wiredPRworks

MAY 23, 2022

To date, I’ve written 373 posts about LinkedIn. After you accept an invitation, reply with a quick personal message that includes a few bullet points about what you do, an opportunity to ask questions about your industry and additional ways to connect with you online via social media.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Cision

AUGUST 11, 2016

But what we do know is that data – social media data in particular – can reveal almost everything about us. I’m really pumped about Instagram Stories because I just couldn’t get into Snapchat. That is a tectonic shift for how marketing is planned, executed, and measured.” – Jay Baer, President, Convince & Convert.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Sword and the Script

JANUARY 31, 2023

” A Norwegian Krone equals about $1.80 I took a close look at the Truescope product about this time last year: A look at the media monitoring tool Truescope is bringing to the U.S. [PR What’s different about that? which is a privately held “special acquisition vehicle.” PR Tech Briefing].

Software 78

Software Case Study Technology Tools 78

Cision

JULY 8, 2015

What about brands? It’s important to test your idea first with a small group of trusted advisors in order to refine the concept and adjust as necessary. If you have an idea, you can blog about it and post it on your LinkedIn profile immediately. Mixing disciplines and genres can lead to creative breakthroughs.

Skype 120

Skype Conference Leadership Big Data 120

PR 20/20

JANUARY 15, 2019

But we as marketers know “trends” can mean just about anything. Once the framework for your ABM program is established, including your target accounts and how you’ll measure success, consider a technology to help with some of the legwork. First step: measure everything. MarTech Advisor: Artificial Intelligence.

Trends 57

Trends Marketing Software Video 57

OnePitch

APRIL 14, 2022

Tell us a bit about your current role, what a typical day looks like, and who your clients are. Short and sweet is always ideal, but I also like to ensure subject lines are interesting and can tell a reporter exactly what the pitch is about. Is it clear who we are offering for interviews, and what they can speak about?

Healthcare 52

Healthcare How To Pitching Product Launch 52

MaccaPR

JUNE 21, 2017

These three clips, featuring Klein (clad in LOFT, of course) in amusing scenes about her wardrobe challenges, reveal a coupon code for a percentage off a purchase in the last few seconds that was exclusive to those who watched to the end. Another measurement of these videos’ success? Crew: Style Hacks.

Video 54

Video Brand Branding Fashion 54

Communications Conversations

MAY 1, 2015

About a year ago, I talked about 14 things your CEO should talk about on Twitter. It was part of a larger discussion about CEOs and how they tackle social networks from a content perspective. Coincidentally, over the years, I’d met Tom Buchheim , executive social media advisor at AmFam.

Social Media 60

Social Media Media Twitter Insurance 60

Maxim Behar

MAY 31, 2021

They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. I would like to talk about the book that you authored, Maxim. Talking about books, I think I have somewhere here my next book. I was asking what is this?

Newspapers 52

Newspapers Social Media Ethics Travel 52

Maxim Behar

OCTOBER 15, 2023

Host: Why is there actually such a connotation in society that PR is more about distorting the truth? When I did a big survey about 30 out of 100 of my colleagues around the world thought it was an evolution, not a revolution. And the other big difference is that for the first time in all of history, social media is measurable.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

ImPRessions - Crenshaw Communications

MAY 31, 2018

With every business maneuver magnified, reputation now carries measurable, concrete value. In today’s era of globalized connectivity, the chief communications officer has evolved into a trusted advisor to the CEO, expected to offer counsel on corporate moves. It’s about telling, not selling.

Creativity 136

Creativity Reputation Advertising Advertising 136

PR Conversations

OCTOBER 2, 2011

Make good choices about mentoring, networking and innovation opportunities. While the collaborative sharing of knowledge occurred, the resulting by-product—innovation—was a slow process measured in decades, not years or months. What many of today’s younger generation fail to realize is that networking isn’t about: following people.

Education 40

Education Groups Community Google 40

MaccaPR

NOVEMBER 30, 2017

To start, the launch of 'Fearless Girl' by agency McCann New York for its financial client, State Street Global Advisors (SSGA), generated 4.6 How about 'Fearless Girl' sparking a 15x increase in calls from potential institutional investors and an estimated $7.4 How to Measure an Event Campaign. More metrics, eh?

Marketing 76

Marketing Consumer Measurement Viral 76

Sword and the Script

MAY 2, 2017

1) What has changed the most about PR over the course of your career? I think both sides bring a lot of skills to each that can make the individual practices better: PR (broad view of the big picture and great words) – marketing good view of the customer story and a stronger history of measurement models (ROI and KPIs).

Corporate 61

Corporate Communications LinkedIn Agency 61

Contently - Strategy

DECEMBER 5, 2019

The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Get creative with compliance. It’s fitting that content about risk and planning resonated enough for people to share.

Financial 111

Financial Industry Report Insurance 111

Journalistics

JANUARY 27, 2016

In follow-up to this post, I’ll share a list of great posts other experts have shared (some much smarter than me) about creating a content strategy. What is your blog all about? If a reader wrote you a letter about what your blog has meant to them, what would you want them to say? Who do you write for?

Blogging 58

Blogging Strategy How To Writing 58

Journalistics

JANUARY 27, 2016

In follow-up to this post, I’ll share a list of great posts other experts have shared (some much smarter than me) about creating a content strategy. What is your blog all about? If a reader wrote you a letter about what your blog has meant to them, what would you want them to say? Who do you write for?

Blogging 40

Blogging Strategy How To Writing 40

Sword and the Script

DECEMBER 11, 2018

It’s very comparable to how sales and marketing came together about 10 years ago around the standard definition of a lead and the lead flow process. 8) Creativity over productivity. PR teams will be measured by inputted organic brand conversion lift and Google Trends. 9) Brands across the aisle. “I 7: Lou Hoffman.

Social Media 91

Social Media Marketing Media Creativity 91

Contently - Strategy

MAY 20, 2019

In the video, called “#FeelYourWay,” characters sing a chorus about how expecting everyone to be happy all the time is unrealistic. When brand creatives embark on content marketing hoping to cut corners, they end up pretending to put on an empathy performance. Some marketers have an empathy problem. I can’t do this anymore.

Marketing 111

Marketing Guidelines Video Brand 111