions around… Continue reading Podcasting and Public Relations: Let’s Talk About It The post Podcasting and Public Relations: Let’s Talk About It appeared first on Culpwrit.

Publicity 102

Publicity Exercises Tools 102

Business Wire

NOVEMBER 1, 2023

Black Friday, the day after Thanksgiving in the United States, marks the beginning of the holiday shopping season. It's a day when businesses offer significant discounts and promotions to attract shoppers both online and in stores. To make the most of this shopping frenzy, it's crucial for organizations to effectively share their Black Friday promotions.

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Blogging Publicity 370

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In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

Corporate

Ronn Torossian

NOVEMBER 2, 2023

In the ever-evolving landscape of digital marketing, finance brands are increasingly turning to finance influencers to build brand awareness and engage with their target audience. These influencers, often individuals with expertise in personal finance, investing, or related fields, can be valuable assets for financial institutions and companies looking to establish credibility, reach new customers, and […] The post Can Finance Brands use Influencers to Build Brand Awareness?

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The Proactive Report

OCTOBER 30, 2023

2023 is almost over. It’s time to start thinking about your 2024 marketing and PR strategies. The current economic climate is still in flux and the possibility of a recession remains a possibility. Now is not the time to pull back on PR and marketing efforts. Now is the time for intelligent promotion. Get smart and strategic, so you still meet your goals.

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Trends Marketing Digital PR Social Media 182

Agility PR Solutions

OCTOBER 30, 2023

It’s no surprise to communicators that data privacy and security issues are reaching new heights as business operations become more technical and automated, but it seems to be eluding many consumers, and increasingly so the older they are. But younger, more tech-savvy generations are well aware of the escalating state of risk, and they’re not […] The post Generation Privacy: As security concerns amp up in the AI age, younger consumers are 7 times more likely to exercise their data rights a

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Exercises Privacy Consumer Data 172

Ronn Torossian

NOVEMBER 1, 2023

Public relations are crucial in shaping public perception of health and wellness products. However, ethics play a vital role in this industry. The significance of ethical practices in health and wellness products PR cannot be emphasized enough. Public health ethics Public health ethics focuses on the moral issues in public health practice and research.

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Ethics Publicity Industry 195

PR for Anyone

NOVEMBER 1, 2023

Our bodies are capable of remarkable things, even as we age. Leah Jantzen has experienced this firsthand and has achieved more than she once believed possible. At the Ironman Maine 2019, Leah secured a remarkable 3rd place in the fiercely competitive women’s 45-49 age category. What’s truly astonishing is that Leah first learned to swim at the age of 43 while juggling the responsibilities of raising four young children.

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Sports Training YouTube Communications 130

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Sword and the Script

OCTOBER 31, 2023

Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue How much money should a company invest in B2B marketing? As companies plan their budget for 2024, here’s a look at three credible benchmarks for B2B marketing budgets. 1. The CMO Survey: 9.2% of revenue invested in marketing The CMO Survey comes out twice a year in the spring and fall.

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Stern + Associates

NOVEMBER 1, 2023

Companies that are run by geeks are some of the most innovative, agile and scalable organizations today. In this episode of Minds Worth Meeting, Justin Louis speaks with renowned MIT researcher Andrew McAfee , author of “ The Geek Way: The Radical Mindset that Drives Extraordinary Results.” In this episode: Andy explains what “geeky leadership” is and how geeks have become the most consequential leaders in modern business.

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Meeting Leadership Creativity Groups 127

Prowly

NOVEMBER 2, 2023

What is UVPM? But here’s an even better question these days: Is UVPM an accurate metric? UVPM stands for unique visitors per month and is a measurement that represents how many people have reached a particular website during a specified month. But its meaning is not the same in PR as it is for sales […] The post What is UVPM in PR? (UVPM metric alternatives) appeared first on Prowly Magazine.

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PR for Anyone

NOVEMBER 1, 2023

Our bodies are capable of remarkable things, even as we age, as demonstrated by Leah Jantzen’s incredible achievements. At the Ironman Maine 2019 competition, she placed 3rd in the women’s 45-49 age category. What’s truly astonishing is that Leah learned to swim at the age of 43 while juggling the responsibilities of raising four young children.

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Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Agility PR Solutions

OCTOBER 31, 2023

In today’s digital landscape, trends, posts, and stories can go viral in mere minutes. It’s given rise to a new PR challenge: misinformation. Now, the PR industry needs to dig deep into its toolbox if reputations are to remain intact. Read on to find out how a strong protection strategy can keep brand reputations intact. […] The post 7 best practices for protecting brands from misinformation appeared first on Agility PR Solutions.

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Brand Branding Viral Reputation 116

Offleash

NOVEMBER 1, 2023

By Robin Bulanti and Julie Tangen Twenty years ago, Joanna Kulesa made her mark on Silicon Valley, launching a unique high tech PR agency model unbound by convention. The year was 2003. Android, MySpace, and Tesla were founded. LinkedIn, the iTunes store, the Safari browser, and Skype were launched. In Da Club by Fifty Cent was the #1 song (Go, shorty, it’s your birthday…) Finding Nemo was the #1 movie.

