Sat.Apr 20, 2019 - Fri.Apr 26, 2019

Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology

Sword and the Script

Usually, it’s wise to ensure your goals nest with your boss’ goals, especially when the boss is the CEO. But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators.

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Influencer Engagement: Should Marketing or PR own it?

Presspage

From a Kardashian sister promoting a meal replacement shake to a once-funny meme account suddenly hashtagging every other post with “#ad”, there is no doubt that influencer marketing is currently driving a huge amount of content production - and brand value.

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How speakers can eliminate ‘umm,’ ‘er,’ and other tics

PR Daily

These placeholders can muddy your message, yet a narrow-minded quest to rid verbal quirks could undermine your authenticity. Consider these tips.

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PR Strategy Not Working? Here's How to Fix It

B2B PR Sense

"Get me some PR". Unfortunately, PR doesn't work like that. You can't just order it and have it delivered or pick it up at the store. It requires a well thought out PR strategy and flawless execution to be effective. Let's talk strategy.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

What Materials Do You Need to Launch Your Brand’s Social Media?

Ronn Torossian

Getting a brand online and ready to be seen by the world is a big task. Sure, it’s simple now to click a few buttons and have a brand new Facebook page, but there should be more thought and detail behind this process than that. Managing social media takes a strong strategy — and so […].

More Trending

10 tips for a killer content campaign

PR Daily

Is your pushy ‘me, me, me’ marketing failing to bring results? Cull more promising leads through better content. You’ll build a partnership valuable to both parties. There’s a reason everybody’s talking about storytelling and narrative these days.

From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve…

The Resolution Blog

From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve Strickland’s Story We got the chance to talk to Steve Stickland, co-founder with Gary Wheldon of new award-winning PR agency Talker Tailor Trouble Maker , about starting an agency, standing out, and creating campaigns that have the “wow” factor.

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Storytelling in Digital Marketing

Ronn Torossian

Storytelling is one of the founding concepts of marketing. Rather than just throwing products or prices at consumers, telling an impactful story is one of the best possible ways to truly make an impact. Not every brand is good at this practice, but it’s an integral skill and an element of any successful marketing campaign. […]. The post Storytelling in Digital Marketing appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Exploring the social enterprise—and why business leaders say they’re not ready

Agility PR Solutions

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Tips for targeting trade publications with your pitch

PR Daily

For many campaigns, getting covered by media outlets that speak to other industry insiders can offer big dividends. Here’s how to win over these gatekeepers. B2B trade magazines—both print and digital—are an oft-overlooked part of the media landscape.

6 Steps To Creating A List Of Journalists That Will Talk About You!

Meltwater - PR

PR puts so much time into planning, implementing and then writing up the perfect press release. However, it can be a challenge to find the right journalists to talk about our story.… … Read More >>>. Blog PR & Comms

Ricky Gervais is right (and wrong) about the local paper

Prakkypedia

In Ricky Gervais’s latest TV series, After Life , he’s a writer at a free community newspaper. After several grumpy episodes interviewing local people about their so-called “stories”, Ricky’s character has an epiphany.

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Six industries Gen Z is changing forever—and what we can learn from them

Agility PR Solutions

The younger crowd is making an impact and leaving a mark on the way business is done, no matter the sector.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Survey: Recruiters seek PR pros with metrics-analysis skills

PR Daily

Measuring campaigns’ ROI, once an afterthought—if any thought at all—has become a core competency, especially in hiring managers’ eyes. How do you measure up? You were probably told there would be no math. A new U.K.

My Take on Take Your Child to Work Day

Critical Mention

Hello! My name is Ava and I am in 5th grade. Yesterday I came to my dad’s work for “Take Your Child to Work” day. I met a few people and asked them questions about their jobs and how they help the company. Critical Mention is a media search engine, kind of like Google.

12 Questions You Should Ask Google Analytics Every Month

PR 20/20

Google Analytics can capture more than 360 metrics and more than 260 dimensions. Long story short, there are thousands of reports you can run in Google Analytics to evaluate the strength of your marketing program, in particular your website.

