NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Communications Conversations

NOVEMBER 16, 2022

Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Communication Skills – Social touches to many teams these days (PR, Creative, etc), it’s important to be able to communicate and work as a team even with those not on your team. The fake Eli Lilly Twitter fiasco is a good example.

Social Media 174

Social Media Media Analytics Data 174

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. Every successful creative campaign is powered by insight. How to find content and cultural trends | 4:41-5:03. How the in-house creative team collaborates | 5:04-5:26. It’s a very creative, cool place to be a part of. Watch webinar.

Trends 78

Trends Brand Branding Reddit 78

Presspage

OCTOBER 24, 2023

Download the whitepaper today >>> Digital PR: A Multifaceted Approach Digital PR demands a multifaceted approach, combining storytelling finesse, teamwork, and strategic communication to boost a brand's visibility and, consequently, its revenue. 72% of PR specialists say storytelling is their most important skill set - and they’re not wrong.

Analytics 78

Analytics Digital PR Storytelling Local 78

Prohibition

AUGUST 3, 2023

Platforms like Snapchat and TikTok have capitalised on this trend by offering consumers a seamless vertical video experience, allowing friends to communicate across the platform using only a vertical video format. This trend will continue to grow in the future, with more platforms investing in live video capabilities.

Video 118

Video Social Media Media YouTube 118

PRSay

JULY 26, 2022

We are seeing more brands and the new start-up ecosystem wanting to understand the value of communication as they build programs to raise their reputation and intensify their storytelling efforts. Digital-first campaigns, influencer mapping and marketing are new ways of storytelling.

Local 133

Local Crisis Management Internal International 133

wiredPRworks

APRIL 20, 2022

Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. In 2022, David is back with the eighth edition, which extends the new rules to reach the top trends in marketing and PR including AI, podcasting, and social audio. Future trends in marketing and PR. Storytelling success stories. Twitter [link].

Marketing 118

Marketing Social Media Trends Instagram 118

Critical Mention

FEBRUARY 4, 2020

Popular topics consist of top PR trends, product updates, company culture, as well as PR successes and blunders. Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Share Tweet Share. Take risks.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Landis PR

SEPTEMBER 7, 2021

A recent article in The Washington Post , “ Before Twitter and Facebook, There Was Morse Code: Remembering Social Media’s True Inventor ,” details the history and relevance of Morse code, complete with early versions of today’s “OMG” and “LOL.”. Morse, a painter-turned-inventor, sent a message from Washington to Baltimore.

Social Media 104

Social Media Marketing Media Analysis 104

PRSay

AUGUST 12, 2016

And, for the future trends of our industry, we should begin looking to analytics more in order to better determine what influences our media strategies, planning and implementation. The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Presspage

MARCH 15, 2023

At Presspage, we are generally interested in everything that could potentially deliver value for our customers, but wary of riding empty trend waves. Twitter is filled with hilarious examples of AI errors and fake news. So when ChatGPT released its API - late February 2023 - we tested the waters.

Technology 78

Technology Creativity Storytelling Communications 78

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 189

Marketing Content Marketing Data Social Media 189

wiredPRworks

SEPTEMBER 30, 2020

The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Deirdre Breakenridge

DECEMBER 11, 2015

Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. Staying relevant and up-to-date with the latest technology, trends and techniques will set you on the right path. Regardless, creativity is a big part of PR today.

Creativity 150

Creativity Trends Agency Technology 150

Contently - Strategy

JULY 22, 2021

The video was viewed millions of times, and it may have just been the first time a Fortune 500 CEO received so many overwhelmingly positive Twitter responses and YouTube comments. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 96

Travel Hotels Storytelling Content Marketing 96

Beyond PR

OCTOBER 18, 2016

One of the most engaging tactics you can employ on Twitter is hosting a contest. It gives your followers a chance to interact with your brand, provides them with a larger spotlight the same way trending hashtags do and gamifies the whole experience. You may have to be creative, but if you can’t decide, use a Twitter poll.

Twitter 40

Twitter How To Social Media Guidelines 40

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. Instead, focus on using ‘trending’ audio. A simple google search will reveal trending audio that you and your brand could potentially use in its video. Research reveals that most users will watch a video on Twitter if it’s 30 seconds or less.

Video 62

Video Social Media Instagram Media 62

PR 20/20

JANUARY 16, 2023

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Check out (and follow) Joe Pulizzi’s Twitter list, CMI Content Contributors , for more. Check out (and follow) Buffer’s Twitter list, SM Thought Leaders , for more. a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

wiredPRworks

MAY 13, 2022

His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. Connect with Allan on LinkedIn , Twitter, and Instagram. Barbara Rozgonyi on Twitter. How did they meet? About Barbara Rozgonyi. Let’s Connect! Barbara Rozgonyi on Clubhouse. Growing Social Now.

Social Media 52

Social Media Corporate Communications Media 52

Karen Freberg

JANUARY 14, 2021

When I first started, we had blogs, a strategic brief, Twitter, and a campaign proposal. We have a bit more now in 2021 to tie into current industry trends. storytelling, etc) to the dark side of social media (ex. cancel culture, cyberbullying, etc) – these topics and trends are adapted and evolved over the years as well.

