Sat.Oct 28, 2023 - Fri.Nov 03, 2023

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Five Things PR Teams Should Know About Voice Search

ImPRessions - Crenshaw Communications

As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. One new kid on the block that’s still underused in PR is voice search. Voice search is reshaping how people seek information because of its ease of use and flexibility. According to Demand Sage, there are 4.2 billion voice assistants in use as of 2023, and the number will reach 8.4 billion by 2024.

SEO 339
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What is domain authority and why does it matter in PR?

Axia PR

Tracking and building domain authority scores can amplify the SEO impact of earned media coverage. Domain authority is a metric developed by Moz that predicts how well a website will rank on search engines. It's calculated based on an analysis of over 200 ranking factors, including the quantity and quality of links pointing to a domain. For public relations professionals, understanding and tracking domain authority is crucial in four key ways.

SEO 83
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Podcasting and Public Relations: Let’s Talk About It

Culpwrit

By Shaley Brown Episode 1 A podcast is a digital audio program you can listen to when and wherever you like — in the car, on the way to work, while exercising at the gym or walking to class, or even on a plane. A podcast commonly features one or several hosts who center their discussions around… Continue reading Podcasting and Public Relations: Let’s Talk About It The post Podcasting and Public Relations: Let’s Talk About It appeared first on Culpwrit.

Publicity 104
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Promote Your Black Friday Promotions with a Press Release | Business Wire Blog

Business Wire

Black Friday, the day after Thanksgiving in the United States, marks the beginning of the holiday shopping season. It's a day when businesses offer significant discounts and promotions to attract shoppers both online and in stores. To make the most of this shopping frenzy, it's crucial for organizations to effectively share their Black Friday promotions.

Blogging 347
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Onclusive Clips – Campaign Optimization – The Power of PR Analytics

Onclusive

Campaign Optimization – The Power of PR Analytics The continued rise of social media has given consumers an open platform to freely discuss brands and customer experiences. These conversations can also spur traditional media and cause a spike in brand mentions. Historically, PR was measured using an assortment of vanity metrics, e.g. clippings and Advertising Value Equivalents (AVEs).

Analytics 195

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5 Smart PR & Marketing Trends for 2024

The Proactive Report

2023 is almost over. It’s time to start thinking about your 2024 marketing and PR strategies. The current economic climate is still in flux and the possibility of a recession remains a possibility. Now is not the time to pull back on PR and marketing efforts. Now is the time for intelligent promotion. Get smart and strategic, so you still meet your goals.

Trends 182
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Generation Privacy: As security concerns amp up in the AI age, younger consumers are 7 times more likely to exercise their data rights

Agility PR Solutions

It’s no surprise to communicators that data privacy and security issues are reaching new heights as business operations become more technical and automated, but it seems to be eluding many consumers, and increasingly so the older they are. But younger, more tech-savvy generations are well aware of the escalating state of risk, and they’re not […] The post Generation Privacy: As security concerns amp up in the AI age, younger consumers are 7 times more likely to exercise their data rights a

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Onclusive Clips #6 – Campaign Optimization – The Power of PR Analytics

Onclusive

Campaign Optimization – The Power of PR Analytics The continued rise of social media has given consumers an open platform to freely discuss brands and customer experiences. These conversations can also spur traditional media and cause a spike in brand mentions. Historically, PR was measured using an assortment of vanity metrics, e.g. clippings and Advertising Value Equivalents (AVEs).

Analytics 195
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The Importance of Ethics in Health and Wellness Products PR

Ronn Torossian

Public relations are crucial in shaping public perception of health and wellness products. However, ethics play a vital role in this industry. The significance of ethical practices in health and wellness products PR cannot be emphasized enough. Public health ethics Public health ethics focuses on the moral issues in public health practice and research.

Ethics 195
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Peak Performance at Any Age with Leah Jantzen

PR for Anyone

Our bodies are capable of remarkable things, even as we age. Leah Jantzen has experienced this firsthand and has achieved more than she once believed possible. At the Ironman Maine 2019, Leah secured a remarkable 3rd place in the fiercely competitive women’s 45-49 age category. What’s truly astonishing is that Leah first learned to swim at the age of 43 while juggling the responsibilities of raising four young children.

Sports 130
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3 benchmarks for the B2B marketing budget as a percentage of revenue

Sword and the Script

Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue How much money should a company invest in B2B marketing? As companies plan their budget for 2024, here’s a look at three credible benchmarks for B2B marketing budgets. 1. The CMO Survey: 9.2% of revenue invested in marketing The CMO Survey comes out twice a year in the spring and fall.

B2B 147
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7 best practices for protecting brands from misinformation

Agility PR Solutions

In today’s digital landscape, trends, posts, and stories can go viral in mere minutes. It’s given rise to a new PR challenge: misinformation. Now, the PR industry needs to dig deep into its toolbox if reputations are to remain intact. Read on to find out how a strong protection strategy can keep brand reputations intact. […] The post 7 best practices for protecting brands from misinformation appeared first on Agility PR Solutions.

Branding 120
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What is UVPM in PR? (UVPM metric alternatives)

Prowly

What is UVPM? But here’s an even better question these days: Is UVPM an accurate metric? UVPM stands for unique visitors per month and is a measurement that represents how many people have reached a particular website during a specified month. But its meaning is not the same in PR as it is for sales […] The post What is UVPM in PR? (UVPM metric alternatives) appeared first on Prowly Magazine.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Achieving Fitness and Mental Peak at Any Age with Leah Jantzen

PR for Anyone

Our bodies are capable of remarkable things, even as we age, as demonstrated by Leah Jantzen’s incredible achievements. At the Ironman Maine 2019 competition, she placed 3rd in the women’s 45-49 age category. What’s truly astonishing is that Leah learned to swim at the age of 43 while juggling the responsibilities of raising four young children.