4 future-facing trends in marketing automation you need to know

Agility PR Solutions

In the ever-changing landscape of marketing, if you want to stay on top of your game and keep boosting your sales, you have to be fast. Faster than Lucky Luck and Flash Gordon together. And excuses like “Hey, I’m no marketing fortune teller” are not acceptable.

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Southern slang that should be approved as AP style

PR Daily

If the sudden switch to ‘%’ instead of ‘percent’ has rocked you down to your giblets, this post is for you—even for those residing up yonder. Y’all better hold on to yer britches.

Top Takeaways from Cision’s 10th Annual State of the Media Report

TrendKite

A few of the top takeaways from Cision's 10th annual State of the Media Report. Despite everything, it seems that trust might be on the rise

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Branding Lessons from Marvel Studios’ Mythology Marketing

PR News

Society is in an era of peak geekdom, wherein the plot twists of “Game of Thrones” dominate watercooler conversations, and eleven years of Marvel Studios superhero films (“the Infinity Saga”) produce four of the top-grossing films of all time. This Friday, the Infinity Saga culminates with “Avengers: Endgame,” a three-hour epic tying up narrative arcs… Continued.

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Fakes and posers—how to see through influencer fraud

Agility PR Solutions

Can you tell the real influencers from the fake when you’re scrolling through Instagram? Unless you know what you are looking for, the fakes can be difficult to identify.

7 elements of a persuasive, memorable presentation

PR Daily

Open with one big idea, use visual aids to crystallize crucial information, and close with a strong call to action. No matter how many times you’ve done it, presenting in front of peers, clients, colleagues or strangers is a nerve-wracking challenge.

Getting Creative with 100 of our Closest PR, Comms & Marketing Friends in SF

TrendKite

The best takeaways from our Getting Creative with Pitching event in San Francisco, co-hosted with the SF chapter of PRSA and AMA

Thinking Critically With Ava: My Take on Take Your Child to Work Day

Critical Mention

Hello! My name is Ava and I am in 5th grade. Yesterday I came to my dad’s work for “Take Your Child to Work” day. I met a few people and asked them questions about their jobs and how they help the company. Critical Mention is a media search engine, kind of like Google.

9 differentiating tips for writing persuasive website content

Agility PR Solutions

It’s easy to create a website and landing pages, but it is very complicated to draw traffic through the web. Web content is far trickier than print content—there’s a lot of fierce competition and your site’s appeal is based only on current content.

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5 guidelines for exceptional livestreaming

PR Daily

Get creative with your content, prioritize relevant, helpful pieces, and make sure that Wi-Fi signal is strong before mashing ‘record.’. Video livestreaming has moved quickly from a fun fad to a full-blown marketing strategy.

PR in the Boardroom: How Comms and PR Can Play a Bigger Role with the C-Suite

Meltwater - PR

Most comms and PR leaders only interact with top execs when there is a crisis. When a social media debacle erupts on Twitter, or if there’s a failure of a product… Read More >>>. Enterprise Executives PR & Comms Planning & Strategy Reporting & Analytics

The must-have influencer marketing dictionary

Axia PR

If you’re on social media, you should be familiar with these words. You follow them. You take their fashion advice. You make their recipes. Heck, you probably even know their children’s middle names. Influencers are content creators who have large, loyal audiences on social media platforms.

Half of small business owners lack a marketing strategy for 2019

Agility PR Solutions

A new survey of small and medium business (SMB) owners from marketing automation software firm OutboundEngine offers insights on revenue growth and marketing efficacy, as well as stressors and preferences that inhibit the development and execution of marketing strategies.

Converse debuts transgender-themed sneakers in ‘Pride Collection’

PR Daily

The footwear brand has been reaping praise for its marketing move that embraces diversity and inclusion. Adult sizes of the shoes are already sold out. As PR and marketing campaigns are striving to be more diverse and inclusive, a new Converse collection hopes to take a big step.

Media relations and email etiquette: Does every pitch warrant a response?

Muck Rack

Media relations and email etiquette: Does every pitch warrant a response