Cision

SEPTEMBER 7, 2017

You probably send out press releases when you have to – “checking the box” for corporate disclosure or crisis management. The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips. Example: Bride-To-Be Shares Emotional Journey To Lose 30 Pounds For Wedding On Social Media.

Infographics 283

Infographics Consumer Video Examples 283

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. The world of media relations is changing.

Media Relations 97

Media Relations Media Social Media Internal 97

Newsfile

JANUARY 24, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Social Media Analytics: Analyzing social media for engagement and trend insights.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Burrelles Fresh Ideas

JUNE 27, 2023

The early 2000s saw the addition of social media features. Multimedia releases, including social media components, have become more popular (especially with wire services). Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Beyond PR

AUGUST 4, 2016

No longer is the writing on the wall. And guess what, it’s not just your writing. The fact is, social media allows us to reach countless people on a constant basis. Social media makes it easier to uncover customer trends and pain points, competitive intelligence and new business.

Social Media 40

Social Media Pinterest Media Marketing 40

ImPRessions - Crenshaw Communications

MARCH 10, 2017

Write “vertically.” ” It’s particularly important to stick to industry topics and issues when writing for a B2B audience. Today’s PR teams encourage clients to blog about relevant topics for their audience and pitch these writings to trade pub and other editors. A successful outcome?

Blogging 136

Blogging Writing Engineering Analytics 136

Buzzstream

DECEMBER 13, 2023

However, SEMRush does offer new tools to differentiate itself from Ahrefs, like its social media posting and listening tools, a writer database, and an SEO content template tool. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained. At the time of writing, AI is in its infancy.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

However, SEMRush does offer new tools to differentiate itself from Ahrefs, like its social media posting and listening tools, a writer database, and an SEO content template tool. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained. At the time of writing, AI is in its infancy.

Digital PR 62

Digital PR Tools Google Pitching 62

Critical Mention

FEBRUARY 10, 2018

With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. You’ll find Michelle Garrett at the intersection of PR, content marketing and social media.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

PR Fuel

JUNE 17, 2021

But press release writing is specific, it’s something you have to get right in order to make an impact. This blog outlines all the essential writing tactics you need to know. Write Your Press Release in the Right Format. When it comes to journalistic writing, you want to focus on a strategy known as the inverted pyramid.

Writing 59

Writing SEO Google Local 59

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

DECEMBER 18, 2018

Though she says writing has always been part of her career, her “first ‘real’ PR job landed me out in the Bay Area working for a tech company.” Even with all the technology and social media, etc., >>>Also see: Is Media Relations Getting Harder? 2) What hasn’t changed about PR? And, the storytelling.

Publicity 63

Publicity Storytelling Pitching Nonprofit 63

Stephen Waddington

MARCH 24, 2019

It’s among the clearest thinking I’ve read on the political crisis that the UK currently finds itself in. ?? Internal meets external comms: Zurich Insurance In the past 10 years organisations have slowly shifted from trying to lock down employee social media activity to promoting policies and procedures that actively promote its use.

Tools 69

Tools Insurance Insurance Handbook 69

Mindful Marketing

APRIL 18, 2016

It’s #MondayMotivation on social media, so we thought we’d share five tips for motivating your PR team and getting the best out of them. Celebrate wins beyond the latest media hit. Too often, PR experts are defined by their ability to secure a piece of media coverage. By Seedepth.

Analytics 50

Analytics Training Meeting Measurement 50

PR 20/20

AUGUST 9, 2016

After months of planning, research, writing, and design, your new B2B research report is set to launch. An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. Crisis communications. Media relations.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

PR Conversations

JULY 5, 2017

From social media management to crisis communications, content is king. Developing social media marketing policies. Some companies allocate budgets for promotion on social media. While there is nothing ground-breaking about infographics anymore, it is still widely used by brands today.

Infographics 63

Infographics Corporate Policies Reputation 63

Sword and the Script

NOVEMBER 29, 2016

The post gained traction in social media, which was the intended effect, but then something else happened: it earned links and mentions from several news outlets. Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Journalistics

JULY 6, 2013

There was case study after case study about how powerful the consumer has become in the age of social media – and how ill-equipped most brands were to deal with issues in real-time. What about your ability to respond to an issue that’s spiraling out of control on social media? Adding In Your Newsjacking Strategy.

Marketing 52

Marketing Community Trends Case Study 52

PR Fuel

OCTOBER 16, 2018

Consider what happened to the team over at BP during the Gulf Oil Spill crisis. How much do we forget this when a crisis happens to our company or business? As it relates to the first point, you need to write compelling subject lines that don’t sound like advertisements or generic, boring stories.

Web 40

Web Pitching Local Report 40

Frederik Vincx

DECEMBER 11, 2015

The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). It is simple: participants first write their ideas without discussion on Post-it notes. Writing a blog post? For example: writing a blog post.

How To 60

How To Software System Employee 60

Contently - Strategy

JUNE 11, 2020

But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. As the saying goes, write what you know. That partnership can really enrich your content.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. As the saying goes, write what you know. That partnership can really enrich your content.

Healthcare 59

Healthcare Content Marketing Industry Trends 59