ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. While a strategic PR campaign can yield powerful results in the form of earned media, it typically generates influence over time. No measure of success. Look what I did!

SEO 178

SEO Storytelling Product Launch Measurement 178

Sword and the Script

JANUARY 3, 2023

“Public relations is defined as the practice of intentionally managing the spread of information between an individual or organization and the public. The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. What are some examples of public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Social Media (75%). Brand Reputation (60%). Media Relations (55%). PR executives ranked improved measurement and evaluation third on a list of 18 potential growth drivers.

Industry 113

Industry Measurement SEO Corporate 113

OnePitch

OCTOBER 20, 2022

On this month’s profile, we are talking with Jennifer Reinhard , Vice President/Media Group Manager in Ketchum ’s Earned Media Specialty Group (EMSG). She has experience in corporate reputation management and crafting earned media stories. Earlier in my media relations career, I thought clever subject lines were key.

Media 96

Media Sports Agriculture Pitching 96

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Social Media (75%). Brand Reputation (60%). Media Relations (55%). PR executives ranked improved measurement and evaluation third on a list of 18 potential growth drivers.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Social Media (75%). Brand Reputation (60%). Media Relations (55%). PR executives ranked improved measurement and evaluation third on a list of 18 potential growth drivers.

Industry 100

Industry Measurement SEO Corporate 100

Cision

APRIL 14, 2017

While PR has always been a challenging and evolving field, the media landscape today makes it necessary to stay agile and attentive. I stumbled into a media relations role in a financial PR agency and knew instantly I liked life in, and around, media. What are the keys to maintaining a positive brand reputation?

Reputation 177

Reputation Measurement Exercises Pitching 177

ImPRessions - Crenshaw Communications

AUGUST 11, 2016

We often say that public relations is more of an art than a science, and it’s true. Although what we do is more data-driven and more measurable than ever, like any good professional service, it also relies on intangibles like creativity, experience, and judgment. When it comes to media relations, timing is key.

Energy 168

Energy Measurement Media Relations Local 168

Sword and the Script

DECEMBER 21, 2021

“We are going to see more journalists build their own paid content channels – with or without backing from media outlets. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Doctor Spin

FEBRUARY 14, 2024

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. PR strategies are designed to manage the public’s perception and ensure positive association and reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Shift Communications

JUNE 4, 2015

Or rather, don’t hire a PR firm based solely on a great reputation. There’s too much competition and the parameters by which reporters are measured have changed drastically, too. Media relations alone doesn’t cut it. The future is social, digital, marketing services and creative and that future is now.

Reputation 60

Reputation Groups Exercises Energy 60

Flack's Revenge

DECEMBER 20, 2018

Are the social media waters still safe for marketing? Brands must also make sure their community manager or agency has the experience, curiosity, and imagination needed to conceive, implement and measure their social efforts. Why so many disciplines?

Marketing 244

Marketing Facebook Social Media Community 244

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

APRIL 20, 2021

It was the center of its content marketing, media relations and social media efforts. We had two other part-time (agency) resources that worked under my direction to help – plus access to a centralized creative team for design and technical assistance. The results were clear and measurable.

B2B 106

B2B Leadership Marketing Blogging 106

Cision

JUNE 15, 2017

Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories. Brands are consistently identifying the need to incorporate Hispanic public relations to cost-efficiently improve their communications reach and impact their sales.

Automotive 245

Automotive Resources Strategy Consumer 245

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation.

Video 109

Video Marketing SEO Social Media 109

NewsWhip

MARCH 31, 2021

I mean, I think it starts with really that technology layer, because now there’s so many things that we can start to kind of measure in comms that we really couldn’t measure even just one, two years ago. And I think also just from the clients, right? Bryan: Yeah. Bryan: Yeah, I mean, definitely.

Advertising 131

Advertising Advertising Data Reputation 131

Solo PR Pro

APRIL 5, 2022

When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. The strategies and tactics I may propose to help a given client meet their promotional and reputational needs typically aren’t that different from a professional communications perspective.

How To 104

How To Fashion Banking Industry 104

Presspage

APRIL 11, 2019

A PR strategy is used to help your business organize its public relations (or media relations) activities and make strategic decisions about the best way to communicate with its target audience. These goals can be quantitative or qualitative in nature, depending on what is the most reasonable way to measure your success.

Strategy 76

Strategy eBook Consumer Fashion 76

Sword and the Script

APRIL 11, 2017

These are strange times for those in the news business, as public trust and confidence in the news media has eroded. By a measure of their own assessment , “journalists perceive they are now struggling to maintain the public’s trust.” See these related posts: . How Frothy Words Drive PR and Media Coverage.

