PRSay

SEPTEMBER 14, 2023

As the anniversary approached, I’ve thought a lot about my experience as a deployed delegate for the International Federation of Red Cross and Red Crescent Societies. Showing me videos on his phone of a bright bubbly girl with an enormous grin, it was almost as if my heart ruptured in my chest. But neither of us said it.

Communications 157

Communications Internal International Local 157

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. establish thought leadership. You’ll want to include as many details about the actual content as necessary, including: Content format (video, audio, text).

How To 177

How To Guidelines Content Marketing Video 177

PRSay

FEBRUARY 16, 2024

Most communicators for the Department of Defense also create imagery, audio and video. The DoD continues to manage its own television and radio service, American Forces Network, to communicate with service members and their families — even as it also rolls out on-demand streaming of video and radio.

Public Affairs 88

Public Affairs Communications Radio Television 88

Presspage

AUGUST 12, 2022

Imagine your stock price tanking 30% because of one TikTok video.) Create documents in a shared “newsroom”, and distribute to media owners (the right media owners, of course) customized for their preferred format and language. All maximizing publication potential – and impact. Making the most of your effort and energy.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Imagine your stock price tanking 30% because of one TikTok video.) Create documents in a shared “newsroom”, and distribute to media owners (the right media owners, of course) customized for their preferred format and language. All maximizing publication potential – and impact. Making the most of your effort and energy.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Sword and the Script

AUGUST 14, 2018

26% said “better and cheaper video production technology;”. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. a) Press releases typically get more internal scrutiny than any other category of public facing content. Talk to Us

Survey 103

Survey Report Media B2B 103

PRSay

JUNE 11, 2021

Here, the team collectively answered questions about their strategic internal and external outreach, which reached and engaged new audiences during the tragedy of a global pandemic and helped the Bloomberg School retain its No. Second, we used illustrations and animation to supplement their explanations (as shown in this video ).

Publicity 158

Publicity Social Media Report Fashion 158

Contently - Strategy

AUGUST 5, 2020

Within six weeks, the content team created 16 fact sheets, 15 articles, 10 market thought leadership blog posts, and 8 videos. The company’s internal SMEs had to be willing to help, and the rest of the senior leadership needed to support the content-first focus.

Financial 133

Financial Strategy Government Leadership 133

Contently - Strategy

NOVEMBER 3, 2021

Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions. Starter Course , partially funded by RTI International and the Rita Allen Foundation via the Misinformation Solutions Forum Prize , is a free, five-lesson course for beginners.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Sword and the Script

DECEMBER 15, 2020

Many brands have already embraced the genius of user-generated content (UGC) – videos, memes or other works which seem to come more from a place of genuine excitement rather than schlocky, paid placement – to sell their products or services. Rethinking internal and external comms. Rich Young | Fine Tune. ” Tonya Chin | Nutanix.

Marketing 174

Marketing Employee Content Marketing Training 174

Sword and the Script

JULY 14, 2020

It seems to me, if everything is viewed through political filters, then we want to apply those filters to all communications – external and internal – before it goes out and not after. New platforms, news sites, and blogs – along with links, images, videos, and optimizations, oh, it’s endless.

Survey 141

Survey Measurement System Education 141

MaccaPR

JANUARY 4, 2018

One way was documented by Advertising Age, which cited how Procter & Gamble has asked its agencies to accept 75-day delays in payment for their work. That was followed by snack giant Mondelez International and candy company Mars demanding up to 120-day terms.

Agency 0

Agency Advertising Advertising Leadership 0

PR in High Definition

FEBRUARY 23, 2021

It could be something as simple as a video leaking of your CEO or Senior Director saying something in private that goes against the company vision or values. It could be something as simple as a video leaking of your CEO or Senior Director saying something in private that goes against the company vision or values.

Crisis 71

Crisis Communications Reputation Training 71

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. In 2019 purpose continued to emerge as a theme in corporate leadership as a means of reconnecting organisations with society.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

APRIL 19, 2018

Internal and External Communication and Collaboration. Zoom : Zoom video conference allows you to have video conferences with anyone from around the world. Their free account allows unlimited one on one video conferencing and up to 40 minutes for groups. It also includes screen share, a chat function and a record feature.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. 11 Leadership becomes social.

Publicity 164

Publicity Ethics Data Community 164

Bad Pitch Blog

MAY 21, 2014

They designed brief case studies to resemble classified documents like the one above. Consider what the adult video website, Pornhub, is doing for a pending ad campaign. 5) Ask Once: If this single approval will launch a tide of thought leadership, uh, ships, make that clear. We''ve received porn-related pitches before.

Pitching 71

Pitching Case Study Media Creativity 71

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Show them a photo of your content offer—and bonus points if you explain it in a video with the author. You're done! It's ready for primetime! 3) Is there persuasive text?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. The leadership and vision provided by early public relations professionals was squandered. It was published verbatim by The New York Times.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

NOVEMBER 14, 2018

His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” ” The video only cost a few thousand dollars to produce, but it caught mainstream attention. The brand invested heavily after the success of the YouTube video. Lead Generation.

Leadership 111

Leadership Brand Branding How To 111

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. Stage-managing communications to internal performers and audiences.

Employee 40

Employee Internal International Corporate 40

MaccaPR

AUGUST 26, 2015

From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video. The digital age has allowed companies to tell their histories in new ways (and not just in online videos).

Corporate 48

Corporate Examples Storytelling Brand 48

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. After all, affecting change is much about leadership and sharing a clear vision. That is what we do best.

How To 60

How To Software System Employee 60

Contently - Strategy

JANUARY 17, 2024

Document standards and share requirements with all contributors when onboarding them to your content program so they understand your legal parameters upfront. Use the insight you gain as you navigate legal review to update your legal review guidelines and documentation on a quarterly basis.

Financial 52

Financial Content Marketing Marketing Guidelines 52

ZudePR

MAY 31, 2015

“When I first started blogging in 2008, it was to document my own journey through a changing media landscape, knowing PR needed a new approach. Stuart is an international PR adviser, speaker, trainer, and blogger. “My digital reach (and inspiration) is international and relatively unconstrained by time zones.

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

APRIL 24, 2019

A content strategy is a living document. If you’re expanding to an international LOB, your new goal could be to build a loyal audience in the UK. In the first playbook, we revealed how athenahealth recently reset the voice and tone of its content, even after years of successful thought leadership. million in content costs.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111