Sat.Jan 07, 2017 - Fri.Jan 13, 2017

Introducing the five VITAL signs of PR (INFOGRAPHIC)

PR Warrior

At the heart of a robust public relations program beats five foundational elements that, when combined strategically, are critical to the ongoing reputational health (and success) of any business, government body or nonprofit organisation.

What Public Relations Can Learn From The Golden Globes

ImPRessions - Crenshaw Communications

If part of your public relations planning this year features a thought leadership initiative including speaking engagements and awards for clients, there were some lessons to be learned from last night’s Golden Globes celebration of all things TV and movies.

8 Powerful Ways to Energize Your B2B Content Marketing Strategy

B2B PR Sense

Is your B2B content marketing strategy successful? Or do you at times feel like your strategy needs a facelift? According to Content Marketing Institute, content marketing leaders experience 7.8 times more site traffic than non-leaders.

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NFL returns cash paid for performances

Ronn Torossian

Recently, the National Football League announced plans to return hundreds of thousands of dollars received from the United States military for putting on performances and other considerations at NFL games.

Tools 254

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

#PRStudChat Discusses the Secret Nuances of Media Relations in 2017

PR Expanded

We’re kicking off #PRStudChat in 2017, and you won’t want to miss a Twitter chat focused on the nuances of media relations and lessons learned from the field. On Wednesday, January 25, 2017, at 8:30 p.m.

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Medium’s New Focus & What It Means for PR

Onclusive

Last week, PR and communications professionals listened closely as Medium CEO Ev Williams announced the publishing platform’s new focus and the downsizing of its New York and Washington D.C. teams. In the piece, Williams validated Medium’s mission to “promote intelligent viewpoints and new ideas no matter who they’re from” while, at the same time, recognizing […]. Industry Insights & Trends

How to Self-Publish Your Content Cheap and Quick

Cision

There’s a certain stigma attached when discussing self-publishing in mixed company.

Print 282

How To Manage A Press Conference (If You’re Not Donald Trump)

ImPRessions - Crenshaw Communications

Donald Trump gave his first press conference as President-Elect yesterday. Reactions to the presser may vary with the political views of the observer, but most professional PR people would probably say it did not go well. Overall, the transition team seems to be stuck in campaign mode.

Newsflash: PR is NOT Sinister Media Manipulation

Flack's Revenge

Over the years I’ve learned to accept that most people simply don’t understand my chosen profession, public relations. Some think it is just about media relations, which can be irritating (see my post about PR’s PR Problem ).

Media 181

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

7 Surprising Ways that B2B Influencer Marketing Has Evolved

B2B PR Sense

Are you surprised to learn that 92% of people seek referrals from people that they trust before making a purchase? This includes experts that they follow on social media. B2B influencer marketing wields incredible power for marketers, and is not a tool to be ignored.

B2B 175

Lessons from a Leader: Prioritizing the Vital Few

Cision

Cision CEO Kevin Akeroyd was recently interviewed in Chicago by Bizcast HQ , which highlights innovative businesses wth a unique story to tell.

Will AI Help Humanize Marketing? [UML]

Sword and the Script

I subscribed to a new iPhone app the other week and a few moments later received an email welcoming me to the service. In the moment I opened that message there were two problems: the app wasn’t working for me and the welcome email I received was sent from a no-reply email address.

Tap into the millennial and Gen Z mega-market

PR Daily

Gone are the days of relying exclusively on a thoughtful, elegant write-up that taps into your readers’ collective imagination. You have mere seconds to catch the eyes of millennials and members of Gen Z. They don’t want words; they want visuals.

Public Relations Strategies: Redux

Shift Communications

A few years ago we published a blog post titled “ Public Relations and Media Relations: What’s the difference?” here on the SHIFT blog.

How to Prepare and Keep Your Content Strategy in Check

Cision

Not only does content marketing drive three times as many leads as traditional marketing, but it also costs more than 60 percent less. But in order to reap those benefits, you need the right approach. How does your brand’s 2017 strategy look?

Highlights from the State of Blogging in 2017 Survey

Sword and the Script

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. That’s one surprising conclusion I drew from a survey of 850 bloggers by ConvertKit.

