June, 2016

The B2B Small Business Marketing Guide to Crushing it on Social Media

B2B PR Sense

Can a boring, unsexy B2B company rock social media? You bet! Marketing guru, Jay Baer , says it best: "Social media can be MORE transformative for a B2B company than a B2C company. because B2B has a smaller potential customer base, a higher average price point.".

Universal Truths About PR


In life, there are certain universal truths that exist. If you’re waiting for a call and go to the bathroom, the person will call when you go. Or, when looking diligently for something, you can never find it.

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Israeli Startups Join Axis Innovation at NYSE

Flack's Revenge

I had the great pleasure of attending an event hosted by Axis Innovation this morning at the NYSE. It featured presentations from nine hot Israeli startups and culminated in a visit to the floor of the exchange, where we watched the opening bell ceremony.

How Inconsistent Messaging Can Kill Your Brand

Ronn Torossian

In a digital world where consumers expect businesses to be transparent about who they are and what they stand for, companies that send mixed messages make it difficult for consumers to connect with their brands. Even though every brand has a purpose, not all brands know how to effectively communicate their vision, voice and values to consumers.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

What’s Your Social Media Elevator Pitch? Join #PRStudChat on June 21 To Find Out How to Leverage Your Network

PR Expanded

Are you a recent graduate or a young professional looking for the next exciting opportunity to advance your career? Social media can open new doors and might even land you that dream job or connection. Find out how by joining #PRStudChat on Tuesday, June 21 at 8:30 PM ET.

More Trending

5 Ways to Transform Your B2B Public Relations

B2B PR Sense

The B2B public relations landscape has changed dramatically in the last 10 years -- primarily driven by social media, blogging, and internet connectivity. Of course, you know this already.

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Vet Media Agencies With These 5 Measurement Questions


A few weeks ago, our Director of PR Engineering published a post about how to best manage outsourced PR as a guide for those looking to streamline their processes.

Behind the Headlines With Morgan Givney


Digital communication makes it easy for anyone to post about your brand. But without any barriers to publication, how can you filter through the noise and find what matters most?

Finding the Story in Your Product Launch


So you’ve got a brand new product that’s about to launch. You’ve done your market research, narrowed down the specs and features based on suggestions from your focus group, created a standout product, and pieced together a social media plan to help your product gain traction once it’s launched.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Six Time Management Tips for #PR #Agencies

PR Expanded

A Guest Post By David Klein, Director of Marketing at ClickTime. David Klein is the Director of Marketing at ClickTime. What if you could magically pause time? Think of everything you could do! Work would be easy. You’d have ample time to spend with friends and family.

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6 Things Your PR Agency Can Do Beyond Media Relations

ImPRessions - Crenshaw Communications

Those seeking public relations services often pigeonhole it into media relations. But there are some important value-adds that PR partners can bring to a relationship that help elevate a company or brand. Here are just a few: High-level media training.

6 New Rules Changing the B2B PR Game

B2B PR Sense

B2B PR has been morphing into a more robust vehicle. Today we no longer "spray and pray," clueless about how PR is impacting performance. We're able to demonstrate accountability and help strengthen a business. Finally, we're getting respect!

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The Tinderization of Culture: Making People Matter Again


I’ve been thinking a lot about relationships lately. Romantic, business, friends, family and — yes, of course — customers. What allows for deep and meaningful connections? I’m not talking about connecting via Twitter, LinkedIn, Instagram, or Facebook.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Behind the Headlines With Connie Partoyan


Without knowing how your issue affects them, your audience won’t take action. So how do you convey the impact of the issue effectively? The right message and messenger will motivate your audience and ensure you are well-received, says Connie Partoyan, chief executive officer of Direct Impact.

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What Goes in a Social Media Promotion Plan?


I have a fun idea. If I were to (safely) drop you out of a helicopter and into an uninhabited territory, and you were left alone to find your way home using the sun and stars as your guide, would you go?

