Sat.Nov 14, 2015 - Fri.Nov 20, 2015

Reverse That Content $H#t

Onclusive

For decades, PR has been *relegated to a position that oft leaves us “last to know first to blame.” dismissed, made to feel inferior, downgraded, lower in rank/status But now, ladies and gents, the tides are a’shifting (not sure what accent I’m going for here, but it’s really working for me right now)…ahhh yes, PR […]. Musings content content creation content world Lee Odden Marketwired PR PR education PR tips public relations

Ask Your PR Agency for a Story, Not a Press Release

Polaris

Public relations, or more precisely media relations, can be a tricky business. The art of getting earned media coverage for a product, service or business is not as easy as it sounds. And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release. While many marketers and owners typically ask for one, a news release is neither essential nor needed … although it’s often helpful.

Agency 197

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

5 Tips for Getting Into Live Streaming

Cision

The ability to transmit and receive live video over the Internet is not a new concept. Live streaming video games have been going on for years. But in the first half of 2015, live streaming moved to the masses with the launch of apps and Facebook’s subsequent announcement that it would test live video capabilities among celebrities. . As the social media giants roll out live video, social media influencers and brands have been the first to embrace the trend.

Babbler seeks to be the social network for media relations

PR Daily

Niche social media platforms are nothing new, but nothing has really taken hold as the social media platform exclusively for media relations. Help a Reporter Out, Muck Rack and other similar services have certainly come close, but there’s no function within them to maintain a network. Babbler. says it’s here to change that. Previously available only in France, Babbler already boasts “300 customers worldwide and 5,000 reporters that use it everyday” in that country.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

futureproofing.now

The Resolution Blog

I’m feeling inspired. The reason? PR teams are buzzing right now. In the last few weeks I have seen new creativity, structures, strategies and tactics - PR teams are trying new things and the best part? It’s working. The PR industry, especially in the UK has been guilty of negative navel-gazing in the past.

eBook 131

More Trending

10 Ideas to Simplify Your PR

Cision

You may not know Max Martin, but you probably have heard many of the songs that he has produced: Kelly Clarkson’s “Since U Been Gone,” Jesse J’s “Bang Bang,” Katy Perry’s “Roar,” or Taylor Swift’s “Bad Blood,” just to give a few examples. In fact, Max Martin is one of the most successful producers in the history of music. His signature is simplicity , and his results are undeniable: 135 million singles sold.

Planning for the unthinkable: Crisis comms after the Paris attack

PR Daily

A catastrophe on the scale of Friday's terror attacks in Paris may seem remote from the daily life of most communicators. Yet crisis communication requires professionals to think through the unthinkable, plan their response and prepare to manage information amid wild rumors, several experts say.

Crisis 143

Here We Go Again. The Downfall of Journalism Traces to the Rise of PR

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. TechCrunch is the latest publication to play the tired narrative that the public relations industry is behind the woes of modern day journalism, GMOs and global warming. In the latest bullish show from TechCrunch, Alex Wilhelm looks into the camera, laments the state of the journalism and recites these “horrifying” statistics: There are 4.6 PR.more. The post Here We Go Again.

Official announcement from Twitter: Share count data no longer available

The Resolution Blog

It's been confirmed that as of 20th November Twitter are officially removing the ability for any publisher to display the all time social share counts of any URL using the current method. You can read the official statement from Twitter here about why they are removing counts: https://blog.twitter.com/2015/hard-decisions-for-a-sustainable-platform. This information was provided for free and tools like ours were able to collect and display this data for reporting purposes.

Data 120

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Follow These Steps to Tackle Influencer Outreach

Cision

Influencer marketing is on the rise as 59 percent of professional communicators plan on increasing their budgets for this tactic over the next 12 months. An ROI of $6.50 for each dollar spent. Finding the right influencer takes time, patience and accurate social media monitoring tools. Once you’ve curated a list of potential influencers, you must check that they are relevant to your industry, have the audience reach you are aiming for, and engage and resonate with their followers.

Phrases to cut from your writing

PR Daily

Writing can often be improved by eliminating unnecessary words and phrases. Crutch phrases are phrases that writers use when they’re not sure how to start a sentence or how to connect one sentence to another. How many times have you seen this in a corporate email? As many of you are already aware, performance reviews will start next week. The phrase “as many of you are already aware” is meaningless and doesn’t add anything to the sentence.

