Polaris

NOVEMBER 25, 2014

If you’re creating content to help market your business, you know there’s a ton of competition for your prospects’ attention. Marketers develop personas by combining real data with a good dose of educated assumption. Interview some of the people who weren’t so happy with your product or service to get a 360-degree perspective.

B2C 242

B2C Strategy B2B Marketing 242

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. We create a ton of resources for PR and marketing professionals. Amplify Media Mentions.

Strategy 276

Strategy How To Media Infographics 276

Polaris

DECEMBER 12, 2014

It’s easy to get the connection between content marketing and business-to-business brands. Blog posts, ebooks and webinars are tools well suited to moving a business customer through this type of sales cycle. The link between content marketing and consumer brands, on the other hand, is not as obvious. Pellegrino programs.

Content Marketing 161

Content Marketing Marketing Pinterest eBook 161

PR 20/20

FEBRUARY 7, 2023

A s a marketer, you are well aware of content's significant role in your overall marketing strategy. Read on to discover how content created with a buyer’s wants and needs in mind can benefit your content strategy and marketing goals. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. We want to help simplify and optimize the marketing planning process for your business. Step 1: Complete a marketing assessment.

Marketing 52

Marketing Analytics eBook System 52

Buzzstream

JANUARY 17, 2018

In fact, most entrepreneurs and online marketers don’t want the stress — so they outsource the workload to writers, who often don’t enjoy most aspects of it. This chart from Curata explains it better: Let me show you exactly how to repurpose your written content into an ebook, a video, a podcast, among many other formats.

eBook 108

eBook Infographics Pinterest How To 108

PR 20/20

OCTOBER 10, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. For over a decade, savvy professionals have used inbound marketing to grow. Inbound marketing consists of creating and promoting content that addresses customer needs.

Marketing 81

Marketing eBook System Tools 81

ReimaginePR

OCTOBER 10, 2016

Are you using video as a part of your marketing strategy? Video plays an essential role in your marketing strategy. Why Video Marketing is Important. Video is an essential part of your content marketing strategy. Now, how do you use video as a part of your marketing strategy? Video Marketing on YouTube.

Video 120

Video Strategy YouTube Marketing 120

Onclusive

OCTOBER 3, 2017

For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Use social media marketing – such as Facebook – to build awareness for your brand.

Brand 246

Brand Branding eBook Leadership 246

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. SocialZoomFactor is a podcast created for business and marketing leaders.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. 1) Soft interviews on your company blog. Media references are hard for several reasons.

B2B 78

B2B Media eBook Interviews 78

PR Fuel

JULY 16, 2017

Don’t forget that you can reuse content you create in multiple ways—write a how-to guide then make a video about it or expand it and turn it into an eBook. eBooks —Want to really establish your authority on a subject, publish an eBook for your audience. How To Guides also work well when combined for an eBook.

eBook 65

eBook Video YouTube SEO 65

Beyond PR

DECEMBER 19, 2016

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. Next year, don’t let it come to that.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Sword and the Script

FEBRUARY 3, 2018

One of the risks in marketing is the tendency we all have to get caught in a habit. As the conversations around the marketing table often begin with, “At my last company we…”. This means we must, as marketers, maintain a student’s mindset , continuously challenge assumptions , and actively seek out new ideas.

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

The Resolution Blog

NOVEMBER 17, 2015

We have all sat in industry conferences listening to various speakers tell us what is wrong with the industry, how other areas of marketing eat our lunch and how even our name doesn’t make sense. Up until February this year I led a communications team at a digital marketing agency. Wow, what a confidence bashing we took.

eBook 120

eBook Print Conference Measurement 120

Critical Mention

MARCH 22, 2019

A content distribution plan is a map that guides marketers in promoting content. It erases randomness and provides marketers the ability to create a calendar that is both adaptable to rapid changes in their industry but also mindful of significant events throughout the year. The quicker you answer, the better your credibility. .

Social Media 62

Social Media eBook Infographics Media 62

Mindful Marketing

DECEMBER 17, 2015

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. She blogs on public relations and marketing leadership issues for Fast Company. By Susan Sweenie.

Communications 50

Communications Marketing Internal International 50

The Resolution Blog

NOVEMBER 25, 2015

Swarmwise eBook: Building a community. 20 content marketing experts explore online developments that could see more marketers than ever turn to editorial content next year. We interviewed the Neoman comms team to find out the secrets behind their success. Don’t miss your free copy of the latest #prStack ebook.

eBook 120

eBook Google Tools Analytics 120

Polaris

DECEMBER 10, 2014

Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ). For every $1 spent, the average ROI of email marketing is $44.25 ( ExactTarget ). You can’t blast out a link to your latest ebook.

