July, 2014

Part I: Treat Every Meeting Like a First Interview

PR Expanded

This post is Part I of a two-part series on Treating Every Meeting Like a First Interview. When I mentor young professionals, we discuss the importance of preparing for a job interview. A lot of emphasis is placed on preparation, which includes doing your homework on the company and the interviewer prior to your meeting.

PR Metrics Deconfuzzled.

Rock the Status Quo

For many people, PR metrics leave them completely confuzzled. Bamboozled. Too confused to see straight. Giving up before they even begin. But it doesn’t have to be that way. The trick is to focus on metrics at THE BEGINNING of your campaign, project or initiative – not the end. What end goal do you want to accomplish? What action do you want the reader or viewer to take? Think it through and track that.

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TCIP #005 – Teaching Crisis Communication in Higher Education with Karen Freberg

Melissa Agnes

Welcome to episode #005 of The Crisis Intelligence Podcast, with Melissa Agnes and Karen Freberg. Dr. Karen Freberg is paving the way for professors and students alike. She’s an engaging professor at the University of Louisville, in Kentucky, who teaches and researches on subjects like social media for PR and crisis communication – and she’s about to take this semester’s crisis communications grad class to a whole new level. How, you might ask?

5 Ways to Beat the Facebook News Feed Update

The Proactive Report

With over a billion users and millions of brand pages there is a glut of content on Facebook. You might have noticed it in your personal News Feed. I certainly have. “Every time someone visits their news feed there are, on average, 1500 potential stories from friends, people they follow and pages they’ve liked for them to see. Most people don’t have enough time to see them all,” wrote Facebook engineer Lars Backstrom in a blog post in August 2013.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Four Tips to Find Your Target Audience

Reputation Us

One of the first components of creating any type of PR strategy is identifying your target audience. As mentioned in our “So, What is Public Relations?” post, the audience is your number one concern when creating a PR plan. If you don’t know who your audience is, you may reach a different group of people […] The post Four Tips to Find Your Target Audience appeared first on LTPR.

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Part II: Finding The Time To Treat Every Meeting Like a First Interview

PR Expanded

Last week’s blog post focused on the reasons why you should Treat Every Meeting Like a First Interview. I offered several tips on meeting preparation from research on the meeting attendees to planning your own goals and objectives. Of course, treating every meeting as if it were a first means more time and effort on your part. However, the extra energy equates to better relationships and more opportunities post meeting.

Blogging is dead: just 36% of internet users write blogs

Stuart Bruce

Blogging is dead, long live blogging. An interesting statistic from the GWI Brand report reveals that 36% of internet users aged 16-64 said that they wrote on a personal blog within the last month. According to GWI that’s 545 million people across the 32 countries that GWI researched. Most are blogging about popular culture with films (43%) the favourite topic, followed by music and science/technology (40% each).

“Social Media Crisis” and Other Buzzwords that Need to Go

Melissa Agnes

Buzzwords are those over-used words or terms that are used so often that they begin to lose all meaning. I recently did a guest lecture for Professor Eric Chandler ‘s NYU class and, prior to the guest lecture, Eric and I got to talking about the different buzzwords that get under our skin. I thought it would make a fun post to share these buzzwords with you and explain why it is that they just mean absolutely nothing to us!

The Secret to Online Copywriting? Make it Look Like a Kid’s Book


This September marks the 3rd anniversary of my blog. While I’m typically pretty hard on myself, even I have to admit it’s improved dramatically over the years. And I’m still learning. One of my most recent revelations is I’m writing my posts all wrong. Well, maybe not all wrong. But I’ve certainly been missing some important fundamentals of formatting. You’ve likely heard that people generally don’t read websites or blogs word for word.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Google, Trust and SEO

The Proactive Report

Some people regard the fact that you can post content online anonymously as one of the Internet’s greatest attractions. Google doesn’t think so. Now that social signals, reviews and other content is being incorporated into the search algorithms Google is very keen to know who is posting this content and whether you are a known and trusted source. Trust is the X-factor that bulletproofs your site from Google slaps and algorithm updates.

