ImPRessions - Crenshaw Communications

MAY 1, 2019

.” But most PR agencies have become more sophisticated about goal-setting and measurement. Think “increase awareness among prospective customers by 20%” and make sure there’s a mechanism to measure it. But the best campaigns are fueled by creativity, yet informed by research. Insufficient research.

How To 257

How To Interviews Measurement Storytelling 257

Cision

MAY 13, 2015

New ways to accurately measure and track PR’s value. Michael is the media pitching coach PR pros turn to when they want to boost their positive media placements. He shares lots of tricks, including suggestions for subject lines that get your emails opened, with those who sign up for his weekly media pitching tips emails.

Pitching 120

Pitching Nonprofit Fashion Trends 120

Cision

SEPTEMBER 5, 2017

Here are seven tips on auditing your earned media strategy and getting the most out of your resources. The scope and direction of your efforts and resources will change based on your goals. However, your goals must be specific, measurable, attainable, realistic, and time-bound (SMART). Decide on The Resources You Will Use.

Strategy 244

Strategy How To Media Measurement 244

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email.

How To 176

How To Media Guidelines Pitching 176

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship.

Pitching 136

Pitching Agency Tools Resources 136

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. I become a mini-expert on the journalist I’m pitching.

Pitching 228

Pitching Agency Social Media Creativity 228

ImPRessions - Crenshaw Communications

MARCH 15, 2018

The advent of spring means that public relations people are devising creative ways to put a fresh spin on program activities as well as spruce up client relationships. Brands should review creative strategies, new product updates and budgets to ensure the current investment is appropriate to reach PR goals. Fashion trend insights?

Analytics 130

Analytics Pitching Internal International 130

Landis PR

OCTOBER 25, 2021

It’s vital to get comfortable in a new mindset that measures metrics all along vs. “at the end of the program.” Here are my top 10 tips for moving into the next phase of healthcare communications in 2021: Resource up. . Resources need to be fluid and flexible. Measure. . Encourage others to think creatively.

Healthcare 98

Healthcare Communications Measurement Resources 98

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Several times during a pitch meeting, a prospective client has asked our team, “What do you need from us to succeed?” Measure what matters. Commit the necessary time and resources. Even an inspired agency team likes to be challenged in a constructive and creative way. Speak up about problems.

Agency 223

Agency How To Construction Advertising 223

Sword and the Script

APRIL 20, 2021

It was enough budget for one full-time resource for about six months. We had two other part-time (agency) resources that worked under my direction to help – plus access to a centralized creative team for design and technical assistance. The results were clear and measurable. I didn’t pitch it.

B2B 106

B2B Leadership Marketing Blogging 106

Stephen Waddington

OCTOBER 12, 2017

Our recommendation is to take the longest term outlook feasible for your organisation but to test, measure and adapt your plan over time. Real time measurement and agility is a reality for any modern public relations team. 2 Goals and measurement. Measurement is typically an afterthought in public relations programs.

Writing 106

Writing Publicity How To Measurement 106

Onclusive

JUNE 14, 2017

PR’s job is to pitch and secure stories that align with the brand, as told through third-party endorsement. They often go it alone without checking in with PR, instead leaning on the fact that they’re working with the creative team’s copywriter, and copywriters are all the extra “messaging expertise” the marketing team needs, right?

Marketing 170

Marketing Measurement Trends B2B 170

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. How do you recommend planning and measuring success? Start your own business and pitch for work.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Burrelles Fresh Ideas

JULY 25, 2023

Building organization with Enterprise Resource Planning systems Enterprise resource planning systems (ERPs) are arguably some of the most important tools business leaders can incorporate to help manage operations. This involves bringing together everything from production to sales, including human resources and financial management.

Tools 75

Tools System How To Software 75

Deirdre Breakenridge

OCTOBER 16, 2014

There is no shortage of tools that can collect and filter information about your customers and market so you can creatively pitch to journalists to help them with their stories. Experimenting with new resources, tools, platforms and various apps on your smartphone. Every week I continue to learn and tech test.

Big Data 250

Big Data Data Education Internal 250

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” Rethink writing: Michelle Messenger Garrett.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

JANUARY 3, 2023

How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. Overall, there are many ways to measure the effectiveness of PR campaigns, and the best approach will depend on the goals of the campaign and the organization.”.

