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Public Relations vs Marketing

Doctor Spin

In this blog post, let’s look at the differences between public relations and marketing. Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill.

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How To Connect Your Content Strategy to the Buyer's Journey

PR 20/20

The funnel model also excludes the impact of evolving technologies as it relates to the buyer journey. These might include: Top visited blog posts or site pages. These touch points (web pages) should provide the most substantial content pieces. case studies, ebooks, blog posts). But let's take a few steps back.

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The Importance of “Being Human” in Marketing

Critical Mention

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. For example, case studies and eBooks are excellent ways to showcase your knowledge. When she’s not writing, you can find her at music festivals, hiking or snowboarding. SCHEDULE A DEMO.

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Attenzi – A Social Business Story

Waxing UnLyrical

The Internet is in its 40s, the Web is in its 20s, and social media (in its web manifestation) is in its teens. If social business entails doing what we did before, but using social media and related technologies to do it, then I think we’re all missing a massive opportunity. Guest Post by Philip Sheldrake.

eBook 83
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The Importance of “Being Human” in Marketing

Critical Mention

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. For example, case studies and eBooks are excellent ways to showcase your knowledge. When she’s not writing, you can find her at music festivals, hiking or snowboarding. SCHEDULE A DEMO.

article thumbnail

The Importance of “Being Human” in Marketing

Critical Mention

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. For example, case studies and eBooks are excellent ways to showcase your knowledge. When she’s not writing, you can find her at music festivals, hiking or snowboarding. SCHEDULE A DEMO.

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Media Relations: Proven Ways to Get More Out of It

Sword and the Script

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. CNBC was one of just a few possibilities for business or technology stories in broadcast news. Yet today, with millions of “channels” on the web, it’s just the beginning.