Blogging 183

Blogging Comparison eBook Case Study 183

Waxing UnLyrical

JUNE 24, 2019

On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. Blog interviews or contributions.

Measurement 95

Measurement eBook Tools Survey 95

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. Here are some of my “go to” linked tactics that almost always get pulled out of the Wax Marketing IMC toolkit, particularly when a campaign is in trouble.

Communications 79

Communications Pinterest Reddit Radio 79

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. What if what we know in marketing is holding us back?

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

APRIL 19, 2016

I had to make this interview. My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. The reporter had flown in earlier and the interview went on as planned. Interview notes are useful content. Here are two such ways: 1.

Media Relations 60

Media Relations Media Interviews Pitching 60

Polaris

JANUARY 13, 2015

When hiring a PR agency look for an inquisitive team who asks about your objectives, the competitive landscape, your marketing plan (including creative executions), and your customers. If your company works with a team of marketing agencies, make sure your PR firm is collaborative. 2: Success does not equal audience impressions.

Agency 100

Agency eBook Measurement Creativity 100

Beyond PR

JANUARY 23, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. We create a ton of resources for PR and marketing professionals. Amplify Media Mentions.

Strategy 75

Strategy Media How To Infographics 75

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. Arguably, the time, effort and budget that goes into producing high-quality webinars makes leveraging this existing investment an imperative in modern digital marketing. Below are 12 ideas on precisely how to drive better results from your B2B marketing webinars.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. We see infographics in content marketing survey results as well. The data puts infographics in the top five types of content created by B2B marketing shops. You need PR, content marketing and social media all working on the same play. 1) Data visualization.

Infographics 70

Infographics Data Case Study Content Marketing 70

Critical Mention

SEPTEMBER 10, 2019

Also, other great resources to add to your website are eBooks, case studies and white papers. For example, you can create a case study where you interview one of your current clients on how they utilize your product. Priscilla is the marketing coordinator for Critical Mention. SCHEDULE A DEMO. Priscilla Osorio.

Reputation 60

Reputation Case Study Mobile eBook 60

Public Relations Sydney

SEPTEMBER 14, 2014

The point of a media kit is to catch the eye of a journalist and make them want to write an article or do an interview. Contact details: Include the contact details of the person who can be interviewed, a PR contact or anyone else of relevance. Your media release should include quotes from the person who is available for interview.

Media 95

Media eBook Interviews Writing 95

Public Relations Sydney

OCTOBER 12, 2014

As many charity organisations have a strict budget they may not be able to afford to invest much money in advertising or marketing. Pitch to the media When you have an ambassador or a spokesperson you can pitch them into the media as an expert to interview. For more great tips download our free PR eBook by clicking the button below.

Case Study 90

Case Study How To Study Pitching 90

Waxing UnLyrical

APRIL 18, 2016

In today’s marketing environment, word of mouth is worth its weight in gold. Influencer Engagement: 15 Ways to Fail & 25 Ways to WIN [eBook]. 7 Pillars of Solid Influencer Marketing Programs. And building influencer relationships is one of the best ways to spread the word about your business or campaign. ” 3.

Infographics 40

Infographics Analytics eBook Banking 40

Karen Freberg

JANUARY 14, 2021

We have to have constant media coverage for our innovation in and out of the classroom, research studies, AND interviews for shows and podcasts. Now, it’s more specific to focusing on insights, influencer marketing, creative executions, and more. Props to Marketing Twitter and Twitter for this! Think about it.

Social Media 88

Social Media Media Resources Creativity 88

Sword and the Script

JUNE 6, 2017

He’s my guest for this latest edition of the Off Script series of interviews. This can be especially challenging for more junior marketing professionals who start in the in-house environment and don’t have access to the skill sets and minds for inspiration as they would in an agency. How would you characterize the difference in roles?

Agency 60

Agency Corporate Interviews eBook 60

Polaris

AUGUST 19, 2014

In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads. Also, awareness is a helpful metric because it usually correlates to brand market share—and sales.

Measurement 100

Measurement Advertising Advertising eBook 100

Solo PR Pro

SEPTEMBER 16, 2014

I see the new business process as an opportunity for me to interview a prospect, just as much as it’s an opportunity for them to get to know Geben. For example, one month we may be very focused on media relations, the next month we’re providing support for an event and the following month we might be working on a content marketing campaign.As

Skype 77

Skype Transportation eBook Twitter 77