June, 2016

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Vet Media Agencies With These 5 Measurement Questions

Onclusive

A few weeks ago, our Director of PR Engineering published a post about how to best manage outsourced PR as a guide for those looking to streamline their processes. I expanded upon this thought recently in the Forbes article “Six Questions to Ask Before You Hire a Media Agency,” noting that being crystal clear on […].

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Behind the Headlines With Morgan Givney

Cision

Digital communication makes it easy for anyone to post about your brand. But without any barriers to publication, how can you filter through the noise and find what matters most? Morgan Givney, account manager at BizCom Associates, says brands need to put in the work to protect their reputation and maintain their online presence. In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations

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Israeli Startups Join Axis Innovation at NYSE

Flack's Revenge

I had the great pleasure of attending an event hosted by Axis Innovation this morning at the NYSE. It featured presentations from nine hot Israeli startups and culminated in a visit to the floor of the exchange, where we watched the opening bell ceremony. Axis is an advisory firm that connects investors and corporations with tech startups. The event was part of a road show to investors, and one of many that Axis hosts in cities around the world.

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7 Pitching Tips For Better Tech PR

ImPRessions - Crenshaw Communications

Earning coverage in the top-tier tech press is a mainstay for any technology PR program, whether your brand deals in consumer tech or B2B services. Universal pitching rules apply here, but a few twists are in order when it comes to getting out technology news. In some ways, pitching tech is more straightforward than working with mass media or consumer lifestyle publications, since the parameters for what tech journalists cover are more specific and well defined.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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PR Winners and Losers in the NBA Draft

Ronn Torossian

There’s a reason drafts are becoming some of the most interactive programming in professional sports. The shows are not just about who the teams pick, they’re about uniting the fans and filling the faithful with hope so they will show up for games, buy merchandise, and Talk Talk Talk about “their” team. And this draft gave teams and fans plenty to talk – and argue – about.

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Strategic Public Relations Leaders Are All of These Things

Onclusive

Do you like taking assignments or leading the charge? If the latter, good for you! My guess is that you already embody these oh-so-necessary PR leadership characteristics; But in case you need a few reminders for staying on top of your game, read through these traits of highly effective strategic public relations leaders. Strategic PR […].

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Behind the Headlines With Connie Partoyan

Cision

Without knowing how your issue affects them, your audience won’t take action. So how do you convey the impact of the issue effectively? The right message and messenger will motivate your audience and ensure you are well-received, says Connie Partoyan, chief executive officer of Direct Impact. In this interview, Connie discusses how the way audiences consume news is changing, why spending time on message development is important and why a dedicated support network is valuable.

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Finding the Story in Your Product Launch

ReimaginePR

So you’ve got a brand new product that’s about to launch. You’ve done your market research, narrowed down the specs and features based on suggestions from your focus group, created a standout product, and pieced together a social media plan to help your product gain traction once it’s launched. If you’ve managed to tick off each of these tasks on your to-do list, you’re probably feeling pretty confident right now.

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A Journalist’s POV: Questions From A PR Team

ImPRessions - Crenshaw Communications

Helping to craft an executive’s opinions into a compelling story for publication is a gratifying part of public relations work. The best outcomes come from good relationships with discerning editors, such as Ira Apfel of the highly respected AFP (Association for Financial Professionals) publications, with whom we have had the pleasure of working.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How Inconsistent Messaging Can Kill Your Brand

Ronn Torossian

In a digital world where consumers expect businesses to be transparent about who they are and what they stand for, companies that send mixed messages make it difficult for consumers to connect with their brands. Even though every brand has a purpose, not all brands know how to effectively communicate their vision, voice and values to consumers. This is compounded by the fact that most marketers manage more than one social network and simply don’t have the time or resources to create a … RE

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What’s Your Social Media Elevator Pitch? Join #PRStudChat on June 21 To Find Out How to Leverage Your Network

Deirdre Breakenridge

Are you a recent graduate or a young professional looking for the next exciting opportunity to advance your career? Social media can open new doors and might even land you that dream job or connection. Find out how by joining #PRStudChat on Tuesday, June 21 at 8:30 PM ET. Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out profession

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Startup PR: A 15 Minute Cram Session

Onclusive

Since starting this blog, we’ve shared nearly 200 posts about why we’re adamant about data-driven decision making, how to optimize the heck out of your content, and what to make of industry trends, from brand publishing to Buzzfeed’s bold measurement strategy. We’ve shared so much about how to optimize public relations strategies that we thought […].

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Behind the Headlines With Ed Chambliss

Cision

Do you know whether or not your communication strategy is working? Analytics can tell you. Ed Chambliss, president of Phelps, says all brands should use analytics to help guide their actions. In this interview, Ed discusses the benefits of analyzing your communication, why you shouldn’t leave analytics to the last minute and how conversion metrics can give you a good sense of your business impact.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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What Goes in a Social Media Promotion Plan?

ReimaginePR

I have a fun idea. If I were to (safely) drop you out of a helicopter and into an uninhabited territory, and you were left alone to find your way home using the sun and stars as your guide, would you go? Unless you have a map or the survival skills of Bear Grylls , I’m guessing your answer is probably a big fat N-O. Which is definitely smart; traveling without a guide into a foreign territory isn’t wise or safe unless you’re experienced.

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For PR Agencies, Does Cannes Really Matter?

