PR in High Definition

AUGUST 27, 2019

If it’s an unhappy customer, then should you pass it on to customer services? Few of us have forgotten Elon Musk’s Twitter debacle over Space X’s submarine and the Thailand Caves. Medium : It’s not only a question of what you say but also how. Similarly, is this something that has been a problem in the past?

Crisis 72

Crisis How To Reputation Newspapers 72

Cision

MAY 6, 2015

And when you read through different iterations of Shonali Burke’s Twitter-mediated #measurePR chats, you get the sense that there isn’t a universal PR metric that will satisfy everyone. Marketing is responsible for X, Customer Service for Y, PR for Z.

Engineering 120

Engineering How To Measurement Analytics 120

Landis PR

DECEMBER 20, 2021

Twitter, Facebook and Instagram are extremely popular with major brands and their followers. Through social media, restaurants sent links to how-to videos that incorporated experiential and learning elements. Social channels supplied companies with real-time feedback on customer behavior. Customer Service.

Social Media 52

Social Media Brand Branding Customer Service 52

Prohibition

MARCH 5, 2020

Many users will pose customer service enquiries straight to social media as they see this as a chance to get an immediate response. According to an article on Freshsparks.com , 53% of users expect a response within the hour and on Twitter, this jumps to 72%.

Social Media 62

Social Media Trends Media How To 62

Doctor Spin

APRIL 17, 2023

Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Ritz-Carlton.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

DECEMBER 20, 2012

Facebook does not allow you to contact people outside your own network unless you have an email list (unlike Twitter). Most of the Likes we have are from people I connected with on Twitter on behalf of the client. The problem is: if I follow you on Twitter, why should I also follow you on Facebook?

Community 93

Community Facebook How To Web 93

Beyond PR

JANUARY 16, 2018

For example, for a retailer that wants to understand how people responded to coverage on a new store opening, users can quickly pull a holistic view of the photos, videos and comments related to that event generated by influencers. The platform now measures and analyzes content from Facebook, Instagram, Twitter and YouTube.

Data 70

Data Retail How To Sports 70

Cision

SEPTEMBER 19, 2016

Recent updates to Facebook Messenger and Twitter DMs have renewed interest in social chat for customer communication, yet this is a medium that has been productive for communications professionals for quite some time. Twitter (@twitter) September 8, 2016. pic.twitter.com/VEU92V5Gqj. Google Hangouts / Skype. Conclusion.

Skype 120

Skype Facebook Customer Service Google 120

Melissa Agnes

SEPTEMBER 12, 2014

Enjoy – and be sure to share your #CrisisRoundup with me over on Twitter or in the comments section below. What You Need to Learn from DiGiorno Pizza’s Foolish Twitter Gaffe. TCIP #014 – Toronto Police Service, Their Customer Service and Crisis Preparedness with Chris Boddy. Have an awesome weekend!

Crisis Management 191

Crisis Management Crisis Healthcare Customer Service 191

Marketwired

JANUARY 26, 2016

I reached out on Twitter and I received a prompt response, but they pointed me to a form on their website to create a customer service ticket. When the response came, it was instructions on how to save an image—not helpful. I needed help and I needed it fast. Since when do beta products not have glitches? Condescending.

Brand 100

Brand Branding Customer Service Reputation 100

Cision

AUGUST 21, 2015

Much like how social media monitoring has transformed media and PR professionals’ daily workloads, video streaming apps are bound to affect how everyone from media professionals to customer service representatives connect and engage with audiences. Share your stream on Twitter and turn on location tagging.

Consumer 120

Consumer Video Customer Service Twitter 120

Cision

NOVEMBER 30, 2015

The actual data presented describes that year-over-year Twitter users are participating in more Black Friday promotions than in years past. “Social media” is an all-encompassing term for a group of platforms with some similarities, but how people use them is quite different. Get our free white paper!

Social Media 120

Social Media Facebook Print Advertising 120

wiredPRworks

MAY 18, 2022

that’s the question Barry Moltz answers in his new book, “ChangeMasters: How to Actually Make the Changes Your Already Know You Need to Make.” Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. Barry Moltz on Twitter.

