4 ways OKCupid handles media relations during COVID-19

PR Daily

Finding stories in your data can lead to big earned media wins. Those numbers—along with the stories behind them—can create an attractive story for a journalist, netting your organization media coverage despite headlines being dominated by COVID-19 news and information. Yet, successfully navigating media relations efforts during this time of uncertainty requires communications savvy. At the core, all communication and media professionals are storytellers,” Kaye says.

5 ways to foster creativity in your PR and marketing team

PR Daily

If you look at the majority of job specs for roles in PR and marketing, you’ll see creativity listed as one of the desired character traits. RELATED: Join us for Ragan's How to Compete for Attention in the Election News Cycle Webinar ]. Curiosity breeds creativity.

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Multimedia: The Future of Media Relations

Glean.info Blog

Despite the disastrous demise of newspapers, PR pros can still achieve stellar media placements by offering multimedia content. Multimedia content also helps busy reporters and editors quickly understand media pitches and content, increasing chances of obtaining media coverage.

5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

Storytelling has become a buzzword in business communications. It’s the superpower wielded by communications pros that is the catalyst for headlines, digital content, social media posts and so much more. Is “storytelling” on it its own really enough to make your brand stand out?

Why and how to embrace multimedia storytelling

PR Daily

If a picture is worth a thousand words, why aren’t you using them to get your message essential media coverage? Storytelling is also a growing trend within the communications discipline. In our Future of the PR Pro Report , 73% said storytelling was the No.

Media relations is thriving

Stephen Waddington

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The value of earned media lies in independent editorial published at scale. It’s plain daft to deny the role that media relations play within public relations.

How the CIA hit its storytelling stride on Twitter

PR Daily

The spy agency’s former social media director shares insights on tailoring fascinating content for a diverse audience of ‘skimmers,’ ‘swimmers’ and ‘divers.’. We can neither confirm nor deny the brilliance of the CIA’s social media strategy. Carolyn Reams, the intelligence agency’s former social media director, shared broadly applicable insights with the audience at Ragan’s 2020 Social Media Conference on Friday, March 13. Why should social media be any different?”.

How can data improve your storytelling?

PR Daily

Unfortunately, a business that prides itself on storytelling and communication may feel threatened by the influx of data-driven PR and marketing methods that leave little room for creativity. Data supports storytelling by bringing credibility to your PR message. Here’s how to add data to your storytelling: 1. These segments can also help to identify certain pain points that your customers face to support data-driven storytelling.

Get creative: 5 ways to revive your writing

PR Daily

Here’s how to tap into the power of creative writing before you tackle that next pitch, post or press release. Communicators can be perfectionists,” says Rebecca Ferlotti, a freelance writer with a bachelor’s degree in creative writing and a client list that includes Executive Arrangements and FreshWater Cleveland. Pick the time you’re most creative, whether it’s during lunch break, before work or after you get home.”. Shake it up—start in medias res.

Survey: Measurement, storytelling cited as top weaknesses

PR Daily

A wide range of communicators—from public relations pros to human resources specialists—perceive measurement as their major Achilles’ heel. A majority of internal communicators, PR professionals, social media specialists and human resources communicators placed “Measuring the impact of your role” at the top. By contrast, speechwriters and media relations professionals listed “telling interesting stories about boring topics” as their top concern. Public relations.

Adding storytelling to technology in developing ‘Innovation Relations’

PR Daily

An agency keen on creativity cultivated this practice dedicated to building reputations for innovation leaders. As a passionate public relations professional, I am always evaluating new ideas and business models that benefit our clients and inspire creativity and growth. Research from the media and other sources is all around us. RELATED: Joins us in New York City for our Media Relations and Measurement Summit ].

Don’t be a #PRFail: 5 common pitch fumbles to avoid

PR Daily

What are the media relations gaffes that will earn you a mention on Twitter? In most cases, the errors that earn the PR practitioner an unwelcome shout out on social media could have and should have been avoided through vigilance, attention to detail and common sense.

Coca-Cola Freestyle combines content and creativity with “Make Your Mix” contest

PR Daily

The competition also encourages consumers to interact with Coke products and its social media efforts. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. Now, we want to celebrate their creativity and individuality with a chance to win a little something just for continuing to be themselves.”. Coke is compiling consumers’ social media images in a #MakeYourMixContest Gallery on its contest page, too.