How to find a 10x Marketer, Part 1: Introduction

Shift Communications

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. You have all the latest tools, read all the industry publications, and know all the big players. Now you need a team to work harder, better, faster, and stronger. You need a 10x Marketer. You’ve heard the Silicon coined term “10x Engineer.” A 10x Marketer is similar in nature and equally as rare.

Chrome extensions to make your life better

The Resolution Blog

Here at coveragebook.com we spend hours working out how to save you hours of boring admin work, allowing you to crack on with the exciting aspects of PR. In this quest we’ve recently created the 'Coverage Book Clipper' Chrome extension, enabling you to avoid the faff of constantly copying and pasting your brilliant coverage URLS ready to be imported into coveragebook.com. Here's the new plug-in in action: Download the 'Coverage Book Clipper' chrome extension here.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

5 Tips for Vetting Influencers: Survivor Style

Cision

Finding influencers may be time-consuming, but it isn’t hard to spot them. Follow along on Twitter or Instagram for any amount of time, and they rapidly rise to the surface. But which ones are right for your influencer marketing program? The answer is partially found in doing the research. You look for people who are relevant to your brand and industry; pay attention to their reach; and establish that they have an actual, engaged audience. The task, however, is not yet finished.

Data 206

10 horrible PR personalities

PR Daily

One bad apple spoils the whole barrel, or so says the proverb. PR will always have bad types, but how do you avoid being poisoned by one? There are plenty of helpful articles on using PR agencies , but watch out for these 10 awful PR personalities both in and out of PR firms. Keep them in mind before you sign the dotted line. You’ll stand a greater chance of keeping your sanity and reputation intact. Shallow PR pros. Kiss-kiss, mwah, mwah. It’s all absolutely lovely, darling.

Ethics 142

15 Digital Skills for PR & Marketing Pros

The Proactive Report

DOWNLOAD THE PDF. GET THE FREE 15 LESSON EMAIL COURSE. Online PR

Course 153

Twitter: Social Ads at Volume are at Odds with Conversation

Sword and the Script

by Frank Strong. “We’ve We’ve gone full circle,” according to Doug Baker writing for the UK-based Marketing. When brands first arrived on Facebook and organic reach was high, we spent a huge amount of time and effort on community engagement and interaction,” he wrote. However, as paid media options have grown, and organic reach has shrunk, we’re at risk of only viewing social as a way to pump out content as content.”. That neatly summarizes the challenges facing Twitter as it looks towards 2016.

3 Steps to Involve Influencers in Your Crisis Plan

Cision

When a tweet catches smoke and spreads misunderstanding about your brand, how do you respond? Sixty percent of organizations lack a specific strategy to put out the fire. Without a plan to turn to, your brand and all those associated in the matter look like headless chickens. Crises, both internal and external, hit brands every day. Avoid turning a crisis into a disaster by developing a media crisis plan that involves those who sway opinions on social media everyday: influencers.

Crisis 192

5 ways to sap the human element from your storytelling

PR Daily

I am optimistic about the next phase of storytelling bringing the industry to a better place. Still, I have a bone to pick with how some organizations knowingly (or unwittingly) get in their own way. Here are five things companies do that can impede storytelling success: 1. The complexity conundrum. Especially in jargon-laden industries—high-tech, financial services, medical, pharmaceutical, among others—some corporate storytellers think a simple story won't be effective.

10 Horrible PR Personalities

PR Matters

One bad apple spoils the whole barrel, or so says the proverb. PR will always have bad types, but how do you avoid being poisoned by one? There are plenty of helpful articles on using PR agencies , but watch out for these 10 awful PR personalities both in and out of PR firms. Keep them in mind before you sign the dotted line. You’ll stand a greater chance of keeping your sanity and reputation intact.

TCIP #055 – Life’s Most Important Question with Brian Willis

Melissa Agnes

Welcome to episode #055 of The Crisis Intelligence Podcast, with Melissa Agnes and Brian Willis. The law enforcement industry has been struggling through a lot of heat lately. Many leaders within the law enforcement community are working very hard to overcome this industry crisis and to embed a corporate culture based on trust-building and transparency within their communities. One of these leaders is Brian Willis.