Interviews 104

Interviews Publicity Technology Social Media 104

Doctor Spin

FEBRUARY 14, 2024

Measurement of Success Public Relations: Success in PR is measured by the extent of third-party media coverage, the quality and quantity of interactions with the target audience, and improvements in public perception, attitudes, and reputation. The focus is on creating compelling messages that encourage consumers to purchase.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Stephen Waddington

OCTOBER 3, 2019

Like many agency types making their way in the industry I pitched her stories. Midsize firms with offices in strategic locations have scaled to offer integrated resources. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team. Fee income was up 12.8%

Interviews 115

Interviews Agency Industry Measurement 115

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. Will you accept content from anyone with a good pitch, or would you prefer them to be experts in your field?

How To 177

How To Guidelines Content Marketing Video 177

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

DECEMBER 11, 2018

This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency. 8) Creativity over productivity. PR teams will be measured by inputted organic brand conversion lift and Google Trends.

Social Media 96

Social Media Marketing Media Creativity 96

Waxing UnLyrical

DECEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: Paywalls, Pitches And Prognoses December 23rd, 2010 Tweet On Wednesday, we held this year’s last #measurePR Twitterchat. And the discussion was… how shall I put it… intense.

Pitching 60

Pitching Measurement Writing Twitter 60

Landis PR

MARCH 14, 2022

You wouldn’t want to pour your time and resources into a platform that isn’t optimal for supporting your brand and reaching your goals. Twitter is an excellent resource to identify your audience’s pain points and its open structure promotes feedback. Create a Recognizable Brand with Relevant Social Content.

Social Media 52

Social Media Consumer Brand Branding 52

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and. You can send these pitches to a list of reporters, or pitch 1:1.

Pitching 64

Pitching Analytics Enterprise System 64

Cision

MARCH 24, 2017

I have immensely talented colleagues at Austin & Williams: Madison Avenue veterans and young, inspirational creatives. If you find the compelling human story in what you’re pitching, you’ll be successful. This is the great debate in PR: how do we measure what we do and prove its value? How do analytics drive PR strategy?

Enterprise 227

Enterprise Agency Radio Fashion 227

Cision

NOVEMBER 2, 2015

Without code your sample size may be limited (especially if you’re cutting and pasting from Excel), but as a communication professional you’ll be able to provide more engaging resources to journalists and to the public. Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! Datawrapper.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Without code your sample size may be limited (especially if you’re cutting and pasting from Excel), but as a communication professional you’ll be able to provide more engaging resources to journalists and to the public. Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! Datawrapper.

Data 120

Data Tools Google Examples 120

Solo PR Pro

APRIL 5, 2022

In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. That’s because the kind of work I wanted as a sole practitioner was no longer strictly found in pitching and placement. Set your goals and objectives and determine how you'll measure your success.

How To 104

How To Fashion Banking Industry 104

Sword and the Script

DECEMBER 20, 2022

Marketing turns to creative to stand out from the clutter . The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. The pendulum has swung too far and at the expense of creativity in marketing. Strengthening community-building and connections.

Marketing 196

Marketing Content Marketing Data Social Media 196

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. 9/mo for Individual plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. 9/mo for Individual plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. Engagement with news brands online is messy and tricky to measure. It’ll give you an invaluable steer on how to pitch and which journalists to approach.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

OCTOBER 3, 2019

Like many agency types making their way in the industry I pitched her stories. Midsize firms with offices in strategic locations have scaled to offer integrated resources. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team. Fee income was up 12.8%

Interviews 60

Interviews Agency Industry Measurement 60

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Icebreaker: What’s a cool piece of content you’ve seen that’s inspiring or super creative? Does internal linking have a measurable effect on ranking?

Internal 118

Internal International Insurance Insurance 118

Shift Communications

JULY 28, 2017

The important part of a press release is the proactive media pitching that accompanies a press release. While issuing a press release over a distribution wire is effective, personally pitching key contacts in the national, trade and local media will be an added layer of exposure for any announcement. The lists go on. Email Marketing.

Case Study 92

Case Study Crisis Study Strategy 92