5 lessons from The Preakness’ virtual press event

PR Daily

When you can’t hold a presser or traditional media event because of public health concerns, you have to get creative. RELATED: Join us for our Health Care Communications Virtual Conference ]. “In Media pros are tired of COVID-19 and WFH restrictions, too.

How COVID-19 made concise messaging even more crucial

PR Daily

RELATED: Join us Oct. With many organizations slashing marketing budgets, content creators have become strapped for resources to create the owned media assets necessary to drive results. There might also still be room for long-form storytelling in your media relations efforts.

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How the pandemic has revealed a need for new comms skills

PR Daily

RELATED: Learn how to shoot videos that move audiences on any channel ]. In Ragan’s Future Role of the PR Pro report, storytelling led the way as a crucial skill: Garrett makes the case for a tried-and-true skill for the PR set: writing. Is social media part of your role?

Dickies embraces ‘digital-first’ approach in global campaign

PR Daily

The workwear brand partnered with “makers” to create video content that highlights the dignity of work and how creativity can unite the world. Video has become an essential storytelling asset for companies of all stripes, as captive audiences voraciously seek and consume online content.

Why and how to infuse more empathy in your health care marketing

PR Daily

FREE DOWNLOAD: The Future of Media Relations Special Report ]. Sue Spaight is director of insights and strategy for Core Health , Core Creative’s specialized marketing practice. COVID-19 Crisis Communications Health Care Marketing Media Relations PR Industry Storytelling

50 ways communicators can navigate the ‘new normal’

PR Daily

The need for effective and creative communications has never been more essential. Storytelling: Effective reporting and human interest stories create a bond with employees, customer and communities.

How PR pros can lead the conversation during COVID-19

PR Daily

While no business has a ready-made playbook to address the COVID-19 pandemic and all its implications, from health and economics to the acceleration of digitizing entire industries, public relations firms are well-equipped to push through it because they are used to working on the fly.

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Is humor the answer for getting consumers to wear a mask?

PR Daily

RELATED: Join us for Ragan's Future of Communications Virtual Conference ]. The campaign is being shared on social media—but media outlets have picked up the piece as well. Getting creative, with some comedy and abuelita-isms!

BuzzFeed to acquire HuffPost, YouTube launches audio ads, and Nintendo issues marketing rules for ‘Animal Crossing’

PR Daily

Hello, communicators: As Nintendo’s “Animal Crossing: New Horizons” continues to grow, more brands are hopping on the bandwaggon, through creating virtual clothing and artwork , interacting with players or sharing game-related content across social media platforms.

What is the future of the press release?

PR Daily

Gregg Castano, founder of News Direct, shares how to adapt to serve the needs of modern, digital-first media outlets. One of the biggest shifts PR pros must face in coming years is the changing media consumption habits of Americans. A need for creativity.

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The question that brand storytellers must ask

PR Daily

Marketers have been quick to pick up on the idea of emotional storytelling as an effective tool, but where you can often miss the mark is in identifying what message you should send—and how to send it. RELATED: Get the newest advances in PR measurement, media relations and PR storytelling at PR Daily World in NYC. From the very beginning of any creative campaign, address consumer’s needs directly, instead of trying to lead them to buy something they don’t want.

Nestlé renames ‘out of step’ candies, Instagram introduces marketing data settings as ‘Reels’ get ads, and Oreos goes gluten-free

PR Daily

CNN Business reported : Leslie Tillery, Oconee’s media director, said the collaboration first came about after she reached out to Waffle House in January to gauge interest in collaborating on a beer.

How COVID-19 and recent events have energized online advocacy

PR Daily

Something or someone to help us think differently, access our creative side and rediscover our passion for what we do. Social media—once supplemental to our daily lives—is now central.

How to help TV news producers during COVID-19

PR Daily

Joe Little is a multimedia journalist, news reporter and director of storytelling for NBC 7 San Diego. Reporting with social distancing is a challenge,” says Little, “but I’ve been able to overcome those challenges pretty well, while still being creative. So, how can you help guys like him get their stories told safely and creatively? Think creatively and pitch opportunities for reporters to join and record video chats that show something going on.

What Ohio Butter Sculptures Can Teach Us About Improving Annual Content Packages


But that doesn’t mean that the promotion, coverage or storytelling strategies related to display are flavorless. This year, that suspense led The Columbus Dispatch to post a media gallery of old butter display photos in advance of the unveiling. PR Training Content Content Strategy creative thinking inspire Media Relations storytellingAre you struggling to make your recurring content interesting?

