Beyond PR

MAY 12, 2017

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 64

Google Digital PR Mobile SEO 64

Buzzstream

JUNE 13, 2024

I met Reboot Online’s Head of Digital PR, Helena Maniglia, through Oliver Sissons, who wrote a case study for us. In the case study, the RebootOnline team shared some fascinating insights into writing subject lines based on a study they ran. Yeah, sometimes not even words, but how you write the press release.

Study 125

Study Writing Data Case Study 125

The Proactive Report

JUNE 26, 2017

Write good quality content. There are many resources to help you learn how to write your news and content so that it meets Google’s quality guidelines. Watch the video for the full explanation of how and why it works. Get the Digital PR Tips Newsletter. 1 & 2 are obviously within your control.

Google 149

Google Guidelines SEO Digital PR 149

The Proactive Report

JANUARY 21, 2017

See what they write about. 20 years ago, when I started teaching PR courses, the number one complaint reporters and editors had about PR pros was that we’re lazy and we don’t do our homework. Since I now have a blog about PR and technology, I’m on lists like Cision. Do your Homework. Read their blog.

How To 100

How To Media Case Study Resources 100

Buzzstream

JANUARY 24, 2024

Although there is some overlap here, we can categorize link insertion into three buckets: within an article, within a list or roundup post, and within a resource list. Lastly, a resource list link insertion, where you recommend adding a link to an existing list. Thanks for putting together such an excellent resource for [Topic users].

SEO 62

SEO How To Resources Pitching 62

Rock the Status Quo

OCTOBER 27, 2014

Every time you distribute a press release, write a LinkedIn post with their perspective or additional “insider details,” then link to the full press release. Write up what they WOULD have said in the interview as an article, referencing and linking over to the original piece of content. Digital PR'

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

Landis PR

SEPTEMBER 11, 2023

There is a plethora of resources online featuring “tech hacks,” so take some downtime to teach yourself shortcuts that can help you shave valuable time from your projects. Nix the To-Do List Lists are essential – how would we PR pros ever manage without them?

Energy 64

Energy Study System Writing 64

Buzzstream

FEBRUARY 2, 2024

For example, if I write about travel and receive an email pitch, it must be immediately apparent why you are contacting me. For example, in resource page outreach, broken link building, link moves, link reclamation, and unlinked mentions, helping means showing your target exactly where to find everything.

Pitching 62

Pitching Mobile Examples Study 62

The Proactive Report

MAY 12, 2017

There are tools that can help you find the right influencers or you can find an outside resource who can do this for you. SEO writing is a vital PR skill today. Get the Digital PR Tips Newsletter each week. Not amplifying your content. Just creating and posting content is not enough. 888 243 3470.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

The Proactive Report

JUNE 20, 2015

Writing a press release and posting it on the wire doesn’t get your media coverage anymore. In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. This is a marvelous opportunity to connect with them online and discover what they’re writing about or looking for.

Twitter 100

Twitter Media Relations How To Media 100

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. I’ll be blunt: they are never good. What is Guest Blogging?

Blogging 62

Blogging Google SEO Writing 62

Landis PR

JANUARY 3, 2024

.” The AHA says the goal is to spread awareness about how CPR can save lives; in fact, the AHA has seen a 620% increase nationwide in page views to its Hands-Only CPR education resources. You can view his “Join the Nation of Lifesavers” PSA here.

Transportation 59

Transportation Film Television Education 59

Solo PR Pro

APRIL 6, 2021

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share their most-used tools. There’s a whole community of like minded people you can lean on.

Tools 89

Tools Google LinkedIn Leadership 89

Buzzstream

DECEMBER 5, 2019

Success in link building and digital PR comes from personalization. . Otherwise, you run the risk of writing pitches that sound robotic and falling into the same bin as the other 200 pitches a writer receives: the trash. . Question #5: Have I used all my resources to personalize this pitch?

Pitching 87

Pitching Examples Social Media Trends 87

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62

Doctor Spin

MARCH 20, 2023

Now that AI is on everyone’s radar, I’m not writing much about it. Please support my blog by sharing it with other PR- and communication professionals. For questions or PR support, contact me via jerry@spinfactory.com. PR Resource: AI & PR Every path is going to lead you somewhere.

Corporate 52

Corporate eBook Tools Data 52

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

SEPTEMBER 18, 2024

I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digital PR, SEO, and content marketing agency. So that, that research was already there and you kind of had an inkling that journalists are going to start writing about that type of thing.

Creativity 62

Creativity Digital PR Data Pitching 62

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 This SumoMe blog post told me that the seed I’d planted myself in 2015 – writing a book – was practicable. *By a first-time (self-publishing) author.

Writing 83

Writing Google Blogging Exercises 83

5W PR

JULY 15, 2020

Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company. A digital media kit also gives complete control over the media that journalists will use in their coverage of a brand.

