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Change Agent Spotlight: Content Marketing Institute Leader Gives Inside Look at Model Inbound Approach

PR 20/20

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. Q: How did you decide on the ideal marketing technology stack? Q&A with VP of Marketing at CMI.

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The Formula for Personal Branding

Doctor Spin

PR professionals don’t have to know anything about web design, art direction, or UIX.” “To Learn more: The Formula for Personal Branding Subscribe and get a free ebook on how to get better PR ideas. Learn more: 3 Ways to Improve Your Storytelling (in 15 Minutes) Subscribe and get a free ebook on how to get better PR ideas.

Brand 52
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The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

Sword and the Script

34% said ebooks. Effective storytelling improves valuations. Here’s how the top five answers stacked up: 56% said web traffic/web analytics; 51% said impressions / estimated site traffic (i.e. 66% said conferences (including virtual). Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues.

B2B 118
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The 5Ps of Marketing Artificial Intelligence

PR 20/20

I didn’t understand the underlying technology at the time, but when I read Automate This by Christopher Steiner in late 2012 I became convinced that artificial intelligence would transform marketing as we know it. For example, let’s take the case of an ebook. If visitor downloads ebook, then send three-part email ).

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Searching for Marketing Inspiration? Check out these 55+ Inbound Marketing Resources [UPDATED]

PR 20/20

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Sign up for free ebooks, webinars and other resources (i.e. Gigaom ( @Gigaom ): Gigaom dubs itself as “The Industry Leader in Emerging Technology Research.” even a free marketing course).

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Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. 5) Pam Moore.

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Everything You Need to Know About the TPP (But Were Too Scared to Ask)

ReimaginePR

Consumers will have no choice but to comply and stay within the boundaries of the new police state that used to be known as the wide open web. This only prolongs profiteering for larger corporations and impedes new technology from building upon known predecessors. The Lack of Private Data Protection.