Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Download the report! In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

Prohibition

OCTOBER 28, 2019

The ultimate content marketing goal. Ultimately, through great content marketing, your brand will be seen as the expert in its field, increase social media reach and grow the business through attracting new customers. Make your content stand and engage your audience with our content marketing hacks.

Content Marketing 48

Content Marketing Strategy Marketing Social Media 48

Konnect Agency

FEBRUARY 26, 2021

Swift, there is no denying that she is a brilliant businesswoman and a master marketer that brands can learn a lot from – especially when it comes to how she introduced Folklore in July 2020. Examples of owned content are the images and content that you publish on your social channels. A Holistic Campaign is Key. Assemble Your Fans.

Brand 52

Brand Branding Marketing Storytelling 52

Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Download the report! Human-Centered or Authentic Approach 4. Increasing Multimedia 5.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Beyond PR

AUGUST 4, 2016

The fact is, social media allows us to reach countless people on a constant basis. It also opens the door to countless possibilities, as PR Newswire’s Victoria Harres covers in Identifying Opportunities & Issues: Keys to Monitoring Traditional & Social Media. Social media success is all about trial and error.

Social Media 40

Social Media Pinterest Media Marketing 40

Contently - Strategy

APRIL 28, 2022

Many marketers use editorial calendars to plan their marketing campaigns and support their overall marketing strategy. For example, that new product feature you’re releasing next month might add a new workstream to the calendar as you create a set of content assets to support the launch.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

Beyond PR

SEPTEMBER 27, 2016

Combine social aptitude with almost limitless content, and you have the perfect opportunity for social media success. You have a solid social media marketing plan for the year, including before and after your brand’s big events, but what about during? Be present on the right platform at the right time.

Social Media 40

Social Media Trade Shows How To Media 40

Beyond PR

JULY 6, 2016

With today’s audiences exhibiting so much crosschannel behavior, promoting your message across a mix of paid, earned, owned and social channels is the only way to reach new audiences, generate leads and drive brand revenue. Successful multichannel marketing isn’t easy, though. Pitch your vision in full.

Marketing 66

Marketing Product Launch Data Software 66

Beyond PR

APRIL 13, 2016

When you consider the number of marketers promoting content these days — a recent Forbes article reports 76% of B2C and 88% of B2B brands include content marketing in their strategy – it’s unsurprising that promotional options now come in every flavor imaginable. Start by considering your campaign components.

Product Launch 40

Product Launch Marketing How To B2C 40

PR 20/20

JANUARY 15, 2019

New year, same marketing program? If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year.

Trends 57

Trends Marketing Software Video 57

Beyond PR

APRIL 12, 2016

It’s traditionally looked at as something to strive for when announcing personnel changes, product launches and other company news. However, earned media is also a wise (I’d even say, essential) pursuit for marketers who want their content to reach new audiences and boost conversion rates.

Content Marketing 40

Content Marketing Marketing Media Reputation 40

PR 20/20

MAY 24, 2018

As marketers, we’re required to wear many hats throughout the day— author, producer, consultant, data analyst, social media guru. But in reality, how much time are marketers really devoting to these types of roles in comparison to planning ? That’s the exact thought process behind PR 20/20’s Marketing Growth Hackathon TM.

Marketing 40

Marketing Comparison Internal International 40

Konnect Agency

NOVEMBER 7, 2019

Cut the Fat (on your social media). Your company is a social media go-getter. You even started dabbling in Gen Z-focused social media platforms like TikTok and Snapchat. It’s time to rethink your social media strategy. Speaking of social media, have you looked into an influencer program yet?

Instagram 60

Instagram Social Media Software Analytics 60

Beyond PR

JUNE 14, 2016

New marketing technology, measurement platforms and other advances have greatly expanded the sources that marketers can sift through for nuggets of information. Ideas and data are streaming in from all directions – from sales to product to customer support. The Product Roadmap. Product sunsets. Market Research.

How To 40

How To Marketing Training Product Launch 40

Beyond PR

APRIL 27, 2016

Event marketers must provide a map where “x” marks the spot call-to-action to help audiences dive deeper. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Shift Communications

AUGUST 23, 2016

Social media and digital communications are leveling the playing field for companies looking to engage with their audiences. We also need to consider our competitive landscape by taking a looks at the campaigns undertaken by other companies in our market. This week we break down the more granular details. Objectives.

Company 60

Company Analysis Healthcare Product Launch 60

Beyond PR

AUGUST 30, 2016

However, despite the assumption that this generation gets all of their information from social media, there may be one viable news source that still surprises: campus media. Product launches. Take the above tips one step further by downloading Driving Audience Awareness by Targeting Your Press Release.

Radio 68

Radio Media Newspapers Technology 68

Sword and the Script

APRIL 9, 2024

We are well past the pandemic now, and live events have returned to the marketing mix. Sword and the Script Media can help with B2B marketing, PR and social media. Marketers created more than four times the number of segments as they sought to serve relevant offers based on both buyer characteristics (e.g.

B2B 122

B2B Study Report Product Launch 122

Beyond PR

JULY 21, 2016

Marketing that connects audiences and converts them into customers demands a holistic approach. And it’s not just our marketing and communications teams that are called on to do this. And it’s not just our marketing and communications teams that are called on to do this. Download How Buyer 2.0 Download How Buyer 2.0

Brand 40

Brand Branding How To Employee 40

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. But when it comes to the top tier, competition is the same in every market. When I downloaded WeChat in 2012, it was no more than an alternative IM app that can make free internet calls.

Pitching 36

Pitching Transportation Conference Report 36

Contently - Strategy

DECEMBER 29, 2022

If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels.

eBook 120

eBook Product Launch Software Internal 120