Sat.Feb 11, 2017 - Fri.Feb 17, 2017

How to Get Comfortable With Data Even If You Don’t Love Math

PR Expanded

A Guest Post By Kelly Byrd, PR Engineer, AirPR. Public relations is undoubtedly an art, but it is also a science. With the growth of PRTech options for Big Data tracking and measurement, a knowledge of and comfort with that science has become imperative for leading PR professionals.

How To Use Google Apps to be More Productive and Awesome

Cision

Recently, Google announced that it is updating its Google Voice App for the first time in five years. I use Google Voice in conjunction with Google Hangouts for calling and texting, and it struck me how integrated into my daily routine this one Google App is (and the update is AWESOME!!!).

Trending Sources

How to Measure the Success of Video Communications

Shift Communications

As we’ve detailed previously, video is hot. It’s one of the most engaging ways to communicate with an audience, and digital platforms are doubling down on video. However, one area where video-minded PR professionals fall short is how to measure the success of video communications.

PR Pros Take On A President

ImPRessions - Crenshaw Communications

Has public relations finally won the respect of journalists? Sure, PRs and media work together, and we need each other. But the relationship between “flacks and hacks” is an odd and uneasy symbiosis.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

10 social media laws for PR pros to follow

PR Daily

Leveraging the power of content and social media marketing. can help elevate your audience and customer base in a dramatic way, but getting started without any previous experience or insight could be challenging. It's crucial that you understand social media marketing fundamentals.

What Every Marketing Boss Loves

AirPR

Marketing bosses think with their heads and not their hearts. That’s because (a) their jobs depend on it and (b) the marketing and media landscape is constantly changing. What worked last year in a public relations or marketing campaign, or even last week, may not work again today.

Behind the Headlines with Shelley Spector

Cision

This month, The Museum of Public Relations at Baruch College in New York City will kick-off the first-ever Black PR History Month! Following the event, an exhibit featuring lives of different black PR professionals will be on display for a month at the museum. The event is a partnership between the Museum and the National Black PR Society.

This is how the social networks could stop 82% of fake news

Norton's Notes

Fake news has been grabbing the headlines a lot recently but is it really that new to us in the PR industry?

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

6 ways to craft engaging content

PR Daily

Users are getting sick of force-fed content, just as they’re sick of ads. Consumers want to feel that they’re an active and willing part of the experience; otherwise, they might feel manipulated or ignored. How can you create content and experiences that assuage those feelings of alienation?

The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

“The Grey Lady is getting increasingly audible,” wrote Digiday in a piece covering the launch of the first ever podcast by the New York Times. Digiday says the Times is “trying to disrupt the news” but in reality, the paper is playing catchup.

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3 reasons digital marketing should NOT own influencer marketing

Communications Conversations

Traackr recently released a study named “Influence 2.0–the –the Future of Influencer Marketing.” ” I was curious, so I downloaded the full report and checked it out. But, I also take these types of studies with a very small grain of salt.

How to Embrace the Future of B2B Influencer Marketing

B2B PR Sense

Despite all the buzz, B2B influencer marketing is still a new frontier. True, the concept has been batted around a lot, but the rules and boundaries of this frontier are still being defined -- especially in the B2B space! A just-released study reports that 55% of B2C companies surveyed are running ongoing influencer programs. That compares to only 15% of B2B firms. Clearly, the use of influencer marketing in the B2B space is still evolving.

B2B 15

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Think you deserve the digital PR and social media crown?

PR Daily

There is an electricity behind any great event or movement. That buzz inspires and captivates an audience that’s more distracted than ever—yet more socially connected. Digital PR and social media are now the preeminent way to get the word out about upcoming events, product or service launches, social issues and causes—truthfully, everything—and you led the charge. You deserve recognition for your digital prowess.

B2B Blog Metrics: 4 Effective Categories to Measure Success

Sword and the Script

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase.

B2B 17

Expert interview – Scott Guthrie on PR in the Digital Age

Prezly

Who is Scott Guthrie? Scott Guthrie helps companies accelerate their profitable growth with integrated marketing communications strategy and know-how. He consults for public relations firms systemizing their approach towards influencer relations and works directly with companies helping them better articulate their business objectives along with what they stand for and then build a tactical path for realising these.