How To 176

How To Media Guidelines Pitching 176

Buzzstream

FEBRUARY 1, 2024

Press Release Pitch Template Like those outlined in our digital PR tools post, many press release platforms provide distribution networks. I specialize in guest post writing and noticed that your site doesn’t rank for [keyword] while your competitor [competitor site name] does. I look forward to hearing from you soon.

Pitching 87

Pitching Infographics Survey Resources 87

Buzzstream

JULY 10, 2024

It would take a lot of time and resources.) If the content is AI-generated, I use a tool like Copyleaks AI Detector to identify and avoid sites where I think no actual effort is taken to write quality content by real people. I’m writing an article about [X] and I’d like to include your site. We are [explain your site].

SEO 118

SEO Guidelines Banking Google 118

Critical Mention

OCTOBER 24, 2019

Adjusting to new trends is part of the business for PR professionals. Luckily, the internet provides many educational resources to them in the loop. While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs.

Blogging 68

Blogging Education Resources Creativity 68

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. I’m happy to help write a custom post, embed code, or any high-res graphics if you need them.

Google 71

Google Infographics Pitching Resources 71

Buzzstream

JANUARY 5, 2024

Whether you are doing blogger outreach, digital PR, link building, or even sales, these 12 techniques can help identify the missing piece of the puzzle. Enter the account of the person you wish to search under Accounts, and then in the Words section, try words like: Gmail Contact me Email me Write me Snov.io

How To 83

How To LinkedIn Tools Google 83

Doctor Spin

DECEMBER 4, 2023

Here we go: Quicklinks Enter: Social Media Logic More Participation, More Interaction PR Resource: Classic Media Logic Enter: Social Media Logic Social Media Logic Media logic is a set of theories that describes how the medium influences the media. Source: Writing Technologies eJournal 2 Dijck, J., & Poell, T. Media Logic.

Social Media 52

Social Media Media eBook Technology 52

The Proactive Report

AUGUST 5, 2016

Journalists are reporting on a 24/7 deadline, most are covering more than one beat and many of them are strapped for resources. SEO (Search Engine Optimization) is an essential skill for PR practitioners. It should be taught along with writing, in all PR classes. For more Digital PR Tips s ubscribe here.

LinkedIn 100

LinkedIn Reddit Social Media Pinterest 100

ZudePR

MAY 22, 2018

In this post, I share the alphabetised style/grammar guide, which I used to write and edit my soon-to-be-published book: RESET. I sincerely hope it will be useful to anyone who writes in British (as opposed to American) English. Believe in what you’re writing. Whether you use depends on what you’re writing. autopilot.

Writing 95

Writing Google Comparison Government 95

Rock the Status Quo

FEBRUARY 9, 2015

Building Personal Brands As Part of Your Digital PR Strategy As PR professionals, we all tend to focus on corporate news, churning out those press releases and madly pitching… but how often are we focusing on individuals within the company and building their personal brands? Publish employee posts on the corporate blog.

Corporate 100

Corporate Leadership Branding Brand 100

Buzzstream

MAY 9, 2018

They are mostly doing things like resource page outreach and link reclamation (unlinked mention) campaigns. SEO Content Marketers – This type of outreach team blurs the line between traditional SEO and PR, using a range of tactics including blogger outreach, infographic placement, broken link building.

Data 120

Data SEO Groups Pitching 120

Rock the Status Quo

JANUARY 22, 2015

When done correctly, social media can be your most powerful resource for making customers happy and loyal, but you’ll never get there by ignoring them. It can be as simple as inviting them to write blog posts for the company blog, and empowering the right people to take ownership of customer service issues on social media.

Agency 100

Agency Survey Customer Service Engineering 100

Rock the Status Quo

FEBRUARY 3, 2016

Because so many business owners–even marketing communications and public relations professionals–are investing time and resources into online marketing that simply doesn’t produce results. If you like the writing style in my blog, I promise you’ll like the style of the book.

Case Study 100

Case Study Infographics Journalism Writing 100

Rock the Status Quo

FEBRUARY 3, 2016

Because so many business owners–even marketing communications and public relations professionals–are investing time and resources into online marketing that simply doesn’t produce results. If you like the writing style in my blog, I promise you’ll like the style of the book.

Case Study 100

Case Study Infographics Journalism Writing 100

Buzzstream

JULY 16, 2024

Why These Work for Digital PR City studies have proven to be a tried-and-true digital PR strategy because they make great news stories. SEO Rankings Digital PR and SEO work well together. Creating the Post You can then write your post based on how you get your data.

Study 62

Study Pitching How To Data 62

Buzzstream

JUNE 5, 2024

The term digital PR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digital PR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digital PR as content-led link building. But there is a lot more to digital PR.

Digital PR 62

Digital PR Examples Strategy Survey 62

ZudePR

MAY 31, 2015

Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). “Writing makes me aware. Start a blog because you love to write. He hosts a weekly writing podcast too. Sarah is the founder and editor of PR Liberated.

Communications 81

Communications How To Blogging Content Marketing 81