Burrelles Fresh Ideas

MARCH 5, 2024

Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry. And it’s not just public relations. Tracking your earned media coverage is crucial – and Burrelles can help!

Media 98

Media Nonprofit Pitching Analytics 98

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. Stories about products or services in low-interest categories will need to borrow interest in the form of new information, like survey results, new research, or big names attached. Not everything is about coverage.

Publicity 334

Publicity How To Agency Product Launch 334

Prohibition

NOVEMBER 23, 2018

The simple fact is, is that PR doesn’t just create positive sentiment for a brand, it creates engaging, creative and strategic content, which in turn can be marketing through media relations, social media, PPC etc. PRs need to think about this in a broader sense, consider this – ‘what media is my audience accessing?’.

Media Relations 54

Media Relations Media Social Media Content Marketing 54

Prohibition

NOVEMBER 23, 2018

The simple fact is, is that PR doesn’t just create positive sentiment for a brand, it creates engaging, creative and strategic content, which in turn can be marketing through media relations, social media, PPC etc. PRs need to think about this in a broader sense, consider this – ‘what media is my audience accessing?’.

Media Relations 48

Media Relations Media Social Media Content Marketing 48

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in. Speaking Engagements.

Media Training 397

Media Training Crisis Communications Conference Training 397

B2B PR Sense

JANUARY 5, 2018

There are a number of myths about public relations. These myths stand in the way of many executives using public relations tactics within their business, or perhaps misapplying them altogether. We’d like to take this opportunity to set the record straight -- to debunk some of the most popular myths about public relations.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. Proven to get More Out of Media Relations. That was the outcome good media relations pitching earned. Put it up in the online press room?

Media Relations 60

Media Relations Media Interviews Pitching 60

PRSay

JUNE 7, 2023

That’s why Bospar sponsored a San Francisco Press Club panel covering the impact of AI in the newsroom, titled “AI + Journalism=?” Reporters are experimenting with AI, whether as a “curiosity,” or to learn about misinformation and fake AI content. Each panelist offered perspective on the intersection of AI and journalism.

Journalism 155

Journalism Public Affairs Ethics Technology 155

Bianchi Biz Blog

DECEMBER 16, 2021

Amidst all the challenges, it’s been amazing to see how our clients, colleagues and peers have prevailed with grace, patience and creativity. Obstacles & Opportunities: The PR Facts You Need to Know About CES 2022. What is a Virtual Press Conference & How Can I Successfully Plan One? Is Media Relations Dead?

Blogging 96

Blogging Automotive YouTube Mobile 96

ImPRessions - Crenshaw Communications

JUNE 28, 2023

PR played a pivotal role by enlightening audiences about the wider applications of blockchain – from supply chain management to healthcare – thus fostering increased acceptance and adoption. Concerns about job losses, privacy breaches, and ethical use are widespread. Where PR falls short Even the best PR program is limited, however.

Technology 170

Technology Strategy Privacy Healthcare 170

Deirdre Breakenridge

MAY 8, 2017

The answers to a question about what is important to companies when it comes to engaging agencies is also telling. Creativity, multi-disciplinary/integrated communications, reputation and specialized expertise were priorities in agency search. Content and social media capabilities followed close behind.

Agency 223

Agency Survey SEO Social Media 223

Sword and the Script

MARCH 7, 2023

Cision to elevate press releases Cision partnered with the digital-out-of-home video network Captivate to syndicated press releases sent through its PR Newswire distribution services. Media relations is harder than ever , so I applaud Cision for attempting to think differently about the stodgy old business of press releases.

Software 128

Software Analytics Technology Video 128

Bianchi Biz Blog

NOVEMBER 6, 2023

Since I handle our Battery Power Tips site’s newsletter and a majority of its content, I’ve been keeping an eye on the press about batteries/battery applications, especially with the rise of electric vehicles. Tell us a little about yourself (family, interests, hobbies, background, some facts about you that few people know, etc.)

Meeting 92

Meeting Engineering Journalism Media 92

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. But what about your online newsroom? An archive of press releases is useful… but investing a few hours to add fresh resources can take it from meh to fantastic.

How To 242

How To Survey Resources Social Media 242

Cision

MARCH 15, 2016

With a strong media relations strategy, you can widen your brand’s reach and expand its audience, says Stan Steinreich, president and CEO of Steinreich Communications. Stan has extensive experience in getting media coverage for his clients. What is the most important lesson you’ve learned about PR throughout your career?

Creativity 120

Creativity Conference Media Relations Government 120

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What are some examples of public relations?

Interviews 100

Interviews Publicity Technology Social Media 100

Business Wire

MARCH 31, 2017

By Matt Allinson, International Media Relations Manager Earlier this month, six journalists from a variety of Seattle media outlets joined Business Wire for a media speed-dating session. Here are some that stand out: Make sure the news/information you are sending to the press is compelling or interesting. “

Local 150

Local Media Pitching Report 150

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 2) Trust in media still adrift, says media. Comment: Amen.

