July, 2014

Part I: Treat Every Meeting Like a First Interview

PR Expanded

This post is Part I of a two-part series on Treating Every Meeting Like a First Interview. When I mentor young professionals, we discuss the importance of preparing for a job interview.

“Social Media Crisis” and Other Buzzwords that Need to Go

Melissa Agnes

Buzzwords are those over-used words or terms that are used so often that they begin to lose all meaning. I recently did a guest lecture for Professor Eric Chandler ‘s NYU class and, prior to the guest lecture, Eric and I got to talking about the different buzzwords that get under our skin.

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5 Ways to Beat the Facebook News Feed Update

The Proactive Report

With over a billion users and millions of brand pages there is a glut of content on Facebook. You might have noticed it in your personal News Feed. I certainly have.

PR Metrics Deconfuzzled.

Rock the Status Quo

For many people, PR metrics leave them completely confuzzled. Bamboozled. Too confused to see straight. Giving up before they even begin. But it doesn’t have to be that way. The trick is to focus on metrics at THE BEGINNING of your campaign, project or initiative – not the end.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Four Tips to Find Your Target Audience

Reputation Us

One of the first components of creating any type of PR strategy is identifying your target audience. As mentioned in our “So, What is Public Relations?” post, the audience is your number one concern when creating a PR plan.

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Part II: Finding The Time To Treat Every Meeting Like a First Interview

PR Expanded

Last week’s blog post focused on the reasons why you should Treat Every Meeting Like a First Interview. I offered several tips on meeting preparation from research on the meeting attendees to planning your own goals and objectives.

TCIP #007 – Overcoming Legal Challenges in Crisis Communication with Sara Hawkins

Melissa Agnes

Welcome to episode #007 of The Crisis Intelligence Podcast, with Melissa Agnes and Sara Hawkins. Sara Hawkins is a savvy attorney dedicated to helping the “little guys out there”. Her policy is to never say “no”, but to help her clients find the right strategies and solutions to their problems.

The Secret to Online Copywriting? Make it Look Like a Kid’s Book


This September marks the 3rd anniversary of my blog. While I’m typically pretty hard on myself, even I have to admit it’s improved dramatically over the years. And I’m still learning. One of my most recent revelations is I’m writing my posts all wrong. Well, maybe not all wrong.

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Google, Trust and SEO

The Proactive Report

Some people regard the fact that you can post content online anonymously as one of the Internet’s greatest attractions. Google doesn’t think so.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The To-Do List for Every New Corporate Communications Manager


So you’ve just landed a new corporate communications role. Congratulations! So have I. I’m a month or so into a new role and absolutely love it. And naturally, I’ve been focused on all the things a good corporate communications manager should have in place.

The economics of reputation toolkit

Stuart Bruce

Tony Langham, CEO Lansons, Vice Chair PRCA Council. The Public Relations Consultants Association has published an interesting piece of work examining the value of reputation. It draws insight from business, PR professionals and academics and was led by Tony Langham of Lansons Communications.

PRStudChat Summertime Learning Opportunity for PR Students

PR Expanded

While summertime may mean a break from the classroom, ambitious students and professionals understand the importance of learning every day. Public relations students, professionals and educators will gather together on Wednesday, July 16 th at 8:30 p.m.

Dramatic Emotional Exits And Destroyed Reputations

Melissa Agnes

By Yael Grauer. There’s an episode of Girls where aspiring memoirist Hannah Horvath, played by Lena Dunham, decides that she wants to quit her job writing advertorials for Neiman Marcus at GQ. Her issues with the job were completely understandable.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Taking Contol of the PR Narrative – 3 Ideas

Flack's Revenge

I had the great pleasure of writing for PR Conversations again last week, after Judy Gombita graciously agreed to r un with my post (the third one I have written for them). For the uninitiated, the group blog is a great forum that covers a range of PR subjects that should be of interest to client-side and agency folks around the world.

Facebook Remarketing for PR

The Proactive Report

Digital PR Tip: Remarketing. Is remarketing a valid PR tactic? Native advertising (branded content) has blurred the line between between advertising and PR. Using social advertising to amplify your content is a skill every PR practitioners should master. How does it remarketing on Facebook work?

