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6 Social Media “Musts” for Crisis Communication

Cision

It was an air traveler’s nightmare. When it touched down on the runway traveling about 170 miles per hour, the front landing gear of the plane crumbled and the airplane skidded off the runaway. Social media adds an overwhelming complexity to crisis communication. You must remember communication basics.

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Summer Travel: How PR & Comms Are Helping Drive Demand

Burrelles Fresh Ideas

This summer appears to mark the return of travel as we used to know it. Some of the types of travel expected to bounce back to pre-pandemic levels this summer include: Domestic Travel: Popular destinations that often include national parks, major cities, coastal areas, and other popular tourist attractions.

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How to Deal With the Right Audiences in a Crisis

Melissa Agnes

By Patrice Cloutier, Strategic communications professional and member of the Agnes + Day Crisis Intelligence Team. A key part of any crisis communications plan is identifying key segments of your audience and prioritizing your response efforts. How news of a crisis travels is a critical reason why plans should be updated.

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Behind the Headlines With Josh Culling

Cision

says it’s more important to add value with your crisis communication than to try and spin the issue. In this interview, he shares the steps your brand should take when a crisis arises, how to use social media in your crisis communication plan and why you need to avoid cliché statements when dealing with crises.

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How to Deliver a Genuine Corporate Apology [UML]

Sword and the Script

While this piece by Brad Phillips – 20 Ways For Lawyers To Say “No Comment” – focuses on matters of litigation or potential litigation, I find it’s applicable in other aspects of crisis communications. As for the airlines, flying, once a glamorous mode of travel, has devolved into a miserable experience from start to finish.

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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Working through a PR crisis. “The Year in Crisis PR.”

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Looking to 2019: Planning for PR Pros

Solo PR Pro

Gayle Lynn Falkenthal, APR of the Falcon Valley Group , recommends: “Check all current plans and update for 2019, including your strategic communications plan, crisis communications plan, and anything else relevant. How best to navigate this evolving landscape? Also, update editorial calendars for 2019.”.