Sat.Sep 03, 2016 - Fri.Sep 09, 2016

Why Some Entrepreneurs Couldn’t Wait to Leave School Behind

Ronn Torossian

School is not for everyone, and some of the most successful people left school without getting a degree. Some didn’t even make it to upper level-classes. Their ranks include such magnates as Richard Branson, Bill Gates, and Steve Jobs.

Why Long-Tail PR Is Every Company’s Secret Weapon

Onclusive

As we bid summer adieu and get back to business as usual, it seems apropos to shine a spotlight on the hard work of communications professionals and the data-driven PR tactics they employ.

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Help us Make Your Kids the Most Financially Literate in History!!!!!

ReimaginePR

The United States if the richest nation in the world but it ranks 14th when it comes to financial literacy! 1/2 of all Canadians are living paycheque to paycheque. What’s worse? 90 per cent of teachers think that kids need financial literacy education — but they’re not getting it and most don’t feel equipped to teach it. Something has to change or the next generation could live difficult lives. We’re regional Emmy Award-winning show creators, writers.

PR Strategies For Consumer Tech Press

ImPRessions - Crenshaw Communications

Apple switched its public relations into high gear this week for the release of the new Apple iPhone 7. While we all don’t have such sexy new product announcements, the consumer tech PR space is full of other great news of interest to relevant journalists and bloggers.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

5 Social Customer Service Best Practices

Cision

Recently. Twitter introduced a feature that allows customers to send you direct messages directly from your site. Late last year, Facebook improved pages’ customer service tools and integrated customer service bots into its Messenger app.

More Trending

Modern PR Different not Harder; Off Script #12: Tressa Robbins of Burrelles

Sword and the Script

The more things change the more they stay the same. It’s an adage Tressa Robins say appropriately describes PR. While PR has changed, the change hasn’t made things any harder – it’s just made things different.

Print 140

Smart PR-Non-Profit Collaborations

ImPRessions - Crenshaw Communications

Teaming with the right non-profit can boost a company’s public relations efforts and thus, its public profile.

Local 165

How to land your guest post on 10 outstanding websites

PR Daily

Untitled Document. Becoming a guest contributor on a popular website is a great way to build your personal brand. Publications are always looking for new contributors. However, pitching guest-blogging proposals and becoming a guest contributor for popular websites can be time-consuming.

Behind the Headlines With Alan Caldwell

Cision

If you lack a good story, it won’t matter how you distribute it. Real, genuine messaging is invaluable in connecting with your audience, and if you aren’t genuine, your audience will see right through you.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Measurement Month: a History and Outline of Events

Media Bullseye

When most people think of September, they usually associate it with the changing seasons or the beginning of a new school year. Professionals in the PR and communication industries, however, relate it with Measurement Month.

5 Ways PR Helps Drive Sales

ImPRessions - Crenshaw Communications

A great PR program can generate media coverage, but does it drive sales? Some public relations agencies make these claims, and they’re often true. Yet it’s a tricky question. Glowing reviews can boost website traffic. A business feature story can trigger calls from VCs.

Viral 156

3 keys to birthday marketing success

PR Daily

Nothing says “happy birthday” quite like a big-name brand recognizing the occasion and offering you something special. Most consumers don’t expect it. Brand managers seeking to reach consumers on their birthdays should heed this advice: 1. Offer freebies, discounts.

The Relationships You Must Commit to for Content Marketing Success

Cision

With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Media Measurement Wants vs Needs: Strategies for Managing Costs

Media Bullseye

Measurement of PR results is an important part of establishing a solid public relations program. Measuring what works (and what doesn’t work) helps you to plan better, reach business goals more quickly, and have a PR program that performs better all around. The costs can begin to add up, however.

How to Get a Mentor

PR Job Coach

Everyone needs a mentor. There is no doubt that mentorship has positive lift for young and old, job seekers and career ladder climbers, students and teachers, managers and individual contributors.

