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Leading With Ethics During COVID-19


Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Our internal communications team provided communications support for our facilities across the country.

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An Introduction to Ethics Month, With Thanks


Each September, PRSA takes the opportunity to spotlight ethics, which must be a constant focus for the PR profession regardless of which month we’re in. Without rigorous study and application of ethical principles, trust is inevitably lost, and without trust the PR function and organizational life deteriorate into dysfunction or failure. PRSA research confirms that our members view PRSA’s ethics programs as our most important content area, and our most valued versus other sources.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. The first and foremost for me is ethics and governance.

Monday Roundup: PRSA 2015 International Conference

Waxing UnLyrical

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. How to Prevent a Social Media Crisis. Putting More Thought Into Practice: Thought Leadership Lessons to Build On. Why: “A thought leadership platform can produce significant results and impact reputation, relationships and revenue. What do you hope to learn at the PRSA 2015 International Conference? Good morning from Atlanta!

Aflac’s comms senior VP: ‘Communicators need to be the calm in the chaos’

PR Daily

Here’s how Catherine Hernandez-Blades is steering her organization through the current crisis. Most seasoned communicators have managed a crisis at least once in their career and are prepared for a single-impact incident, such as a natural disaster, an act of terrorism, an oil spill or a corporate scandal. The most positive thing I’m seeing is how creative people are [in crisis response],” says Hernandez-Blades.

As public trust ebbs, workers turn to employers for info and assurances

PR Daily

Edelman SVP Jonathan Jordan taps polling data to explain how communicators can deliver reality to fact-starved internal and external audiences—and look toward the ‘next normal.’. In his keynote address Wednesday for Ragan’s Best Practices in Internal Communications & Culture Virtual Summit , Jordan stressed the vital importance for organizations to deliver information and a sense of security to employees in these difficult times.

Responsible communication leadership: putting employees first

PR Conversations

Following the financial crisis in 2008, management thinkers and others have rightly questioned the role of business leaders in society. Often fingers point at business schools, regarding their failure to incorporate ethics into programmes. A new term coined: responsible leadership. A new term has emerged for an elevated emphasis on ethical business practice: responsible leadership. A new approach to leadership. By Dr Kevin Ruck.

4 steps for adopting a ‘diversity first’ practice in PR

PR Daily

The Edelman Trust Barometer reports that balancing competence with ethical behavior is out of balance. By doing this, teams think critically about the messages being sent publicly versus the actions taken internally by organizations. Crisis Communications Employee Engagement Executive Communication Leadership Communications Research The Workplace

A Look at Today’s Crisis Realities and How To Manage Them

Melissa Agnes

Today’s crisis realities present some of the biggest challenges and obstacles to be faced in a crisis or emergency. In fact, if you aren’t prepared, today’s crisis realities will work against you , rather than for you, in a crisis – making your task of effective crisis management extremely difficult. So what are today’s crisis realities and what do they mean to your organization? Crisis Management Crisis Preparedness

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Stuck in the middle


Focusing on internal communications allows me to help my organization and clients build their brands. Ethical dilemmas are rarely straightforward, especially in internal communications. Modeling from Sisela Bok’s three-step ethical decision-making process, we need to weigh out: What we know and what we don’t know. Nancy Weaver is the internal communications manager at The Cosmopolitan of Las Vegas and internal communications consultant.

Panel: Racial injustice demands action, not just rhetoric

PR Daily

These truths were emphasized by a four-person panel of communicators and crisis experts held Monday, June 8, during the Ragan webinar, “Brands Taking a Stand: Social Purpose + Black Lives Matter.”. The discussion, spurred by the national upheaval over the death of George Floyd at the hands of Minneapolis police officers, transcended societal divides and reached into internal and external messaging—as well as hierarchical structures—at U.S. How has your leadership changed?”.

How communicators can change their organization’s objectives

PR Daily

FREE REPORT: Benchmark your internal comms efforts against your peers ]. It wrote: In 2006, the Business Roundtable Institute for Corporate Ethics and the CFA Institute decried “the obsession with short-term results” that destroys long-term value and decreases market returns, and following the global financial crisis of 2008-2009, former General Electric CEO Jack Welch told the Financial Times, “On the face of it, shareholder value is the dumbest idea in the world.

Snickers gobbles up a world record, Delta staff bonuses earn kudos, and Edelman reports consumer trust at all-time low

PR Daily

Good morning, PR pros: Amid growing fears of the Coronavirus, a disease that has already sickened nearly 300 people in China as well as people in Japan, South Korea and Thailand, the World Health Organization announced that it will hold an emergency meeting on Wednesday: BREAKING: WHO Director-General @DrTedros will convene an Emergency Committee on the novel #coronavirus (2019-nCoV) under the International Health Regulations.