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Report: PR pros should focus on ‘influencer’ marketing, VR

PR Daily

With each New Year comes new trends for PR and marketing to conquer. Here are a few takeaways on what to expect in 2017—and what communication managers should focus on to make it work for their brands. The year of “influencer” marketing.

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What Brands Should Learn from Clemson Tigers Football

The Stalwart Blog

2017 marked one of the most exciting College Football National Championship games in some time. If you missed it, too bad. Even if you’re not into sports, the last second heroics by Clemson to snatch victory from the Crimson Tide was epic.

Retail 114

Behind the Headlines with Phil Andrews

Cision

Phil Andrews is the current President of the Long Island African American Chamber of Commerce, the Past President of the 100 Black Men of Long Island, and was recently named the President of the Black Public Relations Society – New York. Phil has a long list of credentials and experiences, and as the founder of P.A. Public Relations Company, Phil has served as the Public Relations Director for a myriad of companies, community initiatives and professional organizations.

Radio 224

What is Data-Driven PR, Part 7: Refinement

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Why marketers should embrace video in 2017

PR Daily

If you spend any time on social media platforms, it’s hard not to notice video’s rapid rise as a marketing tool. Nielsen reports that 147 million Americans watch video on the internet, and Outbrain’s latest research shows that 87 percent of online marketers are using video content to reach them.

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Big Data and Open Data—can they help with PR efforts?

Media Bullseye

“Big Data” seems to be one of those terms that many people use but in practice has yet to be truly adopted by a wide range of businesses. Thus far, it has been the big businesses that have the money to acquire the data and use it to effectively reach customers.

5 Research-Backed Tips for Planning Your Content Strategy

Cision

According to research from the Content Marketing Institute , 70 percent of B2B marketers plan to create more content in 2017 compared to 2016. However, the same study revealed that only a measly 17 percent of content marketers report their content marketing efforts as much more successful. Creating more content is usually always a good thing, but successful content marketers know that it takes more than just creating more content to get results.

PR Rock Stars: Blue Cross Blue Shield of Minnesota’s Laura Kaslow

Communications Conversations

I don’t remember the first time I met Laura Kaslow (give me a break, I’m getting old and losing brain cells over here!). But, what I do remember is being impressed.

3 crucial steps PR pros should take before they pitch

PR Daily

Tons of articles and guidelines from colleagues and managers offer advice on how to pitch to media outlets. What about the steps you ought to take in preparation? Here are a few things you should do before grabbing the phone to make that pitch: 1. Mentally pitch.

Chatbots, customer service, and public relations

Media Bullseye

AdAge recently ran a piece about chatbots, the contents of which were directed at Chief Marketing Officers. As chatbots become more common and frequently used and customers—particularly millennials—are comfortable interacting with them, we can expect their use by brands to soar.

Charge Against Volkswagen Executives Can Impact Your Leadership Team In Times Of Crisis

Melissa Agnes

What does the criminal charge against Volkswagen’s former executives mean for your leadership team? A lot, potentially. In fact, there’s a major crisis preparedness lesson that all leaders should take away from this indictment. I go into detail in this week’s #crisisready video.

Favorite social media newsrooms of 2016

Prezly

Each year, as Prezly grows and evolves, we have the pleasure to see our clients find new and creative ways to use the tool. And 2016 has been no exception. Below, we’ve listed the top 3 newsrooms we’ll remember from 2016. Brussels Airlines: live stream a press conference.

What lies ahead for social media marketers in 2017

PR Daily

Imagine being able to predict the next big thing on social media. You’d know what online platforms will look like in 2017 and beyond, as well as how brand marketers will use them to connect with audiences. For anyone who works with social media regularly, this information would be invaluable.

71 Communications and Public Relations Jobs Available Now

Media Bullseye

Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. Academia/Government.

5 Ways to Use Video in your Marketing Strategy

Solo PR Pro

Video is far from being the new kid on the block. Communication pros have used it for years in client work. What has changed is the ease of creating and distributing video.

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How I used SeeDepth to Improve PR Measurement

Mindful Marketing

By Seedepth. GUEST POST by Mikala Vidal. As I wrote about in my last post , my approach to PR measurement has evolved over the years. In my last two jobs – one agency and one in house – I’ve used SeeDepth to monitor and measure results.