PR 20/20

JANUARY 16, 2023

O ur daily mantra as inbound marketers: stay focused, and be passionate. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. The Ready North RSS: Must-Reads for Marketers.

Blogging 52

Blogging Marketing Pinterest SEO 52

PR in High Definition

DECEMBER 17, 2020

With every crisis comes creativity, new thinking and differing outlooks on life, and so I wanted to share some of our best pieces of content. Unrestricted creative thinking in an ever more restricted world. Did you catch our webinar ran by our European PR experts? Europe: How to get multi-country comms right. Bring it on!

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Reputation Creativity Crisis Employee 133

Cision

NOVEMBER 2, 2015

Last week, I attended MarketingProfs B2B Forum, a place specifically geared to educate business-to-business marketers. I decided to compile five of the best quotes from the forum for some B2B marketing inspiration. Many times we do ‘much of the same’ in our marketing campaigns. Register today!

B2B 120

B2B Marketing Content Marketing Technology 120

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. About Barbara Rozgonyi, Creative PR [Personality + Reputation] Visionary. Get your PR PRIMER now.

Writing 49

Writing How To Engineering Education 49

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. It’s something of a readout on the year in PR and marketing. How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML].

Marketing 78

Marketing Publicity Survey Study 78

The Hoyt Organization

MAY 10, 2024

This means that authors should possess some level of expertise on the topic they are writing about, whether through personal experience, extensive research, or professional training. You also want to use a writing style that is conversational and relatable.

Google 52

Google Engineering Infographics Policies 52

Cision

DECEMBER 3, 2015

Content marketing has the power to turn your brand into a driving force in your industry, but with so much competition in the marketplace, how can you ensure that your content makes an impact? Gini Dietrich, CEO of Arment Dietrich and author of Spin Sucks , recently took the time to answer a few of our biggest questions on content marketing.

Content Marketing 120

Content Marketing Strategy Marketing How To 120

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. About Barbara Rozgonyi, Creative PR [Personality + Reputation] Visionary. Get your PR PRIMER now.

Writing 40

Writing How To Engineering Education 40

Cision

DECEMBER 14, 2015

Gini Dietrich, CEO of Arment Dietrich and author of Spin Sucks , says to define your goals and formulate a plan before you sit down to write and create content. At her recent Cision webinar, “ From A to Z: Blogging and Content for PR ,” Gini discussed how to create a content strategy that will provide you brand with tangible results.

Strategy 120

Strategy Content Marketing Analytics Creativity 120

PRSay

APRIL 25, 2024

Seek out relevant courses, workshops, seminars and webinars. As a creative or technical wunderkind? This is something that you must believe in your heart of hearts and practice every day, so think carefully about it, write it down and revisit it often. For Pete’s sake, crack a few books. Build your network. Or leader of others?

Strategy 87

Strategy Brand Branding Leadership 87

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. But let’s be real — it’s not sexy.

Infographics 235

Infographics Case Study Content Marketing Video 235

Sword and the Script

MARCH 5, 2019

Influencer marketing has been around a while , but it’s largely shuffled along as an experiment. For a savvy company with smart relationship driven marketers, there’s an opportunity to cut through a very big problem today: noise and clutter. 1) What departments are managing influencer marketing? Communications: 16%. Other: 11%.

Survey 60

Survey Trends Marketing B2B 60

Sword and the Script

JANUARY 7, 2017

In a world, where marketing is forever trying to humanize the brand, business seems to engage in behavior that at odds with this endeavor. It’s a question that might invite some eye-rolling because the sheer noise over artificial intelligence (AI) in marketing circles has reached a fever pitch. 2) What is Marketing AI?

Marketing 111

Marketing Comparison Technology Data 111

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications.

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Interviews Radio Small Business Pitching 284

PR 20/20

MARCH 26, 2020

As a marketing agency, how should we respond? What is the appropriate role of marketing in the midst of a crisis? One of our core tenets is the belief that marketing can make brands “more human.”. Those companies you’re marketing to are all run by people. Is there one? At PR 20/20, we believe there is.

Crisis 92

Crisis Marketing Healthcare Resources 92

The Resolution Blog

FEBRUARY 2, 2018

You have to be an excellent writer who enjoys writing. Great writing is key. What You’ll Do You’ll work direct with some of the most interesting and creative PR teams in the world and help them be a success in their roles with the use of CoverageBook. With the ultimate goal of ensuring they get the most from the tool.

Education 136

Education Tools Creativity Writing 136

Sword and the Script

MAY 13, 2017

There are so many variables to influencer marketing , it’s really hard to generalize advice. And that’s the theme for this week’s Unscripted Marketing links [UML]. That’s according to Aaron Brooks , in a contributed article for The Drum , titled Think big, go small: why influencer marketing isn’t about reach.

Strategy 76

Strategy Marketing Measurement B2B 76

Sword and the Script

APRIL 19, 2022

You don’t have interns firing off marketing emails or press releases – don’t do that here either. Lots of ghostwriters work with CEOs to write LinkedIn updates. If there is a reporter that you think would be interested in covering your company – chances are they are writing articles of interest to your customers and prospects.