Maximising resilience of health and well-being assets in crisis situations

PR Conversations

The following is the result of our subsequent shared musings concerning the impact of crisis situations on the health and well-being of public relations practitioners. Catherine: We do a great deal to educate practitioners on the practical aspects of managing a crisis but rarely do you encounter a crisis plan which addresses the need for support for people involved with crisis communication.

Edelman Falls Short As PR Industry Leader

ImPRessions - Crenshaw Communications

On closer examination, the Edelman/GEO Group situation is a great example of what not to do when faced with an ethical quandary. Surely it would have foreseen the possibility of staff misgivings and considered the internal and external ramifications of the decision. Any good PR team would have considered the decision carefully in advance, involving key internal stakeholders as appropriate. crisis management imPRessions public relations Edelman PR public relationss

McDonald’s to require masks, Everlane addresses claims of racism and toxic culture, and Microsoft teams up with NBA on virtual fan experience

PR Daily

Even if your frontline employees are not traditionally part of your crisis strategy, they are often the first people with whom customers interact. CRISIS LEADERSHIP BOARD. Survey findings will be released at Ragan’s Brand Storytelling During a Crisis Virtual Conference, Aug.

Walmart KOs violent-video displays but keeps guns, Uber spins bad financials, and blackface at Belgium’s Africa Museum draws ire

PR Daily

We take responsibility for this lapse in judgment, and are working on an ethical action plan for upcoming events so that this will not happen in the future. RELATED: Join us for our Leadership and Executive Communications Conference ]. Farmer Boys scores on social media with ‘bacon intern’ search. We've launched our first-ever search for a paid BACON INTERN. If you're looking for a #bacon #intern, look no further because I am here!

Bank Stress Tests Complete. Could Your Bank Now Pass a “Reputation” Test?

Reputation Us

After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis. The 2017 Annual Survey of Bank Reputations released a week after the Fed’s stress test results, revealed that the weight of importance of governance and innovation in banking has increased, as the importance of leadership and performance has declined. Leadership (14.1%).

Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

Consumers are also growing more mindful of social justice reform, with 74% saying that Black Lives Matter protests have caused them to support certain organizations for their diversity and inclusion efforts, and 88% saying it’s crucial for organizations to behave ethically.

What future PR pros want brands to know about DE&I

PR Daily

We want to see companies who have put out messages in support of Black Lives Matter (BLM) openly discuss racism, create specific action plans, make structural changes, and through financial sacrifices, focus on investing internally to retain, promote, advance and contribute to the equity of Black people and people of color. COVID-19 Crisis Communications Employee Engagement External Communications PR Industry The Workplace Visual & Video Communications

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An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC

Critical Mention

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. I would do so via a live satellite feed, providing insights, and sharing my experiences at international conferences from London to Shanghai.

What’s Next in Public Relations? Let’s Ask My Students


Some of the familiar topics are there — branding, corporate social responsibility, crisis communications — but not necessarily in a form many of us would recognize as aspects of the profession we’ve come to know. They’re taking a hard look at some of the gaps in our thinking, like the ethics of influencer marketing. Thought Leadership PR education PR studentsI recently finished reviewing my PR graduate students’ thesis proposals.

9 PR blunders of 2018

PR Daily

Here are the more memorable examples: [FREE GUIDE: 3 helpful tips for your crisis comms prep ]. International House of Pancakes) for announcing it was changing its name and expanding its burger offerings on the menu, flipping the P upside down to make it IHOb. Just this month Bloomberg reported that “Internal Facebook documents released by a U.K. Eagle-eyed editor Robby Brumberg has a bone to pick with People for the Ethical Treatment of Animals.

Facebook launches ‘Privacy Checkup,’ most agencies offer social media services, and Starbucks closes 2,000 stores in China

PR Daily

Why you should care: As Facebook and other social media platforms grapple with data-sharing regulations and privacy concerns, PR and marketing pros should adjust their strategies now to make sure that data-gathering methods along with their use are both legal and ethical. Why it matters: Along with responding swiftly in the face of a crisis, make sure your messages focus on the people affected by both the crisis and your actions.

Bank Stress Tests Complete. Could Your Bank Now Pass a “Reputation” Test?

Reputation Us

After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis. The 2017 Annual Survey of Bank Reputations released a week after the Fed’s stress test results, revealed that the weight of importance of governance and innovation in banking has increased, as the importance of leadership and performance has declined. Leadership (14.1%).

