Sat.Sep 03, 2016 - Fri.Sep 09, 2016

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Why Some Entrepreneurs Couldn’t Wait to Leave School Behind

Ronn Torossian

School is not for everyone, and some of the most successful people left school without getting a degree. Some didn’t even make it to upper level-classes. Their ranks include such magnates as Richard Branson, Bill Gates, and Steve Jobs. Others made it through to a bachelor’s degree, but it wasn’t necessarily pretty – Mark Cuban and Chris Burch fall more in that category.

Blogging 210
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Help us Make Your Kids the Most Financially Literate in History!!!!!

ReimaginePR

The United States if the richest nation in the world but it ranks 14th when it comes to financial literacy! 1/2 of all Canadians are living paycheque to paycheque. What’s worse? 90 per cent of teachers think that kids need financial literacy education — but they’re not getting it and most don’t feel equipped to teach it. Something has to change or the next generation could live difficult lives.

Financial 191
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Why Long-Tail PR Is Every Company’s Secret Weapon

Onclusive

As we bid summer adieu and get back to business as usual, it seems apropos to shine a spotlight on the hard work of communications professionals and the data-driven PR tactics they employ. Let’s do that by diving into the topic of long-tail PR, considering how content can continue to ‘work’ for you far beyond […].

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5 Social Customer Service Best Practices

Cision

Recently. Twitter introduced a feature that allows customers to send you direct messages directly from your site. Late last year, Facebook improved pages’ customer service tools and integrated customer service bots into its Messenger app. Social customer service (sometimes referred to as “social care”) is often a customer expectation that we struggle to meet.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Discovering the Roadmap in Teaching Social Media

Deirdre Breakenridge

A Guest Post By Karen Freberg. I have always been very passionate about social media, but when it comes to teaching social media, there is nothing more rewarding. I have been teaching my social media class for the last three years and it’s been one of the most rewarding experiences I’ve had as a professor. How did I get started teaching social media?

More Trending

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How to Get a Mentor

PR Job Coach

Everyone needs a mentor. There is no doubt that mentorship has positive lift for young and old, job seekers and career ladder climbers, students and teachers, managers and individual contributors. I have often argued that not only are mentors valuable, but a board of mentors is perhaps the best path to objective, savvy and smart advice for weathering both storm and good weather.

How To 112
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Behind the Headlines With Alan Caldwell

Cision

If you lack a good story, it won’t matter how you distribute it. Real, genuine messaging is invaluable in connecting with your audience, and if you aren’t genuine, your audience will see right through you. Alan Caldwell, APR, vice president and chief diversity strategist at Cerrell Associates, stresses the importance of authenticity in brand communication.

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Modern PR Different not Harder; Off Script #12: Tressa Robbins of Burrelles

Sword and the Script

The more things change the more they stay the same. It’s an adage Tressa Robins say appropriately describes PR. While PR has changed, the change hasn’t made things any harder – it’s just made things different. Even those that know her might be surprised to learn that Tressa started her career as an executive assistant and facilities manager. Today, most of the PR community know her as the vice president of implementation for a venerable vendor in the PR vertical: BurrellesLuce.

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Smart PR-Non-Profit Collaborations

ImPRessions - Crenshaw Communications

Teaming with the right non-profit can boost a company’s public relations efforts and thus, its public profile. When done well, social marketing programs can showcase corporate values, demonstrate commitment to community, and engage consumers, while providing needed resources for a group or cause. But before embarking on the search for the perfect corporate social responsibility partner, take a look at some smart do’s and don’ts to make sure everyone benefits from the relationsh

Local 131
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Ready – Fire – Aim!

PRSay

After a 27 year Navy career, with 21 of those years as a navy public affairs officer, I was very secure in my abilities as a practicing PA professional. Like everyone else, I had built my box in a fashion to make me successful in the segment of public relations (public affairs) I had become accustomed to. Little did I know there was a whole great big world out there that had all facets of the public relations profession I didn’t even know existed?

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The Relationships You Must Commit to for Content Marketing Success

Cision

With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. “When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address. Only 20 percent. To the other 80 percent who are partially committed, he had the following recommendation: Be all in or get all out.

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Everything's up for grabs for the agency of the future

Steve Barrett on PR

McDonald's has forgone a 35-year relationship to throw in its lot with the agency of the future - it's a sign that clients are considering all options to save money and supercharge their marketing.

Agency 77
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5 Ways PR Helps Drive Sales

ImPRessions - Crenshaw Communications

A great PR program can generate media coverage, but does it drive sales? Some public relations agencies make these claims, and they’re often true. Yet it’s a tricky question. Glowing reviews can boost website traffic. A business feature story can trigger calls from VCs. And a strong reputation usually engages consumers over time. But as a demand generation tool, PR is highly imperfect.

Education 120
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How APR Training Impacts Perceptions And Readiness To Provide Ethics Counsel

PRSay

New research published in the journal, Public Relations Review , supports the value of the Accredited in Public Relations (APR) credential when it comes to preparedness and likelihood to offer ethics counsel. Through survey research with more than 400 educators and practitioners, the study also provides evidence that the majority of practitioners and educators believe ethics counsel is public relations’ responsibility.

Ethics 84
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Does content marketing even have to link to your product anymore?