Social Media 88

Social Media Media Resources Creativity 88

prTini

JANUARY 16, 2015

Each month, I’ll share two that I recommend using to boost different areas of PR, starting with visual storytelling. Flipboard – Flipboard ’s magazines have always been helpful for trend/news monitoring and content discovery. where we’ll be sharing more visual storytelling tips, tricks and resources. Here we go! No problem.

Storytelling 28

Storytelling Tools Resources Instagram 28

Cision

JUNE 21, 2016

I love that working in PR provides a different storytelling opportunity that you don’t get working for a paper. I really fell in love with how strategy can be supplemented with creativity to share your client’s story. It may just be the Texan in me, but Whataburger is one of my favorite Twitter accounts to follow.

Social Media 227

Social Media Newspapers Reputation Community 227

The Resolution Blog

OCTOBER 15, 2019

Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. The day resulted in 27 creative assets from the agencies that attended , and a better understanding of Facebook ads all around. They leveraged the power of YouTube, LinkedIn, Facebook, Twitter, and?—?for

B2B 120

B2B B2C Facebook Storytelling 120

Beyond PR

AUGUST 11, 2016

For instance, if there’s a major news story or trend impacting your industry, break down important facts into a series of images overlaid with Snapchat captions offering context. Push your creative boundaries: Play around with Snapchat stickers, filters and the drawing tool. Follow her on Twitter at @annamjasinski or on Snapchat.

Storytelling 40

Storytelling Brand Branding Journalism 40

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” But, it’s not creative for the sake of creativity. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. The application of data in public relations isn’t a new trend. Twitter is the largest ever market research exercise that no one ever commissioned.

Publicity 164

Publicity Ethics Data Community 164

Contently - Strategy

SEPTEMBER 27, 2023

In a digital age where audience behaviors shift with each new trend and technological advance, it’s paramount for marketers to introduce their content campaigns directly into the spaces where their target audiences are most engaged. For years, this meant leveraging familiar staples like search, blog posts, guides, and social platforms.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

Cision

AUGUST 11, 2016

Check out the list below to see what you need to add to your reading list, along with insights from top thought leaders on how to be effective in today’s media landscape and what upcoming trends they see in our industry. Marketers will no longer be able to ignore new technologies and trends, even if they aren’t sure of the application or ROI.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. In which case the following books are worth reading: Show Me The Numbers - Stephen Few Say It With Charts Toolkit - Gene Zelazny Storytelling With Data - Cole Nussbaumer Knaflic Is it worth learning R or Python as a PR practitioner?

Google 119

Google Data Government Social Media 119

Stephen Waddington

MAY 12, 2019

The internet finds an engagement ring, PRCA Census spotlights £15 billion industry, fabricated storytelling, Comms School end of term, and a new #FuturePRoof podcast. Social media posts on Facebook and Twitter travelled around the world and back on Bank Holiday Monday. There’s a full write up on my blog. ??

Local 60

Local Storytelling Exercises Banking 60

Cision

MAY 13, 2015

What are the biggest trends in the industry today? A big trend in media relations that is leaving many unknowing PR pros behind is using social media to connect with influencers BEFORE you pitch. A counter-intuitive approach that isn’t used enough to become a trend – but should – is the concept of “the least crowded inbox.”

Pitching 120

Pitching Nonprofit Fashion Trends 120

Cision

AUGUST 9, 2016

I thought to myself: “Everything we do is storytelling!” A Twitter mindset is helpful in working with journalists. But I find enjoyment in testing new technologies and exploring new trends. This natural curiosity is a big benefit in the PR world, where staying on top of change and trends is key.

Crisis 0

Crisis Reputation Study Social Media 0

Critical Mention

OCTOBER 24, 2019

Adjusting to new trends is part of the business for PR professionals. Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Discover new ideas amid detailed coverage of emerging trends and opportunities. Entrepreneur.

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

OCTOBER 14, 2017

If B2B marketers want to cut through the clutter and stand out, you’ve got to understand the basics of storytelling. Also see: Creative Storytelling as the Soul of B2B Marketing [UML]. He provides this education on Slide 34 which I’ve embedded it nearby (see his earlier rendition here ). The key point I’d like to underscore?

Corporate 63

Corporate Storytelling B2B Facebook 63

Cision

JULY 14, 2016

He is the co-founder and Creative Director of Aftermarq , a video strategy consultancy that specializes in brand amplification storytelling through video and live streaming. Combine that with the “in-demand” mindset of people, video is trending up, up, UP! Enter: Vincenzo Landino. The user experience is easy.

Video 0

Video Facebook YouTube Consumer 0

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. We had an exclusive talk by Nick Law, Creative Director at Publicis as well for the Educators Summit. How cool is that?! Meeting face-to-face.

Education 64

Education Creativity Pinterest Facebook 64

Solo PR Pro

AUGUST 9, 2016

Watch the #SoloPR hashtag on Instagram for attendee pics and #SoloPR on Twitter for live tweets, key takeaways, on-site photos and more! Social Content Trends – Arik Hanson, Principal, ACH Communications. Master Storytelling– Lisa Gerber, Founder, Big Leap Creative. See a presentation you’re interested in?

Conference 40

Conference Storytelling Instagram Crisis 40