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Common sense is NOT always so common.

Mark My Words

So was it a case of hope over reality after all? Secret Cinema will go ahead finally with founder Fabian Riggall admitting that it was his determination to go ahead that was responsible for the catastrophic last minute cancellation. It’s a story that says a lot about leadership, decision making and business growth. Then also common sense and communications in a crisis. Let’s face it, things do go wrong.

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PRStudChat Summertime Learning Opportunity for PR Students

PR Expanded

While summertime may mean a break from the classroom, ambitious students and professionals understand the importance of learning every day. Public relations students, professionals and educators will gather together on Wednesday, July 16 th at 8:30 p.m. ET for a Twitter based discussion on how to leverage social media for a career in public relations. Topics that will be discussed with the PRStudChat community include: How have you used social media to build professional relationships?

The economics of reputation toolkit

Stuart Bruce

Tony Langham, CEO Lansons, Vice Chair PRCA Council. The Public Relations Consultants Association has published an interesting piece of work examining the value of reputation. It draws insight from business, PR professionals and academics and was led by Tony Langham of Lansons Communications. The ‘Economics of Reputation’ toolkit focuses on five questions: What is reputation? Why has reputation become a critical issue? How is reputation created? How does reputation create value?

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

TCIP #007 – Overcoming Legal Challenges in Crisis Communication with Sara Hawkins

Melissa Agnes

Welcome to episode #007 of The Crisis Intelligence Podcast, with Melissa Agnes and Sara Hawkins. Sara Hawkins is a savvy attorney dedicated to helping the “little guys out there”. Her policy is to never say “no”, but to help her clients find the right strategies and solutions to their problems.

What Social Media Marketing Can—& Cannot—Do For Your Business


I remember when I first adopted social media marketing as a way to promote my business. It was January 2009—just over 5 years ago so the memory is fairly clear. At the time, I knew intuitively that social media would be useful, but I didn’t have a good handle on my goals. So I recruited a social media pro to help. Not surprisingly, one of the first questions she asked me is what did I want to accomplish? “I I don’t know,” I responded with more than a hint of frustration.

Facebook Remarketing for PR

The Proactive Report

Digital PR Tip: Remarketing. Is remarketing a valid PR tactic? Native advertising (branded content) has blurred the line between between advertising and PR. Using social advertising to amplify your content is a skill every PR practitioners should master. How does it remarketing on Facebook work? In order to remarket to someone they have to have visited your owned content once already – perhaps they interacted with you on your website, blog or newsroom.

What Lessons Can Brands Learn From The Brazilian World Cup fail?

Mark My Words

Truman Capote once said “Failure is the condiment that gives success its flavour.” Spare a thought for the poor Brazilian footballers. A mediocre team capsized on an ocean of hype. Into the darkness they go, licking their wounds after one of the greatest sporting humiliations. Like Icarus who dared to fly too near the sun, on wings of feathers and wax. How can they recover from this? The mighty Brazil, beaten so devastatingly and completely in front of the world.

The To-Do List for Every New Corporate Communications Manager


So you’ve just landed a new corporate communications role. Congratulations! So have I. I’m a month or so into a new role and absolutely love it. And naturally, I’ve been focused on all the things a good corporate communications manager should have in place. I’ve shared a list below for you but first – please note – this list doesn’t apply to my specific role now.

PR and social media set for continued growth

Stuart Bruce

Lots of new research around at the moment that point to a positive future for the public relations business. Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months. The FT says : “The social media result is particularly striking given that some companies have had high-profile failures in this area.

Dramatic Emotional Exits And Destroyed Reputations

Melissa Agnes

By Yael Grauer. There’s an episode of Girls where aspiring memoirist Hannah Horvath, played by Lena Dunham, decides that she wants to quit her job writing advertorials for Neiman Marcus at GQ. Her issues with the job were completely understandable. She wanted to be her best creative self, writing for a greater cause than simply selling a product. She felt stifled in her role, and didn’t want to end up like her colleagues.