Small Business 52

Small Business Social Media Radio Media 52

Melissa Agnes

SEPTEMBER 16, 2014

However, if you would like to learn more about each specific tactic, I invite you to listen to episode #015 of The Crisis Intelligence Podcast , where Chris and I discuss the “how to’s” and “must do’s” of each of these three tactics – and more! . How to avoid a public relations crisis.

Social Media 239

Social Media Crisis Training Media 239

Cision

AUGUST 30, 2016

A few years ago, many of us would not have envisioned a world where Twitter, Facebook Live and large-scale community gatherings would have such an impact on the way crises develop. So how do we prepare our clients and our organizations for the daunting task of handling the unknown and unexpected? How are you going to jump on this?

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

Cision

OCTOBER 30, 2015

How do brands decide who to target when there are so many users and networks to choose from? Social conversations can help develop sales leads, improve customer service and highlight employees’ acts of kindness, but only if brands know how to listen closely to what their audiences are saying. Get the LiSTEN e-book today!

Pinterest 120

Pinterest Privacy LinkedIn Instagram 120

Cision

DECEMBER 1, 2015

Maybe your Twitter stream has gone off the rails and only includes automatic updates of your blog content. Whatever you discover, figure out how to improve it. Social media is just another communications channel, like your customer service phone number and email, so get on top of responding. Take the time to do that now.

Social Media 120

Social Media Strategy Media Customer Service 120

Cision

OCTOBER 11, 2016

In fact, a recent joint study by Twitter and analytics firm Annalect showed 49 percent of people say they rely on recommendations from influencers when making purchase decisions. How to find influencers that don’t just have a big audience, but inspire action. Influencer marketing continues to see enormous effectiveness with audiences.

Marketing 120

Marketing Customer Service Community Conference 120

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Influencers like industry analysts, authors, and even journalists typically have powerful followings on key social platforms like LinkedIn, Medium, and Twitter. It pays to engage them over the long term, and where it makes sense, form business relationships for customer education.

B2B 170

B2B Social Media Media Education 170

Cision

NOVEMBER 20, 2015

Covey , author of “The 7 Habits of Highly Effective People” This panel included three speakers who brought unique perspectives on how brands could use social intelligence. As they track the engagement with the content, they will better be able to provide news where, when and how their audience wants it. Measurement.

Media 120

Media Social Media Community Measurement 120

Waxing UnLyrical

JULY 1, 2013

This happened to me recently, and I (re)learned how to pick up the pieces and move on. 3 Reasons Why You Can’t Walk In Your Own Customer’s Shoes. ” will help you put in place the steps for real world success with your PR clients and programs. 3 Reasons Why You Can’t Walk In Your Own Customer’s Shoes.

Customer Service 93

Customer Service Resources Writing LinkedIn 93

Communications Conversations

OCTOBER 4, 2018

At the same time, engagement levels are plummeting on Facebook, down by 50% since 2017, according to some reports: We know engagement levels are down (for brands) on Twitter, too (and have been for years). How to I better automate customer service via social media? What about Instagram, you say?

Trends 109

Trends Marketing Instagram Social Media 109

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Partnering with customer service, they introduce “where did you hear about us?” ” into their customer calls to track how effectively media placement is impacting brand awareness.

Measurement 40

Measurement How To Analytics Customer Service 40

Stuart Bruce

JUNE 24, 2014

The danger of recruiting a social media expert is that you get someone who is brilliant at using Facebook, Twitter or Instagram, but doesn’t know how to use Facebook, Twitter or Instagram for real strategic public relations. public relations social media Training online PR PR training'

Social Media 158

Social Media Media Training Media Training 158

Cision

JUNE 3, 2015

Global brands aren’t exclusively looking to sell more product when they engage in corporate social responsibility campaigns, they aren’t only concerned about your order when they deal with your customer service issue, and they aren’t merely looking to offer you coupons when they ask for your email address or request you follow them on Twitter.