B2B 103

B2B Twitter Brand Branding 103

PRSay

MARCH 26, 2021

Making an effort to understand the advantages and disadvantages that people feel due to a combination of intersectional factors when writing messages for different audiences is a skill I focus on, trying to continue to learn as I go. What challenges did you face when first entering PR and marketing?

Publicity 171

Publicity Nonprofit Customer Service Writing 171

Onclusive

OCTOBER 23, 2019

Onclusive is a marketing analytics company revolutionizing the communications industry with data science. The Onclusive marketing team is responsible for growing the company brand, positioning our products to the right customers, generating demand, and enabling our sales team to drive revenue. . Exceptional writing skills.

Marketing 46

Marketing Case Study Software Analytics 46

The Stalwart Blog

DECEMBER 18, 2015

A few months ago, our agency learned that more of our clients and prospects were in need of greater content marketing assistance. While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. However, things are changing and that is no longer the case.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Sword and the Script

OCTOBER 27, 2015

Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. That’s my take after listening to Tom Webster evolve a concept over couple of podcasts on The Marketing Companion and finally rendered in a more polished format on Mark W. by Frank Strong.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Not only does the site provide great advice to PR pros, its team also disseminates current PR and marketing news updates involving today’s top businesses. Share Tweet Share. Ragan’s PR Daily.

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For example, the most recent B2B lead generation report by Chief Marketer listed live events as the second top source of leads. 12 Ways to Leverage Your Existing Investment in B2B Webinars.

Trade Shows 84

Trade Shows B2B Conference Marketing 84

Cision

SEPTEMBER 16, 2015

Myth #1: Journalists Will Write About Your Press Release Without Contacting You. Click here for Brad Phillips’ free on-demand webinar! I’m big on DIY when it comes to press releases , and I’m here to tell you: you don’t have to hire a pro to write press releases, distribute them or even pitch the media.

SEO 120

SEO Web Writing Tools 120

NewsWhip

JULY 29, 2021

Using marketing signals to accurately predict brand health: Brian Mossop and Methods+Mastery. Watch webinar. You may have also spotted Brian’s work as a journalist writing for Wired, The New Yorker, or Scientific American. The creative elements that you mentioned, and that’s our world. Read transcript.

Brand 78

Brand Branding Marketing Data 78

Cision

OCTOBER 2, 2015

At her upcoming webinar, “ Ramp Up Facebook Results & ROI ,” Mari will discuss how to maximize your exposure, overcome your biggest challenges and convert likes into leads and sales. The secret to social media success is to think and act like a member first, and a marketer second. Write more, speak more, publish more.

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Facebook Customer Service Social Media Meeting 120

The Resolution Blog

FEBRUARY 1, 2018

The tool started life as a side project from our day jobs at the marketing agency Propellernet. What You’ll Do You’ll work direct with some of the most interesting and creative PR teams in the world and help them be a success in their roles with the use of CoverageBook. We dreamt of building our own software business.

Education 120

Education Technology Creativity Measurement 120

Contently - Strategy

MAY 4, 2023

It can also result in contradictory messages appearing in the market because they aren’t collaborating on position alignment. Strategies for Working With the Solo Artist Does your solo artist like to present but not write? Does the solo artist write in non-content-friendly formats (like through emails or over Slack)?

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Strategy Employee Writing Industry 126

Sword and the Script

AUGUST 16, 2016

In this case, market research has consistently demonstrated people favor recommendations from peers over brands. So while content marketing is the new branding , it’s becoming more evident that PR is the best kept secret in content marketing. Re-write white papers as long form contributed articles.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

Contently - Strategy

SEPTEMBER 10, 2020

Kerel Cooper is not your average SVP of Marketing. In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations. What role has content marketing played for you at LiveIntent?

Brand 118

Brand Branding Marketing Facebook 118

Cision

OCTOBER 10, 2015

Follow the lead of the 37 percent of marketers who are already actively listening on social media to keep customers coming back to your brand, rather than running away from it. Register for the “Practice Listening: From Competitors to Customers” webinar! Images: Simon Law , Tim Green ( Creative Commons ).

Social Media 120

Social Media Brand Branding Customer Service 120

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. SocialZoomFactor is a podcast created for business and marketing leaders.

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Social Media Marketing Pinterest Media 120

PR 20/20

APRIL 1, 2021

Editors Note: This article was originally published on Marketing AI Institute's blog. Marketing AI Institute helps marketers build a competitive advantage with AI by providing expert content, online education, interactive tools, strategic consulting and live events. There are four million entry-level marketers.

Education 52

Education Marketing Conference Agriculture 52

Cision

JULY 15, 2015

Click here to register for Dorie Clark’s “Speak Up, Stand Out” webinar! If you are a PR professional who writes press releases and you host a Tweetchat on “writing a press release,” you know that the people who attend are interested in the services you provide. You Can Connect With Leads.

Brand 120

Brand Branding Small Business Twitter 120