Sepp Blatter, other FIFA heads suspended

PR Daily

On Tuesday, the FIFA Ethics Committee announced that FIFA’s president, Sepp Blatter, along with its vice president, Michel Platini, and its secretary general, Jérôme Valcke, were banned from all European football activities—both national and international—for 90 days. FIFA tweeted a link to the statement: Statement from the adjudicatory chamber of the independent Ethics Committee - [link]. RELATED: Keep your cool in a crisis situation with these 13 communications tips. ].

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The journey from lockdown

Stephen Waddington

The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. The PESTLE framework (political, economic, social, technology, legal and environmental) is useful to help define a micro or macro environment Map the uncertainties related to the crisis and how these impact your organisation Explore likely outcomes and discuss the implication and pathway for each scenario.

WeWork IPO debacle dings JP Morgan, Nike’s digital strategy pays dividends, and CEOs who speak out get a reputation boost

PR Daily

Will a leadership change make a big difference? When sharing news about a leadership change, how can communicators frame the move to preserve trust and bolster stakeholder confidence? Learn to manage your risks, and don’t rely on regulators to sort out any ethical dilemma on the other side. Why it matters: Employees are representatives of your company, and in a crisis you might face bad headlines long after your organization settles its legal case.

Putting the public in public relations: PR is everyone’s job

Media Bullseye

Small issues—like a squashed burger or fast food that doesn’t quite look like the promotional pictures—might elicit a chuckle or two and receive some level of viral attention, but they are unlikely to rise to a level of even minor crisis. Finding that balance is a function of hiring, training, and internal communications. If an employee of a large organization has an ethical lapse or behaves poorly in public, this can become a crisis point for the organization.

Chat Recap: Facebook Reaction Buttons and More

Solo PR Pro

On the fourth Wednesday in February, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). still ethical in the age of transparency? How do you help clients monitor internal issues that can become public crisis?

Breaking Up Is Hard To Do: Firing a Client

Shift Communications

Sometimes there is internal change and a new direction or leadership that chooses to start over with their preferred firm. When you delegate PR to someone without any internal “juice,” you set our team up for failure in the long run. Not just once or twice, here and there, but repeatedly demonstrating that our counsel isn’t valued or in line with your internal culture or approach. Being fired by a client is an unpleasant situation, usually for both parties.

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Future of PR: 2020 edition

Stephen Waddington

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. If you work in issues and crisis it can be especially acute.

New CEO at Uber? Help is on its way

PR Daily

This is why, with the hiring of Expedia’s Dara Khosrowshahi Sunday to lead the crisis-plagued ride-hailing service, we’re offering Uber a communications overhaul. Sexual harassment and discrimination charges generate the wrong kind of news media pickup—especially if your crisis reaches the point where you have to hire a former U.S. Clueless organizations such as Uber will also gain from both its internal and external tracks.

Spotting a Problem Client Before It’s Too Late

Solo PR Pro

When an organization’s internal dynamics are unhealthy and counterproductive, it can wreak havoc on not only your work with them in the short-term but also carries the risk of harming your reputation in the long-run (e.g., Dysfunctional organizations can exhibit the following symptoms: Disorganized and chaotic – the company seems to be in constant crisis mode with a never-ending parade of fires springing up from one department to the next.

Starting a global conversation on global public relations standards

PR Conversations

This according to the International Standards Organisation (ISO), is the first step needed to put together a recognised Global Standard which can be used by professional bodies to design credentials and by academics to guide curriculum design. ethics and law. crisis communication. leadership qualities.

Facebook PR Exposed

Flatiron Communications

Nick Confessore, one of The New York Times’s better-known investigative reporters, appeared on MSNBC’s “All in with Chris Hayes” within hours of The Times publishing its bombshell exposé on how Facebook dealt with the Russian crisis. The story was aptly titled “Delay, Deny and Deflect: How Facebook’s Leaders Fought Through Crisis.”. disregarded the core tenets of crisis PR. Delay, Deny and Deflect: How Facebook’s Leaders Fought Through Crisis.

PR Rock Stars (of the future): 19 new college grads ready to take over the world

Communications Conversations

She graduates this spring summa cum laude , and has already secured a position as an account executive intern at Skyya Communications in New York City. He’s a good listener, helps other students with ideas and critique, and is looked up to for his natural leadership abilities. She currently interns at Paradise Communications where she assists in writing and researching press materials for clients such as the Dali Museum and Visit.

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Public relations in 2018

Stephen Waddington

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. The conversation around ethics will inevitably get louder in 2018.