How To 141

How to retain—and expand your customer base

PR Daily

For a brand to make its mark, marketing managers must continually work to improve customer retention rates. You cannot rely on one-time shoppers if you wish to achieve your long-term business goals. For your business to be sustainable, you must encourage brand loyalty.

How To 132

10 Expert B2B Inbound Marketing Tricks You Need to Be Using Right Now

B2B PR Sense

Are you looking for ways to improve your B2B inbound marketing? Whether you're debating which inbound marketing services to use, or how to fine tune your inbound marketing approach, these 10 tricks can help you reach that goal.

B2B 181

Meeting Client Expectations – the importance of goal-setting in measurement

Media Bullseye

One of the larger challenges in measurement is making sure client expectations are met.

New Lessons on PR Tradition: Audience, Subject Lines & Newsjacking [UML]

Sword and the Script

There are no experts in PR – only students. It’s more than a snappy quote, it’s a philosophy. The expert that knows everything is prone to get blindsided by something new on an otherwise idle Tuesday. PR is dynamic. Reporters swap beats and publications. Platforms and publishing tools change.

9 maddening things that bring PR pros to tears

PR Daily

Cry — verb: to shed tears, especially as an expression of distress or pain. Public relations is a great profession. There's variety, excitement and, let's not forget, a chance to have a profound impact on an organization's image and visibility.

Viral 124

Cause Marketing and Credit Unions: Is Doing Good Good Enough?

Reputation Us

Credit unions value the communities they serve and love “doing good.” It’s part of the industry’s historic DNA. People helping people. My team has worked with dozens of credit unions.

3 Ways to Improve Your Relationship With Journalists

Beyond PR

When you have news to share, you distribute it as far and wide as you possibly can. You share on social, write a blog post, budget money for an ad and more. But none of these tactics can result in the benefits you receive from earned media coverage.

4 Essential Elements of a Standout Press Release

Cision

Despite the multitude of channels and platforms available to PR professionals today, press releases remain an important part of the public relations arsenal. But are your press releases driving leads or falling flat?

Shake it up: 3 insanely refreshing YouTube tips

PR Daily

You’ve heard it all before: Video marketing is no longer optional. Livestreaming is rapidly becoming an essential communications channel. Virtual reality and 360 video represent PR’s “next big thing.”.

Does content marketing even have to link to your product anymore?

Communications Conversations

I’m sorry, but I have to call BS on this recent Contently post. I’ve always been somewhat of a skeptic when it comes to Coca-Cola’s brand journalism initiative: Coke Journey, which launched back in 2012. The big reason for my skepticism?

The Force of Content Distribution Awakens: 3 Lessons for Marketers from Mark Hamill’s Career

Beyond PR

A long time ago (1977), in a galaxy (not so) far far away, a 25-year-old Mark Hamill donned the robes of Luke Skywalker and became a pop culture legend.

How to Increase Your Press Release Readership by 80% [Free Video Tutorial]

B2B PR Sense

Did you know that 80% of Americans never read past a headline? What if they're not even noticing your headline? Where does that leave the rest of your story? When it comes to press releases, some B2B companies are blazing trails.

Video 165

Email marketing missteps to avoid

PR Daily

Like most bad habits, a lazy and aimless email marketing strategy can be tough to turn around. Despite marketers’ opinions, familiar email marketing strategies aren’t going anywhere anytime soon.

Is This the Future of Newspaper Video?

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Journalism — particularly newspapers — has been trying to shift to video for years, often sputtering like a ’57 Chevy with a bad carburetor. And for good reason. The inverted pyramid still figures prominently in J schools across the country. If you’re pounding out news stories for the Daily Planet, the inverted pyramid serves you.more.

Be All In Or Get All Out With Content Marketing

Beyond PR

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address.

Ready – Fire – Aim!

PRSay

After a 27 year Navy career, with 21 of those years as a navy public affairs officer, I was very secure in my abilities as a practicing PA professional.