May, 2011

Are You a Social Media BarfShiner?

Waxing UnLyrical

Today’s post has been a few months in the making, and a lot of people contributed to it. Now, you’re probably wondering what a “barfshiner&# is.

Membership has its Privileges – Why Joining is Essential to Staying in Touch!

PR Job Coach

In this age when knowledge and information are king and social infrastructure platforms are proliferating, professional membership organizations are becoming even more essential to the progress and professional development of public relations and communications professionals.

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Add “Welcome to the Fifth Estate” to Your Summer Reading List

Bad Pitch Blog

Like it or not, summer is the official season for book reading. And even though I’ve reviewed a couple of books recently , I always have a pile to get through. The pile’s a bit shorter now thanks to Geoff Livingston’s PR-page-turner: “Welcome to The Fifth Estate.”

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3 Resources for PR/Social Media Pros & Small Biz Owners

Waxing UnLyrical

There have been so many great resources coming my way lately, I just had to share. ‘Cos you know, that is what Iizallabout! So let’s get to them. The daily PR & Marketing calendar of event hashtags. Time was there was a “season&# for conferences.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Smear Tactics: Great for BBQ, but PR? Not So Much

Waxing UnLyrical

I remember the foul quite clearly. It was a Saturday morning and your Grinnell Tigers 8 th Grade Boys “B&# team was playing its hated rival, the South Tama Trojans.

More Trending

Tradition or Fear: Which Drives Your Marketing?

Waxing UnLyrical

Guest post by Ken Mueller. Tradition and Fear. Both are pretty powerful motivators, but both are poor reasons for making marketing decisions.

The Future of TweetDeck

Waxing UnLyrical

I wrote a post about the potential of Twitter to buy TweetDeck just two weeks ago. (To To be fair, that first posted on my employer’s blog.). In any case, a “what if&# scenario has become a reality with an offer ranging between $40 and $50 million. So what happens now?

The Social Media Vibe Theory

Waxing UnLyrical

The word vibe, first recorded in 1967, is short for vibration, according to the terse Merriam-Webster entry. But that’s not what it means, of course. The World English Dictionary describes it as “feeling or flavour of the kind specified.”

You’re Fired. You’re Hired. It All Works Out.

Waxing UnLyrical

It’s been an interesting couple of weeks. You know how I made a big to-do about writing for BNET ? Well, that’s over. But quite recently, I was also asked to join the Socialbrite team as a contributing author and “expert.&#. Neither of these are (were) paid gigs.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

On Attracting v. Closing Business

Waxing UnLyrical

Yesterday I received an interesting email. I say “interesting&# because it resulted in my writing this post… and maybe some more will come of it. It was from a guy who was let go from him job late last year, and who is now “actively pursuing&# self-employment.

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A Double Dose of #measurePR

Waxing UnLyrical

You’ve probably been wondering where the #measurePR Twitter chat recaps are. Well, once WTHashtag went down, all of us who moderate chats on a regular basis were scratching our heads a little… ‘cos where were we supposed to get the chat transcripts from?

Once Again, To Mama, With Love

Waxing UnLyrical

For Mother’s Day last year , I didn’t buy my mother an expensive gift, or take her out to dinner, or do any of the things that would, no doubt, make a lot of marketers and companies happy. That’s her, on the right. Ain’t she pretty?!).

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The Brand View When Looking For a PR Pro

Waxing UnLyrical

This is Part 1 of a two-post series. I have a client – a gourmet dessert brand – that considers me its Director of Marketing. So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

BWE Cares About Joplin. Will You Help?

Waxing UnLyrical

I’ve been having a blast here in NYC at BlogWorld and New Media Expo. From catching up with old friends, to making new ones, to meeting online friends and delighting in the fact that they are exactly as they seem to be online… but more! … I’ve loved my experience here.

3 Things to do Before the Rapture

Waxing UnLyrical

So the world is supposed to end at 9 pm ET today? And I just installed the Tweet Old Post plugin that Ken Mueller pointed us to a few days ago (it’s awesome!). And Ken learned about it from Ingrid Abboud (who is chocolate cake with a cherry on top awesome).

