ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites?

Enterprise 261

Enterprise Privacy Government Software 261

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Owned Media/Content Strategy.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. Not a substitute for PR skills Still, generative AI is not a substitute for human creativity and intuition.

Technology 146

Technology Crisis Management Social Media Training 146

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 370

Training Media Training Reputation Crisis Communications 370

Buzzstream

OCTOBER 21, 2021

Some of our clients were using project management software (such as Teamwork, Asana and Monday) and I loved how organized it was across their companies. These are a few of the things I implemented and led me to win a 10 from all clients on the last NPS score survey before I left the agency – to work for a project management software!

Software 151

Software How To SEO System 151

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts. With media pitches, PR pros must tell or tease a story to a journalist – and fast. Leave your “innovative software developed by a true visionary that will revolutionize the world” at home and focus on clear and powerful language.

Writing 147

Writing Storytelling Pitching Creativity 147

Sword and the Script

AUGUST 1, 2023

The PR software community has taken note and they are responding. First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images.

Software 123

Software Pitching Ethics Privacy 123

ImPRessions - Crenshaw Communications

MARCH 15, 2018

The advent of spring means that public relations people are devising creative ways to put a fresh spin on program activities as well as spruce up client relationships. Brands should review creative strategies, new product updates and budgets to ensure the current investment is appropriate to reach PR goals. Fashion trend insights?

Analytics 130

Analytics Pitching Internal International 130

PRSay

JULY 9, 2021

Input for agency pitches or campaign planning is another area where younger professionals can shine. On an organization-wide scale, such programs open the gates to a new breed of creative ideas and innovation. This is just the tip of the iceberg. The possibilities are endless. Photo credit: netflix ].

Nonprofit 218

Nonprofit Employee Internal International 218

Cision

AUGUST 18, 2015

Pitch and promote your podcast to grow your reach. If your brand decides to give podcasting a chance, you’ll want to invest in the best microphones, headphones and editing software. Check out GarageBand, Reaper and Audacity for software options. Image: francois schnell ( Creative Commons ). Know Who Your Listeners Are.

Software 120

Software Mobile Content Marketing Tools 120

ImPRessions - Crenshaw Communications

MARCH 17, 2017

We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. And, one of the best ways to improve writing is by reading — following a varied diet of great journalistic and creative content. Be tech-savvy – and then some.

Training 159

Training Pitching Writing Video 159

ImPRessions - Crenshaw Communications

MAY 15, 2017

A growing independent agency thrums with new and existing account activity that provides soup-to-nuts opportunities to pitch in and a double dose of experience. A chance to show creative flair. . You may be a good candidate if you worked in graphic arts for your sorority or wrote pitches or planned events for a non-profit.

Skype 147

Skype Agency Meeting Software 147

Cision

AUGUST 11, 2015

Sound also relates to microphones, headphones and audio editing software. Just as you can’t win Monopoly without some property to your name, you can’t win the podcast game without a decent microphone, headphones and software. As for software, starting points are GarageBand , Reaper and Audacity. All three pieces are mandatory.

Software 120

Software SEO Video Education 120

Sword and the Script

NOVEMBER 3, 2020

“Media profiles now provide supplemental information about reporters and influencers including their latest social media activity, recently published articles and article reach, empowering communicators to personalize pitches for improved earned media results,” according to a company blog post. Separately, Cision said it’s Falcon.io

Instagram 140

Instagram Technology Resources Employee 140

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

A study by event success software provider Bizzabo indicates that 62% of senior marketers plan on investing more in live events in 2019. Be bold in coming up with creative extensions to make the joint effort as big and successful as you can. See this earlier post for tips on reactive media pitching. Get experiential.

Video 160

Video Banking Data Software 160

The Resolution Blog

FEBRUARY 14, 2016

Most people come into PR as they love the creativity and idea generation involved in the industry and they will bring a fresh perspective on everything. Don’t listen in on their pitches. Let them find their feet with pitching. Listen to their ideas. Yes, their ideas will probably need refining but they will learn that.

Training 120

Training Pitching Exercises Ethics 120

Sword and the Script

OCTOBER 29, 2019

He demonstrated the software and I asked questions – so my observations from this engagement – not a product test – are the source for this PR Tech Briefing. Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. click any image for higher resolution).

Pitching 64

Pitching Analytics Enterprise System 64

Sword and the Script

SEPTEMBER 24, 2019

An interest in digital marketing and technology eventually lead him to a sales gig with Vocus, the former PR software maker that was eventually swallowed up by Cision. The company provides custom software development and helps companies of all sizes form SaaS startups to enterprise innovation. That is technology without a strategy.

Agency 64

Agency Software Enterprise Marketing 64

Bianchi Biz Blog

OCTOBER 11, 2022

I would say the stories that have been on our radar lately consist of new technology and software that is being installed in vehicles as well as anything to do with electric or autonomous vehicles. I tried making up for the poor camera quality by getting creative with my shots. Describe the craziest or most fun story you have written.

