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10 Crisis Communication Tips Every Business Needs

Prohibition

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

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Summer Travel: How PR & Comms Are Helping Drive Demand

Burrelles Fresh Ideas

This summer appears to mark the return of travel as we used to know it. Some of the types of travel expected to bounce back to pre-pandemic levels this summer include: Domestic Travel: Popular destinations that often include national parks, major cities, coastal areas, and other popular tourist attractions.

Travel 40
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How to Stop a Nightmare: Listen to Your Customers

Cision

The $776 million loss in market capitalization from a stock falling 2% will get most airline CEOs out of bed and into the boardrooms, discussing how to prevent this crisis from happening to them. In this case several different passengers got bumped from their flights, causing huge headaches for affected travellers.

Airlines 137
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Does Your Crisis Scenario Plan Need Some Love?

Cision

How many international organizations were prepared for #Brexit and its impact on their business? Set this scenario storm at regular intervals – say, once a quarter – or when your business landscape changes, e.g. new office, new international markets, new political climate. This isn’t the Communications Only Club.

Crisis 220
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Behind the Headlines With Josh Culling

Cision

says it’s more important to add value with your crisis communication than to try and spin the issue. In this interview, he shares the steps your brand should take when a crisis arises, how to use social media in your crisis communication plan and why you need to avoid cliché statements when dealing with crises.

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How to Deliver a Genuine Corporate Apology [UML]

Sword and the Script

Most business leaders would probably prefer to settle an apology than having it spin into a giant, embarrassing and international fiasco. While this piece by Brad Phillips – 20 Ways For Lawyers To Say “No Comment” – focuses on matters of litigation or potential litigation, I find it’s applicable in other aspects of crisis communications.

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Behind the Headlines With Alan Caldwell

Cision

Alan Caldwell, APR, vice president and chief diversity strategist at Cerrell Associates, stresses the importance of authenticity in brand communication. In this interview, Alan discusses the critical steps for successful crisis communications, what it means for your brand to be human and how to improve communication through research.