Why a fair and just future requires ‘divestment’ from the status quo

PR Daily

RELATED: Showcase your videos, visual designs and virtual events ]. Widespread dialogue about race relations and systems of oppression in America. How can I start to divert funds into a rainbow coalition of creators, makers, farmers, laborers, storytellers, educators, technologists and more? As a creative on the agency side I have heard lots of “discomfort” when this subject comes up—because you know, it seems too hard.

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7 PR lessons from ‘Hamilton’

PR Daily

There’s only a small window to jump on a social media trend or be the first to the table with a clever phrase that stands out online. Not throwing away your shot means taking some calculated risks, combined with creative problem solving and careful preparation. You can get in front of potential pitfalls as well by conducting regular media training, social media training and crisis response drills.

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The KISS formula for COVID-19 videos: Keep it simple and safe

PR Daily

Clearly the message and goal of the video starts the creative process—but safety is the overriding decision-maker on everything from script to locations. However, these days it’s best to use existing still photos and be creative in post-production. Dale Weiss is senior vice president at CommCore Consulting Group, executive producer of CommCore’s PressureTest Crisis Simulation and is creative director of their video division.

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KFC suspends ‘finger lickin’ good’ during COVID-19, McDonald’s introduces Spicy Chicken McNuggets, and personalized email pitches net 83% positive replies

PR Daily

Why it’s important: As COVID-19 continues, brand managers will have to get more creative to find ways that help them grab consumer attention as well as headlines—without causing backlash or criticism.

Why Communicators Get a Pass to Watch ‘The Bachelor’ Guilt-Free


Each new season brings a flood of social media buzz, non-stop advertisements and climbing ratings. As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling. Believe it or not, there is a method to the storytelling madness of “The Bachelor.” Be sure to use the expertise of a creative team , or your content could suffer.

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NHL’s Arizona Coyotes drop draft pick after backlash, Walmart removes guns from shelves due to ‘civil unrest,’ and brands make fun of tone-deaf Kardashian tweet

PR Daily

The decision comes on the heels of backlash across social media and in headlines for the draft selection. Though these managers are ambitious, the career path to social media leadership roles remains unclear.

The Gap deletes post-election tweet, ‘Baby Shark’ becomes most-watched YouTube video, and Snapchat adds follower counts

PR Daily

The New York Times reported : A representative for Gap, which has been working to increase the relevance of its brand, said the sweatshirt was not actually for sale and that the image had been created for social media.

Why and how companies are turning to brand journalism

PR Daily

As newsrooms shrink and media relations opportunities evaporate, more organizations are creating their own storytelling outlets. It’s the nexus of marketing, journalism and social media.”. It’s storytelling. That’s how storytelling should go.

Should your brand speak up during a global crisis?

PR Daily

Even if you don’t get any interest from editors, sharing your tips on your blog and social media can still go a long way. Get creative but be honest with yourself about the value you can really bring to the table. COVID-19 Crisis Communications Employee Engagement Marketing Media Relations Social Media Storytelling Visual & Video Communications Writing & EditingHere are three questions every PR pro should be asking about their brand right now.

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3 places to find fresh ideas

PR Daily

The stakes get especially higher for businesses that trade in creativity. You never know what might inspire the next best advertising campaign or viral video, so it’s important to get creative with your brainstorms to make sure you don’t miss out on unique angles for brand positioning. Ellen Utrecht is the executive producer at Mike Teevee , a creative agency that builds unique campaigns for brands like Heineken, Adidas and Orbitz.

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5 essentials for finding and partnering with a worthy influencer

PR Daily

Influencer discovery software will have this data, but ask for a media kit and do your own research to get an idea of who their audience is. RELATED: Earn recognition for your incredible comms efforts ]. Their creative content should be an extension of yours. In the age of algorithms, it’s possible that even the best content won’t be shown in users’ social media feeds. Identifying a high-profile voice is not enough.

How colors can shape and shade perceptions about your business

PR Daily

RELATED: Senior-level comms pros, join your peers for a brand journalism deep-dive discussion ]. Dana Lambert is associate creative director at Motion , an integrated marketing agency. Content Marketing Media Relations PR Social Media Storytelling Visual & Video Communications WebsitesAre your tones and designs contemporary, or are you putting off potential customers? Read on to see if it’s time to punch up your palette.