Sat.Apr 20, 2019 - Fri.Apr 26, 2019

Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology

Sword and the Script

Usually, it’s wise to ensure your goals nest with your boss’ goals, especially when the boss is the CEO. But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators.

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Influencer Engagement: Should Marketing or PR own it?

Presspage

From a Kardashian sister promoting a meal replacement shake to a once-funny meme account suddenly hashtagging every other post with “#ad”, there is no doubt that influencer marketing is currently driving a huge amount of content production - and brand value.

How speakers can eliminate ‘umm,’ ‘er,’ and other tics

PR Daily

These placeholders can muddy your message, yet a narrow-minded quest to rid verbal quirks could undermine your authenticity. Consider these tips.

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Six Tips on Building Positive Relationships With Journalists [Infographic]

PR Expanded

A Guest Post by Amanda Levenson, UMASS at Amherst Student, PR Expanded Infographic Contest Winner. For the PR Expanded Infographic contest, I chose to offer insight on how to build and preserve successful relationships with reporters.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

What Materials Do You Need to Launch Your Brand’s Social Media?

Ronn Torossian

Getting a brand online and ready to be seen by the world is a big task. Sure, it’s simple now to click a few buttons and have a brand new Facebook page, but there should be more thought and detail behind this process than that. Managing social media takes a strong strategy — and so […].

More Trending

Got Funding? Here’s How To Announce It

ImPRessions - Crenshaw Communications

In B2B tech PR , an infusion of new capital is one of the best opportunities to drive quality media coverage at scale. This holds true whether whether you’re a startup or a more mature business.

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Infographic: Trends that are shaping the social media landscape

PR Daily

Change is the only constant in digital marketing. Consider this guide to make sure your marketing strategy includes the latest best practices. To thrive in the social media ecosystem, you must stay ahead of the tactics that are dominating the digital realm.

Storytelling in Digital Marketing

Ronn Torossian

Storytelling is one of the founding concepts of marketing. Rather than just throwing products or prices at consumers, telling an impactful story is one of the best possible ways to truly make an impact. Not every brand is good at this practice, but it’s an integral skill and an element of any successful marketing campaign. […]. The post Storytelling in Digital Marketing appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Exploring the social enterprise—and why business leaders say they’re not ready

Agility PR Solutions

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Ricky Gervais is right (and wrong) about the local paper

Prakkypedia

In Ricky Gervais’s latest TV series, After Life , he’s a writer at a free community newspaper. After several grumpy episodes interviewing local people about their so-called “stories”, Ricky’s character has an epiphany.

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10 tips for a killer content campaign

PR Daily

Is your pushy ‘me, me, me’ marketing failing to bring results? Cull more promising leads through better content. You’ll build a partnership valuable to both parties. There’s a reason everybody’s talking about storytelling and narrative these days.

Listening, joining conversations and exploring communities

Stephen Waddington

#PowerAndInfluence, #FuturePRoof, #PRstack, #PRFest and Comms School are all examples of communities with conversation and learning at their heart. It’s daunting venturing out on the internet at any point in your career, let alone when you’re starting out.

Six industries Gen Z is changing forever—and what we can learn from them

Agility PR Solutions

The younger crowd is making an impact and leaving a mark on the way business is done, no matter the sector.

4 questions to ask yourself before you make the jump to being a solo consultant

Communications Conversations

Over the last year or so, it seems like the number of emails I get from people wanting to talk about making the jump to going solo has increased. Maybe it’s just me, but it feels like more people are making this transition–or, at the very least, giving it a try.

How to use videos in your email marketing

PR Daily

Email is a crucial tool for reaching new leads and expanding your audience, but it can be a challenge to stick out in a crowded inbox. Here’s how adding video can help. Email marketing is the most effective marketing tool out there.

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From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve…

The Resolution Blog

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Fakes and posers—how to see through influencer fraud

Agility PR Solutions

Can you tell the real influencers from the fake when you’re scrolling through Instagram? Unless you know what you are looking for, the fakes can be difficult to identify.

