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Unlocking the strategic potential of internal communications

Wadds Inc.

As organisations manage a complex business landscape, the internal communications function can demonstrate its value as a strategic management function. My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management. At Wadds Inc.

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3 Steps to a Data-Driven Internal Communications Plan in 2021

PRSay

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. While this is not always possible due to resources, you might try teaming internal communicators up to examine each other’s area of control. Group size. Nobody plans to fail.

Internal 188
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International Perspectives From PRSA’s Global Affairs Committee

PRSay

We asked him how recent events have influenced international perceptions of the United States and its brands, and how the COVID-19 crisis has affected global communications. The Bank of England, Barclays and Lloyd’s of London are among London’s oldest financial institutions to recently apologize for or acknowledge links to slavery.

Internal 100
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Future skills for public relations practitioners - World PR Day

Stephen Waddington

I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis. Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff.

Publicity 199
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The ESG opportunity for public relations 

Stephen Waddington

Practitioners have supported business leaders in listening, planning and engaging with internal and external stakeholders in managing responses to the pandemic. COVID-19 has also highlighted flaws in the use of financial metrics to measure the health and wellbeing of society.

Publicity 197
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How do you solve a problem like proving the value of public relations to management?

Stephen Waddington

Foster was speaking at the International Association for Measurement and Evaluation of Communication (AMEC) Summit in Vienna. Its role was elevated within organisations as it supported crisis response and transformation. It comes to the fore in a crisis, however there’s a fundamental contradiction.

Publicity 149
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Transparency and Trust: The Role of ESG Reporting

Presspage

For example, when using ESG data to quantify its impact on financial performance, IROs can inform investors on how a company’s sustainable practices not only reduce its environmental impact but also positively influence the bottom line. What is the correlation between ESG reporting and financial performance?

Report 109