Onclusive

JANUARY 6, 2020

The most advanced systems quantify PR impact in terms that non-marketers understand, such as revenue, pipeline, leads, conversions, downloads and, especially, dollars. They’re just not connecting the people and processes internally. Many companies are already doing everything required to amplify earned media in isolation.

Advertising 195

Advertising Advertising Marketing How To 195

PR 20/20

FEBRUARY 8, 2021

Internal workflows that haven’t sent a notification since that last website redo. Not only that, it can be impossible to distinguish one workflow from the next when all of your partners and internal stakeholders follow their own unique naming conventions for in-use and incomplete workflows. Download a Workflow Audit Template.

How To 113

How To Trends Trade Shows Data 113

Cision

DECEMBER 18, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. The post 2018 Content Calendar + Template (Why You Need One And How to Use it) appeared first on Cision.

How To 0

How To Content Marketing Conference Analytics 0

Shift Communications

NOVEMBER 10, 2016

Did that hit in your dream publication actually result in more conversions or downloads, or was it the Tier II trade hit that really did it? What is the correlation between media hits, web traffic and app downloads? Do some outlets have a larger impact on downloads vs. web traffic? Are you attracting the right audiences?

Healthcare 144

Healthcare How To Analytics Mobile 144

PR for Anyone

SEPTEMBER 15, 2021

Also, get your free Blueprint to learn how to do this >> HERE and check out our next events at www.SpeakfromYourPowerLive.com and www.GetPRFamous.com. I could actually probably tie in a pitch to that because my brand is so aligned with pink and I could do a branding pitch about how to brand your business. It is Citizenship Day.

Pitching 130

Pitching Television System Local 130

Onclusive

AUGUST 10, 2021

How can you be a credible resource for your audience, stakeholders and the media by consistently sharing objective information and advice? There might be content that already exists and can be repackaged and promoted through new or additional internal and external channels. Another effective strategy is localizing your content.

Strategy 418

Strategy Survey Automotive Data 418

Business Wire

JUNE 22, 2017

A platform offering important financial news, requiring stringent security measures, might seem like cause for stress, but the good news for IR professionals is that Business Wire just released a new white paper outlining the best practices for internal workflow, technical compatibility, and security awareness and diligence.

Financial 159

Financial Web Banking Internal 159

Cision

AUGUST 23, 2016

With the exception of France and Finland, the majority of international survey respondents use at least three social media platforms for publishing and promoting their content. Uncover more social media trends by downloading our 2016 Global Social Journalism Study now. You must look beyond Twitter and Facebook with your PR strategy.

Journalism 120

Journalism Social Media Study Media 120

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. How to Use Data to Tell Better Stories . Alright, we’ve established why you should use data to tell better stories, but how can you get started? This post is brought to you by Cision , a proud sponsor of PRSA. That’s where data comes in.

Data 144

Data How To Storytelling Analytics 144

Sword and the Script

MARCH 26, 2024

Any marketer who’s had a request for a 20-minute phone interview with an internal subject matter expert that goes unanswered knows exactly what this finding is saying. Engagement metrics like downloads (whether gated or ungated ), reads and time-on-page (for html or dynamic formats) are good interim metrics.

Leadership 135

Leadership B2B Study Survey 135

Solo PR Pro

APRIL 9, 2019

Perhaps your client relationship started off well but an internal change has caused it to now be dysfunctional. Or your contact may change due to internal (or external) pressures. For more resources on exiting a client, join Solo PR PRO Premium and download our premium resource How to Exit a Client.

How To 59

How To Resources Banking Internal 59

Polaris

DECEMBER 2, 2014

There’s an added bonus: use this master list to help with internal linking on future posts. Download The Fundamentals of Business Blogging. When you’re keeping track of your content production in an editorial calendar, it’s easy to identify opportunities to repurpose content. Get serious about blogging. Business Blogging'

Blogging 186

Blogging eBook How To Writing 186

Shift Communications

SEPTEMBER 14, 2015

During our INBOUND15 talk on How to Measure the Value of PR in the 21st Century, one audience member raised this fascinating question: “How do you measure understanding, and where does it fit in the PR funnel?” After someone does an internal site search, do they leave the page? Site search page exits. Christopher S.

Analytics 60

Analytics Google Measurement How To 60

Waxing UnLyrical

JUNE 17, 2016

I’ve been in London the last few days, attending my very first AMEC International Summit. In fact, it never ceases to amaze me just how much traction the Principles have received in just a few short years , when the “measurati” have been shouting themselves hoarse basically saying the same thing for decades.

Internal 40

Internal International Measurement Banking 40

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget. A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. Constantly merchandise positive PR results. No laurel-resting here!

Publicity 256

Publicity Brand Branding Storytelling 256

Presspage

JUNE 23, 2021

Internal communication flows It’s important to set up transparent information flows between team members. External communications Just like internal audiences, external ones – clients, partners, shareholders, and media – must receive the same core message, but tailored to their needs.

Communications 210

Communications Measurement Tools Enterprise 210

Melissa Agnes

APRIL 9, 2018

Therefore, you want to make sure to have a subset group of internal experts that the IT team knows to call in, to help them assess the potential scope and breadth of the situation and decide whether escalation is necessary. Feel free to download this as a resource and adapt it to the structure, needs, and objectives of your organization.

Resources 180

Resources Crisis Management Crisis Government 180

Cision

OCTOBER 6, 2016

It’s a primary communications channel both internally and externally. Download Cision’s white paper The Earned Media Domino Effect and learn how to coordinate content that drives conversations across channels. Shared Media. Shared media is also known as social media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Then identify those internal and external experts who can speak to the value of your organization.