ImPRessions - Crenshaw Communications

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. I wouldn’t necessarily have known that, for two reasons. First, my social feeds were filled with posts of Cannes attendees at sun-dappled meetings against a brilliantly blue Cote d’Azur, sipping Rosé and dropping celebrity names.

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The Perfect Marriage Between Public Relations and Social Media Advertising

Ronn Torossian

Public relations (PR) at it’s core is designed to manage the spread of information between an individual and an organization – bridge that together with social media and you’ve got yourself a dream team! PR traditionally consist of several different factors such as: Building brand awareness Creating interest Brand management Stimulating Demand Providing Information Traditional marketing efforts alone are good; but, when combined with social media advertising, they can propel brands and inf

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Managing a Cyber Attack: How to Communicate to Customers

Polaris

Cyber attacks are de rigueur these days. Respondents to a recent survey of IT professionals reported an average of 40 cyber attacks per year. The price tag of these attacks is staggering. The same study reports an average cost of $1.2 million —and financial costs are not the only consequences. One-third of survey respondents claimed their company lost intellectual property due to a cyber attack and 36% of them believe the attack reduced their competitive advantage.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Universal Truths About PR

Onclusive

In life, there are certain universal truths that exist. If you’re waiting for a call and go to the bathroom, the person will call when you go. Or, when looking diligently for something, you can never find it. No matter how you break it down, you can’t get away from the fact that certain things […].

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The Evolution of Multimedia Across Social Media

Cision

For the second half of 2016, I ’ m interviewing the world ’ s best content creators, futurists and change agents to see how content got where it is today and see where it ’ s going tomorrow. . Platforms change, new people of influence emerge but Joel Comm has been successfully navigating the Internet since 1995. Better yet, he ’ s more energetic and enthusiastic than ever about the future of content.

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Recovering from a Bad Career Move – The Life You Save May Be Your Own

PR Job Coach

This advice was originally written for Blue Steps -- "Executive Career Insider, your expert source on executive search and careers." History is littered with the hulls of rudderless ships because the appropriate captain was not at the helm; and carcasses of executives who have spent lavishly at shareowner expense or inappropriately spoke a word in haste and waste.

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And Now A Few Words About PR Etiquette

ImPRessions - Crenshaw Communications

It’s impossible to tally how many interactions a fast-moving public relations team has with media contacts, vendors, clients, and partners on a daily basis. Let’s just say, the number is a big one. And with each comes the possibility of misspeaking, divulging too much, or sending the poorly worded or ill-timed email. Now might be a good time to review some do’s and don’ts of proper PR comportment.

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Discover the Actionable Habits of the World’s Best Strategic Communicators

Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

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How Digital Marketing is Dominating Advertising

Ronn Torossian

Many brands are shifting their focus from traditional marketing to digital marketing , with good reason. Recent trends are showing a decline in engagement from traditional marketing efforts and an increase in engagement on the digital marketing front. For decades, traditional marketing dominated the advertising industry but there was always a major component missing: the ability to accurately track data.

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#WPRF2016 Facebook Live Video: PR, Influencers and the Power of Relationships

Marketwired

[By Lisa Davis}. Earlier this week, the World Public Relations Forum 2016 (#WPRF2016) wrapped up in Toronto taking with it some 500+ PR and communications practitioners from across Canada and abroad but leaving behind a wealth of professional development and practical content to motivate and inspire delegates for a long time to come. Marketwired was fortunate to be there and we took advantage of the opportunity to meet up with some very interesting and engaging personalities to talk about the ro

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The Tinderization of Culture: Making People Matter Again

Onclusive

I’ve been thinking a lot about relationships lately. Romantic, business, friends, family and — yes, of course — customers. What allows for deep and meaningful connections? I’m not talking about connecting via Twitter, LinkedIn, Instagram, or Facebook. They are indeed a proxy for our digital influence and network reach, but they have little to do […].

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5 Types of Social Media Shares (and How Often to Post Them)

Cision

When it comes to a successful social media campaign, diversity is key. That means that rather than posting promotional update after promotional update, it’s important to share different types of shares so you appeal to a wide range of people with various interests. Here are the best types of social media shares to add to your mix. 1. The Useful Content Share.

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7 Ways to Deliver Groundbreaking Thought Leadership

Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.

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In honor of a PR legend

Steve Barrett on PR

As PRWeek's PR professional of the 20th century Harold Burson celebrates his 95th birthday, editor-in-chief Steve Barrett looks back on some of the wisdom and achievements of the great man.

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7 Tips: What PR Agencies Want From Their Clients

ImPRessions - Crenshaw Communications

We had nice comments on a previous post from the PROI Worldwide meeting, What Clients Really Want From Their PR Agencies , so it inspired me to look at the flip side of the client-agency relationship. Here’s our list of top things a typical PR firm looks for in an ideal client. A real commitment to communications. It doesn’t happen often, but occasionally in this business you get a client who is a dabbler in PR.

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Should We Be Strategic or Just Have Fun?

PRSay

Sometimes what we do in public relations is so much fun — brainstorming creative messaging or activities or gimmicks to catch the eye of our stakeholders and convey information we are sure they want and need! Give us a problem or opportunity and we will dive right into activities and tactics that are sure to work. Or are they? In fact, this “ fun” part should be one of the last steps in a planning process if we want to be successful.