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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. However, media pitching and media relations to secure earned media still dominate the industry. If you answered yes, you’d be wrong!

Media 98
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4 Things to Measure in Your PR

Cision

So I guide people toward reasonable goals and then show them what to measure so they know that their press releases were actually a success, despite the lack of fame that resulted. So What Do I Need to Measure? You want quality sites like Google News, Yahoo! Modernize your PR measurement with our free tip sheet.

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Dos & Don’ts For Winning PR Awards

ImPRessions - Crenshaw Communications

Typically, that recognition comes in the form of industry awards. Most competitions look to see how your team’s strategy was successfully implemented to produce measurable business results against a specific target audience. Many also look for over-the-top creativity or that unique “something.”

B2B 168
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How Simple Automation Saves Time And Tedium In PR

ImPRessions - Crenshaw Communications

There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship. Some clients require category or competitive monitoring reports as early as 8:00 a.m. They’re also a huge factor in the success of our programs.

Pitching 136
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The 7 “New” Rules Of Digital PR

ImPRessions - Crenshaw Communications

And because search visibility is critical for just about any brand, from business software to a new wine site, we work hard to get quality links in the stories generated through our efforts. This can mean digital video, creative Instagram posts, and inbound marketing techniques. Embracing a new content model.

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9 Blogs To Make You PR-Smart

ImPRessions - Crenshaw Communications

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories.

Blogging 170
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40+ Blogs Marketers Should Be Following

PR 20/20

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.