Sat.Apr 20, 2019 - Fri.Apr 26, 2019

Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology

Sword and the Script

Usually, it’s wise to ensure your goals nest with your boss’ goals, especially when the boss is the CEO. But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators.

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Influencer Engagement: Should Marketing or PR own it?

Presspage

From a Kardashian sister promoting a meal replacement shake to a once-funny meme account suddenly hashtagging every other post with “#ad”, there is no doubt that influencer marketing is currently driving a huge amount of content production - and brand value.

How speakers can eliminate ‘umm,’ ‘er,’ and other tics

PR Daily

These placeholders can muddy your message, yet a narrow-minded quest to rid verbal quirks could undermine your authenticity. Consider these tips.

Film 171

Six Tips on Building Positive Relationships With Journalists [Infographic]

PR Expanded

A Guest Post by Amanda Levenson, UMASS at Amherst Student, PR Expanded Infographic Contest Winner. For the PR Expanded Infographic contest, I chose to offer insight on how to build and preserve successful relationships with reporters.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

PR Strategy Not Working? Here's How to Fix It

B2B PR Sense

"Get me some PR". Unfortunately, PR doesn't work like that. You can't just order it and have it delivered or pick it up at the store. It requires a well thought out PR strategy and flawless execution to be effective. Let's talk strategy.

More Trending

Got Funding? Here’s How To Announce It

ImPRessions - Crenshaw Communications

In B2B tech PR , an infusion of new capital is one of the best opportunities to drive quality media coverage at scale. This holds true whether whether you’re a startup or a more mature business.

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10 tips for a killer content campaign

PR Daily

Is your pushy ‘me, me, me’ marketing failing to bring results? Cull more promising leads through better content. You’ll build a partnership valuable to both parties. There’s a reason everybody’s talking about storytelling and narrative these days.

Exploring the social enterprise—and why business leaders say they’re not ready

Agility PR Solutions

Storytelling in Digital Marketing

Ronn Torossian

Storytelling is one of the founding concepts of marketing. Rather than just throwing products or prices at consumers, telling an impactful story is one of the best possible ways to truly make an impact. Not every brand is good at this practice, but it’s an integral skill and an element of any successful marketing campaign. […]. The post Storytelling in Digital Marketing appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

6 Steps To Creating A List Of Journalists That Will Talk About You!

Meltwater - PR

PR puts so much time into planning, implementing and then writing up the perfect press release. However, it can be a challenge to find the right journalists to talk about our story.… … Read More >>>. Blog PR & Comms

Infographic: Trends that are shaping the social media landscape

PR Daily

Change is the only constant in digital marketing. Consider this guide to make sure your marketing strategy includes the latest best practices. To thrive in the social media ecosystem, you must stay ahead of the tactics that are dominating the digital realm.

Six industries Gen Z is changing forever—and what we can learn from them

Agility PR Solutions

The younger crowd is making an impact and leaving a mark on the way business is done, no matter the sector.

Ricky Gervais is right (and wrong) about the local paper

Prakkypedia

In Ricky Gervais’s latest TV series, After Life , he’s a writer at a free community newspaper. After several grumpy episodes interviewing local people about their so-called “stories”, Ricky’s character has an epiphany.

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Listening, joining conversations and exploring communities

Stephen Waddington

#PowerAndInfluence, #FuturePRoof, #PRstack, #PRFest and Comms School are all examples of communities with conversation and learning at their heart. It’s daunting venturing out on the internet at any point in your career, let alone when you’re starting out.

How to use videos in your email marketing

PR Daily

Email is a crucial tool for reaching new leads and expanding your audience, but it can be a challenge to stick out in a crowded inbox. Here’s how adding video can help. Email marketing is the most effective marketing tool out there.

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4 future-facing trends in marketing automation you need to know

Agility PR Solutions

In the ever-changing landscape of marketing, if you want to stay on top of your game and keep boosting your sales, you have to be fast. Faster than Lucky Luck and Flash Gordon together. And excuses like “Hey, I’m no marketing fortune teller” are not acceptable.