Report 71

Report Media Survey Pitching 71

Wildfire

SEPTEMBER 4, 2018

Social media platforms, influencer marketing, content marketing and email marketing, among other tactics, have come to the forefront and can reach the public in ways that traditional media relations might not. PR myth #2: I only need PR when it goes wrong. Don’t get me wrong, champagne (or prosecco, even!)

Banking 45

Banking Education Industry Crisis 45

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 148

Employee Print Writing Survey 148

Stephen Waddington

MAY 8, 2018

. #1 Drive towards best practice Best practice campaigns in the NHS are based on planning, data and creativity. In each instance they use integrated communications to reach their audiences and are measured, evaluated and developed to secure the best possible outcomes. 8 Patient data discourse Data privacy is a tricky subject.

Communications 63

Communications Healthcare Print Community 63

Prohibition

AUGUST 4, 2021

Your reputation is the most critical aspect of your business. That means online business reputation management isn’t an optional extra anymore—it’s essential. The Internet and social media have changed the game for all businesses, from large corporations to Mom-and-Pop shops. What is online reputation management?

Reputation 62

Reputation Company Engineering Banking 62

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. There’s no point in building a reputation if the startup is facing an existential threat. This year, we saw in-house teams get downsized and agency budgets get reduced.

Writing 192

Writing Communications Marketing B2B 192

Waxing UnLyrical

AUGUST 10, 2011

Media relations: Yes, it is important for you as a communicator to be able to identify and connect with new media influencers, but the ability to build relationships with traditional media remains a vital PR skill. Funnily enough, they called this the “creative strategist.&#.

Ethics 75

Ethics Community Internal International 75

Sword and the Script

DECEMBER 16, 2021

88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 . Every year this blog pours over dozens of public relations surveys and breaks down the findings. social media, content, etc.). 23% said measurement / ROI. When asked “Why?”

Publicity 144

Publicity Survey Pitching Creativity 144

Bad Pitch Blog

AUGUST 11, 2007

1) Pitching (And Getting Coverage in) "The Wall Street Journal" Takes Time, Creativity and A Willingness for Patience Alan Weinkrantz For most privately-held companies, the adage “the bigger the hit, the longer the burn” holds true. Clearly a qualitative, not quantitative, measurement would be more accurate and insightful.

Journalism 40

Journalism Television Pitching Measurement 40

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. 5. Make a plan for communicating with the media.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. Check out Do Your Headlines Measure Up?

Writing 40

Writing SEO Web Content Marketing 40

Waxing UnLyrical

JANUARY 24, 2013

Attribute/drive creative social PR campaigns. Late last year, Kingsford Charcoal sought to identify “The Nicest Person in Social Media.” Jim has a reputation for delivering exceptional results for prominent international companies, such as Dun & Bradstreet and JPMorgan Chase & Co.

Big Data 92

Big Data Data Publicity Analytics 92

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Marketing turns to creative to stand out from the clutter . “I see a few things.

Marketing 189

Marketing Content Marketing Data Social Media 189

Waxing UnLyrical

DECEMBER 14, 2010

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. One applicant spoke about an Australian ex-Prime Minister’s use of social media as a fundamental part of his election campaign in engaging young voters. Image: Marc Benton via Flickr, Creative Commons 3. Applying creatively.

Publicity 90

Publicity How To Course Facebook 90

Burrelles Fresh Ideas

APRIL 9, 2024

Understanding the synergy In today’s digital age, the fusion of public relations (PR) with social media marketing is not just beneficial; it’s essential. Because it leverages the power of online platforms to amplify brand messages, engage directly with target audiences, and manage reputation in real time.

Social Media 92

Social Media Marketing Media Storytelling 92

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are your secrets for media relations success?

Pitching 228

Pitching Agency Social Media Creativity 228

Critical Mention

FEBRUARY 10, 2018

With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. The public relations industry is constantly evolving. Creativity matters . via GIPHY. via GIPHY.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

NewsWhip

JULY 29, 2021

Senior Vice President and Director of Strategic Intelligence, Brian Mossop, joins NewsWhip’s CEO, Paul Quigley, to discuss some of the ways that prediction can be used in advanced brand reputation forecasting. Measuring brand reputation | Jump to text. The creative elements that you mentioned, and that’s our world.

Brand 78

Brand Branding Marketing Data 78