Communications Conversations

I’m sorry, but I have to call BS on this recent Contently post. I’ve always been somewhat of a skeptic when it comes to Coca-Cola’s brand journalism initiative: Coke Journey, which launched back in 2012. The big reason for my skepticism? Why would anyone visit the Coke web site for “news and information”–even if that “news and information” was related to Coke?

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Is This the Future of Newspaper Video?

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Journalism — particularly newspapers — has been trying to shift to video for years, often sputtering like a ’57 Chevy with a bad carburetor. And for good reason. The inverted pyramid still figures prominently in J schools across the country.

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3 Ways to Improve Your Relationship With Journalists

Beyond PR

When you have news to share, you distribute it as far and wide as you possibly can. You share on social, write a blog post, budget money for an ad and more. But none of these tactics can result in the benefits you receive from earned media coverage. Earned media is highly valuable in reaching today’s distracted audiences; in fact, 81% of senior marketers said that earned media was more effective than paid.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Survey: How Millennials View #PREthics

PRSay

via USC. This month, the PRSA Board of Ethics and Professional Standards, together with the Arthur W. Page Center , is sponsoring survey research with Millennials who are members of PRSA to better understand their readiness to respond to ethical issues presented in the workplace. We need your help. An email invitation with a link to the online survey will be sent to PRSA members who are associate members or members of the New Professionals section in September.

Survey 83
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New Lessons on PR Tradition: Audience, Subject Lines & Newsjacking [UML]

Sword and the Script

There are no experts in PR – only students. It’s more than a snappy quote, it’s a philosophy. The expert that knows everything is prone to get blindsided by something new on an otherwise idle Tuesday. PR is dynamic. Reporters swap beats and publications. Platforms and publishing tools change. Skills are perishable. Learning, lessons and continuous improvement are fundamentals of good PR professionals.

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Hiddle-split: PR lessons from a shomance

Mark My Words

It was a romance worthy of a bard, a ballad to rival John and Yoko. Only the most cynical of PRs would dismiss the star-crossed lover affair of Tom Hiddleston and Taylor Swift as a stunt. Well I am a cynical PR man and from day one the pictures of the well-groomed couple canoodling on a coastal nook had as much gritty authenticity as a Nicholas Sparks novel.

Film 60
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The Force of Content Distribution Awakens: 3 Lessons for Marketers from Mark Hamill’s Career

Beyond PR

A long time ago (1977), in a galaxy (not so) far far away, a 25-year-old Mark Hamill donned the robes of Luke Skywalker and became a pop culture legend. Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. “People know Mark as an actor, but many don’t realize he’s also a producer, director, writer and content creator,” said Content Marketing Institute’s founder Joe Pulizzi when an

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Credit Union Times: CU Crisis Planning Essential

Reputation Us

Credit unions continue to unexpectedly be faced with crises of all calibers. From cyber attacks, to hurricanes, to mergers gone wrong; the negative headlines seem to rule the front pages in media outlets across the CU world. The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.” If your financial institution is in need to safeguard itself and its rep

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Publicis restructure continues as it merges Middle East PR brand into MSLGroup

Steve Barrett on PR

LeoComm PR, the six-office Middle East agency owned by Publicis and formerly aligned with Leo Burnett, is to become part of MSLGroup, the global network's main PR operation.

Brand 60
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Measurement Month: The Barcelona Principles

Mindful Marketing

By Seedepth. We’ve written before about the Barcelona Principles. As part of our support for AMEC’s Measurement Month , we’ll share again our thoughts on their importance. PRNews reported earlier this year that in a communications survey, 58% of respondents said they had not heard of the Barcelona Principles, and only 19% said they have integrated them into their measurement strategy.

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Be All In Or Get All Out With Content Marketing

Beyond PR

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address. However, it is the message we needed to hear. This comes on the heels of CMI’s recent conversations with global enterprise marketers.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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30 Days of Planning in 3 Hours: How We Accelerate Marketing Strategy and Success for Clients

PR 20/20

“The marketing industry is moving too fast to internalize everything.” — Paul Roetzer, The Marketing Performance Blueprint. In spite of having more channels, more technology and more data than ever before, marketers are still struggling to make, and measure, an impact on the bottom line. Obsessive planning is all too often mistaken for strategy , leaving teams dutifully following checklists that are leading them nowhere.

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Managing Business Growth: How Fast is Too Fast?

prTini

This summer, Buffer CEO Joel Gascoigne offered an honest assessment of decisions made in the midst of business growth. Having over-anticipated their upcoming revenue, the Buffer team grew too quickly, resulting in a tough round of layoffs for the team. As a business owner, I can’t help feeling for Joel and his entire team. Figuring out exactly how fast to grow is no easy task—and if we make a mistake, real people’s livelihoods are at stake.

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It’s Measurement Month – Benchmark PR Success

Mindful Marketing

By Seedepth. September officially kicked off the International Association for Measurement and Evaluation of Communication’s (AMEC) “ Measurement Month.” As AMEC describes it, it is “A global program of activities to spotlight attention on the importance of PR measurement. Measurement Month is filled with free events, webinars, executive discussions, podcasts, workshops and much more, focusing on filling the gap between understanding the value of PR measurement and doing