Crisis 120

Crisis Construction Viral Reputation 120

Rock the Status Quo

MARCH 30, 2015

” “People will be able to have personal conversations with companies – specifically, customer service representatives – and be able to make requests, ask questions and get quick responses in an ongoing thread.” It could help customers by saving them a few mouse clicks. ” Okay. Triple hmmmmm.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Polaris

MAY 5, 2015

In the predictable category: moms are active on social media; 90% of those surveyed share content on social networks; and, most of the time, moms hang out online on Facebook (although half also visit YouTube, blogs, Pinterest, and Twitter at least weekly). The upside is brands are managing relationships with current customers. . #2:

Brand 100

Brand Branding Pinterest YouTube 100

wiredPRworks

JULY 1, 2022

Wondering how to make the most of LinkedIn to dramatically increase your visibility, grow your network , and be the person your target companies, but don’t think you have the skills to create an Ultimate LinkedIn Profile Makeover? In addition to a place for your twitter ID, LinkedIn lets you list three websites.

LinkedIn 52

LinkedIn Customer Service Travel Engineering 52

Cision

SEPTEMBER 18, 2015

Want to provide better customer service? Use live streaming for a how-to or tutorial. While Periscope doesn’t offer a pre-scheduling option, it does permit you to automatically share the stream on Twitter once it gets going. Think about what your brand wants to engage its audience for and why. Have a new product?

Video 120

Video Analytics Customer Service Content Marketing 120

Waxing UnLyrical

NOVEMBER 3, 2014

How Do World Leaders Use Twitter? Why: State and government officials from all over the globe are using Twitter to connect with the public. How To Start a Riot With Social Media. In this guest post for Jeff Bullas , Pete Hugh explores how you can use social media to gain traction for your brand.

Customer Service 68

Customer Service Social Media Resources Government 68

Sword and the Script

AUGUST 4, 2020

“We are leveraging sophisticated technology and our amazingly dedicated curation team to set up processes that ensure that customers are always seeing the most current, accurate data,” according to the company’s CTO Vishal Padhy in the product announcement. This page is designed to help you understand how to get mentioned here.

Media Relations 149

Media Relations Media Print Software 149

Waxing UnLyrical

FEBRUARY 14, 2013

of posts that might spark ideas on how to incorporate social media and customer service into your business in a smart way. Twitter Facebook Google+ LinkedIn A Valentine’s Day Gift to Businesses. Which is not to say they won’t work, it’s just that the likelihood is pretty low.

Customer Service 99

Customer Service LinkedIn Social Media Google 99

Prohibition

JANUARY 17, 2022

The impact that this new form of communication has on PR and marketing has introduced many positive changes for companies looking for better ways to connect with their customers. Rather than directly contacting customer support representatives, customers frequently vent their frustrations on social media.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Engage PR

JANUARY 6, 2018

A smart social strategy can help businesses develop lead generation, build brand awareness, drive customer acquisition and attract high performing talent. And as a customer service tool it can get critical messages out to the masses quickly when dealing with any crisis comms.

Social Media 60

Social Media Strategy Media Survey 60

Waxing UnLyrical

MARCH 21, 2019

What’s also happened within the last 15 years is more of a focus on how to generate the most number of likes and retweets and clicks rather than actual genuine engagement. Many rants are made across the tubes of information about how social media vanity stats aren’t true engagement (e.g. likes, retweets, followers, etc). It’s amazing.

Technology 100

Technology Communications Training Newspapers 100

Waxing UnLyrical

JANUARY 12, 2015

Learn how to repurpose content that performed well in 2014 in this absolutely excellent post for Top Rank Marketing from James Anderson. Deirdre Breakenridge shares how a change in your perception and management of time can help you achieve your 2015 goals. How to Apologize Like a Boss. Falling Behind on Content?

Customer Service 40

Customer Service Web Community LinkedIn 40

Waxing UnLyrical

AUGUST 5, 2015

Do customer service on Snapchat? Once you know what you want to measure, you go back to see how you can accomplish this. Twitter Facebook Google+ LinkedIn How to Measure PR and Marketing Outcomes on Snapchat. If we adopt them, we are not measuring anything tangible. Do you sell from Snapchat? Refer from Snapchat?

Measurement 40

Measurement How To Marketing Engineering 40