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12 Questions You Should Ask Google Analytics Every Month

PR 20/20

Google Analytics can capture more than 360 metrics and more than 260 dimensions. Long story short, there are thousands of reports you can run in Google Analytics to evaluate the strength of your marketing program, in particular your website.

From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve…

The Resolution Blog

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Tips for targeting trade publications with your pitch

PR Daily

For many campaigns, getting covered by media outlets that speak to other industry insiders can offer big dividends. Here’s how to win over these gatekeepers. B2B trade magazines—both print and digital—are an oft-overlooked part of the media landscape.

Fakes and posers—how to see through influencer fraud

Agility PR Solutions

Can you tell the real influencers from the fake when you’re scrolling through Instagram? Unless you know what you are looking for, the fakes can be difficult to identify.

Top Takeaways from Cision’s 10th Annual State of the Media Report

TrendKite

A few of the top takeaways from Cision's 10th annual State of the Media Report. Despite everything, it seems that trust might be on the rise

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Branding Lessons from Marvel Studios’ Mythology Marketing

PR News

Society is in an era of peak geekdom, wherein the plot twists of “Game of Thrones” dominate watercooler conversations, and eleven years of Marvel Studios superhero films (“the Infinity Saga”) produce four of the top-grossing films of all time. This Friday, the Infinity Saga culminates with “Avengers: Endgame,” a three-hour epic tying up narrative arcs… Continued.

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Infographic: 10 ideas for stellar marketing videos

PR Daily

You know you should be creating videos and tapping into online audiences with engaging clips, but you might not know where to start. Consider these approaches to get things rolling. It can be exhausting to create all the content for a robust social media presence, much less staying on top of SEO.

9 differentiating tips for writing persuasive website content

Agility PR Solutions

It’s easy to create a website and landing pages, but it is very complicated to draw traffic through the web. Web content is far trickier than print content—there’s a lot of fierce competition and your site’s appeal is based only on current content.

Getting Creative with 100 of our Closest PR, Comms & Marketing Friends in SF

TrendKite

The best takeaways from our Getting Creative with Pitching event in San Francisco, co-hosted with the SF chapter of PRSA and AMA

The Happiest of Fam Tours

HMA Public Relations

“Radio Row” is a term used to describe a throng of radio stations all broadcasting from a single location. As Scott discovered, even at Disneyland! The post The Happiest of Fam Tours appeared first on HMA Public Relations.

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3 approaches to revamping your content strategy

PR Daily

How are you growing your craft? Test your skills and reenergize your team by giving yourself ambitious content goals. This article originally appeared on PR Daily in April of 2018. Do you have the nagging feeling it’s all just the “same ol’, same ol'”?

Half of small business owners lack a marketing strategy for 2019

Agility PR Solutions

A new survey of small and medium business (SMB) owners from marketing automation software firm OutboundEngine offers insights on revenue growth and marketing efficacy, as well as stressors and preferences that inhibit the development and execution of marketing strategies.

The must-have influencer marketing dictionary

Axia PR

If you’re on social media, you should be familiar with these words. You follow them. You take their fashion advice. You make their recipes. Heck, you probably even know their children’s middle names. Influencers are content creators who have large, loyal audiences on social media platforms.

Content Scale & Alignment: 7 Steps for Building a Better Content Program

Contently - Strategy

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Click here to read the entire e-book. Brands are creating more content than ever before.

10 distribution blunders that kill your content

PR Daily

You’ve devoted time, effort—and quite a lot of absolute brilliance, if you do say so yourself—but that blog post or infographic just keels over due to lack of interest. Here’s how to fix that. It takes a ton of work to create good content, and it’s frustrating when it doesn’t make the desired impact.

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America’s most trusted consumer brands for 2019—see all the winners

Agility PR Solutions

In an age of endless options, consumers often base their trust on the real experiences of other consumers. A new study from market research firm BrandSpark International examines 61,000 top-of-mind opinions to identify which brands Americans trust most across 118 categories in which consumers are regularly faced with purchase decisions, including 75 newly-measured ones. The […].