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Minds Worth Meeting Bonus Episode – Getting Geeky with Andrew McAfee

Stern + Associates

Companies that are run by geeks are some of the most innovative, agile and scalable organizations today. In this episode of Minds Worth Meeting, Justin Louis speaks with renowned MIT researcher Andrew McAfee , author of “ The Geek Way: The Radical Mindset that Drives Extraordinary Results.” In this episode: Andy explains what “geeky leadership” is and how geeks have become the most consequential leaders in modern business.

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Elevating customer service with AI: The PR impact

Agility PR Solutions

In today’s fast-paced digital age, the marriage of PR and AI is revolutionizing customer service. The seamless integration of AI-powered solutions into customer service operations is more than just a technological advancement; it’s a strategic move that can significantly impact PR efforts. In this article, we’ll explore how AI in customer service is enhancing the […] The post Elevating customer service with AI: The PR impact appeared first on Agility PR Solutions.

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Offleash Celebrates 20 Years

Offleash

By Robin Bulanti and Julie Tangen Twenty years ago, Joanna Kulesa made her mark on Silicon Valley, launching a unique high tech PR agency model unbound by convention. The year was 2003. Android, MySpace, and Tesla were founded. LinkedIn, the iTunes store, the Safari browser, and Skype were launched. In Da Club by Fifty Cent was the #1 song (Go, shorty, it’s your birthday…) Finding Nemo was the #1 movie.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Using generative AI for corporate communications

Presspage

Introduction It is undeniable that in the past year or so, a lot of attention has been paid to the capabilities and potential of generative AI. This has been triggered in no small part by the public release of ChatGPT in November 2022, a Large Language Model (LLM) capable of generating what I will now refer to as “convincing text” - something we will get back to a little later.

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AI Policies for Business: Creating a Competitive and Sustainable Future

Stern + Associates

As technology evolves at a faster pace than ever, knowing how to anticipate change – and how to combine technology and humans – has never been more urgent. Optimal application of the latest innovations requires capable and knowledgeable leaders. With deep experience in technology, business and academia, Soumitra Dutta , dean of Oxford University’s Saïd Business School, offers practical frameworks that help leaders optimize the extensive value of technology when it’s applied in business contexts.

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Dos and don’ts for choosing the right influencers: A PR professional’s playbook

Agility PR Solutions

We’re all familiar with influencer marketing. Thanks to social media, we’re often being advertised to without even knowing it. Influencers are just about everywhere, and they always have a new product for us to check out or a new service we must experience. But it’s more than just pushing products. Influencer marketing in PR is […] The post Dos and don’ts for choosing the right influencers: A PR professional’s playbook appeared first on Agility PR Solutions.

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How to Avoid Press Event No-Shows

Bianchi Biz Blog

Have you ever found yourself wondering why reporters didn’t attend your press event? Maybe you didn’t get the attendance you were expecting and now you’re taking the heat from your CEO for it. There are many reasons why reporters don’t show up to a press event. Sometimes, they try to nicely break the news beforehand due things out of their control, such as other “breaking news,” they’re sick or are dealing with a family emergency, etc.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Is Organic Social Sharing Right for Your Brand?

HMA Public Relations

After attending a PR Newswire webinar, Rayna Burgett is discussing the benefits of organic social sharing and how this approach can strengthen a brand. Learn more in this blog post.

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Coffee with a Journalist: Andrada Fiscutean, Freelance Journalist

OnePitch

Andrada Fiscutean is a freelance science and technology journalist. She writes for publications including Ars Technica, Vice Motherboard, ZDNet, Nature, CSO Online, and more.

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Brand loyalty redefined: DX is now the barometer that determines whether your customers return—what do they want exactly?

Agility PR Solutions

As we know, brand loyalty went out the window during the pandemic as consumers turned to digital commerce for every need, and whichever site or e-store had what they were looking for at a decent price was fine—as long as their online purchase method was seamless and secure, they delivered quickly for free, were available […] The post Brand loyalty redefined: DX is now the barometer that determines whether your customers return—what do they want exactly?

Branding 113
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4 Trends We Saw at BeautyCon LA

5W PR

4 Trends We Saw at BeautyCon LA Beautycon LA is not merely a convention. It’s an annual cultural celebration where beauty enthusiasts, influencers, and industry leaders converge to explore, celebrate, and discuss the ever-evolving world of beauty and cosmetics. Held in Los Angeles, this event is a true embodiment of the beauty industry’s dynamism and its deep-rooted connection to self-expression and individuality.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Business Cards Still Booming

HMA Public Relations

Business cards remain a key element in marketing and networking, marking the beginning of a potentially powerful connection. Read more on the value of business cards with Justin Liggin in this blog post.

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A Guide to the Top Business Publications for Press Releases in 2023

PR Fuel

Last year, 90% of press releases were sent to publications with a digital presence. While some businesses still use TV and radio stations to distribute their press kits, most turn to the written word to get the message out. Whether you have an huge. Read More The post A Guide to the Top Business Publications for Press Releases in 2023 appeared first on eReleases.

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10 ways community advocacy can boost your brand reputation

Agility PR Solutions

In the dynamic world of business, community advocacy has emerged as a powerful tool for enhancing brand reputation. This approach, which involves actively promoting the interests of the community in which a business operates, can significantly bolster a brand’s image, visibility, and trustworthiness. This article will delve into the concept of community advocacy, its impact […] The post 10 ways community advocacy can boost your brand reputation appeared first on Agility PR Solutions.

Community 113