ImPRessions - Crenshaw Communications

JANUARY 5, 2017

If PR is all about content, it stands to reason that PR and SEO must work together, and that PR professionals should have more than a passing familiarity with SEO and web analytics. PR and SEO are joined. When it comes to content, quality and relevance have replaced sheer quantity as a key metric. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

DECEMBER 3, 2019

Talkwalker has introduced a new feature it’s calling Customer Data +. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. Buyers on AWS Data Exchange will not be the quintessential PR customer Meltwater usually serves.

Data 87

Data Enterprise Survey Instagram 87

Sword and the Script

FEBRUARY 11, 2017

Disruptive opportunities like the chance to rank first for voice search in search engines: “Beyond playing into trends, voice interactions with chatbots, virtual assistants and other IoT technologies have the potential to upend traditional search and display advertising models in the near future, even for giants in the space like Google.

Tools 60

Tools Pinterest Marketing Media 60

Waxing UnLyrical

AUGUST 2, 2018

Gather feedback from your sales and customer service teams. Create a group of “client insiders” to provide you with feedback on new products or services. Any content marketing that will live online must be optimized with one main keyword to satisfy the search engine gods (aka, Google). What web pages are they visiting?

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). The web and the internet have enabled communities to form around an organisation, topic or issue. The web has overhauled organisational communication and marketing.

Government 103

Government Education Print Ethics 103

Beyond PR

JUNE 1, 2016

My career began as a web developer, but led to project management, then marketing automation and demand generation. Other team members started in roles varying from chemical engineering to customer service. We even have a former sommelier!

Marketing 40

Marketing Chemicals Analytics Data 40

wiredPRworks

FEBRUARY 11, 2016

Why customer experience is more important than customer services. Design a customer-focused marketing plan that integrates directly to your customer's community. How SEO works to get you in front of search engines and people. Translating social media into increased sales, leads and more web traffic.

Training 45

Training LinkedIn Marketing Pinterest 45

Sword and the Script

MAY 5, 2015

In my recent history, US Air pulled the same page from the airline customer service playbook, albeit my daughter was even younger then. If good customer service is good marketing , then engineering a synthetically designed (and terrible) user experience in an effort to profit ought to be illegal.

Airlines 60

Airlines Travel Customer Service Crisis 60

Sword and the Script

NOVEMBER 5, 2019

Talkwalker has introduced a new feature it’s calling Customer Data +. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. Well, if you use Talkwalker for social listening, this is a way to evaluate social data against customer data, for example.

Internal 63

Internal International Data Media 63

Sword and the Script

JANUARY 7, 2020

Below is a look at the set-up screen: Once you run the searches, they show results immediately, just like a search engine would. Below is a look at a sidebar analysis showing media type, sentiment, estimated reach (as provided by integration with Similar Web), and other metrics: 3) Social media monitoring in Agility.

Tools 83

Tools Comparison Media System 83

PR 20/20

AUGUST 22, 2017

Some of us willingly share more with strangers on the web than we would at the holiday dinner table. Once again, executive level–who might not be as accustomed to responding to criticism as, say, customer service–are likely to be thrown by negativity. This fear is lost on inbound marketers, who tend to be innately social.

Marketing 87

Marketing Resources Technology Internal 87

PR 20/20

SEPTEMBER 17, 2019

The 2020 theme for the summit is “TOGETHER: Achieving High Performance by Aligning the B-to-B Revenue Engine.” You can expect tracks and role-based agendas on customer engagement, account-based marketing, brand and communications, sales enablement, among others.

Conference 97

Conference Marketing Case Study Content Marketing 97

MaccaPR

OCTOBER 14, 2015

If you have 500+ connections, there’s a higher chance your post will be read by your network as opposed to only being searchable on a traditional search engine. 3) Search engine visibility. Speaking of traditional search engines, if you search ‘LinkedIn Pulse’ on Google News, you will find the channel receive s great visibility.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Prohibition

AUGUST 4, 2021

The Internet is full of information about just about anything and everyone, so it’s no surprise that people turn to the web when planning to purchase something. Before making any decision, we like to know what others have experienced with a product or service before us and often do our own online search for reviews.