Automotive 63

Automotive Meeting Media Journalism 63

Landis PR

MAY 31, 2022

For example, when Microsoft makes a software update it’s news to some outlets. If a small tech start does a significant software update, it’s not necessarily news. Third, being genuinely interested and excited about your client translates to the copy you write, from pitches and blog posts to social copy.

Communications 52

Communications Software Interviews Journalism 52

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Beyond goal-setting and drafting a plan, the work involved in writing materials suitable for media, researching and studying appropriate journalists, and shaping a pitch is specialized and demanding. Whatever credibility may be sacrificed, advertising supplants with creativity, duration, repetition and precise targeting.

Advertising 147

Advertising Advertising Pitching B2B 147

Shift Communications

APRIL 1, 2016

HAROLD is based on the proven TensorFlow multidimensional data array artificial intelligence software, first developed by Google Brain, part of Google’s Machine Intelligence division. It would take your average account team several weeks to pitch a 5,000 person media list. One of HAROLD’s most eagerly anticipated features is ubiquity.

Employee 60

Employee Data-Driven PR Communications Software 60

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. What’s the best pitch of yours that resulted in coverage and what elements made it successful? What information do you always make sure to include in your pitch?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Cision

JULY 9, 2015

Distribution services have software that scans each release submitted and looks for certain trigger spam words. Improve your pitching with these 10 tips. Image: Sean MacEntee , epSos.de , David Kosmos Smith ( Creative Commons ). As an example, PRWeb lists its editorial guidelines here. Use the Word “Free” Heavily.

Guidelines 120

Guidelines Software Creativity Pitching 120

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. Unfortunately, my pitches like “Best Coffee Spots in the City,” weren’t exactly newsworthy enough.) The difficult part was discovering where to apply them.

Wireless 36

Wireless Internal International Agency 36

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. Unfortunately, my pitches like “Best Coffee Spots in the City,” weren’t exactly newsworthy enough.) The difficult part was discovering where to apply them.

Wireless 36

Wireless Internal International Software 36

Sword and the Script

JANUARY 3, 2023

“Here are a few skills that can help you be successful in public relations: Strong writing skills: PR practitioners must be able to write clearly and effectively in order to craft press releases, pitch stories to journalists, and develop social media content. What are some examples of technology vendors developing public relations software?

Interviews 100

Interviews Publicity Technology Social Media 100

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. And being a best-selling author can’t hurt when pitching bylines or features to the media. 6 benefits of long form PR content.

Case Study 178

Case Study SEO Film Video 178

Cision

NOVEMBER 3, 2015

Scour the Internet or use marketing technology, such as the PR software offered by Cision, to gather as much information as you can on your potential influencers. Then, pitch your influencer. Images: Vanessa , Iain Watson ( Creative Commons ). What do you hope this influencer will help you accomplish?

Brand 120

Brand Branding Software Social Media 120

Burrelles Fresh Ideas

JUNE 6, 2023

“What these AI tools produce today still needs strong human guidance,” says Laurent Thevenet , head of creative technology, Publicis Groupe APAC & MEA. “I While this technology revolutionizes the industry, some argue it cannot replace the human touch and creativity. “AI It’s about humans and machines working together.”

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

JUNE 14, 2016

As the PR director for the company, which developed and sold software , this conference sounded awesome. The problem I saw centered on the fact that we were a software company. We sold subscriptions to software as a service for profit. Sure, we developed content and we wrote email marketing pitches and purchased ads.

Marketing 60

Marketing Conference Software B2B 60

The Hoffman Agency

SEPTEMBER 18, 2020

The social distancing rules and economic impact of Covid 19 seem to have hastened conversations about automation (from software to robotics), with many organisations including PR agencies and publications looking at where it can improve efficiencies. Keeping the ‘relationships’ in media relations. But what about the PR and media industry?

Agency 74

Agency Industry Tools Software 74

ImPRessions - Crenshaw Communications

MAY 3, 2017

Obviously only a fraction of theses will help you in business, but it does pay to look at what’s new in apps, software and hardware on a regular basis to see where PR can benefit. To be creative and strategic in PR, it’s almost equally as important to know about the latest industry merger and what Rihanna wore to the Met Ball.

Writing 149

Writing Education Pinterest Creativity 149

Critical Mention

AUGUST 2, 2018

Media monitoring software , analytics, workflow applications and the like help PR pros to process data faster, thereby improving their relationships with their customers. Before when PR pros wanted to pitch to the press, they’d need to build their lists of journalists. It does this by allowing them to work more efficiently.

Technology 60

Technology Crisis Communications Pitching Software 60

Bianchi Biz Blog

JANUARY 24, 2022

That includes our creative director, writers, industry and content partners, numerous marketing and PR professionals, and readers. In automotive, engineers and product developers are moving toward software-defined architectures versus mechanical ones. Our creative director Alex Hartman joined me for the press days at Motor Bella.

Meeting 79

Meeting Automotive Media Technology 79

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. Will you accept content from anyone with a good pitch, or would you prefer them to be experts in your field? It will reinforce Cision as the world’s best-in-class software provider of monitoring, targeting, creation, distribution and analytics services.

How To 177

How To Guidelines Content Marketing Video 177