Social media personal branding advice for the class of 2019

Communications Conversations

Over the last week, I’ve spoke to two college classes about one hot topic: Personal branding.

Tips for targeting trade publications with your pitch

PR Daily

For many campaigns, getting covered by media outlets that speak to other industry insiders can offer big dividends. Here’s how to win over these gatekeepers. B2B trade magazines—both print and digital—are an oft-overlooked part of the media landscape.

Top Takeaways from Cision’s 10th Annual State of the Media Report

TrendKite

A few of the top takeaways from Cision's 10th annual State of the Media Report. Despite everything, it seems that trust might be on the rise

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4 future-facing trends in marketing automation you need to know

Agility PR Solutions

In the ever-changing landscape of marketing, if you want to stay on top of your game and keep boosting your sales, you have to be fast. Faster than Lucky Luck and Flash Gordon together. And excuses like “Hey, I’m no marketing fortune teller” are not acceptable.

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‘A Huge Step Forward’: How the APR Process Helped Me Advance as a Person and a Professional

PRSay

April is APR Month at PRSA. Visit this link for more information about the Accreditation in Public Relations process. If you want to improve how you conduct PR strategy, gain a seat at the management table and grow professionally, then make earning your APR in 2019 your next goal. Those three letters not only change how you work in public relations; it will also transform you personally and professionally.

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Infographic: 10 ideas for stellar marketing videos

PR Daily

You know you should be creating videos and tapping into online audiences with engaging clips, but you might not know where to start. Consider these approaches to get things rolling. It can be exhausting to create all the content for a robust social media presence, much less staying on top of SEO.

Getting Creative with 100 of our Closest PR, Comms & Marketing Friends in SF

TrendKite

The best takeaways from our Getting Creative with Pitching event in San Francisco, co-hosted with the SF chapter of PRSA and AMA

9 differentiating tips for writing persuasive website content

Agility PR Solutions

It’s easy to create a website and landing pages, but it is very complicated to draw traffic through the web. Web content is far trickier than print content—there’s a lot of fierce competition and your site’s appeal is based only on current content.

Branding Lessons from Marvel Studios’ Mythology Marketing

PR News

Society is in an era of peak geekdom, wherein the plot twists of “Game of Thrones” dominate watercooler conversations, and eleven years of Marvel Studios superhero films (“the Infinity Saga”) produce four of the top-grossing films of all time. This Friday, the Infinity Saga culminates with “Avengers: Endgame,” a three-hour epic tying up narrative arcs… Continued.

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3 approaches to revamping your content strategy

PR Daily

How are you growing your craft? Test your skills and reenergize your team by giving yourself ambitious content goals. This article originally appeared on PR Daily in April of 2018. Do you have the nagging feeling it’s all just the “same ol’, same ol'”?

The Happiest of Fam Tours

HMA Public Relations

“Radio Row” is a term used to describe a throng of radio stations all broadcasting from a single location. As Scott discovered, even at Disneyland! The post The Happiest of Fam Tours appeared first on HMA Public Relations.

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Half of small business owners lack a marketing strategy for 2019

Agility PR Solutions

A new survey of small and medium business (SMB) owners from marketing automation software firm OutboundEngine offers insights on revenue growth and marketing efficacy, as well as stressors and preferences that inhibit the development and execution of marketing strategies.

6 Steps To Creating A List Of Journalists That Will Talk About You!

Meltwater - PR

PR puts so much time into planning, implementing and then writing up the perfect press release. However, it can be a challenge to find the right journalists to talk about our story.… … Read More >>>. Blog PR & Comms

Southern slang that should be approved as AP style

PR Daily

If the sudden switch to ‘%’ instead of ‘percent’ has rocked you down to your giblets, this post is for you—even for those residing up yonder. Y’all better hold on to yer britches.

The Benefits of Sentiment Analysis

Brand24

We've talked extensively about sentiment analysis. This post will present the exact benefits of sentiment analysis! Sentiment Analysis Social Listening Social Media Marketing benefits of sentiment analysis sentiment analysis