The Anatomy of a Sincere Apology


Vic and I just finished a major kitchen renovation. While it looks great, we certainly experienced a few bumps along the way. Last week, Pete, our contractor, arrived to install 2 new hallway doors. We’d waited a couple of weeks for the doors, and this was the final step to complete the project. But renos being what they are, we hit a glitch. Pete made a mistake. Instead of cutting a piece off the bottom of one of the doors, he cut it off the top.

8 Resources and 3 Tips for PR Job Seekers

Waxing UnLyrical

I did an informational interview with someone the other day. I don’t have a job to offer, but I do have a large network. So whenever I can, I try to chat with folks who are looking for help (as long as they aren’t barfshiners, or bent on picking my brain ), to see if I can pay it forward a bit. This young woman is in need of some resume/interview coaching. The folks she’d found so far were either ineffective, or too expensive, or both.

6 Elements of a Good Blog Post

The Proactive Report

Courtesy of: Quick Sprout. Content Marketing blog post cntent Online PR writing

How To Create A Social Media Strategy Step By Step

Doctor Spin

One of the most common questions I get is, how do you create a social media strategy? Well, now that’s not really true … The actual question is, do you have a social media strategy document template that you could send over? Unfortunately, I don’t. And that’s because it simply doesn’t work that way. Developing […] Hey you! If you''re subscribing to my RSS feed, you should definitely get on my email list as well.

Remember the little guys

The Stalwart Blog

Major League Baseball recently held its 85th version of the All-Star Game, and if you were one of the 11 million viewers of the Midsummer Classic, you would have noticed how the telecast was centered on “big market” icon, Derek Jeter, shortstop for the New York Yankees. By the time the game was over, the difference in air time between content focused on Jeter and late San Diego icons Tony Gwynn and Jerry Coleman was glaringly obvious.

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How To Quickly Develop The Right Messaging in a Crisis – Message Mapping Helps!

Melissa Agnes

By Patrice Cloutier. Apart from totally avoiding a crisis (a pipe dream), being truly prepared is the only guarantee that you’ll have a chance to be successful. I’ve been writing for a while now about the five P’s of crisis comms planning : Procedures (simple, intuitive, adaptable – the playbook). People (their training, skills needed, rostering). Preparation (the messaging, what you’ll say and how you can prepare ahead).

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Dear Content Creators: Stop Being Boring


Content. Those of us who work in digital marketing and communications instinctively ‘know’ what the word means. But, take a poll (even a non-scientific Facebook poll!) and you will find that content means many different things to many different people. For example, according to Wikipedia , content is “…information and experiences that provides value for an end-user/audience in specific contexts…something that is to be expressed through some medium, as speech, writing or any of various arts.

“Growth Hacking” – Ignore the Hype

Waxing UnLyrical

There is a dangerous idea being shared in marketing, community management, and start-up circles in San Francisco – “Growth Hacking.”. Image: daryjeki via Tumblr, CC 4.0. According to Neil Patel , the history of the term comes from a successful Silicon Valley executive who helped organizations achieve substantial growth specifically in acquiring a user base.

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Press release sample: How to craft a winning press release

Public Relations Sydney

Making an impression with the media needs some serious planning. So how do you craft a truly attention grabbing press release? It’s all about the headline. Journalists receive an overwhelming level of emails in any given day which is why your ‘headline’ is important so it can quickly get their attention. If it doesn’t grab them, they’ll probably (certainly) never read any further. Be succinct.

How Best To Twitter – Everything You Wanted to Know, But Didn’t Have Time to Find Out

PR Matters

We’re all swamped. Besides living our lives, there are millions of us who want to keep up with our activities on Twitter and to know we’re doing a good job about it. But are we using it in the best way we could? That is, in the most efficient ways to benefit and strengthen the relationships we foster in our social media communities?

The Importance of Spec Writing in Communications

The Stalwart Blog

Many ask the question, should I write on spec? First, what does it mean to write on spec? Writing on spec is when you write an article for a publication without the promise of the publication purchasing the article. In the communications industry, spec writing is when a client asks you to create a sample project without the guarantee of a contract. So the big question is, is it worthwhile?