Creativity eBook Technology Web 
Doctor Spin
FEBRUARY 14, 2024
Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. Learn more: Public Relations vs Marketing Subscribe and get a free ebook on how to get better PR ideas.
Sword and the Script
APRIL 19, 2016
My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. CNBC was one of just a few possibilities for business or technology stories in broadcast news. Yet today, with millions of “channels” on the web, it’s just the beginning.
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The Resolution Blog
JANUARY 8, 2018
The content you should be creating 2018 plans are underway and creatives are about to be brought to life. When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. Download our ebook PRetrospective now. Could there be a future standard for article strength?
Cision
JUNE 2, 2017
It’s a big web world and growing at an exponential pace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper.
Sword and the Script
DECEMBER 28, 2022
34% said ebooks. A surefire way to get more value out of the thousands of dollars we will spend creating content in 2023 is to put a percentage of the time and budget that goes into content creation into creatively promoting it. 66% said conferences (including virtual). Annual spending on PR software grew 14.7% to approximately $5.5
Beyond PR
JUNE 2, 2017
It’s a big web world and growing at an exponential pace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web.
PR 20/20
SEPTEMBER 21, 2017
I didn’t understand the underlying technology at the time, but when I read Automate This by Christopher Steiner in late 2012 I became convinced that artificial intelligence would transform marketing as we know it. For example, let’s take the case of an ebook. If visitor downloads ebook, then send three-part email ).
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