June, 2016

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Vet Media Agencies With These 5 Measurement Questions

Onclusive

A few weeks ago, our Director of PR Engineering published a post about how to best manage outsourced PR as a guide for those looking to streamline their processes. I expanded upon this thought recently in the Forbes article “Six Questions to Ask Before You Hire a Media Agency,” noting that being crystal clear on […].

Agency 218
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Behind the Headlines With Morgan Givney

Cision

Digital communication makes it easy for anyone to post about your brand. But without any barriers to publication, how can you filter through the noise and find what matters most? Morgan Givney, account manager at BizCom Associates, says brands need to put in the work to protect their reputation and maintain their online presence. In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations

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Trending Sources

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Israeli Startups Join Axis Innovation at NYSE

Flack's Revenge

I had the great pleasure of attending an event hosted by Axis Innovation this morning at the NYSE. It featured presentations from nine hot Israeli startups and culminated in a visit to the floor of the exchange, where we watched the opening bell ceremony. Axis is an advisory firm that connects investors and corporations with tech startups. The event was part of a road show to investors, and one of many that Axis hosts in cities around the world.

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7 Pitching Tips For Better Tech PR

ImPRessions - Crenshaw Communications

Earning coverage in the top-tier tech press is a mainstay for any technology PR program, whether your brand deals in consumer tech or B2B services. Universal pitching rules apply here, but a few twists are in order when it comes to getting out technology news. In some ways, pitching tech is more straightforward than working with mass media or consumer lifestyle publications, since the parameters for what tech journalists cover are more specific and well defined.

Pitching 180
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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PR Winners and Losers in the NBA Draft

Ronn Torossian

There’s a reason drafts are becoming some of the most interactive programming in professional sports. The shows are not just about who the teams pick, they’re about uniting the fans and filling the faithful with hope so they will show up for games, buy merchandise, and Talk Talk Talk about “their” team. And this draft gave teams and fans plenty to talk – and argue – about.

Sports 150

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Strategic Public Relations Leaders Are All of These Things

Onclusive

Do you like taking assignments or leading the charge? If the latter, good for you! My guess is that you already embody these oh-so-necessary PR leadership characteristics; But in case you need a few reminders for staying on top of your game, read through these traits of highly effective strategic public relations leaders. Strategic PR […].

Publicity 199
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Behind the Headlines With Connie Partoyan

Cision

Without knowing how your issue affects them, your audience won’t take action. So how do you convey the impact of the issue effectively? The right message and messenger will motivate your audience and ensure you are well-received, says Connie Partoyan, chief executive officer of Direct Impact. In this interview, Connie discusses how the way audiences consume news is changing, why spending time on message development is important and why a dedicated support network is valuable.

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New PR Skills Needed to Fill Talent Gap

The Proactive Report

The Holmes Global Communication Report 2016 revealed that in-house execs and agency leaders agree that talent is the top challenge for PR today. Although the outlook for growth is good, there is concern that the industry is not adapting fast enough to the new media landscape and there is a lack of talent to allow brands and agencies to achieve their expansion goals.

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Storytelling Techniques: Avoiding the Humble Brag

ReimaginePR

Everyone has that one friend or colleague who’s doing really well in life… and constantly tells you about it. Whether it’s posting a ton of photographs from their seemingly never-ending vacations, or sharing articles about how much money their company is generating, these braggy types can get on your nerves. But you know what’s even worse? The humble brag.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How Inconsistent Messaging Can Kill Your Brand

Ronn Torossian

In a digital world where consumers expect businesses to be transparent about who they are and what they stand for, companies that send mixed messages make it difficult for consumers to connect with their brands. Even though every brand has a purpose, not all brands know how to effectively communicate their vision, voice and values to consumers. This is compounded by the fact that most marketers manage more than one social network and simply don’t have the time or resources to create a … RE

Brand 224
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What’s Your Social Media Elevator Pitch? Join #PRStudChat on June 21 To Find Out How to Leverage Your Network

Deirdre Breakenridge

Are you a recent graduate or a young professional looking for the next exciting opportunity to advance your career? Social media can open new doors and might even land you that dream job or connection. Find out how by joining #PRStudChat on Tuesday, June 21 at 8:30 PM ET. Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out profession

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Startup PR: A 15 Minute Cram Session

Onclusive

Since starting this blog, we’ve shared nearly 200 posts about why we’re adamant about data-driven decision making, how to optimize the heck out of your content, and what to make of industry trends, from brand publishing to Buzzfeed’s bold measurement strategy. We’ve shared so much about how to optimize public relations strategies that we thought […].

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Brexit Sparks Global Financial Concerns: A Look at Social Reaction

Cision

Imagine if New York state, home of the largest stock exchange in the world and an important cultural hub in America, voted to secede from the Union. Translate that to a trans-Atlantic perspective and that’s what happened with Brexit, or Britain’s referendum from the European Union. Votes like this have long-lasting ramifications and make a global impact.

Financial 216
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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A Journalist’s POV: Questions From A PR Team

ImPRessions - Crenshaw Communications

Helping to craft an executive’s opinions into a compelling story for publication is a gratifying part of public relations work. The best outcomes come from good relationships with discerning editors, such as Ira Apfel of the highly respected AFP (Association for Financial Professionals) publications, with whom we have had the pleasure of working.

