Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. CNBC was one of just a few possibilities for business or technology stories in broadcast news. Yet today, with millions of “channels” on the web, it’s just the beginning.

Media Relations 60

Media Relations Media Interviews Pitching 60

PR 20/20

OCTOBER 9, 2018

We’re all so busy, so taking time to look at vendor and partner solutions, review our needs, take the technology for a test drive, discuss it among our team … it’s very overwhelming and challenging to fit into our current processes. Q: How did you decide on the ideal marketing technology stack? So, our tech stack is a little different.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

PR 20/20

AUGUST 17, 2017

Next, get your core marketing technology solutions —automation, CRM, sales, CMS—in place and make certain that sales and marketing are fully aligned. The most common example is retargeting, a cookie-based technology that will serve up relevant ads based on your browsing history. Source: Mathew Sweezey ). Conversion Rate Optimization.

Marketing 49

Marketing eBook Case Study Comparison 49

The Resolution Blog

JANUARY 8, 2018

When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. Google Analytics gets responsive Google analytics users will now be able to obtain information about web traffic more easily and quickly with natural language. Download our ebook PRetrospective now.

Tools 136

Tools Publicity SEO Measurement 136

Presspage

AUGUST 15, 2017

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break.

Technology 115

Technology Big Data Video Data 115

Cision

JUNE 2, 2017

It’s a big web world and growing at an exponential pace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper.

How To 198

How To Real Estate Web Case Study 198

Doctor Spin

DECEMBER 20, 2023

PR professionals don’t have to know anything about web design, art direction, or UIX.” “To Learn more: The Formula for Personal Branding Subscribe and get a free ebook on how to get better PR ideas. Learn more: 3 Ways to Improve Your Storytelling (in 15 Minutes) Subscribe and get a free ebook on how to get better PR ideas.

Brand 52

Brand Branding eBook Resources 52

Sword and the Script

DECEMBER 28, 2022

34% said ebooks. Here’s how the top five answers stacked up: 56% said web traffic/web analytics; 51% said impressions / estimated site traffic (i.e. Similar Web); 50% said the number of placements/mentions; 41% said email open rates; 36% said clicks / CTRs; Read more: PR measurement. to approximately $5.5

B2B 116

B2B Marketing Survey Software 116

PR 20/20

DECEMBER 5, 2022

How can we introduce HubSpot to our team and train them on the technology? The academy offers helpful courses, lessons, ebooks, and templates across its many services, from marketing and sales to web design and development. To increase adoption, what resources can we provide our team with, both internal and external?

How To 77

How To Tools Knowledge Base Meeting 77

Beyond PR

JUNE 2, 2017

It’s a big web world and growing at an exponential pace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web.

Real Estate 57

Real Estate How To Web Case Study 57

PR 20/20

FEBRUARY 28, 2019

We as marketers love our ebooks, whitepapers and infographics— they’re mutually beneficial pieces of content for both us and the downloader. While it may seem like we’re living in a harmonious land of checklists and ebooks, let’s take a step back to reality. In the technologically-advanced world we live in (i.e.

eBook 48

eBook Infographics Survey How To 48

PR 20/20

SEPTEMBER 21, 2017

I didn’t understand the underlying technology at the time, but when I read Automate This by Christopher Steiner in late 2012 I became convinced that artificial intelligence would transform marketing as we know it. For example, let’s take the case of an ebook. If visitor downloads ebook, then send three-part email ).

Marketing 53

Marketing Software eBook Technology 53

Shift Communications

APRIL 2, 2015

years working on the technology PR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. Well, for one, I’ll point you to an eBook our VP of Marketing Tech, Chris Penn, did. I spent the first 3.5 This is pretty powerful. So where do you start?

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Cision

AUGUST 26, 2015

VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. Free Ebook] How to Build an Employee Advocacy Program [link] #employeeadvocacy pic.twitter.com/MIkA7olqa1 — Neal Schaffer (@NealSchaffer) August 19, 2015. Facebook curates which content you see. Imagine the power they have over any political election.

Social Media 120

Social Media Twitter Media Nonprofit 120

PR 20/20

MAY 23, 2017

Sign up for free ebooks, webinars and other resources (i.e. Gigaom ( @Gigaom ): Gigaom dubs itself as “The Industry Leader in Emerging Technology Research.” The blog is authored by the VP of marketing technology at Shift Communications ( @SHIFTComm ), Christopher Penn. even a free marketing course). a match made in heaven).

Resources 53

Resources Marketing SEO Engineering 53

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. I think it's telling that a lot of popular fiction these days focuses on apocalyptic scenarios where the survivors inevitably live much simpler (though rougher) lives without technology. The Wall Street Journal calls him a top influencer on the web.

Writing 114

Writing Social Media SEO Blogging 114

Shift Communications

JULY 20, 2015

My hands touch all sorts of projects ranging from the development of infographics, web banners and print collateral to social content and animated Powerpoint presentations. SHIFT is unique among PR agencies in that it not only has Account Services teams, but a Creative Services team and Marketing Technology team as well.

Agency 60

Agency Creativity Infographics eBook 60

Contently - Strategy

DECEMBER 29, 2022

For example, send a mass email to your staff notifying them that you recently published an eBook on the company’s website, which may be repurposed into a webinar or part of a larger campaign strategy. You can create a channel or group in your company’s messaging system where all new web-based or downloadable content is shared.

eBook 120

eBook Product Launch Software Internal 120

ReimaginePR

SEPTEMBER 21, 2016

Consumers will have no choice but to comply and stay within the boundaries of the new police state that used to be known as the wide open web. This only prolongs profiteering for larger corporations and impedes new technology from building upon known predecessors. The Lack of Private Data Protection.

Telecommunications 120

Telecommunications Privacy Software Data 120

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52