Forget Your Star Sign, Do What You’re Good At

Waxing UnLyrical

Let me start out by stating the obvious: I’m not an astrologer, nor a fortune-teller. I lived and died by horoscopes as a teen, as I imagine many of you did as well.

Bubble or No Bubble, We’ll Still Be Social

Waxing UnLyrical

“To a man with a hammer, everything looks like a nail.&# ~ Mark Twain. Far too much has been said on the valuations of the social web startups. With hundreds of “me-too&# of them fetching record influx of hands-on capital, a dash of cynicism is all but obvious.

Robocall: Reverse the Favor

Waxing UnLyrical

Guest post by Shaun Dakin. Did you know that 69% of American voters received robocalls from politicians in 2010 ? That is up from 49% in 2008. There are 208 million registered voters in the United States.

The Evolution of our Social Media Team

Waxing UnLyrical

The use of social media at our university is evolving. The number of passive observers is dropping and the number of engaged content creators is on the rise. They were always there.

Cheetos, Don’t Mess With Chopsticks

Waxing UnLyrical

I don’t watch a lot of commercials on TV, thanks to DVR and on-demand movies. Yes, I’m sure the ad companies are just dying as I write this. But yesterday, we happened to be switching channels and we came across this now months-old Cheetos commercial.

wtf PRSA? - a Friday f-bomb

Bad Pitch Blog

Typos. They happen to all of us. We usually embed some strategically on Bad Pitch to see if anyone''s reading. No, not really. We make mistakes. Just like everyone else. Even professional societies can slip up.

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Of Royals, Dreams and Social Media

Waxing UnLyrical

Did you get up early in the morning on Friday (or stay up late) to watch the “event of the century&# aka Prince William’s wedding to (then) commoner Kate? I confess, I did.

BlogWorld, Here I Come (And I Need Your Help)

Waxing UnLyrical

I’m really looking forward to next week. I know, it’s still seven days away, but the thing is that I will be heading up to New York City after three years (!) to attend my first-ever BlogWorld. First. And I have absolutely no idea what to expect. I’m told it’s huge, so I suspect my head will be spinning after just a few hours of getting there.

Your Name, Your Brand; Lessons From a High School Graduate

Waxing UnLyrical

Guest post by Lisa Gerber, and it’s also her birthday today. Happy birthday, Lisa! My 18-year old niece changed her first name this week. I saw it in my Facebook feed so it must be true.

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What’s the ROI of Training Rides?

Waxing UnLyrical

Guest post by Jackson Wightman. ROI (a.k.a. return on investment) is important. But it’s oft-derided in digital circles. If you invest $1,000 dollars in shares of a firm, you need to know what that $1,000 is doing for you. If it is not doing anything positive, you’ll move it somewhere else.

Weekly Roundup: the BWE Edition

Waxing UnLyrical

I’m still in NYC , having taken a couple of days for R&R after BlogWorld. As you read this I’ll be getting ready to head back to DC. It’s been fun to see and experience Manhattan again after three years. Three years? Jeez, what have I been thinking?

Weekly Roundup: Mother’s Day

Waxing UnLyrical

Maybe. you’re tired of Mother’s Day before it even got here. Maybe you’re not.

The Motorola XOOM: A Revolutionary Tool

Waxing UnLyrical

XOOMing in. I was recently given the opportunity to use a Motorola XOOM for almost 3 months by my good friend Mark Farnen , whose client is Verizon Wireless (Verizon is the carrier providing 3G/4G service for the XOOM).

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Weekly Roundup: Neither BarfShiners Nor Grouchiacs

Waxing UnLyrical

Well, we had some fun this past week, didn’t we?

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MeasurePR: The Community Edition

Waxing UnLyrical

Guest post by Jen Zingsheim. [Ed: Ed: Since I was at BlogWorld all last week and then took a much-needed couple of days for R&R, Jen Zingsheim was kind enough to guest-moderate #measurePR for me. Here's her quick recap.].

The Bin Laden Spin

Bad Pitch Blog

While we''ve weighed in via Twitter on some unfortunate typos as well as Twitter serving as a breaking news conduit -- once more , we haven''t discussed the recent news storm around the death of Osama Bin Laden on this blog.