Cision

MAY 30, 2017

When Erin Pepper began her job as head of marketing and guest relations at Le Pain Quotidien, a chain of 200+ bakery cafes, she announced to the management team a controversial plan: “I want to triple the number of complaints we get from customers,” she proclaimed. Even free versions may be enough for small businesses.

Software 328

Software Customer Service Google Small Business 328

Cision

SEPTEMBER 21, 2016

There’s a misconception that marketing a business is always time-consuming. If you know where to put your efforts, it’s completely possible to handle the essential marketing tactics in five hours or less a week. That way, if you get busy one week, you already have content lined up and ready to be published. Social Media.

Marketing 120

Marketing Comparison eBook Social Media 120

Doctor Spin

APRIL 5, 2023

Luckily, plenty of PR strategies cater to B2B, allowing them to compete in niche markets. By crafting a consistent narrative that speaks directly to your audience’s needs and desires, you’ll create a sense of connection that can be tough to achieve through other marketing channels. That’s where public relations (PR) comes in.

B2B 52

B2B Strategy eBook Small Business 52

PR 20/20

OCTOBER 9, 2018

These marketers aren't afraid to take risks to make an impact. In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). Q&A with VP of Marketing at CMI. Q: What are your day-to-day responsibilities as VP of Marketing at CMI?

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Solo PR Pro

OCTOBER 27, 2020

Applied across numerous industries, including marketing and PR , the SMART acronym is a popular approach to goal-setting that stands for: Specific – You set clear goals that aim to help you achieve your desired objectives. Without clearly defined objectives, you won’t have a path to follow or the foresight to know what to focus on.

Small Business 74

Small Business Measurement Resources eBook 74

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Business vendors who have overlooked social media strategy in the overall PR or marketing plans are missing opportunities. B2B audiences are by definition narrower than their mass-market counterparts, which makes it easier to target them with relevant social campaigns. By extension, business customers can also help one another.

B2B 170

B2B Social Media Media Education 170

Waxing UnLyrical

MAY 20, 2011

The daily PR & Marketing calendar of event hashtags. Of course there are numerous PR industry events, from local meetings to international conferences, that I would like to follow on any given day, but where is a simple calendar of all of the daily PR & Marketing hashtags? A free ebook from Solo PR Pro. But crap happens.

Resources 100

Resources eBook Social Media Conference 100

Waxing UnLyrical

MARCH 23, 2012

My friends at Hy.ly (I have no business relationship with them, though I am a fan and they built me a special Hy.ly welcome app , free, a while back) are dedicated to solving small business problems. So they’ve just released a new eBook titled “Facebook Timeline for Conversions & ROI.”

eBook 98

eBook Facebook Small Business Social Media 98

Waxing UnLyrical

APRIL 30, 2012

There’s a lot of advice for small business owners to learn to say no. And when launching a business – swamped with to-dos, events, and life – we always need it. I honestly don’t believe the reason small business owners stay small and struggling is because we’re not saying no often enough.

Small Business 93

Small Business eBook Web Local 93

ZudePR

MAY 22, 2015

But, and such are the necessities of running a small business, I really feel like I’m contributing to the wider PR community now. For a good idea of what I do on a daily basis, download this free ebook launched yesterday, to which I contributed. Get The Latest Digital Marketing Developments By Email.

eBook 113

eBook Crisis Management Small Business Training 113

Public Relations Sydney

SEPTEMBER 8, 2014

People often ask us what is PR and what can PR consulting do for my business that advertising or marketing can’t? Whether you are a small business, start-up company, or simply expanding into a new country or geographical area, PR is an important tool for you. Contact us today.

eBook 84

eBook Agency Advertising Advertising 84

Beyond PR

MAY 30, 2017

When Erin Pepper began her job as head of marketing and guest relations at Le Pain Quotidien, a chain of 200+ bakery cafes, she announced to the management team a controversial plan: “I want to triple the number of complaints we get from customers,” she proclaimed. Even free versions may be enough for small businesses.

Software 45

Software Customer Service Google Small Business 45

Doctor Spin

APRIL 17, 2023

Although growth eventually slows down, startups can transition from manual to less manual methods once they gain traction in the market. Collaborate with other small businesses in your area to cross-promote each other’s products or services. Host a charity auction with unique items or experiences related to your business.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. We want to help simplify and optimize the marketing planning process for your business. Step 1: Complete a marketing assessment.