Financial 136
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“Buzzword Bake-off” Reveals the Most Hyped Tech Terms

Flack's Revenge

Although we use lots of buzzwords in the tech industry, we don’t often consider how and why. My story in MarketingProfs examines their importance and role. It drills down on Big Data and compares related hype to other buzzed-about topics, like IoT and Virtual Reality. Is it true, as Data-Driven NYC Meetup organizer Matt Turck said, that Big Data sounds “increasingly three years ago?

Big Data 136
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The Perfect Marriage Between Public Relations and Social Media Advertising

Ronn Torossian

Public relations (PR) at it’s core is designed to manage the spread of information between an individual and an organization – bridge that together with social media and you’ve got yourself a dream team! PR traditionally consist of several different factors such as: Building brand awareness Creating interest Brand management Stimulating Demand Providing Information Traditional marketing efforts alone are good; but, when combined with social media advertising, they can propel brands and inf

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Six Time Management Tips for #PR #Agencies

Deirdre Breakenridge

A Guest Post By David Klein, Director of Marketing at ClickTime. David Klein is the Director of Marketing at ClickTime. What if you could magically pause time? Think of everything you could do! Work would be easy. You’d have ample time to spend with friends and family. Your to-do list would be a joke. Okay. Back to reality. Time is arguably our most precious resource.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Universal Truths About PR

Onclusive

In life, there are certain universal truths that exist. If you’re waiting for a call and go to the bathroom, the person will call when you go. Or, when looking diligently for something, you can never find it. No matter how you break it down, you can’t get away from the fact that certain things […].

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Behind the Headlines With Ed Chambliss

Cision

Do you know whether or not your communication strategy is working? Analytics can tell you. Ed Chambliss, president of Phelps, says all brands should use analytics to help guide their actions. In this interview, Ed discusses the benefits of analyzing your communication, why you shouldn’t leave analytics to the last minute and how conversion metrics can give you a good sense of your business impact.

Analytics 215
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5 Benefits Of Hyperlocal PR

ImPRessions - Crenshaw Communications

Hyperlocal public relations can be easily overlooked, especially when dealing with PR campaigns for national or global companies. But “hyperlocal may be the new global.” An extremely local approach can support business goals nicely, particularly for national brands with dozens, if not hundreds, of local outlets, or services focused on very specific segments of an industry or demographic.

Local 136
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A Modern Approach to PR: What’s Changed and What’s Here to Stay

ReimaginePR

Charles Darwin knew that animals and plants in the wild followed a method of evolution known as survival of the fittest. Now, I’m not going to give you a biology lesson, but I like to think that there’s a lot of this type of progression in the PR world. While certain methods have survived the test of time by evolving—such as how brand management has advanced to focus attention on building a solid online presence—other tactics have annoyed audiences to the point of extinction (hello, push PR!).

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Discover the Actionable Habits of the World’s Best Strategic Communicators

Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

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How Digital Marketing is Dominating Advertising

Ronn Torossian

Many brands are shifting their focus from traditional marketing to digital marketing , with good reason. Recent trends are showing a decline in engagement from traditional marketing efforts and an increase in engagement on the digital marketing front. For decades, traditional marketing dominated the advertising industry but there was always a major component missing: the ability to accurately track data.

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1 More Reason for Media to Hate Tech; Thanks Peter Thiel

Flack's Revenge

Long time readers of this blog may recall my Extreme Media Relations series, about those who go overboard to sway the press. It’s been years, but I thought I’d post another just for Peter Thiel. In case you’ve been living under a rock, he recently proudly admitted to underwriting Hulk Hogan’s lawsuit against Gawker for their publishing of a sex tape featuring the wrestler.

Media 131
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The Tinderization of Culture: Making People Matter Again

Onclusive

I’ve been thinking a lot about relationships lately. Romantic, business, friends, family and — yes, of course — customers. What allows for deep and meaningful connections? I’m not talking about connecting via Twitter, LinkedIn, Instagram, or Facebook. They are indeed a proxy for our digital influence and network reach, but they have little to do […].

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The Evolution of Multimedia Across Social Media

Cision

For the second half of 2016, I ’ m interviewing the world ’ s best content creators, futurists and change agents to see how content got where it is today and see where it ’ s going tomorrow. . Platforms change, new people of influence emerge but Joel Comm has been successfully navigating the Internet since 1995. Better yet, he ’ s more energetic and enthusiastic than ever about the future of content.

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7 Ways to Deliver Groundbreaking Thought Leadership

Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.

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For PR Agencies, Does Cannes Really Matter?

ImPRessions - Crenshaw Communications

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. I wouldn’t necessarily have known that, for two reasons. First, my social feeds were filled with posts of Cannes attendees at sun-dappled meetings against a brilliantly blue Cote d’Azur, sipping Rosé and dropping celebrity names.

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Finding the Story in Your Product Launch

ReimaginePR

So you’ve got a brand new product that’s about to launch. You’ve done your market research, narrowed down the specs and features based on suggestions from your focus group, created a standout product, and pieced together a social media plan to help your product gain traction once it’s launched. If you’ve managed to tick off each of these tasks on your to-do list, you’re probably feeling pretty confident right now.

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Managing a Cyber Attack: How to Communicate to Customers

Polaris

Cyber attacks are de rigueur these days. Respondents to a recent survey of IT professionals reported an average of 40 cyber attacks per year. The price tag of these attacks is staggering. The same study reports an average cost of $1.2 million —and financial costs are not the only consequences. One-third of survey respondents claimed their company lost intellectual property due to a cyber attack and 36% of them believe the attack reduced their competitive advantage.