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The financial impact of corporate reputation: New IPR research reveals that brand-image shortfalls—both real and perceived—are costly

Agility PR Solutions

In an age when consumers have little trust in brands and marketing communications, your company’s reputation is your most precious asset—and not just real reputation, but perceived reputation as well.

Financial 106
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PART 1: The Value of Reputation Management – The Financial$

Reputation Us

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. PART 1 (of 5) In this first part we’ll consider the positive FINANCIAL impact of actively managing your good reputation.

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The cost of compromise: Why businesses can’t afford to skimp on data security

Agility PR Solutions

In today’s digitized business operations, data security is an important aspect of running a successful business. The cost of choosing to skimp on extra security poses significant financial risks. Additionally, it’s very damaging to a business’s reputation if it’s revealed to the public.

Data 166
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Building a perfect pitch? The story is in the data

Onclusive

PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. This means that pitching must start with the right data and end with measurement. The story is in the data appeared first on Onclusive. Earning their attention. Remember, it’s not about the size of your list.

Pitching 370
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Part 2: The Risk and Value of Corporate Reputation

Reputation Us

The Tangible Value of Reputation Management Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. In this second part, we investigate reputation value and risk. Part one explored the financials ( see Part 1 ).

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Corporate Reputation Never More Important, Nor More Fragile, Report Finds

PRSay

For businesses, reputation has never been more crucial, new research from the USC Annenberg Center for Public Relations finds. According to its “ 2023 Global Communications Report ,” tangible benefits accrue to companies that build and maintain positive reputations. Every move is connected.

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Reputation Considerations Before Going “All In” On ChatGPT and OpenAI

Reputation Us

Generating human-sounding text is valuable for language translation, dialogues, and increasing business efficiency by improving data collection and analysis capabilities. It’s clear that businesses are interested in using conversational AI, but what are the ramifications to your reputation of doing so?