Deirdre Breakenridge

FEBRUARY 15, 2017

College graduation is in May and students are preparing their resumes, reaching out to professionals and pursuing their PR career interests. #PRStudChat wants to help with a virtual Career Day chat session with professionals and educators offering guidance and sharing their experiences in PR. On Wednesday, February 22nd, at 8:30 p.m. ET, the #PRStudChat community will gather to discuss the different opportunities in PR from owning your own business to agency PR and in-house communications for an

Twitter 281

Twitter System Community Healthcare 281

Cision

FEBRUARY 13, 2017

Recently, Google announced that it is updating its Google Voice App for the first time in five years. I use Google Voice in conjunction with Google Hangouts for calling and texting, and it struck me how integrated into my daily routine this one Google App is (and the update is AWESOME!!!). I also use Google Docs and Drive to collaborate on different projects, and I use Gmail as my primary email address.

Google 244

Google Mobile How To Skype 244

Onclusive

FEBRUARY 14, 2017

Marketing bosses think with their heads and not their hearts. That’s because (a) their jobs depend on it and (b) the marketing and media landscape is constantly changing. What worked last year in a public relations or marketing campaign, or even last week, may not work again today. To boot, successful marketing bosses are increasingly […].

Marketing 225

Marketing Publicity Media Report 225

Ronn Torossian

FEBRUARY 14, 2017

For most people, coffee is the ultimate uniter. If you love it, you don’t ask its political persuasion, you just drink it before you’re willing to have any conversations with anyone, much less a heated political argument. But, in recent years, one big international brand has built a reputation for being incessantly and fundamentally political. Starbucks weighs in on everything from gay marriage to Christmas to illegal immigration … and they get major league headlines every time.

Brand 210

Brand Branding Reputation Internal 210

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

Anyone in B2B or B2C tech public relations knows that crowdfunding is an exciting part of the startup community and a key source of grassroots support for many pre-revenue business ventures. Since the Pebble Watch was launched in 2012 and became Kickstarter’s breakout success, the crowdfunding dream has captured the imagination of many cash-strapped entrepreneurs.

B2C 192

B2C Community Banking Advertising 192

Flack's Revenge

FEBRUARY 16, 2017

I attended the Daily News Innovation Lab’s session: Proposition: We can Solve the Fake News Problem. It featured an Oxford-style debate on whether there’s a solution to the fake news problem. Some very smart people from the worlds of media, business, and technology made great arguments for each side. It was entertaining and informative.

Reddit 168

Reddit Government Google System 168

Deirdre Breakenridge

FEBRUARY 13, 2017

A Guest Post By Kelly Byrd, PR Engineer, AirPR. Public relations is undoubtedly an art, but it is also a science. With the growth of PRTech options for Big Data tracking and measurement, a knowledge of and comfort with that science has become imperative for leading PR professionals. Being an employee of AirPR , I strongly believe that thoughtful use of data is essential to success.

Data 146

Data How To Big Data Engineering 146

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2017

Has public relations finally won the respect of journalists? Sure, PRs and media work together, and we need each other. But the relationship between “flacks and hacks” is an odd and uneasy symbiosis. Yet this week an interesting piece in the Columbia Journalism Review gave PR professionals some credit for their role in the ongoing war between our 45th president and the press. “PR Flacks May Be the Media’s Secret Weapon” by David Uberti outlines the recent confrontat

Crisis Management 136

Crisis Management Exercises Radio Journalism 136

Melissa Agnes

FEBRUARY 16, 2017

A viewer recently asked: “How do we get busy senior executives to realize they need to act now to resiliency against an unseen and not yet present crisis?” This is a great and common question. In this week’s #CRISISREADY video, I provide three strategies that have helped my clients get that all-important buy-in from leadership. Take a look!

Crisis 113

Crisis Crisis Management Leadership Video 113

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

The Proactive Report

FEBRUARY 16, 2017

Since Twitter reported dismal Q4 earnings there has been a lot of talk about the future of Twitter. Aside from the financial implications, let’s take a look at what changes at Twitter might mean for PR: The largest – and most active – group of verified users on Twitter is journalists and news organizations. If it were to go away it would remove an important platform for connecting and building relationships with the media.

Digital PR 100

Digital PR Twitter Financial Groups 100

Shift Communications

FEBRUARY 13, 2017

As we’ve detailed previously, video is hot. It’s one of the most engaging ways to communicate with an audience, and digital platforms are doubling down on video. However, one area where video-minded PR professionals fall short is how to measure the success of video communications. How do we know when our video is contributing to meaningful results? Let’s look at the video communications funnel today.

Video 117

Video Measurement Communications How To 117

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

When a public relations firm signs a new account, excitement is in the air. Take a little time to celebrate, then let the real work begin. And that work starts with a strategic plan. To craft a killer PR plan, here are some steps to consider before you begin. Establish a baseline. A good plan starts with a review of past history, including brand perception, activity over the previous year, and recent earned media successes or lack of the same.

Writing 130

Writing Comparison Product Launch Leadership 130

Critical Mention

FEBRUARY 13, 2017

Dear Publicist, Please forgive the impersonal nature of this message. It’s hard to avoid with a blog post, but we can assure you that this letter goes out to each and every one of you, and it truly comes from the heart. Happy Valentine’s Day! Now this is difficult to say, but we’re big believers in not burying the lede, so we’re gonna get right to it.

Media 99

Media Interviews Pitching Blogging 99

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Communications Conversations

FEBRUARY 15, 2017

Traackr recently released a study named “Influence 2.0–the Future of Influencer Marketing.” I was curious, so I downloaded the full report and checked it out. But, I also take these types of studies with a very small grain of salt. After all, Traackr is a IRM (influencer relationship marketing) platform. It benefits by sharing data that reinforces the fact that many companies are spending more on IRM, but might not understand the process as well.

