The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. What if what we know in marketing is holding us back?

Tools 136

Tools Publicity Measurement SEO 136

Polaris

DECEMBER 10, 2014

Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ). For every $1 spent, the average ROI of email marketing is $44.25 ( ExactTarget ). You can’t blast out a link to your latest ebook.

Blogging 183

Blogging Comparison eBook Case Study 183

Cision

DECEMBER 28, 2017

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. ” as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Sword and the Script

APRIL 19, 2016

I had to make this interview. My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. The reporter had flown in earlier and the interview went on as planned. Interview notes are useful content.

Media Relations 60

Media Relations Media Interviews Pitching 60

Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. It’s versatile content piece that can complement and add powerful visuals as part of an integrated campaign. We see infographics in content marketing survey results as well. You need PR, content marketing and social media all working on the same play.

Infographics 69

Infographics Data Case Study Content Marketing 69

PR 20/20

JANUARY 19, 2023

If not, now’s the time to start—especially if you prefer streamlined content marketing efforts. Below we dive into buyer personas, the benefits, and how they can support your overall content marketing strategy. The strongest buyer personas are based on the market research you gather from your existing customer base.

Content Marketing 78

Content Marketing Marketing eBook SEO 78

Sword and the Script

JUNE 6, 2017

He’s my guest for this latest edition of the Off Script series of interviews. This can be especially challenging for more junior marketing professionals who start in the in-house environment and don’t have access to the skill sets and minds for inspiration as they would in an agency. How would you characterize the difference in roles?

Agency 60

Agency Corporate Interviews eBook 60

Contently - Strategy

OCTOBER 4, 2023

As content professionals, we’re sold on the critical role content plays in driving brand awareness, customer engagement, and revenue. To find out, we conducted nine interviews with innovative CMOs to understand what role they see content playing in the marketing strategy. But what do our peers think?

Content Marketing 52

Content Marketing eBook Marketing Infographics 52

Solo PR Pro

SEPTEMBER 16, 2014

I see the new business process as an opportunity for me to interview a prospect, just as much as it’s an opportunity for them to get to know Geben. For example, one month we may be very focused on media relations, the next month we’re providing support for an event and the following month we might be working on a content marketing campaign.As

Skype 77

Skype Transportation eBook Twitter 77

Polaris

DECEMBER 12, 2014

It’s easy to get the connection between content marketing and business-to-business brands. Blog posts, ebooks and webinars are tools well suited to moving a business customer through this type of sales cycle. The link between content marketing and consumer brands, on the other hand, is not as obvious.

Content Marketing 161

Content Marketing Marketing Pinterest eBook 161

Sword and the Script

FEBRUARY 3, 2018

One of the risks in marketing is the tendency we all have to get caught in a habit. As the conversations around the marketing table often begin with, “At my last company we…”. This means we must, as marketers, maintain a student’s mindset , continuously challenge assumptions , and actively seek out new ideas.

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

Beyond PR

DECEMBER 19, 2016

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. March: Revisit Your Best Content.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. We want to help simplify and optimize the marketing planning process for your business. Step 1: Complete a marketing assessment.

Marketing 52

Marketing Analytics eBook System 52

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. We create a ton of resources for PR and marketing professionals. Amplify Media Mentions.

Strategy 276

Strategy How To Media Infographics 276

Onclusive

OCTOBER 3, 2017

For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. This gives your audience access to your content where they want to find it.”.

Brand 246

Brand Branding eBook Leadership 246

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

Contently - Strategy

OCTOBER 25, 2023

For today’s marketers, maintaining a comprehensive content pipeline isn’t just a strategy—it’s a mandate. As the foundation of effective content marketing, it serves the critical role of linking content initiatives to tangible sales outcomes.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Amidst this ever-shifting terrain, selecting the perfect content format mix has emerged as a distinctive challenge—especially as next-gen mediums enter the scene.

B2C 52

B2C Case Study B2B Content Marketing 52

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. Here are some of my “go to” linked tactics that almost always get pulled out of the Wax Marketing IMC toolkit, particularly when a campaign is in trouble.

Communications 79

Communications Pinterest Reddit Radio 79

PR 20/20

FEBRUARY 7, 2023

A s a marketer, you are well aware of content's significant role in your overall marketing strategy. According to Demand Gen Report , over half of B2B buyers rely on content to research their buying decisions. However, throwing ill-thought-out content at the wall and hoping it sticks will not result in more leads.

Examples 52

Examples eBook Infographics Analytics 52

Buzzstream

JANUARY 17, 2018

Creating valuable evergreen content is hard. In fact, most entrepreneurs and online marketers don’t want the stress — so they outsource the workload to writers, who often don’t enjoy most aspects of it. It takes dedication, time, and commitment to creating content that will take the target audience from Point A to Point B.

eBook 108

eBook Infographics Pinterest How To 108

Beyond PR

JANUARY 23, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. We create a ton of resources for PR and marketing professionals. Amplify Media Mentions.

Strategy 75

Strategy Media How To Infographics 75

Critical Mention

SEPTEMBER 10, 2019

Doing so can help influence content ideas and strategies to make your content stand out above theirs. Also, other great resources to add to your website are eBooks, case studies and white papers. Adding such content to your site will give readers an in-depth perspective on what your organization has to offer.

Reputation 60

Reputation Case Study Mobile eBook 60

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. Arguably, the time, effort and budget that goes into producing high-quality webinars makes leveraging this existing investment an imperative in modern digital marketing. Below are 12 ideas on precisely how to drive better results from your B2B marketing webinars.

B2B 60

B2B Infographics Interviews eBook 60

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. It had led to the launch of a ground-breaking crowd-sourced ebook called My #PRstack. Michael blogs at B2B Marketing Insider. Scott’s a nice guy.

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

AUGUST 30, 2022

Think of all the effort that goes into creating one piece of long-form content—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. So, when should you repurpose content to drain every drop from your high-quality content?

eBook 145

eBook YouTube Video Social Media 145

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. SocialZoomFactor is a podcast created for business and marketing leaders.

Social Media 120

Social Media Marketing Pinterest Media 120

Contently - Strategy

APRIL 9, 2024

A tutorial you invested tons of hours recording can be converted into an ebook your customers can turn to over and over again. All these iterations fall under content repurposing, which could be a key component of your content strategy. So, when should you try to drain every drop from your high-quality content?

eBook 52

eBook Video YouTube Blogging 52