Facebook 177

Facebook Community Advertising Advertising 177

Melissa Agnes

JUNE 6, 2015

In this episode of The Crisis Intelligence Podcast, Monika shares her story of how her and her team managed this crisis in real-time. How to prepare and manage a corporate crisis involving receivership. Practical examples on how to shape a story and become the narrative of your own crisis. Running time: 54:31. Connect with us!

Case Study 140

Case Study Crisis Management Crisis Study 140

wiredPRworks

NOVEMBER 11, 2016

I'm looking to learn lots more at Influencer Marketing Days where I'll take everyone on a backstage tour of how to construct a strategic influencer marketing plan. View all shows—including free downloadable resources—at InfluenceProsPodcast.com. They don’t what to know so how about how to do one two three. It’s a range.

How To 63

How To Brand Branding Local 63

Beyond PR

DECEMBER 19, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Click here, or, on the image at the end of the post to download your free content calendar template.

How To 75

How To Content Marketing Conference Analytics 75

Solo PR Pro

AUGUST 1, 2023

Resources: Indeed – How to Write a Job Description : This comprehensive guide offers tips and examples to help you create an effective job description. The Balance Careers – How to Write a Job Description : This guide provides detailed steps on creating a well-crafted job description that attracts the right candidates.

Employee 87

Employee Small Business Resources Insurance 87

PR 20/20

NOVEMBER 30, 2022

So, how can teams pinpoint what went wrong and redirect marketing energy? As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. For the full 40+ questions, download our Comprehensive Marketing Audit Template.

Marketing 52

Marketing Technology Internal International 52

PRSay

OCTOBER 8, 2019

Signal AI is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. But how do you help manage when everyone from the CEO to your newest customer are in panic mode? Communication — both internal and external — is of the utmost importance during a crisis, but it can backfire if you’re not completely honest.

Crisis 87

Crisis Internal International Conference 87

Cision

MAY 26, 2015

At her “ Money Well Spent: Tips for Showcasing PR’s Value ” webinar, Shonali Burke explored how to design and develop a PR campaign center piece, avoid the seven sins of bad measurement and refocus your efforts when something doesn’t go according to plan. Want to learn how to get the most buzz for your buck?

Measurement 120

Measurement Internal International Analytics 120

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. Cision releases internal DE&I report. The full report is ungated and freely available for download. Internal comms metrics. No more billable hours or retainers.

Software 85

Software Pitching Internal International 85

Sword and the Script

JUNE 9, 2020

When you know them, you’ll naturally know how to be relevant. It’s a metric that tells you how many views a given article actually had. It doesn’t take a lot of money, but it does take making the case for budget and learning how to use these advertising tools effectively. Send it around internally. Repurpose it.

Media Relations 113

Media Relations Media Survey Pitching 113

Contently - Strategy

SEPTEMBER 10, 2020

We weren’t sitting there thinking like, “Okay, we need to get a million downloads or a million subscribers in the first year.” ” It was like, “Let’s figure out how to have quality people on the podcast to tell great stories. I agree with that so much. “What’d you find interesting?

Brand 118

Brand Branding Marketing Facebook 118

PR 20/20

SEPTEMBER 16, 2020

You can download the full GamePlan here and reference it as you continue through the full series. PS: If you download the GamePlan, you’ll notice that we assign points to projects based on value creation rather than hours. These could be for both internal and external communications. Optimize Your HubSpot Portal Today.

Strategy 72

Strategy Marketing Data Software 72

Sword and the Script

MAY 4, 2021

Customers will be able to see an estimate of how many downloads a given podcast receives across all podcast apps. The platform provides an interesting way for internal communicators to target internal audiences, create content for those audiences, personalize the delivery and has analytics to measure the effectiveness.

Tools 100

Tools Survey Pitching Analytics 100

ImPRessions - Crenshaw Communications

JANUARY 4, 2016

Every good PR agency knows how to turn a holiday into an opportunity for good work. Whether syncing our own teams internally through quality time together, getting face time with partners and clients, or meeting ‘F2F’ with key journalists, we realize the importance of human interaction to foster strong relationships.

Fashion 149

Fashion Writing Pitching Internal 149

The Resolution Blog

JULY 20, 2017

Like download something, give us their email or earn us some money? Or don’t know how to. Not only does it help save you time it will also reassure the rest of the internal digital teams that the data is safe too. Did anybody that visited…actually do anything. You can get answers to this stuff with Google Analytics.

Analytics 136

Analytics Google SEO Data 136

Scott Public Relations

DECEMBER 13, 2018

Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. The post How to Plan for the Best PR Campaign—And Be Prepared for the Worst appeared first on Healthcare, Insurance & Technology PR | Scott Public Relations. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance How To 40

Polaris

NOVEMBER 24, 2014

Marketing and PR includes everything from media relations and blogger outreach to content marketing and social media, not to mention government relations, internal communication and issues management. Is the scope of work regional, national or international? 2: Scope of work. Build your business. Public Relations'

Marketing 168

Marketing Policies Agency eBook 168

Presspage

FEBRUARY 10, 2020

Here are some tips for how to make that happen: Get to the point. Only large, international organizations who are making announcements that are of interest to many different audiences across different geographies should be distributing mass emails - and even then, sparingly. Don’t look for free advertising.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Melissa Agnes

SEPTEMBER 16, 2014

However, if you would like to learn more about each specific tactic, I invite you to listen to episode #015 of The Crisis Intelligence Podcast , where Chris and I discuss the “how to’s” and “must do’s” of each of these three tactics – and more! . How to avoid a public relations crisis.

Social Media 239

Social Media Crisis Training Media 239