8 Resources and 3 Tips for PR Job Seekers

Waxing UnLyrical

I did an informational interview with someone the other day. I don’t have a job to offer, but I do have a large network.

PR and social media set for continued growth

Stuart Bruce

Lots of new research around at the moment that point to a positive future for the public relations business.

Essential sites for PRs: five communities you might have missed

PR in High Definition

There are dozens of new social networks, tools and sources of industry intelligence created every day. For PR and marketing people, keeping on top of them is a full time job in its own right.

How To Quickly Develop The Right Messaging in a Crisis – Message Mapping Helps!

Melissa Agnes

By Patrice Cloutier. Apart from totally avoiding a crisis (a pipe dream), being truly prepared is the only guarantee that you’ll have a chance to be successful.

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What Social Media Marketing Can—& Cannot—Do For Your Business


I remember when I first adopted social media marketing as a way to promote my business. It was January 2009—just over 5 years ago so the memory is fairly clear. At the time, I knew intuitively that social media would be useful, but I didn’t have a good handle on my goals. So I recruited a social media pro to help. Not surprisingly, one of the first questions she asked me is what did I want to accomplish? “I I don’t know,” I responded with more than a hint of frustration.

6 Elements of a Good Blog Post

The Proactive Report

Courtesy of: Quick Sprout. Content Marketing blog post cntent Online PR writing

“Growth Hacking” – Ignore the Hype

Waxing UnLyrical

There is a dangerous idea being shared in marketing, community management, and start-up circles in San Francisco – “Growth Hacking.”. Image: daryjeki via Tumblr, CC 4.0.

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How To Create A Social Media Strategy Step By Step

Doctor Spin

One of the most common questions I get is, how do you create a social media strategy? Well, now that’s not really true … The actual question is, do you have a social media strategy document template that you could send over? Unfortunately, I don’t.

Common sense is NOT always so common.

Mark My Words

So was it a case of hope over reality after all? Secret Cinema will go ahead finally with founder Fabian Riggall admitting that it was his determination to go ahead that was responsible for the catastrophic last minute cancellation. It’s a story that says a lot about leadership, decision making and business growth. Then also common sense and communications in a crisis. Let’s face it, things do go wrong.

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Managing Crises with Visual Content

Melissa Agnes

I recently came across this article on ProBlogger: How to Beat Your Competition Online by Trying this One Thing. Within the article, the author discusses how “content is no longer king. Epic content is.”

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The Anatomy of a Sincere Apology


Vic and I just finished a major kitchen renovation. While it looks great, we certainly experienced a few bumps along the way. Last week, Pete, our contractor, arrived to install 2 new hallway doors. We’d waited a couple of weeks for the doors, and this was the final step to complete the project. But renos being what they are, we hit a glitch. Pete made a mistake. Instead of cutting a piece off the bottom of one of the doors, he cut it off the top.

Remember the little guys

The Stalwart Blog

Major League Baseball recently held its 85th version of the All-Star Game, and if you were one of the 11 million viewers of the Midsummer Classic, you would have noticed how the telecast was centered on “big market” icon, Derek Jeter, shortstop for the New York Yankees.

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Social Media Measurement for Pragmatists

Waxing UnLyrical

Guest Post by Robert Rosenthal. I like studying results-based information from social media experts. Much of it is fascinating and useful.

Press release sample: How to craft a winning press release

Public Relations Sydney

Making an impression with the media needs some serious planning. So how do you craft a truly attention grabbing press release? It’s all about the headline.

What Lessons Can Brands Learn From The Brazilian World Cup fail?

Mark My Words

Truman Capote once said “Failure is the condiment that gives success its flavour.” Spare a thought for the poor Brazilian footballers. A mediocre team capsized on an ocean of hype. Into the darkness they go, licking their wounds after one of the greatest sporting humiliations. Like Icarus who dared to fly too near the sun, on wings of feathers and wax. How can they recover from this? The mighty Brazil, beaten so devastatingly and completely in front of the world.

Internet Defamation: When To Take Legal Action vs. When To Let It Be

Melissa Agnes

I was recently asked an important question by a reader.