4 ways OKCupid handles media relations during COVID-19
MAY 27, 2020
Finding stories in your data can lead to big earned media wins. Those numbers—along with the stories behind them—can create an attractive story for a journalist, netting your organization media coverage despite headlines being dominated by COVID-19 news and information. Yet, successfully navigating media relations efforts during this time of uncertainty requires communications savvy. At the core, all communication and media professionals are storytellers,” Kaye says.