The Proactive Report

FEBRUARY 22, 2016

A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. If not, pitch stories that have a major enterprise angle or hook.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. Cision moves to eliminate the HARO brand Cision is pressing forward with the elimination of the Help a Reporter Out (HARO) brand. Reporters were getting more emails than ever – and traced many of them back to Vocus. It was a very humbling experience.

Reddit 176

Reddit Software B2B Technology 176

Buzzstream

AUGUST 12, 2020

¼ of reporters receive 51-100 pitches a week (Cision , Q2 State of the Media Report, 2020). . With 100 pitches you’re competing against, how do you make sure that your email doesn’t get deleted or worse, marked as spam? PR professionals must keep researching. . Does this person write on the topic you’re pitching?

Digital PR 62

Digital PR Pitching Interviews Writing 62

The Proactive Report

OCTOBER 30, 2023

When you have this data at your fingertips, and you have current information as it changes, you can use this to drive strategy: what stories to tell, what images to create, where to pitch those stories, and where to post your content. Don’t wait till the end to discover that it didn’t work. Set measurable goals and start tracking right away.

Trends 182

Trends Marketing Wikipedia Reddit 182

The Proactive Report

DECEMBER 9, 2022

When you have this data at your fingertips and you have current information as it changes, you can use this to drive strategy: what stories to tell, what images to create, where to pitch those stories, and where to post your content.

Analytics 246

Analytics YouTube Analysis Data 246

The Proactive Report

APRIL 6, 2021

The digital revolution has been changing the practice of PR for some time now. My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over.

Leadership 147

Leadership Engineering Enterprise Social Media 147

The Proactive Report

OCTOBER 21, 2020

And gaining attention, affinity, and trust is the goal of PR. A lot has been said and written about how technology has changed the practice of PR. For a while, we were making a distinction between traditional PR and digital PR. But, if you are doing PR right, there is no difference.

Leadership 162

Leadership Pitching Social Media YouTube 162

The Proactive Report

FEBRUARY 7, 2018

A newsroom allows you to house your PR content in one place and prepare complete story ideas for the media, making their job so much easier. You can gather all the elements – test, images and video – a reporter would need to cover the story right in your newsroom. Email lists of reporters and influencers.

Tools 207

Tools Analytics Google Measurement 207

Waxing UnLyrical

DECEMBER 11, 2013

Look at these examples to understand the changes that the Indian media industry has been going through in the past few months: In May, NDTV Profit cut back on all non-market-hour programming, which meant the channel only needed a handful of anchors and reporters. What are your thoughts on the Indian PR digital evolution?

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

The Proactive Report

MAY 27, 2017

Despite the major changes in the media landscape, it’s still a core part of PR and there are still reporters, editors and producers we have to reach out to. That means there are fewer reporters to pitch your stories to. And according to the Department of Labor there are 240,700 PR Specialists employed in the US.

Media Relations 127

Media Relations Media Newspapers Radio 127

The Proactive Report

JANUARY 2, 2017

“The fictions and fabrications that comprise fake news are but a subset of the larger bad news phenomenon, which also encompasses many forms of shoddy, unresearched, error-filled, and deliberately misleading reporting that do a disservice to everyone,” writes Snopes founder David Mikkelson. Get the Digital PR Tips newsletter.

Government 214

Government Digital PR Report LinkedIn 214

The Proactive Report

JANUARY 21, 2017

It’s not enough to sign up for HARO and get Cision and pitch, pitch, pitch. 20 years ago, when I started teaching PR courses, the number one complaint reporters and editors had about PR pros was that we’re lazy and we don’t do our homework. Apparently I’m listed as a tech reporter.

How To 100

How To Media Case Study Resources 100

5W PR

JANUARY 25, 2021

Before pitching to a media outlet, the company should be sure of the reasons why it’s implementing a public relations strategy in the first place. Figuring these things out and then pitching them to the right media outlets at the right time is supported by a well constructed public relations plan.

Strategy 88

Strategy Pitching Construction Television 88

The Proactive Report

JUNE 12, 2017

The PR department is pitching influencers along with reporters and hoping for coverage on the strength of the content. Subscribe to the Digital PR Tips newsletter. appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. On average, businesses generate $6.50

Marketing 138

Marketing Social Media LinkedIn Interviews 138

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. A few additional resources of interest: This Inc 500 online newsrooms report 2013 from Sally Falkow is interesting, as are these three articles: Six Elements Your Online Newsroom Must Have by Arik Hanson, PR Daily.

How To 242

How To Survey Resources Social Media 242

The Proactive Report

JUNE 20, 2015

In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. Most journalists consider Twitter to be an extension of their own reporting these days and 75% say that they use Twitter to build their own brand. Pitching Via Twitter. Don’t pitch them right away.

