Sat.Jan 07, 2017 - Fri.Jan 13, 2017

How I used SeeDepth to Improve PR Measurement


By Seedepth. GUEST POST by Mikala Vidal. As I wrote about in my last post , my approach to PR measurement has evolved over the years. In my last two jobs – one agency and one in house – I’ve used SeeDepth to monitor and measure results.

Lessons from a Leader: Prioritizing the Vital Few


Cision CEO Kevin Akeroyd was recently interviewed in Chicago by Bizcast HQ , which highlights innovative businesses wth a unique story to tell.

Trending Sources

3 PR Moves to Make in 2017

Beyond PR

You don’t have to look far to see the added benefits of Public Relations. PR includes the creation and distribution of information, primarily in the form of stories, published or broadcast by mass media such as newspapers, magazines, television, blogs, podcast and radio.

Why marketers should embrace video in 2017

PR Daily

If you spend any time on social media platforms, it’s hard not to notice video’s rapid rise as a marketing tool. Nielsen reports that 147 million Americans watch video on the internet, and Outbrain’s latest research shows that 87 percent of online marketers are using video content to reach them.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

PR Rock Stars: Blue Cross Blue Shield of Minnesota’s Laura Kaslow

Communications Conversations

I don’t remember the first time I met Laura Kaslow (give me a break, I’m getting old and losing brain cells over here!). But, what I do remember is being impressed.

#PRStudChat Discusses the Secret Nuances of Media Relations in 2017

PR Expanded

We’re kicking off #PRStudChat in 2017, and you won’t want to miss a Twitter chat focused on the nuances of media relations and lessons learned from the field. On Wednesday, January 25, 2017, at 8:30 p.m.

How to Self-Publish Your Content Cheap and Quick


There’s a certain stigma attached when discussing self-publishing in mixed company.

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NFL returns cash paid for performances

Ron Torossian

Recently, the National Football League announced plans to return hundreds of thousands of dollars received from the United States military for putting on performances and other considerations at NFL games.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

7 deadly media relations sins

PR Daily

Depending on which reporter you ask, PR pros can either be angels or demons. Though the two communication-industry professions are often seen at odds with one another, potential rifts are made bigger by common, yet deadly, media relations sins. These bad behaviors can get your pitch thrown in the garbage, make you the subject of a #PRFail tweet and ensure that you don’t see your story—or client’s name—in a headline: 1. Not providing enough information.

Using the PARLA Technique to Improve Business Processes


Having spent my fair share of time at parks and on playdates with my little toddler, there’s a common theme that I often hear from other parents as they talk to their kids—and one that I’ve even used from time to time myself.

How to Prepare and Keep Your Content Strategy in Check


Not only does content marketing drive three times as many leads as traditional marketing, but it also costs more than 60 percent less. But in order to reap those benefits, you need the right approach. How does your brand’s 2017 strategy look?

PR Measurement Advice From The Client


By Seedepth. GUEST POST By Mikala Vidal. I started my PR and marketing career almost 15 years ago.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Chipotle sued $2.2 billion for using photo without permission

PR Daily

Chipotle is facing a $2.2 billion lawsuit—its earnings over the last nine years—after a California woman noticed a photo of herself hanging in one of the chain’s Orlando locations.

7 Surprising Ways that B2B Influencer Marketing Has Evolved

B2B PR Sense

Are you surprised to learn that 92% of people seek referrals from people that they trust before making a purchase? This includes experts that they follow on social media. B2B influencer marketing wields incredible power for marketers, and is not a tool to be ignored.

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5 Research-Backed Tips for Planning Your Content Strategy


According to research from the Content Marketing Institute , 70 percent of B2B marketers plan to create more content in 2017 compared to 2016. However, the same study revealed that only a measly 17 percent of content marketers report their content marketing efforts as much more successful. Creating more content is usually always a good thing, but successful content marketers know that it takes more than just creating more content to get results.

How to Bring Good Luck to Your Nonprofit

Beyond PR

Who says Friday the 13 th has to be spooky and full of bad luck? In fact, the day can be amazing when you use it to drive volunteers to your site or educate them about your services.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

What lies ahead for social media marketers in 2017

PR Daily

Imagine being able to predict the next big thing on social media. You’d know what online platforms will look like in 2017 and beyond, as well as how brand marketers will use them to connect with audiences. For anyone who works with social media regularly, this information would be invaluable.

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8 Powerful Ways to Energize Your B2B Content Marketing Strategy

B2B PR Sense

Is your B2B content marketing strategy successful? Or do you at times feel like your strategy needs a facelift? According to Content Marketing Institute, content marketing leaders experience 7.8 times more site traffic than non-leaders.

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What is Data-Driven PR, Part 7: Refinement

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Got 5 Minutes? Here are 5 Links to Check Out

Katie Paine's Measurement Blog

Happy New Year! Here’s a new round of “Got 5 Minutes? Here are 5 Links to Check Out” : 1) “Fake News and the Future of Journalism” by Pablo Boczkowski, Niemen Labs. The best article yet on the implications of “fake news.”

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Report: PR pros should focus on ‘influencer’ marketing, VR

PR Daily

With each New Year comes new trends for PR and marketing to conquer. Here are a few takeaways on what to expect in 2017—and what communication managers should focus on to make it work for their brands. The year of “influencer” marketing.

Introducing the five VITAL signs of PR (INFOGRAPHIC)

PR Warrior

At the heart of a robust public relations program beats five foundational elements that, when combined strategically, are critical to the ongoing reputational health (and success) of any business, government body or nonprofit organisation.

Public Relations Strategies: Redux

Shift Communications

A few years ago we published a blog post titled “ Public Relations and Media Relations: What’s the difference?” here on the SHIFT blog.

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What your media coverage says about your PR efforts

Media Bullseye

Although most modern PR practitioners insist that PR is about more than media relations, the fact remains that earned media coverage continues to define much of what most people (and clients) think of when they hear “PR.”

3 PR lessons from ‘La La Land’

PR Daily

Editor’s note: This article contains film spoilers. Film viewers and critics are in love with “La La Land.”. Justin Chang, contact reporter for.

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Will AI Help Humanize Marketing? [UML]

Sword and the Script

I subscribed to a new iPhone app the other week and a few moments later received an email welcoming me to the service. In the moment I opened that message there were two problems: the app wasn’t working for me and the welcome email I received was sent from a no-reply email address.

What Public Relations Can Learn From The Golden Globes

ImPRessions - Crenshaw Communications

If part of your public relations planning this year features a thought leadership initiative including speaking engagements and awards for clients, there were some lessons to be learned from last night’s Golden Globes celebration of all things TV and movies.

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4 INSPIRING EXAMPLES: How to tell your brand story via an end-of-year report

PR Warrior

Large companies with lots of shareholders tend to publish annual reports. Indeed, for publicly-listed companies, it’s a legal requirement. These reports tend to be dense and hard to read.

4 ways PR pros can be better listeners

PR Daily

“What’s your opinion on this?”. You’ve been caught. You’re in a conversation, and rather than listening, you were focusing on an upcoming deadline or meeting. It’s OK; we’ve all been there. PR pros have become accustomed to the instability of frequent shifts and changes. However, it is crucial that we focus on the things we can control—including actively listening. RELATED: Improve employee engagement metrics by planning fun, collaborative internal events.]. How can we be better listeners?

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