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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

Amid budget cuts, tools like generative AI are ushering in a new era of creativity. Reach a Wider Audience In the past, PR was largely limited to traditional media outlets such as newspapers, magazines, television, and radio. Just consider the ways technology has already benefited PR. That’s simply not the case.

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Newsjacking Idea

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. We are “watching” television so we need to “see” what you are talking about. Get creative in your media pitches. Remember to think about what medium you are pitching.

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Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 To put it in perspective, this year’s big game was the most-watched US television broadcast since the moon landing.

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How an Influencer Marketing Agency Can Help with Video Strategy

Konnect Agency

The app totes an algorithm so good that users have been known to watch a continuous stream of videos for so long that their in-app time competes with their television viewing time. Additionally, YouTube rolled out their version of this successful content format via YouTube Shorts.

Video 98
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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. Product reviews on platforms like YouTube, social media platforms, or blogs.

Media 97
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Why Brands Need to Get Emotional

Cision

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. The ad itself has been viewed more than 63 million times on YouTube. Duracell is “Trusted Everywhere”.

Brand 252
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Video Content Trends for Media and PR Professionals

Cision

Some quick statistics: Millennials turn to YouTube for instructions. Questions to Consider: What results come up when somebody types “how to,” “how can I” or “what is” plus the name of your product, organization, service or sector in a YouTube search? Want to become an innovator on social media?

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