The “Secret Sauce” in Silicon Valley Isn’t American.

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The United States houses roughly 5 percent of the world’s population. It stands to reason that many ideas for recasting technology to improve our daily lives and business operations will come from those born outside the U.S. That’s why the hoopla around President Trump’s immigration policy is so threatening to Silicon Valley. I’m surprised his.more.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

5 ways to know if a PR campaign is right for you

PR Daily

You watched as your friend’s startup got 10,000 new leads within two weeks after the company was featured in an article on TechCrunch.

The making of the new augmented Gruffalo Spotter app – Great for fun with the kids

Norton's Notes

I love this idea, if you are parent like me frantically searching for outdoor activities to keep your kids entertained. You will most definitely know who the Gruffalo is – he has terrible teeth in his terrible jaws etc.

Video 13

3 Tips To Gaining Executive Buy-In For Crisis Preparedness

Melissa Agnes

A viewer recently asked: “How do we get busy senior executives to realize they need to act now to resiliency against an unseen and not yet present crisis?” ” This is a great and common question.

PR Tips For Crowdfunding Campaigns

ImPRessions - Crenshaw Communications

Anyone in B2B or B2C tech public relations knows that crowdfunding is an exciting part of the startup community and a key source of grassroots support for many pre-revenue business ventures.

B2C 12

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Announcing our 2016 Video Awards finalists!

PR Daily

Investing in video production presents unique challenges for any organization. How do you create a video that’s unique, speaks for your organization and plays on current trends?

Video 29

PR Rule #5 — All You Have Is Your Credibility

The Stalwart Blog

Once you’ve lost it, it’s almost impossible to get back. Take the Trump Administration’s Communications Team. They got off on the wrong foot -- several times -- and doubled down by sticking to their guns to argue points that were later proven to be false.

Should Your Business Hire A PR Agency Or DIY?

SeeDepth

By Seedepth Congratulations! You’ve launched a company! You’ve got your logo, your website has launched and you’ve started selling. Congratulations! You’re on your way to becoming a bonafide business. It’s exciting! But don’t let that enthusiasm derail what you need to focus on first and foremost: marketing and sales. A product or service without customers is a moot point. But where does PR land in this mix?

Bring Your Own Meme to the #LiftOff Book Giveaway

Waxing UnLyrical

We had a boatload of fun this past weekend, during my 3-hours-in-3-days mini-training extravaganza, “Lift Off!” ” We played hard AND worked hard. In fact, it was SO much fun that people were actually asking for more homework and training!

How and why editing can make or break your presentation

PR Daily

One could argue that the editing process is more vital to good writing than the act of writing itself. Your first draft is a hectic mess of cake batter: a mix of ingredients covering your hands, clothes and kitchen. Editing is when the batter becomes a delicious cake.

How to Make Your Customers Love You (and Your Thought Leadership)

Stern + Associates

What’s the most underrated strategy for bringing in new customers, keeping them loyal and turning them into advocates? Give them thought leadership that makes them love you. Thought leadership tends. The post How to Make Your Customers Love You (and Your Thought Leadership) appeared first on Stern Strategy Group. Marketing/PR Strategy Public Relations/Communications Thought Leadership client relations customer loyalty

Integration of Corporate Functions Remains Elusive—and That’s Where PR Comes In

PR News

“No man is an island entire of itself…”John Donne wrote in 1624. Ah, but get that man, or woman, to work and he or she can be positively insular. Large, public companies, midsize firms and tiny operations, to some degree, all find communication between parts of the enterprise to be a challenge. In addition, as you… Continued. The post Integration of Corporate Functions Remains Elusive—and That’s Where PR Comes In appeared first on PR News Blog. Internal Communication

Sunny?? #SMM Tips and Snapchat Secrets @Pubcon

Social PR Chat

Grab your favorite lenses, filters and start social media snapping. It’s that time of year for #SMM at Pubcon SFIMA Summit 2017 on February 21-22 at the Fort Lauderdale Convention Center.

6 PR principles pros can't afford to forget

PR Daily

Amid the tumultuous, unpredictable changes in the industry, the basics of what PR professionals aim to accomplish often get overlooked. When you feel stuck, stop and evaluate your progress: Think about what you're striving for.