Marketing 52

Marketing Analytics eBook System 52

PR Fuel

NOVEMBER 27, 2018

Email Marketing and Pitching. How much do you personalize your emails in your PR pitches or email marketing campaigns? The more personal you make your emails, whether they’re first time “come join us” messages or the 100 th message you’ve sent to a business owner across the state, the more likely the recipient will read them.

Survey 45

Survey Company Customer Service Small Business 45

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

All good content marketing initiatives begin by getting everyone on the team in agreement with campaign goals. Set content marketing goals. With a clear set of marketing goals, the team can more easily determine what the content output will consist of and better show how content marketing can help meet business objectives.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Beyond PR

DECEMBER 19, 2016

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. Next year, don’t let it come to that.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Waxing UnLyrical

AUGUST 9, 2018

Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. According to Natalya Minkovsky of the Content Marketing Institute , “intelligent content is a technology-agnostic way of organizing and tagging content in consistent, predictable ways.

Writing 72

Writing eBook Case Study System 72

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

JULY 14, 2015

Content marketing is the new branding. Content marketing *is* PR. Content marketing is the new buyer’s journey. But for the vast majority of marketers, especially in large organizations, content marketing is still a new concept, it’s still seeping into the culture. 6 Keys to Content Marketing for Big Brands.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Beyond PR

JANUARY 3, 2017

Content marketing may change its tactics as audiences tire of the existing ones, but telling a good company narrative will never go out of style. Content marketing is the perfect springboard for your storytelling and, in fact, these stories can make your brand all the more appealing. So what’s left? Storytelling. Images: Pixabay 1.

Company 72

Company Storytelling Small Business eBook 72

Cision

MARCH 14, 2016

He also used data to pinpoint the optimized number of attempts for enterprise, mid-sized and small businesses (they found that you call enterprise clients more often, small businesses less), and programmed contact schedules into their CRM program.

Enterprise 120

Enterprise Small Business Facebook LinkedIn 120

PR Fuel

NOVEMBER 2, 2021

What’s more, most PR companies offer these packages to small business owners. What’s more, a release distributor should teach you the concept of creating and marketing press releases. This could be by providing eBooks or a whitepaper list of all the crucial steps in the process. Extra Features. Extra Services.

Writing 52

Writing System Automotive SEO 52

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Branding, Social Media, Marketing, PR & Professional Coach. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker.

Social Media 120

Social Media Twitter Media Nonprofit 120

Waxing UnLyrical

AUGUST 19, 2011

Adam Toporek created this infographic on the state of small business in the US (click the image to see it larger and on IntenseFence’s site, please). The figure that stuck out to me and a few other commenters on the post was the little factoid on the bottom left: Small Business Don’t Think Marketing Will Help.

Small Business 82

Small Business eBook Infographics SEO 82

PR Fuel

JUNE 17, 2021

Should press releases be part of your marketing strategy, even as a small, up-and-coming business? A press release is a great way to pique the interest of local media agencies and journalists in your region in order to spread the word about your business. They should be an integral part of your marketing strategy.

Writing 60

Writing SEO Google Local 60

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Grow your business by improving your capabilities and connections.

Social Media 120

Social Media Marketing Pinterest Media 120

Contently - Strategy

DECEMBER 29, 2022

Proactively building a content distribution strategy also allows you to check for consistent messaging before content and promotional assets are published—a concept that lies at the heart of integrated marketing. The product marketing team, if it’s related to a new launch, release, or bottom-of-funnel asset.

eBook 120

eBook Product Launch Software Internal 120

Cision

SEPTEMBER 7, 2016

Because marketing is an ever-changing beast, it’s imperative that you stay sharp on your options so you can remain competitive in your industry. This marketing software company understands the value of providing useful resources, and has invested heavily in its marketing library of resources. It’s a small price to pay.

Resources 120

Resources Marketing Small Business eBook 120

Rock the Status Quo

MAY 28, 2015

One simple task that significantly improves the success of your content marketing is the ability to identify what pieces of content are driving results and which are not. If your online marketing isn’t designed to drive traffic, you have a problem. It takes you from an average marketer to a GREAT one.

Measurement 100

Measurement Analytics Google SEO 100

Rock the Status Quo

JANUARY 12, 2016

I’m all about integration and, as a small business owner, making the most of assets that dip into my not-so-bottomless well of time, energy or money. These will also be collected into an eBook in February, emailed out to my subscribers. A Mini Self-Case Study. The impact can be considerable. The impact can be considerable.

Infographics 100

Infographics SEO LinkedIn Pinterest 100

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. Now, businesses use them to market products and services.

Ethics 52

Ethics Communications Print Television 52