#WPRF2016 Facebook Live Video: PR, Influencers and the Power of Relationships


[By Lisa Davis}.

And Now A Few Words About PR Etiquette

ImPRessions - Crenshaw Communications

It’s impossible to tally how many interactions a fast-moving public relations team has with media contacts, vendors, clients, and partners on a daily basis. Let’s just say, the number is a big one.

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3 Easy Ways Your PR Campaign Can Boost Thought Leadership

B2B PR Sense

“A thought leader is someone with proven expertise and experience who isn’t afraid to share it with the world without direct compensation.” ~ Jay Baer. Mr. Baer makes a fine point. The best thought leaders don't expect compensation for contributions to their industry.

Strategic Public Relations Leaders Are All of These Things


Do you like taking assignments or leading the charge? If the latter, good for you!

Brexit Sparks Global Financial Concerns: A Look at Social Reaction


Imagine if New York state, home of the largest stock exchange in the world and an important cultural hub in America, voted to secede from the Union. Translate that to a trans-Atlantic perspective and that’s what happened with Brexit, or Britain’s referendum from the European Union.

PR Winners and Losers in the NBA Draft

Ronn Torossian

There’s a reason drafts are becoming some of the most interactive programming in professional sports. The shows are not just about who the teams pick, they’re about uniting the fans and filling the faithful with hope so they will show up for games, buy merchandise, and Talk Talk Talk about “their” team. And this draft gave teams and fans plenty to talk – and argue – about. The 76ers, coming off a string of disappointing years, drafted another big … READ MORE ».

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Managing a Cyber Attack: How to Communicate to Customers


Cyber attacks are de rigueur these days. Respondents to a recent survey of IT professionals reported an average of 40 cyber attacks per year. The price tag of these attacks is staggering. The same study reports an average cost of $1.2 million —and financial costs are not the only consequences.

5 Things PR Can Look Forward To This Summer

ImPRessions - Crenshaw Communications

Those working at NY public relations firms love summer as much as anyone — the weather, the abundance of events and the return of “Orange is the New Black” are just the beginning!

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Why Do Journalists Hate Your Newsroom?


Webinar w/ Peter Shankman: 5 Things Journalists Hate About Your Newsroom.

Startup PR: A 15 Minute Cram Session


Since starting this blog, we’ve shared nearly 200 posts about why we’re adamant about data-driven decision making, how to optimize the heck out of your content, and what to make of industry trends, from brand publishing to Buzzfeed’s bold measurement strategy.

Behind the Headlines With Ed Chambliss


Do you know whether or not your communication strategy is working? Analytics can tell you. Ed Chambliss, president of Phelps, says all brands should use analytics to help guide their actions.

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The Perfect Marriage Between Public Relations and Social Media Advertising

Ronn Torossian

Public relations (PR) at it’s core is designed to manage the spread of information between an individual and an organization – bridge that together with social media and you’ve got yourself a dream team!

Crystal Pepsi is coming back—via ‘The Oregon Trail’

PR Daily

Rejoice, nostalgia fans: Crystal Pepsi is coming back to a shelf near you. On Wednesday, PepsiCo said it was bringing back the clear cola for a limited time. Canadian consumers can buy a bottle on July 11, and it will be available in United States on Aug.

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A Journalist’s POV: Questions From A PR Team

ImPRessions - Crenshaw Communications

Helping to craft an executive’s opinions into a compelling story for publication is a gratifying part of public relations work.

The Deep Work Habits of 28 Highly Productive People


Do you struggle to get stuff done? Focus. Achieve things. Have you installed every productivity app and extension known to man? Yet still you spend your days in a distracted fuzz. Waiting for the inevitable finger of doom to swipe the smartphone of oblivion. ​Do Do you want to do something about it?

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Digital Advertising and Public Relations, Part 3: Advertising Strategies

Shift Communications

Public relations professionals often make mention of the concepts of earned, owned, and paid media. However, when they begin to talk about media, they quickly brushed past paid media.