#SMWChicago: ‘If Content Is King, Then Context Is Emperor’

Cision

“If content is king, then context is emperor.” — Marc Landsberg. Marc Landsberg, founder and CEO of Chicago-based social media agency SocialDeviant , thinks that ideas are no longer rare, hard-to-find gems. Everyone has ideas and ways to share them. But unless those ideas are turned into addressable metrics, they’re pretty useless.

Viral 169

6 PR agency pet peeves

PR Daily

This story was originally published on PR Daily in November 2014. In my first PR agency job, during the times that drove us crazy, the owner had a favorite line: “This would be such a great business if it weren’t for the clients.” Bada-bum. Of course he wasn’t serious. The comment was a way to boost sagging morale when clients behaved in ways that his young staff couldn’t handle. But many years later, it’s still a reminder of the unique pressures of the agency life.

Agency 136

How I Spent My Sabbatical: Reshma Fernandes

Shift Communications

A universal reaction to my taking a month-long sabbatical has been a combination of, “What?! How can I get that perk too? Can you get me a job at SHIFT?” ” The answer to the first question is simple: put in five years towards growing your PR career at SHIFT and voila, you’re eligible. To the second, if you’re interested in a career here we have plenty of opportunities across our four offices — apply here !

Participate in the great Thanksgiving Listen

The Stalwart Blog

I've been interviewing families with children battling cancer on behalf of the Emilio Nares Foundation (ENF) for a video series we're creating. I'm beyond inspired by their candor and courage when the microphone is on. We dig deep -- discussing their daily struggles and how they keep hope alive. I'm learning that some families are asking to be interviewed and they seem to really light up during these conversations.

#SMWChicago Recaps: Social Intelligence, Evolving Media & More

Cision

Social Media Week 2015 concluded just as it started – with tons of great information and ideas. Throughout the week, speakers shared their unique thoughts on creativity, technology and innovation. Attendees left the conference feeling inspired and looked forward to implementing their new-found knowledge in their own businesses. Cision was able to attend several inspiring sessions, and we’re eager to share what we’ve learned.

Media 160

Writing your crisis comms playbook: Free guide reveals key techniques

PR Daily

Your crisis could start with a data breach. Or a recall of your flagship product. Or as a tweet that becomes an avalanche of negativity on the Internet. Wherever it begins, key to a successful response is preparation. That means that long before the crisis breaks, you must write a communications playbook that lays out how your organization will respond. Learn how in this free guide from Nasdaq Corporate Solutions and Ragan Communications.

How I Spent My Sabbatical: Reshma Fernandes

Shift Communications

A universal reaction to my taking a month-long sabbatical has been a combination of, “What?! How can I get that perk too? Can you get me a job at SHIFT?” ” The answer to the first question is simple: put in five years towards growing your PR career at SHIFT and voila, you’re eligible. To the second, if you’re interested in a career here we have plenty of opportunities across our four offices — apply here !

7 trends impacting every blogger at #mnblogcon

Communications Conversations

On Saturday, I had the opportunity to speak at the sixth annual Minnesota Blogger Conference–an event I helped start with Missy Berggren years ago. Nowadays, Jen Jamar and Mykl Roventine run it, and they are doing a WONDERFUL job. After my limited experience at the event on Saturday, I just can’t say enough good things about what they’ve done with that event. But, I digress. I talked about trends impacting bloggers.

Trends 112

You can’t get better than a PR quickie

Mark My Words

The formula for the Christmas Ad is out and even PRs are having a go. John Lewis’s Man on the Moon and Sainsbury’s Mog the Cat may have been beamed out into the national conversation courtesy of big budgets, social media overkill and appearing on platforms that still demand attention; but a bundle of Christmas-themed videos released online by every brand under the grey clouds shows that you don’t need the budget of an Oscar-bait film to tap into the seasonal magic.

Film 78

Survey: More execs want PR pros handling their brand’s social media

PR Daily

The new darlings in the world of corporate social media are public relations and communications pros. A growing number of U.S. advertising and marketing executives favor those specialists over other corporate departments for social media savvy, according to a new survey from staffing firm The Creative Group. More than half (51 percent) of the 400 executives surveyed say PR and communications departments are best suited to handle corporate social media channels.

Survey 131