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Agency Skype LinkedIn Media Training 122

Stern + Associates

OCTOBER 31, 2023

As technology evolves at a faster pace than ever, knowing how to anticipate change – and how to combine technology and humans – has never been more urgent. Optimal application of the latest innovations requires capable and knowledgeable leaders. With deep experience in technology, business and academia, Soumitra Dutta , dean of Oxford University’s Saïd Business School, offers practical frameworks that help leaders optimize the extensive value of technology when it’s applied in business contexts.

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Policies Leadership Technology Strategy 109

Burrelles Fresh Ideas

OCTOBER 31, 2023

In the ever-evolving public relations landscape, staying ahead of the game and cutting through the clutter is crucial for building brand visibility and engaging with your target audience. In years past, the practice of ‘newsjacking’ gained popularity as a simple and cost-effective PR strategy. But is newsjacking still the right move for your brand? Newsjacking involves interjecting your perspectives and viewpoints into unfolding news storylines, effectively hitching a ride on current trending ne

Social Media 103

Social Media Ethics Media Publicity 103

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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

Communications

Agility PR Solutions

OCTOBER 30, 2023

In today’s fast-paced digital age, the marriage of PR and AI is revolutionizing customer service. The seamless integration of AI-powered solutions into customer service operations is more than just a technological advancement; it’s a strategic move that can significantly impact PR efforts. In this article, we’ll explore how AI in customer service is enhancing the […] The post Elevating customer service with AI: The PR impact appeared first on Agility PR Solutions.

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Presspage

NOVEMBER 1, 2023

Introduction It is undeniable that in the past year or so, a lot of attention has been paid to the capabilities and potential of generative AI. This has been triggered in no small part by the public release of ChatGPT in November 2022, a Large Language Model (LLM) capable of generating what I will now refer to as “convincing text” - something we will get back to a little later.

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Corporate Communications Training Publicity 88

Bianchi Biz Blog

NOVEMBER 2, 2023

Have you ever found yourself wondering why reporters didn’t attend your press event? Maybe you didn’t get the attendance you were expecting and now you’re taking the heat from your CEO for it. There are many reasons why reporters don’t show up to a press event. Sometimes, they try to nicely break the news beforehand due things out of their control, such as other “breaking news,” they’re sick or are dealing with a family emergency, etc.

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How To Media Travel Publicity 100

PR Fuel

OCTOBER 31, 2023

Last year, 90% of press releases were sent to publications with a digital presence. While some businesses still use TV and radio stations to distribute their press kits, most turn to the written word to get the message out. Whether you have an huge. Read More The post A Guide to the Top Business Publications for Press Releases in 2023 appeared first on eReleases.

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Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

Guidelines

Agility PR Solutions

NOVEMBER 2, 2023

We’re all familiar with influencer marketing. Thanks to social media, we’re often being advertised to without even knowing it. Influencers are just about everywhere, and they always have a new product for us to check out or a new service we must experience. But it’s more than just pushing products. Influencer marketing in PR is […] The post Dos and don’ts for choosing the right influencers: A PR professional’s playbook appeared first on Agility PR Solutions.

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Social Media Advertising Advertising Media 110

HMA Public Relations

NOVEMBER 3, 2023

After attending a PR Newswire webinar, Rayna Burgett is discussing the benefits of organic social sharing and how this approach can strengthen a brand. Learn more in this blog post.

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Brand Branding Blogging Social Media 93

OnePitch

OCTOBER 31, 2023

Andrada Fiscutean is a freelance science and technology journalist. She writes for publications including Ars Technica, Vice Motherboard, ZDNet, Nature, CSO Online, and more.

Writing 93

Writing Publicity Technology Media 93

5W PR

NOVEMBER 1, 2023

4 Trends We Saw at BeautyCon LA Beautycon LA is not merely a convention. It’s an annual cultural celebration where beauty enthusiasts, influencers, and industry leaders converge to explore, celebrate, and discuss the ever-evolving world of beauty and cosmetics. Held in Los Angeles, this event is a true embodiment of the beauty industry’s dynamism and its deep-rooted connection to self-expression and individuality.

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Trends Brand Branding Healthcare 78

5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.

Consumer

Agility PR Solutions

OCTOBER 31, 2023

As we know, brand loyalty went out the window during the pandemic as consumers turned to digital commerce for every need, and whichever site or e-store had what they were looking for at a decent price was fine—as long as their online purchase method was seamless and secure, they delivered quickly for free, were available […] The post Brand loyalty redefined: DX is now the barometer that determines whether your customers return—what do they want exactly?

Brand 110

Brand Branding Consumer Publicity 110

HMA Public Relations

NOVEMBER 2, 2023

Business cards remain a key element in marketing and networking, marking the beginning of a potentially powerful connection. Read more on the value of business cards with Justin Liggin in this blog post.

Blogging 92

Blogging Marketing 92

Ethical Voices

NOVEMBER 2, 2023

Another week, another round of ethics issues including articles that touch on AI risks, AI biases, and bird ethics. Executive order on managing the risks of AI – On Monday, President Biden issued an executive order on AI regulation with the goal of setting new standards for AI safety and security, protecting Americans’ privacy, and advancing equity and civil rights, among other topics.

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