Marketing 84

Marketing Storytelling Study Data 84

Reputation Us

FEBRUARY 14, 2017

My children recently asked me if “NEWS” was an acronym meaning North , East , West , South , implying that it covers all angles, or information from every cardinal direction. A Google search nullified this pretty quickly, offering grammatical insight that the word “news” represents what is “new.” (And a rare instance of an English adjective becoming a noun when made plural; perhaps a formation leap from French.).

Publicity 83

Publicity Nonprofit Google Training 83

Ishmael's Corner

FEBRUARY 12, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The United States houses roughly 5 percent of the world’s population. It stands to reason that many ideas for recasting technology to improve our daily lives and business operations will come from those born outside the U.S. That’s why the hoopla around President Trump’s immigration policy is so threatening to Silicon Valley.

Policies 82

Policies Storytelling Technology Communications 82

Prohibition

FEBRUARY 15, 2017

Name: Ella Sykes. Position: Account Director. Professional insight: Ella, you’ve worked in the industry for seven years. Tell us a little about your journey… I started out as a volunteer at a small food PR and marketing agency. It was a three man team so I was thrown in the deep end, which allowed me to work my way up quickly. It gave me invaluable insight into how a business functions, whilst teaching the importance of organisation from the off.

Hotels 86

Hotels Social Media Fashion Agency 86

Advertisement

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Sword and the Script

FEBRUARY 11, 2017

“The Grey Lady is getting increasingly audible,” wrote Digiday in a piece covering the launch of the first ever podcast by the New York Times. Digiday says the Times is “trying to disrupt the news” but in reality, the paper is playing catchup. NPR has mastered podcast, which is a natural digital progression given the outlet’s roots in broadcast audio.

Tools 73

Tools Pinterest Marketing Media 73

Steve Barrett on PR

FEBRUARY 17, 2017

As the world's largest PR firm reports its lowest annual growth for seven years, everyone in the agency sector is retooling for an integrated and converged future in a bid to avoid becoming marginalized.

Agency 75

Agency Report 75

Communications Conversations

FEBRUARY 13, 2017

Last Sunday, most of us tuned it to watch the Super Bowl. And many of us tuned in more for the commercials and entertainment than for the actual game (who cares about another Patriots championship anyway? YAWN!). One of the more interesting developments of the evening was one I wasn’t expecting: The most interesting Super Bowl commercial had nothing to do with selling products.

Case Study 68

Case Study Employee Crisis Management Policies 68

PR in High Definition

FEBRUARY 17, 2017

Since the elections in November, President Trump has publicly attacked over 60 organisations (and counting)—including Microsoft, General Motors, BBC, Boeing and Sony—putting marketing and PR teams on the defensive to protect their brand’s reputation and share prices. Brands that cooperate with the Trump administration have faced immediate and widespread backlash.

Strategy 72

Strategy Brand Branding Employee 72

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. At another company, the blog was a touch point on a sales cycle for roughly one-third of enterprise deals with an average selling price in excess of seven digits.

B2B 68

B2B Measurement Blogging Community 68

Waxing UnLyrical

FEBRUARY 17, 2017

We had a boatload of fun this past weekend, during my 3-hours-in-3-days mini-training extravaganza, “Lift Off!” We played hard AND worked hard. In fact, it was SO much fun that people were actually asking for more homework and training! Done. Via a quick (and FUN) exercise, I’m giving you another opportunity to participate in the book giveaway I announced last week.

Training 75

Training Exercises Banking Groups 75

Ishmael's Corner

FEBRUARY 14, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The Bureau of Labor Statistics puts the number of people working in PR at 218,910 (as of May 2015). Some of these folks are extraordinary. Others communicate with the finesse of a carnival barker. Most fall somewhere in between.

Journalism 63

Journalism Storytelling Communications Publicity 63

PR News

FEBRUARY 14, 2017

“No man is an island entire of itself…”John Donne wrote in 1624. Ah, but get that man, or woman, to work and he or she can be positively insular. Large, public companies, midsize firms and tiny operations, to some degree, all find communication between parts of the enterprise to be a challenge. In addition, as you… Continued. The post Integration of Corporate Functions Remains Elusive—and That’s Where PR Comes In appeared first on PR News Blog.

Corporate 67

Corporate Enterprise Blogging Communications 67

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

The Stalwart Blog

FEBRUARY 16, 2017

Once you’ve lost it, it’s almost impossible to get back. Take the Trump Administration’s Communications Team. They got off on the wrong foot -- several times -- and doubled down by sticking to their guns to argue points that were later proven to be false. We have the Sean Spicer’s inauguration attendance debacle: The Kellyanne Conway Bowling Green and General Flynn missteps: And the infamous Stephen “I need to take a remedial civics lesson” Miller’s embarrassing discussion of judicial review: Th

Report 60

Report Communications Media 60

Mark My Words

FEBRUARY 14, 2017

Last night PR expert Mark Borkowski said: “If you’re being flown all over the world the costs will rack up and the basic problem is that these things have slipped out. It’s not helpful but, then again, people don’t realise the complexities that go into celebrities being involved with charities. Even these game shows that you see on TV, where people play for charity, they still get paid.

Brand 60

Brand Branding 60

Stern + Associates

FEBRUARY 14, 2017

What’s the most underrated strategy for bringing in new customers, keeping them loyal and turning them into advocates? Give them thought leadership that makes them love you. Thought leadership tends. The post How to Make Your Customers Love You (and Your Thought Leadership) appeared first on Stern Strategy Group.

Leadership 64

Leadership How To Groups Strategy 64