Reputation 62

Reputation Company Engineering Banking 62

5W PR

JULY 15, 2020

Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. Online newsrooms became best practice about five years ago, and they served as a replacement to PDF format media kits.

How To 176

How To Media Guidelines Pitching 176

MaccaPR

OCTOBER 2, 2014

The good news : Most of these moribund YouTube channels could be easily transformed from dusty video archives into healthy sales lead generators, vigorous customer engagement machines, lively web traffic referral drivers, and, more than anything, SEO magnets to heighten visibility for a company in search.

YouTube 54

YouTube Video Web SEO 54

PR 20/20

MAY 23, 2017

To learn about search and analytics, we follow: Search Engine Journal ( @sejournal ): New to SEO and search? Search Engine Journal publishes articles for every level of search expert. Search Engine Journal ( @SEJournal ): Covers SEO and search engines, plus content marketing, social media, paid search and entrepreneurial advice.

Resources 53

Resources Marketing SEO Engineering 53

Stuart Bruce

SEPTEMBER 14, 2015

Web design and build is a huge growth area for PR agencies as service is increasingly combined with PR. Meanwhile, investment in search engine optimisation (SEO) has dropped year-on-year from 67% in 2013, to 53% in 2015. Huge expectation that digital budgets will grow over the next 12 months.

Digital PR 60

Digital PR Training Report Social Media 60

Buzzstream

FEBRUARY 9, 2024

Search the web for similar topics to your link to find link insertion targets. For example, if I wanted to insert my guide to link insertions somewhere on the web, I would try to find posts about link building tips rather than a post about link insertion. We’d be thrilled if you shared it with your readers if you’re interested.

Google 71

Google Infographics Pitching Resources 71

Stephen Waddington

MAY 9, 2020

The best responses are rooted in listening, engaging and providing support to customers. The crisis has led to a massive shift to digital communications as organisations pile into email, social and web. Greggs, the bakers, shut down all its outlets at the outset of the lockdown but has been engaging with customers via social media.

Brand 157

Brand Branding Travel Crisis 157

Stephen Waddington

FEBRUARY 12, 2019

These lines are the root of the debate between different forms of communication, and which department owns which functional aspect of communication such as search engine optimisation and social media. PR missed out on search engine optimisation and is crying shy on paid media.

Publicity 79

Publicity Community Pinterest Reputation 79

Cision

MAY 21, 2015

Now, plug in those headphones because it’s time to learn together about online business, entrepreneurship, internet marketing, audience building, passive income, blogging, list building, virtual assistants, startups, search engine optimization, email marketing and so much more. 10) Amy Porterfield. Online Marketing Made Easy.

Social Media 120

Social Media Marketing Pinterest Media 120

PR Fuel

OCTOBER 16, 2018

I looked high and low on the company’s web site and could only locate the company’s main office number. These are some simple tips that can help companies not only utilize the web effectively, but also help garner some easy publicity. I’ve been to web sites that are wildly out-of-date and there is no excuse for that.

Web 40

Web Pitching Local Report 40

Sword and the Script

DECEMBER 11, 2018

Martech leaders like Amazon Web Service’s Personalize system are simplifying personalization and recommendation services for customers through machine learning. 2019 leading growth organizations will be driven by a revenue engine with sales and marketing functions.”. – Michele Hudnall | HudnallsHuddle Consulting.

Social Media 91

Social Media Marketing Media Creativity 91

Stephen Waddington

NOVEMBER 19, 2017

There’s a growing recognition of the opportunity to use the social web as a means of engaging directly with a variety of stakeholders including customers, employees, prospects and suppliers. There’ll be no need for ads or search engine optimisation for a kick off. Action: Learn about this technology. With more than 1.3

Publicity 164

Publicity Ethics Data Community 164