Survey 102

Survey Report Media B2B 102

ImPRessions - Crenshaw Communications

MARCH 11, 2021

An edcal is a content roadmap that ensures a steady flow of media coverage, even absent major news announcements. It’s like an unsung hero of the public relations world — not flashy or creative, but vital to a robust media placement schedule. What is an editorial calendar? Measure Performance.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

ImPRessions - Crenshaw Communications

AUGUST 11, 2016

Although what we do is more data-driven and more measurable than ever, like any good professional service, it also relies on intangibles like creativity, experience, and judgment. We talk about a brand’s unique selling proposition (USP), but the fact is that few are truly unique. You’re relying on press releases.

Energy 168

Energy Measurement Media Relations Local 168

5W PR

SEPTEMBER 27, 2019

The responsibilities can sometimes vary depending upon whom they work for.For the government, the role is usually to let the public know about the different activities of a governmental office, department, or official. You often hear public relations specialists referred to as press secretary, public affairs officer, or information officer.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

ImPRessions - Crenshaw Communications

JUNE 12, 2018

As Father’s Day approaches, it’s a good time to remember the legendary figures who shaped modern public relations. As those of us who work in PR practice the science (and art) of the profession, we rarely think about how it evolved. Lee was a leader in media relations. 5 who shaped today’s PR business.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Wadds Inc.

JANUARY 16, 2023

and a wide ranging conversation about public relations practice. Core Habits of the Masterful Public Relations Professional is a book about the character and reflexivity of public relations practitioners. Stephen: You’re very upbeat and optimistic about public relations practice.

Meeting 98

Meeting Ethics Storytelling Publicity 98

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For example, you may plan for a company’s product launch to generate a press release, a social post linking to the press release across social channels, a social post with a top media placement across social channels, and an in-depth blog post for the company website. Refresh with formal creative sessions.

How To 259

How To Social Media Product Launch Construction 259

5W PR

JULY 16, 2020

Public relations for home and housewares brands is all about positioning products at the cross-section of functional and trendy. Style, creativity, and practicality are all essential components that consumers are looking for. The Press Room section of their website is particularly impressive. HomeGoods .

Brand 88

Brand Branding Instagram Creativity 88

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director. After a few months, I got a call about an administrative coordinator position at a PR agency. That is, until I didn’t.

Agency 89

Agency Energy Crisis Management Industry 89

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Top-tier earned media articles are terrific, and they’re often a highlight of the research, relationships and media strategy that goes into a good media relations campaign. Public relations is about making great content that engages, educates, and entertains. And it shouldn’t always be about your brand.

SEO 178

SEO Storytelling Product Launch Measurement 178

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

That isn’t true; earned media is generated by hard work, research, and creativity. Part of the art of public relations is leveraging the initial stories into a longer, more important narrative for top-tier media and influencers. An on-and-off approach to media relations and executive visibility will fall short.

Agency 205

Agency Pitching Internal International 205

Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. It’s no secret that media relations gets harder every year. Another 46% will spend the same about of time and just 12% will spend less time on Twitter.

B2B 105

B2B Twitter Brand Branding 105

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern public relations (PR) for marketing campaigns Public Relations (PR) is about building trust and genuine connections between brands and those who matter to them. And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant.

Video 109

Video Marketing SEO Social Media 109

PRSay

JANUARY 1, 2020

Your team may have many components — at MediaSource, we’ve got creatives, strategic types and PR practitioners — but ultimately, your work should always come back to storytelling. Without telling a great story, you’ll be hard-pressed to find the results you’re looking for. Go beyond the press release. When do they work?

Publicity 163

Publicity Storytelling Instagram Pitching 163

Beyond PR

JULY 20, 2016

A lot has changed since Herbert Muschel launched PR Newswire in 1954, but one thing hasn’t: The press is still a fundamental element of our society. Be consistent: Establish a consistent presence in the eyes of the press by using a regular cadence of press releases, social media and other media outreach tactics.

Media Relations 40

Media Relations Media Local Healthcare 40

Sword and the Script

NOVEMBER 3, 2020

The opportunity is another potential source for earning coverage – even as traditional media relations gets harder. Many of the media monitoring tools are the market offer podcast monitoring through a third-party partnership with the company. Don’t miss this short interview about the SEMrush acquisition of Prowly.

Instagram 140

Instagram Technology Resources Employee 140

Flack's Revenge

APRIL 24, 2018

So, I was eager when I saw a post about PR but also anxious about the crowd reaction, as I find that there can be a lot of confusion about the topic. It felt lonely until some others chimed in with eloquent thoughts about the value of PR and how to best put it to work. It’s a noisy list, and the debate can get heated.

Agency 159

Agency Strategy Crisis Management Pitching 159

Konnect Agency

JULY 6, 2022

As brands look to discuss when and how to build a successful PR plan for the upcoming holiday season, it is more important than ever to partner with a PR agency to get ahead of the news cycle and think strategically on how to position clients with key media contacts. Think Outside of Traditional Pitching. Konnect with us.

Agency 52

Agency Print Pitching Product Launch 52

The Resolution Blog

OCTOBER 26, 2015

Media relations is the core skill and transparency is the belief. Our firm was created and is grounded in the belief that total client transparency is the key to a successful media relations campaign. Do you follow a creative process? The goals include a minimum number of press hits. Everything.

Education 120

Education Measurement B2B Meeting 120