Twitter 100

Twitter Media Relations How To Media 100

Burrelles Fresh Ideas

AUGUST 2, 2023

According to Nielsen Reports , 93% of American adults listen to radio programs and other audio mediums at some point during the month. Musical Pursuits reported that most terrestrial radio listeners choose to get their news, music, and entertainment through radio instead of social media. The numbers for radio are impressive!

Radio 74

Radio Television Media Local 74

The Proactive Report

JUNE 18, 2021

Discover where the reporters and bloggers you’d like to connect with find their stories. Many reporters are on Twitter and LinkedIn. Use HARO to find stories reporters are working on. Articles and press releases were written and pitched to influencers and the media in the target area that cater to that demographic.

Small Business 213

Small Business Fashion Groups Local 213

The Proactive Report

DECEMBER 31, 2017

How often is the question going to come up when publicity teams are pitching stories? Get the Digital PR Tips Newsletter. The post Earned Media vs Paid Media Driving Results appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Who can or can’t expect similar treatment?

Media 0

Media Media Relations LinkedIn Digital PR 0

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Scheduling recurring tasks (reports, right?).

Software 152

Software How To SEO System 152

Remote PR Jobs

SEPTEMBER 25, 2023

There are about five PR pros for every journalist, a ratio that can be discouraging for those struggling to earn a media placement for their client. Additionally, some journalists report that they reject up to 95 percent of the pitches they receive on a weekly basis. Here are 10 metrics every PR pro should measure: 1.

Measurement 100

Measurement Pitching Analytics Content Marketing 100

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

APRIL 25, 2024

According to uSERP’s 2024 State of Backlinks Report , unlinked mentions are the fourth most commonly used link building tactic (tied with link insertions and link exchanges). For instance, social media marketing is still digital marketing, a space we play in. If I saw more link building or digital PR terms, this would be even better.

Brand 62

Brand Branding How To SEO 62

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. Finding inspiration for ideation can be incredibly tricky. Prospecting.

Digital PR 161

Digital PR Tools Pitching Film 161

The Proactive Report

DECEMBER 27, 2017

And as the media landscape keeps shifting, even experienced PR pros are discovering that earned media is not what it used to be. The decimation of newsroom staff will continue and there’ll be even fewer reporters, editors and TV producers to pitch. And they’re getting very picky about what they publish.

Trends 124

Trends Data-Driven PR Data System 124

The Hoffman Agency

NOVEMBER 18, 2022

From wrapping up a social media promotional plan for our client’s inaugural cybersecurity conference, to gaining confidence in my ability to pitch and land a story for a product announcement — I never thought I’d acquire so many new skills in this little time. Mistakes happen, ESPECIALLY in the world of digital PR.

Conference 36

Conference Social Media Resources Digital PR 36

5W PR

APRIL 8, 2021

Although many reporters may put the five W’s in the first few paragraphs to allow room for a lead that is catchy, it is best to include them all in the first paragraph and up front in your press release. That paragraph needs to pass the ‘smell test’ of the reporter. No Sales Pitch. Perhaps, you have undertaken new research.

Engineering 128

Engineering Writing Social Media Tools 128

The Proactive Report

JULY 20, 2016

Digital PR has a lot to offer in this regard. After all, it’s organically earned links that Google values most and PR pros are the experts in earned media. ( And pitch content to influencers other than the mainstream media. So it seems that PR is actually the perfect solution for SEO. Watch this video.

Google 100

Google SEO Study Digital PR 100

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Prohibition

JULY 7, 2023

Additionally, consider the agency’s expertise in digital PR and social media marketing, as these channels play a vital role in today’s landscape. Inquire about their media contacts and the strategies they employ to pitch stories and secure placements. How do you measure PR success?

Agency 62

Agency Case Study How To Crisis 62

Sword and the Script

JULY 2, 2019

PRWeek reporter Sean Czarnecki quotes him in his story as saying, “We’re going to put our heads together about how we can integrate further and create more products.” Trendkite provided its analytics to Business Wire, packaged in its NewsTrak reports. That partnership has ended.”. billion pieces of editorial content.”

Trends 60

Trends Media Report Technology 60

Buzzstream

SEPTEMBER 30, 2021

For many agencies, this was a time of significant growth where they were reporting a 95% increase in sales and revenue; they couldn’t hire new talent quick enough. It’s fair to say that we aren’t going to solve world issues with digital PR campaigns alone. Our lives as we knew them changed. 3 – Resolution.

Digital PR 71

Digital PR How To Reddit Engineering 71

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71